Search Engine Optimisation

Beginners Guide To SEO: Best Free SEO Tools To Help You Rank On Google

Beginners Guide To SEO: Best Free SEO Tools To Help You Rank On Google

SEO takes too much time to do it manually and if you automate a big chunk of your SEO work you don’t need to break the bank to do it.

Over the last ten years of providing SEO Services, we figured out the Best Free SEO Tools to use to help you rank number one on Google.

In this post, we are going to share our favourite Free SEO tools that’ll help you get on page one of Google.

Now, before we dive into the Free SEO Tools, I’m going to break down them into three main categories.

They’re going to be Keyword Research. Then I’m going to go into Link Building and then Technical SEO. So the tools will fit into one of those three categories.

So let’s first start.

Best Free SEO tools - FAQfox


The first tool I have for you is FAQ Fox. Most people think only as keywords instead of thinking of the problem.

See, when someone’s searching Google they’re not just typing in something because they want some entertainment. Sure, that happens sometimes, but a large portion of the searches occur because people are looking for solutions to their problem. When someone’s looking for a new phone chance are they’re not satisfied with their old phone. When someone’s looking up a math equation chances are they don’t know the solution hence, they’re looking it up.

FAQ Fox finds you questions that people want to be answered. Based on a specific site that you want information from. You can search questions on popular sites like Reddit, Quora, Yahoo! Answers, or any other site out there in your industry.

best free seo tools - ubersuggest


The second tool that I have for you is Ubersuggest Keyword Ideas. Ubersuggest has recently expanded its database from being a simple keyword tool where it has just basic terms seed terms like marketing to now over 1.2 million suggestions per keyword. In other words, it now has a lot of long-tail queries. It also has comparison keywords, question-based keywords and propositions. All these will help you find the right keywords that people are typing in that will help you get more leads and more sales.

Our favourite feature within the Keyword Ideas Report is the Comparisons Report.

ubersuggest iphone v samsung

And the reason being is it’ll give you all the keywords that are comparison-based. Typically, when someone’s searching for comparison-based keywords such as “iPhone versus Samsung” they’ve already determined that they’re going to make a purchase.

The question is, what solution are they going to make?

With Ubersuggest it also shows you the search volume the paid difficulty, the organic difficulty and it even shows you all the other sites that are ranking, as well as how many backlinks they have as well as social shares.

The second category of Free SEO Tools we have for you is related to Link Building.

best free seo tools - mozbar


One of our favourite tools out there is MozBar. When it comes to backlinking getting links from high-quality sites will do way better for you than just getting average links from low-quality sites. So the more authority that these sites have and the more relevant they are, and when they link to you, it’s going to do way on your Google ranking than let’s say if a website called Joe the Plumber linking to your site.

With the MozBar, whenever you visit any website, it will tell you their domain authority and their page authority, which are metrics that show how authoritative the site is.

Domain Authority is used as a comparative score which compares your site’s ability to rank in SERPs with the websites of your competitors. DA scores range from 1 to 100, with 1 the lowest rating and 100 the highest. The higher the DA, the greater the ability of the website to rank in search engine results.

It’s great to know which sites you should be focusing on when it comes to your link building versus which sites you need to ignore because it’s just not worth the time and effort.

backlinks by Ubersuggest

4.Backlinks by Ubersuggest.

The next tool I have for you is Backlinks by Ubersuggest. It’s another great tool. All you have to do is go to Ubersuggest type in a URL and click on the Backlinks button.

When you do that you’ll see the Backlinks Report. It will tell you the domain score of the site, and It will also let you know the authority of all the URLs linking to that site. It’ll even tell you the anchor text, the link growth over time, and how many new links they getting every single day and how many links they are losing every single day.

We suggest using Ubersuggest Backlinks Report for competitor research. Type in your competitor’s keyword and find out the links they are getting and reach out to those sites to link back to you either by creating a similar or better content than your competitor.

best free seo tool - panguin tool

5. Panguin Tool

The third category of tools I have for you is related to technical SEO, So let’s start with the Panguin Tool.

Did you know that Google makes roughly nine updates a day? That’s 3,285 updates in just one year. As a small business owner, how can you possibly keep up with all those updates while still running your business? Well, the answer is the Panguin Tool. I know that’s a funny name and they’re taking penguin and panda and merging it ( Panda and Penguin are some of the most significant Google updates, and Google likes naming their updates after animals ).

This tool will tell you if an algorithm update hits your website.

This is when you will notice whether your traffic suddenly went down or suddenly went up. This tool gives you ideas on how you can recover after getting hit by a Google Algorithm update.

So instead of reading articles or searching online, you can use the Panguin tool to try and dissect what’s happening to your website after an algorithm update.

Image result for structured data markup tool

6.Structured Data Markup Tool

 The next tool we have for you is called Structured Data Markup tool.

If you are looking for ways to maximize your voice traffic, then this tool can help you since over 50% of the searches now are voiced-based, and it’s only going to increase over time.

If you want things like rich snippets or star ratings on your website every time you show up on the search results, then you need Structured markup.

There’s no point ranking in the search engine results if searchers won’t be clicking your website. The goal of setting up rich snippets is to help you increase your click-through rates and your overall traffic.

This is what a website looks like with a rich snippet set up on their website.

Image result for examples of rich snippets

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