5 Reasons SEO Agencies Underdeliver On Their Promises?
Majority of SEO Agencies out there offering the best results for the lowest possible price. Unfortunately, SEO agencies tend to make promises to clients like yourself that they can’t deliver. This will leave your business with underwhelming results while spending thousands of dollars.
To avoid this from happening, make sure you avoid an SEO agency that over promises.
If you want to avoid agencies that overpromise, but will underdeliver, then here are a few key things to look out for:
Beware of local SEO agencies that make promises in relation to Google’s search engine results. No one – not even an agency that claims to “know someone at Google” – will be able to guarantee the number one ranking on Google. Google mentions that no one can guarantee a website will rank number 1.
There are numerous factors, such as the searcher’s location and personalised search. For example, my Google search result for “Best Vacuum Cleaners” will be different from your search result for the same search term.
2. Will say yes to your unrealistic requests
We always come across companies that will have a very unrealistic request before they sign the agreement. For example, we spoke to a Plumbing company not too long ago who wanted to be on the first page of Google results in 1 month or else he wouldn’t sign.
Dodgy SEO companies with a churn and burn strategy will agree to all your unrealistic requests because they are focused on acquiring new clients instead of creating a long-term relationship and business growth.
3.One Size Fits All SEO Strategy
Cookie-cutter SEO ideas do not work because of the lack of similarity within so many companies. Sure, companies may seem similar and have similarities. Still, if you dig a little bit deeper, then you can realise rather quickly that even just two companies could have fifty differences that would need unique marketing aimed towards them.
Your website has different assets that can be leveraged for SEO, various online marketing goals, and is targeting a slightly different audience with different values than even your closest competitor. All of these factors and more mean your SEO program is going to vary from any other site online.
Be wary of agencies who offer the same package bundle to everyone, or offer you services you know you don’t need. Only pay for services your business needs.
4.Google Algorithm and Updates
Just like SEO agencies’ know someone at Google’, they will also often claim to have ‘insider knowledge’ about Google’s algorithms. Did you know that Google rolls out thousands of algorithm updates each year? This is why you need to choose an SEO company who’s up to date with what’s working and what’s not.
SEO is not a once-off service that once you are on the first page of Google result, you can stop the optimisation. It’s an on-going optimisation to make sure Google sees you as the authority in your industry.
5. ROI instead of rankings
It looks impressive when an agency can boast about getting good rankings for a client. However, this isn’t the only factor in SEO. A legitimate SEO agency will focus on gaining more traffic, conversions, and ROI.
Sure, #1 rankings for local keywords will deliver website visits and location visits and phone calls, but they do not always guarantee revenue. Number one rankings alone aren’t going to keep a local businesses door open. For that reason, the ROI needs to be a major focal point when developing and optimising your local SEO plan.
So why exactly do SEO agencies overpromise, underdeliver and try and sell these dodgy practices? You always have to remember that SEO agencies are a business – and the thing all companies want is to make money. The easiest way to make money is with grand, impressive-sounding statements.
A $500 per month SEO package that guarantees the first page Google search results will attract more customer than a $2,000 per month with a realistic plan and detailed SEO plan. However, the main issue with a cheap SEO package is most SEO agencies can’t deliver the promised results since they focus on acquiring new clients instead of growing existing ones.
Here are some key takeaways:
If it’s too good to be true, it usually is:
If you’re going to hire a company to help you market online, ALWAYS ask for precisely what they’re going to deliver. If they promise things like, “We guarantee that we’ll get you to the top of Google!”, run away. No one can guarantee position on Google or any other search engine. We don’t have control over it, and as we all know, Google changes the rules all the time.
Many SEO firms will tell you that it takes 4 to 6 months to start seeing results. That’s generally accurate, but bear in mind this is when you start seeing results, and SEO results grow over time. Whatever results you’re getting at six months should be considerably less than what you’re getting at 12 months.
You get what you pay for:
businesses don’t want to spend more money than they need to. So it’s tempting to hire an SEO agency that promises to be the cheapest on the market. With SEO, you get what you pay for. If they’re too cheap, they’re probably undertaking black hat SEO strategies, which can result in a Google penalty. Sometimes, it’s better to pay a little bit more to avoid a lot of damage to your business in the long run.