Why SEO is Important
12 Reasons Why SEO Is One Of The Best Business Investment You Can Make Today.
Many businesses know ( or think they know ) that they need SEO to stay relevant online, and the benefits they will get from that SEO work being implemented.
It will most definitely improve your website’s online visibility but we would like to outline in this post why SEO can be one of the most important investment you can make on your business today.
These 12 reasons should offer some clarity, regardless of the industry or business size, as to why businesses need SEO to take their business to the next level.
1. Organic Search is most often the Primary source of Website Traffic
Organic search is a huge part of most business’s website performance, as well as a critical component of the buyer journet and ultimately getting customers to either use your service or buy your products.
Everyone knows, Google owns a significantly larger portion of the search market than competitors like Yahoo, Bing, Baidu, Yandex, DuckDuckGo, and the many, many others.
That’s not to say that all search engines don’t contribute to a brand’s visibility — they do — it’s just that Google owns about 75 percent of the overall search market. It’s the clear-cut leader and thus its guidelines are important to follow.
But the remaining 25 percent of the market owned by other engines is obviously valuable to your business, too.
Google, being the most visited website in the world , also happens to be the most popular email provider in the world (with more than 1 billion users). Not to mention YouTube is the second biggest search engine.
We know that a clear majority of the world that has access to the internet is visiting Google at least once a day to get information.
Being highly visible as a trusted resource by Google and other search engines is always going to work in your business’ favor. Quality SEO and a high-quality website takes you there.
2. SEO Builds Credibility
Our Goal as your marketing partner is for your business is to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search results.
Many elements go into establishing authority regarding search engines like Google. In addition to the factors mentioned above, authority is accrued over time as a result of elements like:
- Quality backlink profiles.
- Positive user behavior.
- Machine-learning signals.
- Optimized on-page elements and content.
But establishing that authority will do more for your business than most, if not all, other digital optimizations. Problem is, it’s impossible to build trust and credibility overnight — just like real life. Authority is earned and built over time.
Establishing a brand as an authority takes patience, effort, and commitment, but also relies on offering a valuable, quality product or service that allows customers to trust your company or your brand.
3.Good SEO Also Means a Better User Experience
Everyone wants better organic rankings and maximum visibility. Few realize that optimal user experience is a big part of getting there.
Google has learned how to interpret a favorable or unfavorable user experience, and a positive user experience has become a pivotal element to a website’s success.
Customers know what they want. If they can’t find it, there’s going to be a problem. And performance will suffer.
A clear example of building a strong user experience is how Google has become more and more of an answer engine offering the sought-after data directly on the SERPs (search engine results pages) for users.
The intention of that is offering users the information they are looking for in fewer clicks, quickly and easily.
4. Local SEO Means Increased Engagement, Traffic & Conversions
With the rise and growing domination of mobile traffic, local search has become a fundamental part of small- and medium-sized businesses’ success.
Local SEO aims at optimizing your digital properties for a specific vicinity, so people can find you quickly and easily, putting them one step closer to a transaction.
Local optimizations focus on specific towns, cities, regions, and even states, to establish a viable medium for a brand’s messaging on a local level.
For example, Shoutout Digital team can do this by optimizing the brand’s website and its content, including local citations and backlinks, as well as local listings relevant to the location and business sector a brand belongs to.
There should also be a strong emphasis on user reviews on Google, as well as other reviews sites like Yelp, Trustpilot (among others), depending on the industry.
5. SEO Impacts the Buying Cycle
Customers do their research. That’s one of the biggest advantages of the internet from a buyer perspective.
Using SEO tactics to relay your messaging for good deals, groundbreaking products and/or services, and the importance and dependability of what you offer customers will be a game changer.
It will also undoubtedly impact the buying cycle in a positive way when done right.
Your Business must be visible in the places people need them for a worthy connection to be made. Local SEO enhances that visibility and lets potential customers find the answers, and the businesses providing those answer.
6. SEO Best Practices Are Always Being Updated
Being proactive and monitoring for major algorithm changes is always going to benefit the brands doing so.
We know Google makes thousands of algorithm changes a year. Fall too far behind, and it will be extremely difficult to come back. Our SEO specialist at Shoutout Digital help to ensure that is avoided.
7. Understanding SEO Helps You Understand the Environment of the Web
Most business owners won’t have enough time to stay up-to-date with what’s happening with all the algorithm changes. That’s where we come in to take that pressure away from you so you can focus on other aspects of your business.
8. SEO Is Actually Very Cheap
This isn’t a marketing cost; this is a true business investment. Good SEO implementation will hold water for years to come. And, like most things in life, will only be better with the more attention (and investment) it gets.
9. It’s A Long-Term Strategy
And the more SEO time, effort, and budget that is committed to it, the better and longer a website stands to being a worthy contender in its market.
10. It’s Measurable
Still, it is worth understanding how certain actions are supposed to affect performance and growth, and hopefully they do.
Any good SEO is going to be aiming at those improvements, so connecting the dots should not be a challenge.
Brands also want to know and understand where they were, where they are, and where they’re going in terms of digital performance, especially for SEO when they have a person/company that is being paid to execute on its behalf.
There’s no better way to show the success of SEO, either. We all know the data never lies.
11. SEO Brings New Opportunities to Light
The better a brand is understood, the more opportunities will arise to help it thrive. The same can be said about SEO.
12. If You’re Not on Page 1, You’re Not Winning the Click
What’s this mean? Two things:
- If you’re not on Page 1, you need to be.
- There are still too many instances when a user types a search query and can’t find exactly what it’s looking for.