Magical Smiles
How Shoutout Digital Revolutionised Magical Smiles' Online Presence
- Caroline Springs, VIC
- Established Clinic
- General Dentist
Google Ads cost cut from $300 to $20-$30 per conversion
Attracted high-value cases ranging from $5,000 to $50,000
Opened a second clinic location
The Challenge
The Solution
Rebuilding the Foundation
Shoutout Digital began by overhauling Magical Smiles’ website. Understanding the limitations of their previous leased website, we crafted a custom-built site from the ground up. This new website was designed for maximum engagement, offering user-friendly navigation and content carefully optimised for both search engines and potential patients. This laid a solid foundation to amplify the effectiveness of all future marketing efforts.
Mastering Local Search
We meticulously crafted Byford Smiles’ brand identity, introducing a custom logo and a distinctive colour palette that truly reflected their commitment to high-quality dental care. This rebranding effort was anchored by clear and compelling brand messaging that communicated their values and expertise.
Social Media Lead Generation
Understanding the potential for high-value leads, we extended our reach to social media channels. Rather than generic brand awareness, we focused on targeted lead generation campaigns specifically designed to attract patients interested in transformative treatments like smile makeovers, implants, and Invisalign. This approach opened up new avenues, connecting Magical Smiles with a clientele seeking premium dental services.
Precision Targeting with Google Ads
Recognising the importance of local visibility for a dental clinic, we deployed our specialised local SEO strategy. This involved meticulously enhancing Magical Smiles’ Google Business Profile to maximise its appearance in local searches. The result was a surge in calls and online inquiries from patients actively seeking dental care in the Caroline Springs area.
The Result
Additionally, our targeted social media lead-generation campaigns attracted a lucrative stream of high-value clients. We focused on individuals willing to invest in premium dental treatments, resulting in cases ranging from $5,000 to a staggering $50,000. This approach demonstrates our understanding of their target audience and our ability to connect them with patients seeking the best in dental care. The ultimate proof of our success lies in the fact that Magical Smiles was able to open a second clinic location in Bacchus Marsh, showcasing the power of our digital marketing solutions.
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