Over the years, the concept of web design was focused on appealing to our visual senses. Today, web design is much more than artistic appearances. Now, the conversion is one of the most trending words in the internet network, and every web designer has become part of an “Actionable Content.” The term actionable content means accessing and measuring a web page’s impact on visitors’ conversions. If the web page isn’t yielding good conversions, then something is wrong with the design.
Content plays a big part in high conversion rates; however, a beautiful write-up or video will fail to rescue if the visitors get confused by the page’s design. As a result of this, the conversion rate will soon touch rock bottom.
This is why web design mustn’t only focus on the visual aspect but also on generating conversions.
What is a conversion-focused web design?
It is a website that is solely focused on turning website visitors into leads or generating sales by correctly placing call-to-actions and conversion elements such as website speed, chat, etc.
Recent studies have shown that typical website visitors spend an average of 10 seconds or less on 90% of sites visited. This simply means that you have little time to express:
- Who are you?
- What do you do?
- Who you do it for?
- Why you should be chosen ahead of others?
Why it’s important to have a conversion-focused web design for small businesses?
When opening a business, a website should not be the only checkbox you need to tick. The goal of a website to bring in new customers to you. The business that most businesses make is to build websites as a glorified business card. Your website should complete the following:
1) Improved Elevator Pitch:
It is vital to spend more time perfecting your main marketing message, making sure that your tagline and the opening sentences of your website are very precise, and clear and present your brand with reliability and credibility, precisely outlining your specialty and target niche. This shows that there is little time to communicate, making your pitch brief and compelling.
2) Well Placed Call-to-Actions (CTA):
A common question that most business owners and marketers ask is, “why is my website design not converting?” The answer is most often lacks a call to actions. A common call to actions (CTA) includes “Buy Now” buttons and phone numbers. Most website designs have value led CTA’s, finely encouraging site visitors to a next step. CTA’s are intended to engage your visitors and guide them down the path to a conversion. Your website visitors need detailed information before obliging to enquire or purchase. Smart call to actions anticipates the visitors’ next step and gently guides them through your website in the way you want them to understand and experience your site while providing the information they seek.
3) Have an Interesting and Engaging “About Us” Page:
Your customer is the reason why your company exists. So by reasonable extension, your About page is also about your customers. This does not mean that you shouldn’t create an engaging representation of your organization’s personalities because your prospects want to know who they are working with. Still, they also want to see how these personalities are going to make their life better. Like the rest of your website pages, your “About Us” page should present all the information in context on how your visitor benefits from it. Experienced website designers will be able to help you set up the best way to show the “About Us” page, which is specific to your business.
4) Monitor and Track Your Conversion:
The reason for mention this here is because it has been so neglected, yet it is one of the simple strategies to implement. Even with a minimal web design, it is essential to know how many inquiries and sales you received through your website, knowing where they came from and the cost to acquire them. Doing these allows you to accurately predict your marketing spend, assess the success of any improvement or changes in your web design or online marketing, and eventually, your website’s underlying success. A good web designer should be able to assist you with tracking your conversions.
5) Provide High-Quality and Detailed Content:
What you put out in your (your content) is that important tool that leads visitors to the purchase and should be able to go along with your brand and website design to deliver a smooth and exciting experience. High-quality content establishes integrity and authority. We all know that visitors are keen to purchase from businesses that invest the effort and time into sharing their message intelligently and interestingly.
6) Attractive Visual Design:
Website visitors will be more persuaded to remain on your website if it is visually appealing and exciting. They are also likely to return to your site and share your website contents or whatever you do with others. A visually creative and compelling website design clearly shows your company’s quality and value and your product.
A perfect website design is placed around the fact that the visual design has a major on a visitor’s open response to your business. When it comes to your visual design, contracting professional website designers can be very beneficial.
7) Clear User-Experience (UX):
If your website is built and designed around a visitor’s objectives and point of view, it will boost their interaction and improve your conversion. Ask yourself these questions:
- Why are they on your site in the first place?
- What question are they hoping to be answered on your website?
See your website design from your visitors’ perspective, create an experience that forestalls their needs, provide the appropriate answers, and make sure your web designers are also looking at the design from this perspective.
8) Robust Content Management System (CMS) and Stable Structure:
The platform upon which your business website’s design is built will have an enormous impact on its usability and how well you can create and update content and interact with users. We can overemphasize how vital this structure is to the performance of your website. This is most important for e-commerce websites. Without some of the following critical features, you will waste time posting content, fixing errors, and optimizing search engines.
9) Responsive (Mobile Friendly) Design:
As it stands, over 50% of people on the internet at any given moment are either using a smartphone or a tablet. Research has also shown that smartphone/tablet users convert at a higher rate more than desktop users. What this proves is that your website needs to be optimized for mobile devices.
Responsive design makes sure that your website provides content most effectively, no matter the device one uses. If your website is the type that uses complex designs, custom mobile designs may be required; still, no website visitor should be left with the standard desktop version. The thing is that the desktop version is awkward on mobile devices, making it hard for visitors to navigate, click on links, and find what they are looking for. A good web designer will advise you on whether a mobile or responsive website would be perfect for your situation.
10) Plan and Discover Your Marketing Strategy:
Having an online presence or being online is not enough to make sales and enquire. There are plenty of available options at your fingertips – which include SEO (Search Engine Optimization), social media, advertising, and email marketing.
How to discover the right website design company in Perth?
A great and experienced website design company or agency will be your partner in effecting everything we have discussed. You do not have to know how to design, write, or market your website. You will save money in the long-term and time in the short-term by investing in a quality web designer.
Just before you get a web designer, ask how well they know these important elements(what we just discussed), ask how they intend to incorporate them, and succeed in the past. When you talk to website designers, move past looking at their quote and use a critical eye when looking out for their web designs. Look for creative and experienced website designers that are reputable, well-proven, and have good portfolios and complete reference for working with similar businesses to your own. When you partner with the right website design company, you are placing yourself in the best spot to ensure that your site is an effective, successful one.
How much is a conversion-focused website in Perth?
A usual website carries about 5-10 pages, but a conversion-focused website will have around 18-30 pages to know only necessary information and increase your Google rank. For a bigger project with more pages, you should be expected to pay around $2000 up to $10,000.