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Shoutout Digital

Dental SEO

Dental SEO Services: Driving The Right Traffic To Your Website

It’s a tough job to get patients through the door, but it can be even tougher if you’re not showing up at all in search results. 

There are lots of ways to get more patients, but none are as effective as SEO. The problem is that many dental practices don’t know how to optimize their website for search engines like Google and Bing. This leaves them out in the cold when a potential patient is searching for their service.

Our team of SEO experts has extensive experience and industry-leading technology to help every type of medical practice dominate rankings on major search engines. We’ll show you how to turn more leads into paying customers using proven strategies that work for dentists and other medical professionals alike.

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SEO Success Stories

SEO Success Stories

Our Case Studies

Our Case Studies

how we added an extra 200 calls to maylands dental centre

How We Added An Extra 200 Calls To Maylands Dental Centre

Dental Clinics That Trust Shoutout Digital

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Questions You Need To Ask Your SEO Agency Today

01 01

What Have You Done the Last 30 Days?

Understanding the deliverables of your SEO agency is extremely important to make sure you hold them accountable.

Are they writing in-depth content about your core services? Are they improving your on-page SEO? are they fixing any technical issues on your website?

It’s actually very common for business owners, who have been burned by unscrupulous agencies in the past, to pay for “SEO” but never see any work done on their website or content upgrades whatsoever. So make sure you ask them what work have they done on your website on your next meeting.

02 02

Can You Share The Backlinks You Built In The Last 30 Days?

There’s no denying the fact that backlinks help improve a website’s overall ranking and visibility online, but this is also one of the most expensive and time-intensive parts of an SEO campaign. That’s why most SEO campaigns cost a couple of thousand dollars.

If your SEO agency is charging you thousands per month without building any new relevant and authoritative links to your website, think again. It’s time to start asking why?

03 03

What KPI's Are You Tracking?

SEO and, more broadly, online marketing is a data-driven industry. If your current SEO agency does not provide you with monthly, quarterly, and annual reports on your traffic, impressions, clicks, conversion rates, phone calls, and bookings. This is defintely a red flag.

As a reputable dental SEO company, we rely on data provided by tools such as Google search console and Google analytics to assist us in developing an effective SEO strategy for your website so if all they track are rankings then it’s time to ask for a second opinion.

Our Dental SEO Process

Understanding Your Competiton

Competitive analysis is an important part of SEO, because it can help you determine the best way to beat your competitors. It involves researching the content and other elements of your competitors website, like inbound links, keywords, and content.

Competitor analysis SEO can include:

• SEO keyword competition analysis
• Backlink gap analysis
• Keyword gap analysis
• Top content analysis

 

Improving Your Website's Experience

There are many factors that search engines like Google take into consideration when ranking your site. One of those ranking factors is your how good is your website in terms of content, structure, and user experience.

Here's what we check to make sure you're running in top shape!

  • Page Content
  • Titles & H Tags
  • URL Structure / Silo's
  • Page Load Speed
  • Internal Linking
  • Schema Markup
  • Overall User Experience

 

 

Building Your Sites Authority

Backlinks are important for SEO because they signal to Google that another website finds your content valuable enough to link to it. As a website earns relevant and high-authority backlinks, it gradually increases your website's trust in Google and other search engines, therefore increasing your rank in the search engine results.

Our Link building approach:

  • Link gap analysis
  • Foundational building
  • Outreach links
  • Content promotion
  • HARO links ( Help a reporter out )
 

Content is King

First, it’s important to understand that consistent content creation isn’t just important for SEO, it’s crucial. Content is the engine that drives the online marketing car. Without it, you won’t get very far. You may have the most amazing website, incredible products, great employees and unbeatable services, but without great content to help you market it online, you can find yourself stuck.

Content creation is the avenue through which you can organically win keywords, search queries and increase traffic online. Search engine algorithms favor not only valuable, informative content writing, but also consistency.

Our Content Production Process:

  • Keyword Gap Analysis
  • Research using trusted online resources
  • SEO optimizing content using marketmuse & frase
 

Read To Get Started?

Book a strategy session with our team today.We'll uncover gaps and areas of opportunities for your practice.

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Experts Who Understand Dentistry

With increasing competition in the dental industry, partnering with a generalist SEO agency is no longer enough. You need an expert in dentist SEO who has a laser-like focus on your field and speciality. As a dentist, you face unique challenges and obstacles that your SEO agency must properly understand in order for you to dominate search engine rankings in the areas you wish to target.

At Shoutout Digital, we’re experts in dental SEO. You have unique needs and specific goals, and we have the experience and technology to address the

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Why Health & Dental Practices Choose Shoutout Digital

We've helped companies like yours solve their challenges and grow. We combine industry-leading technology, marketing expertise, and a support team to give you everything that's needed for success-all in one place!

