The main difference between SEO Services and Pay-Per-Click Ads is the time it takes to generate results.
SEO Services can take an average of 4 – 6 months to start generating some traffic and results while Paid ads can get you going almost immediately. SEO and Paid ads work best when integrated and strategically aligned.
Benefits of SEO :
Awareness and Branding: Visibility in search engines for your main keywords puts your business in front of potential customers without paying for every click to your website.
Return on Investment: Organic search engine traffic can provide an improved ROI over traditional forms of paid media and certainly improve upon PPC.
Sustainability: Unlike paid ads, organic traffic doesn’t stop the moment you stop paying the marketing platform like Google, Facebook Advertising and Instagram. This is why companies invest heavily on SEO while Paid ads are also running and once rankings and traffic are achieved, they can cut back on Paid ads spend.