Karrinyup Dental Centre

Breathing New Life into Karrinyup Dental Centre:A Marketing Transformation Journey

In early 2022, the dynamic team at Maylands Dental Centre took over Burroughs Rd Dental Surgery in Karrinyup, ushering in a new chapter. With a vision to revitalise the practice and reach a wider audience, they sought a marketing partner for this transition. Enter Shoutout Digital, a dental marketing agency with a knack for bringing practices to life.

Website traffic soared by 300%

Conversions increased by 277%

172% increase in conversion rate

The Challenge: Reaching a New Generation of Patients

Karrinyup Dental Centre faced a unique set of challenges. The original owner of Burroughs Rd Dental Surgery had never invested in marketing, resulting in an older patient demographic. The new owners recognised the untapped potential in reaching out to younger audiences and young families in the area. Additionally, they wanted to spotlight their expertise in restorative and cosmetic dental services, but lacked a clear strategy to attract patients seeking these specialised treatments.

The Shoutout Digital Approach: Crafting a Brand New Identity

Website Transformation

Our team at Shoutout Digital rolled up our sleeves and got to work. We knew that Karrinyup Dental Centre needed more than just a marketing campaign; they needed a complete brand revamp. We started by creating a stunning new website that truly reflected the essence of the practice. With engaging content and professional photos showcasing the new team and the upgraded practice, we set the stage for a fresh start.

SEO and Google Ads Campaign

But a beautiful website alone wasn’t enough. We needed to put Karrinyup Dental Centre on the map. Our local SEO and Google Ads campaigns were designed to boost their organic visibility and capture new market share. By targeting the right keywords and crafting compelling ad copy, we made sure that when someone in Karrinyup or nearby suburbs like Gwelup searched for dental services, Karrinyup Dental Centre was front and centre.

The Results: A Thriving Practice with a Bright Future

The transformation of Karrinyup Dental Centre was nothing short of remarkable. Within just 12 months of launching our campaign, their website traffic soared by a staggering 300%, with 80% of that traffic coming from commercial organic terms. They now dominate the search results for dental-related keywords in Karrinyup and surrounding areas.

But increased visibility was just the beginning. Our Google Ads campaign delivered a 277% increase in conversions and a 172% boost in conversion rate. This translated into a steady stream of new patients walking through their doors each month, allowing the team at Karrinyup Dental Centre to focus on what they do best – providing exceptional dental care to their community.

The success story of Karrinyup Dental Centre is a testament to the power of targeted, strategic dental marketing. By combining a brand refresh with robust SEO and Google Ads campaigns, Shoutout Digital helped a well-established practice tap into new markets and thrive in the digital age.