SEO Tips for Real Estate Companies for 2020

The majority of today’s home buyers are using the internet to do their research. According to a recent study by the National Association of Realtors, 95% of home buyers are using the internet to look for homes. The Internet has replaced yard signs and information about homes on the market.

Applying SEO strategies to your real estate company ensures renters and home buyers will find you when they use a search engine to do their research. with 95% of the home buyers using the internet as the go-to tool, the real estate company who can master the real estate SEO will dominate the competition. This is why most realtors pay top dollar for a good SEO company to take them to the 1st page of Google.

Keyword Research is the KEY

Search Engine job is to match your business to online searchers and to reach and convert home buyers, a wide selection of in-depth quality content on your website and online presence is the key. It’s the search engine’s job to match searchers with the best possible result.

For a search engine to match your business to online search terms you need to have those keywords to be present throughout your online platforms.

You must pay attention to things like page titles, page descriptions, and page URLs. However, make sure that you limit the use of target keywords since Google can punish you for keyword stuffing.

Quality vs Quantity

When it comes to creating content it’s better to create extremely detailed blog posts once every few weeks than low-quality content every few days. the internet is stuffed with a 500-word blog post with little to no actual content. Quality content that your customers will find valuable is rewarded by higher Google rankings. Google can see how long each user is staying on a website to read the content. so make sure you are using a lot of images and engaging content.

Use Maps and Calculators

Adding helpful tools like Map and home loan calculators are extremely popular and used by some of the biggest real estate websites simply because it works. If you are using WordPress for your website there are hundreds of plugins that you can use to add maps and calculators on your website without learning how to code a website.

Mobile is King

A recent study shows that 72% of buyers have searched for home using their mobile phones and more than half of millennials found their home on a mobile device. Another statistic shows that more than half of all rental searches are also happening on mobile devices either via an app or by visiting a website on their phone. Google is also focusing on a mobile-first website.

Make sure that your website and the content of your website are all optimized for mobile and tablet viewing.

Build Relationships and Links

If other websites related to your business are talking about your real estate business by creating so-called “Backlinks” or links to your website from other websites, Google will reward you with better ranking since it is one of the most important off-page factors to increase your Google ranking. the easiest way to do this is to get in touch with review websites or websites related to your company and contribute a blog or content. You can also reach out to local media and neighbourhood partners.

Use your Social Media Channels

Maintain a Facebook page, Twitter account, LinkedIn and Pinterest profile. Be everywhere and post often. Simply having social media accounts isn’t enough. Your social media accounts are only useful if they’re frequently updated. There are simple tools, such as Buffer, that enable you to schedule posts to multiple social media platforms simultaneously.

Ask for Reviews

90% of people searching for a service online are reading online reviews and as much as 84% trust online reviews as much as a personal recommendation from a friend or a family member. Reviews are extremely powerful so make sure you are implementing a system that will generate 5-star reviews for your business like using a Reputation management tool

Focus on Local Content

Google focuses on local content, so there is a massive opportunity for a Real Estate company to attract local clientele. Search Engine such as Google and Bing’s main job is to present useful and relevant information to search and the majority of the time the results are businesses that are closest to the searcher.

When creating content make sure you add your Suburb or City. Provide popular places in the local area such as landmarks, attractions, sports teams, and community events. This is why having a great google my business strategy is a must for real estate agents to be successful.

You also need to make sure that all your business name, address and phone number are accurate across different business listing such as Whitepages, Yellowpages, and Truelocal.

KISS ( Keep it Simple, Stupid )

When it comes to your website design and online app the simpler the better. Majority of customers, not just real estate are looking for an easy online experience. Make sure that your website visitors have a great user experience when navigating your website.

Things like Website Colors and Graphics, Website Speed, Website Navigation are some of the things you need to focus on your website.

Set time aside to regularly check your website, particularly if you frequently add to your site, for any issues that will hinder the customer experience. For example, slow websites have a negative impact on conversions. Google has found that pages taking longer than 3 seconds to load lose 53% of its visitors. Also, broken images and missing pages don’t reflect well on your business. There are numerous tools available for checking load speed and identifying technical issues.

Navigation also plays a critical role in your customer’s experience. Keep your navigation structure simple and strategically provide internal links on every page of your website. Encourage your audience to explore your site further with links related to the content that attracted them. Include calls to action and link to related resources on your blogs, listings and company information.


Ultimately, successful SEO depends on common-sense practices. Put yourself in the shoes of your customers. Be a valuable resource, allow customers to find you through multiple sources on multiple devices, highlight and build relationships in the communities you serve and ensure the customer experience is a pleasant one. Be the resource your customers need and want.

If you are looking for the right SEO company that can help your Real Estate Business contact Shoutout Digital and we are happy to provide you with tips to improve your search engine visibility with few simple steps.