Tips for Choosing the Right SEO Company
Choosing your next SEO company can either bring your business tremendous results or wipe your online visibility. The difference between a massive increase in organic traffic and a decrease in Google rankings comes down to choosing between a good and bad SEO company.
We are sharing 5 tips every business owner should consider before signing that SEO deal.
SEO is not Black Magic
SEO, the process of optimizing to drive organic traffic to your website. is very difficult, this also means that most business owners don’t know what it takes to achieve great results on an SEO campaign.
Any SEO agency that says that they have an insider who tells them all of the Google algorithms are usually lying. Rather, good SEO requires extensive knowledge on how search engines work, attention to detail, and constant updates since Google’s algorithm changes almost every week.
Additionally, shortcuts like buying links, keyword stuffing, and cloaking can lead search engines to demote your website. These techniques are called Black Hat SEO because they violate search engines’ rules. Once Google’s bots discover that you’re using these tools, they’ll demote your site in their rankings, which will decrease organic traffic. SEO specialists who claim to have special knowledge could be using Black Hat SEO practices, for which you will ultimately pay a high price.
Find a company that can help you achieve your goals
When looking for an SEO company, do not hire a company with the simple goal of increasing traffic since increasing traffic does not automatically translate to increased revenue.
You and your team should outline exactly what you are trying to achieve with SEO. Are you looking at increasing sales by ranking for certain products? Or are you trying to increase your website’s conversion rate? Are you looking for help building a social following or other services that go beyond SEO?
No matter which SEO company you choose, make sure you have a clear goal in mind before making the decision.
Don’t just go by searching for ‘Best SEO Company’.
Why you shouldn’t choose an SEO company based on how well they are ranking? Some of the best SEO specialists are too busy optimizing their client’s websites rather than optimizing their website.
Some of the best SEO companies typically have a lot of long-term customers who have been referred by their professional circles to the same service. Only companies who are always looking for new clients will bother to rank for “Best SEO Company ( Insert location )” this applies to other keywords such as “Best SEO services”
Generally, Good SEO companies already have too much business to bother optimizing for their website or paying for a spot on websites like “bestseocompanies.com” or “topseos.com” list.
This means that the best way to find a good quality SEO company is by relying on the good old’ word of mouth. Instead of asking Google, ask personal recommendations from friends and your professional circle but not your competitors.
Find an SEO company that aligns with your metrics
Once you understand your goals and narrowed down your options to a few companies, it’s time to make sure that you and the company you choose have a clear method of outlining your progress.
Before you choose your next SEO company, it’s crucial that you and the SEO company are on the same page when it comes to key metrics. for example, a new business would have a different key metrics than a business who’s been operating for a number of years.
With hundreds of different key metrics to track such as bounce rate and conversion rates, you need an SEO company that understand which key metrics are the most important to you and your business and can turn those metrics into information that you can easily understand.
Here are some of the most important key metrics that you should consider:
Organic Sessions: How many people visit your website through an organic search? This is the most basic, and one of the most important metrics in SEO.
Conversion rate: What percentage of visitors buy your product, sign up for your newsletter or engage with your content?
Keyword Ranking: Which keywords you are ranking for and have the ranking increased since you hired the SEO company?
Page Load Time: the time it takes for a page to load directly to how quickly people leave your site.
Communication is the key
Though you should have access to the tools they’re using to measure your KPIs — SEMRush, Google Search Console, Google Analytics— most likely, you don’t have time to spend the time to analyze all that data. For this reason, you need an SEO specialist team that works for you in terms of communication and fostering trust.
Keep in mind that SEO is a process so you could be working with this firm for years to come. Even if you only plan on working with an outside company temporarily, meeting your organic website traffic goals takes time, patience, and a constructive working relationship.
SEO is one of the most important business investment you can make and choose the right SEO company can have major consequences for your business and your bank account.
Many SEO companies make promises that they cannot keep, or violate Google’s policies, ultimately hurting your business.
o instead of turning to Google or “best of” lists, consult friends and business associates to find a qualified SEO firm. Once you’ve narrowed down your search, make sure that you and your firm are clear on your goals. Then, establish KPIs to measure those objectives. It’s also important to choose a firm that communicates effectively so that you can foster a long and successful working relationship.
But most importantly, do not mistake SEO for a buzzword. Search Engine Optimization is a process that can help you build a successful brand — if you find the right SEO firm.
We’re focused on providing our clients with optimal digital marketing solutions that always result in newly generated leads online. Our team is made of carefully picked go-getters who are ready to help you and your business rise above the competition.