How Much Should You Pay for a Website?
When people contact us for help with a blog or website, they have one main question.
How Much is a Website Design?
And it’s a fair thing to ask especially for small business owners since they want to use their money the smartest way possible. Traditional business owners who’s been in the business long enough are very cautious when it comes to paying for digital and online related services.
Web design cost varies so much that if you contact a few web design company and ask for a quote. you will receive different cost. some will range to couple of hundred of dollars and some will be in the thousands. So how exactly do you decide what you are willing to pay?
What are some of the features you need?
Just because you think that you only require a basic website doesn’t mean that you should only be paying a couple of hundreds of dollars. some website with one page can cost more than a website with 10 pages.
The thing is, designers, don’t always price by the amount of time something takes. Your doctor can stitch a cut in 10 minutes, but that doesn’t mean it doesn’t require knowledge, skill, and precision. Likewise, we have spent considerable time learning to do what we do. If anyone could do it, we wouldn’t have jobs. Adding things like forums, e-commerce, opt-ins, memberships, and other custom functionality is simply going to cost more money.
2. The skill of the web developer or designer.
With services that let you build websites in a matter of days, you might think that surely this won’t cost me a fortune. Sure, you can get a website built for around $300. But it won’t be the same quality as a website that costs $3000.
Web designers who charge more are providing you with the expertise and skills you won’t find at a bargain rate. Just like everything else in life. You get what you pay for. and most of the time a badly designed website will eventually cost you more in the long run.
In today’s digital age, consumers have a very short attention span and if you can’t hook them on the first few words of your website or if it loads really slow then they are simply closing that window or clicking back.
3. How demanding you are as a client.
Oops, I mentioned one of those things no one is supposed to talk about! But in the interest of being honest, I’ll just tell you: If you email or call me 50 times a day, expect a billion tiny revisions, cut into my time with my family, and/or request things outside the scope of our working relationship, it’s going to cost you. Over time, designers learn how to sniff out “difficult” clients pretty easily, but if one sneaks through the gates, we are going to make absolutely sure we are compensated for the extra work. Please remember that designers and developers are people and we (sometimes) have lives away from our computers.
So How Much Should I Pay?
Here are a few questions to ask yourself before deciding on a budget for website design.
What is the point of my blog? If you blog to share photos and memories with your family and don’t make any money from it, I wouldn’t spend more than a few hundred dollars for a design at the most. Actually I’d probably just grab a free theme and leave it at that. If, however, you make thousands of dollars a year from your blog and need it to do specific things for your visitors, it’s time to increase the budget.
What will I gain from a professional design? Whether you want to attract better advertisers or get featured on big-name websites, a professionally designed blog will always outperform a generic one. If you knew that spending $2000 now would earn you 5-6 times that in the next year alone, wouldn’t it make sense to spend the money?
Should I outsource this? Many, many bloggers ask us for a quote, then tell me they’re going to design their own sites to save money. When that happens I usually see one of four results:
- They waste hours and hours trying to figure out what to do, then the end result still looks awful.
- They waste hours and hours trying to figure out what to do, then get frustrated and hire someone anyway.
- They immediately go hire a cheaper designer, then end up hiring our web design team to fix what the designer broke.
- They pay for another design within a year of the DIY job because it wasn’t what they wanted.
In those situations, all I see is wasted time, money, and/or effort. If you’re a blogger, focus on blogging, especially if that’s how you earn your living. There’s no shame in outsourcing the things that aren’t a good use of your time.
WHAT YOU SHOULD SPEND: Anywhere from a few hundred to a few thousand dollars, depending on the value you would get from a better design. In general, I wouldn’t spend more than $5000 on a blog design unless you have a huge audience and very specialized needs.
For Business Websites:
How important is it to have a website for my business? It’s the 21st century, and over 60% of internet users research products and services online before they make a purchase. If your company doesn’t have a website, regardless of what you do or how many employees you have, you are totally missing out. That said, having an ugly, outdated website isn’t going to help you much in the reputation department. It’s easy to tell yourself that any web presence is better than none, but you can certainly lose potential clients or customers if they perceive your brand as “cheap” or out of touch.
What does my website actually do for my business? Do people use your website to learn about what you offer? Make appointments? Purchase products? Find your phone number? Two important points about this: (1) If your website doesn’t lead to more business, that’s a problem. And it’s not because the web doesn’t work – it’s because your site doesn’t. (2) If your website does lead to more business, it’s time to ask yourself what could help improve conversion rates or make things easier for clients and customers.
If your website doesn’t lead to more business, it’s not the web that doesn’t work. It’s your site.
What does my business really need? We’ve talked to business owners who are obsessed with things that simply don’t matter. They absolutely must have a menu that pops out a certain way, or they want to push content lower on the page just to make the logo bigger. And while they’re worrying about all those nitpicky details, they’re missing the fact that half their visitors never click beyond the homepage. If you aren’t sure what your business site needs, it’s time to consult with someone who does. Immediately.
WHAT YOU SHOULD SPEND: Website designs for businesses are more difficult to price because there are so many factors involved. I would say you should always expect at least several thousand dollars if not much more than that. Don’t like that answer? Try thinking of your website as an employee who’s out there selling your products or services 24/7. if you think of it that way you’ll see why you’re getting a bargain no matter what you spend.
If you are in the Mandurah area and want to give your old website a revamp or if you want to start a new business. then contact one of our web designers and they can give you a more accurate price on how much a great looking website will cost you.