We understand that dental and health clinics have specific needs when it comes to marketing. Our team is made up of specialists, not generalists, so we can deliver amazing results for your business!

With our experience in marketing and customer service, we can create a custom plan for your practice that will not only help you overcome the challenges of being an owner but also achieve success.

Our clients are the heart of our business. That’s why we work hard to retain them and have an open month-to-month agreement with no contracts. Retaining our clients and building a long-term working relationship with them is a core part of our values.
A small team allows us to be nimble and efficient when it comes to delivering high-quality work to our clients. With less bureaucracy to deal with, we can make efficient decisions and innovate with greater ease unlike bigger agencies. We offer a more personalised approach and can work as an extended partner to your business as if its our own business.

Frequently Asked Questions About Our Dental SEO Services

With all this talk about the positive effects of SEO for your practice, how can you know for sure that it’ll help your business thrive and grow? Though there is no crystal ball to give actual figures on how much your business will grow with dental SEO services, you can rest assured that your site will jump in search engine rankings, earn more traffic, and convert more customers.
 

Here are some of the reasons why a good SEO strategy can fuel your business growth:

Buyer Intent Searchers

During our keyword research phase, we will find some of the most valuable keywords for your business. These are keywords with high buying intent, such as to turn searchers into paying customers.

Ranking for more keywords means more eyeballs for your website

A recent study shows that the top 3 results of the Google search page get roughly 35% of the clicks, and the top 4-10 get 15% of the clicks. This means that the more people see your website and your offer, the higher the chance of generating more patients and leads for your business.

Increased Traffic Results In Increased Sales

When more people visit your site because of your high rankings in search results, it means that you'll also earn more conversions. If your page ranks in the first position of organic search results, it's for a reason. You've created a page, like a blog post, that is informative, high-quality, and provides everything that a user is looking for when they search for the targeted keyword.

When people click on your page since it's so high quality, they'll be more apt to spend time on your site, and there's a higher possibility that they will call your practice or book an appointment.

Higher Sales Results in Business Growth

The result of showing up on highly targeted keywords is increased sales and conversion, which paves the way for a growing business. The more appointments and leads a practice receives, the bigger the budget you can allocate to marketing, which means you can reach more people who can turn into paying customers.

The short answer: Yes! Yes, you do.

Why? Picture all of your website visitors as a massive pie. For the average website, 50% of that pie will come from search engines like Google.

Search engines are a discovery tool, meaning that many of these website visitors discover your website for the first time. As more and more people find your website from search engines, you'll see each other traffic channel (email, social media, etc.) increase as well. In other words, as this part of your pie gets bigger, the rest of your pie will get bigger as well.

Although SEO and PPC are very different approaches within digital marketing, they work together to achieve the ultimate search engine marketing (SEM) strategy:

SEO + PPC = SEM

Like we mentioned above, SEO is a natural way to improve your rankings and overall visibility to searchers and search engines by using organic content. On the other hand, PPC (pay-per-click) allows marketers to bid on the chance to show their SERP ads, right when people are looking for a specific offer.

With that being said, the main difference between the two is that traffic from SEO is free and traffic from PPC costs money (organic listings in Google vs. paid listings in Google)

The reality is, both are vital to the success of your practice. You couldn't establish authority, organic traffic, and a solid online presence without SEO; simultaneously, you couldn't granularly target prospects by demographics, behaviours, locations, or specific critical terms without paid ads.

The best way to improve your website's authority is to get other authoritative websites in your industry to link to your site.

Google looks at the other websites that link back to you as the strongest signal that your website is trustworthy. Google looks at how many backlinks you have and how reliable these websites are.

Think quality over quantity here. One link from the New York Times will help your website's rankings significantly more than 50 links from brand new blogs.

Google allows website owners to submit their websites free. The most common way Google employs to find a website is through its Googlebot. Also known as a bot, robot, spider, or web crawler, this program tool constantly crawl the Internet to detect new and updated pages to add to its index. It also notes dead links.

 

Google allows website owners to submit their websites free. The most common way Google employs to find a website is through its Googlebot. Also known as a bot, robot, spider, or web crawler, this program tool constantly crawl the Internet to detect new and updated pages to add to its index. It also notes dead links.

 

There are two main aspects of SEO: on-page SEO and off-page SEO.

On-page SEO is the practice of optimising elements on your website for search engines. This includes but isn't limited to content on your websites, images on your website, blogs, and HTML. On-page SEO encompasses many different disciplines, such as website speed, blogging, content, user experience, and so much more. Any area of your website that Google "sees" is subject to on-page optimisation.

Off-page SEO is the practice of optimising elements off of your website for search engines. Probably the biggest example of off-page SEO is backlinks. However, there are many other elements, such as social media, external blogs, and many other factors that might come into play.

When we "do" Dental SEO on a website, we simply improve the on-page and off-page factors of your website so that Google will see your website in a more favourable position.

SEO should show results within a 6- to 12-month period. By results, we mean a measurable increase in traffic and associated leads or conversions. This doesn't necessarily mean you'll have achieved your goal by this point, but any business that is investing in SEO should expect to be able to see progress within this timeframe. 

It's impossible to give a figure that applies to all websites, and the best that an SEO can do is give a best-guess estimate based on analysing a website's current performance and the proposed strategy.

There's no getting away from the fact that SEO takes time. Google (and other search engines) want to show the best results for any given search query, and it takes time to earn the right to rank. You've got to earn top search visibility. 

But with the right strategy in place, 6 to 12 months is a long enough period to be able to see the impact of SEO efforts and to be able to justify ongoing investment into growth. 

A common question asked by potential clients during the sales process is why they can't just buy ads and forget about SEO. The answer is that SEO and PPC work better when used together. Even though these verticals are addressed through different strategies, the efforts complement each other.

You can increase your visibility and exposure, keyword research (paid and organic) can be shared, best performing ad copy can help create an organic content strategy, and much more when it comes to department collaboration.

In addition to working well together, SEO and PPC both play important roles in the conversion funnel on their own while still working together. SEO creates awareness and interest through content at the top of the funnel, whereas PPC tends to drive users to the bottom of the funnel to take action.

There are a variety of ways you can report on this digital marketing vertical. Since SEO is more of a long-term investment, your insights can range from organic traffic to keyword ranking performance. Depending on where you're tracking, Google Analytics tends to be the mothership of data pulling platforms.

In addition to Google Analytics, there's Google Search Console, SEM Rush, Google My Business, and other helpful platforms. When it comes to the most intriguing data, our team tends to report on the following:

  • Total Organic Traffic and Year-over-Year (YoY) changes.
  • Organic Conversion Rates and Goal Competitions
  • Time on Site and Bounce Rates
  • Local SEO Performance (if applicable).
  • Landing Page Performance
  • Blog Performance
  • Keyword Ranking Performance
  • Insights, Next Steps, and Recommendations

These packages are normally cookie-cutter packages that do little to nothing to help your website in search engines. We've even seen these packages hinder SEO in the past, for some of these "SEO packages" actually build shady backlinks or insert scripts or widgets into your website.

The old saying is true: you get what you pay for. Pre-2010, a $299 SEO package might have given you some results. Now, it not only won't help you, but it may cause problems for your website in the short or long term.

If you've attempted SEO in the past and can't seem to rank, this could be due to several reasons. The first reason could be you have a Google penalty. Sometimes people are working with an active Google penalty and don't even know it.

Other reasons might be that you just haven't done SEO correctly or are in a super competitive city. Think about the industry ranking for "Perth Dentist" In Perth alone, there are around 30 different dentists around the Perth CBD and many more in the surrounding suburbs. Some of these may be corporate practices with endless budgets dedicated to SEO. Now imagine a small 2 chair practice trying to compete with them in any city. These larger companies not only want to rank on Google citywide, but they want to take the lion share of all the patients searching for dental related services.

No, but how much is 50% of your total website traffic worth to you?

Like almost any other profession, you can do it yourself but will always see the best results when you bring in experts to help. You can do your business' taxes on your own, but choose to hire a professional because you know they will be worth the investment.

If your practice's marketing budget is less than a few hundred dollars per month, take the DIY approach to SEO. Any "expert" charging less than a few hundred dollars per month will be a risky investment. They may land you in some hot water with Google.

For those who would rather hire a professional, ensure that you hire a trusted professional, or come explore our Dental SEO services to see how we would help you to scale your practice today.

Hear from Our

Happy Customers

Customer service is one of the areas that really sets us apart from the competition. Our mission is to be clear and honest about pricing, provide prompt and efficient service, give high-quality advice, and, above all, help your business grow with an amazing website. See what some of our clients have to say about us.

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“I recommend Charlie and his team to any business owners especially in healthcare industry if you need a new customer attracting online presence, SEO strategy to grow your business presence online. “

Mark Sagar, Burwood Dental Care

Owner

"Charlie and the team were very accommodating with our requests and changes and lack of website/SEO knowledge. We would definitely recommend Charlie and the Shoutout team to any business looking to build a fantastic, intuitive and modern looking website. “

Chris, Optimize

Manager

"Charlie and his team redesigned our website and implemented a very effective SEO strategy to help us increase our online presence.
If you are looking for an SEO Agency that can deliver results do yourself and your business a favour and contact these guys! “

Dr Ross Bailey,Peel Dental Studio