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Website SEO Audit

    SEO Services - SHoutout Digital - SEO Agency

    Why Do I need
    SEO Services?

    With over 1 billion daily online users, the internet has become the most relied upon communication and resource conduit in the history of time. Nearly 60% of all business’ world wide are now representing themselves on the web. The goal is to place your web-site on the first page of the organic listings found by the web user looking for a web-site relevant to their search. This is where our SEO services become an invaluable tool necessary to your company’s growth.

    SEO is the process of increasing the ranking and traffic of one’s web-site through organic searches. Organic searches are “natural” meaning they are not sponsored links or paid for advertisement such as pay-per-click or ad words. It is imperative to have your web-site highly ranked in order to get the exposure necessary to bring traffic to your site. Statistics show that nearly 80% of all internet users follow the organic listings over the paid for listings.

    Our SEO Process

    Our Proven
    SEO Process

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    01
    Website Audit
    Website Audit

    This is the first step for us to get to know your business. We identify your target audience, competitors and potential challenges to select keywords that will drive traffic to your site. As part of our website assessment, we run a comprehensive site audit that allows us to asses the existing search performance of your website in detail.

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    02
    On-Page Process
    On-Page Process

    We identify the technical elements of your site that can be improved and match search phrases to the pages on your site. A semantic signal evaluation ensures that your site is sending the correct information to Search Engines regarding your value proposition, products or services.

    03
    Backlink Acquisition
    Backlink Acquisition

    Investigating your website's digital footprint tells us how other websites refer to you. Our job is to create a natural and balanced off-page profile for your website. Backlinks contribute to over 60% of rankings in search, and our proprietary guest post outreach program assists us in acquiring inbound links from unique publishers each month.

    Our Guides & Resources

    Download The Ultimate Online Marketing Checklist For Local Businesses

    Ultimate Online Marketing Checklist by Shoutout Digital

    It can be tremendously frustrating trying to figure out how to get more calls & leads from the Internet with so many different approaches (SEO, PPC, Social Media, Pay-Per-Lead) and various providers calling you every day offering you the next best thing.

    What do you do, what order do you do it in, and who do you trust? Over the years working with hundreds of local business owners and reviewing thousands of websites, we have discovered the key elements of a successful Internet marketing strategy and we’ve boiled it down to a simple checklist. This checklist will help you identify what is missing from your current strategy and what you must focus on next to take your company to the next level.

      SEO Process

      We Turn Your Marketing Dollars
      Into Profits

      Website Assesment

      Our website assessment are manual and performed by experienced SEO Experts. This is different from running a Technical SEO Audit using a tool. Our experts will analyze your overall SEO performance, website and industry, and create a thorough report with a prioritized action plan on what you need to do to improve your SEO rankings and traffic in 60 days or less. Although every audit is customized to the needs of the specific website, the following items are common to all.

      We will check the following aspects of your website:

      Technical Audit - We will review your technical SEO infrastructure and solve any issues.

      Keyword Research -Everything in SEO starts with a keyword and it's the backbone of successful SEO campaigns. We will make sure that you are targeting the right keywords and give you ideas of new keywords to target to satisfy your user's intent.

      Website Structure - Most people ignore the importance of having a well-defined site structure and this bad for SEO. We will review your website structure and optimize it and serve your users better.

      Off Page Assessment - We will review your link profile, identify toxic links that may be hurting your rankings and improve your link profile.

      Content Assesment - Is your content SEO friendly? Can it be understood by search engines and at the same time satisfy the user intent? Do users like your content? 

      On Page Process

      On-site SEO covers many things, but an on-page SEO company will help you get your site running in top shape.

      There are many factors that search engines take into consideration when ranking your site. Here are four things that we check that can influence your site’s ranking.

      Choosing the right keywords -  SEO operates on keywords. If you want your pages to rank in the right results, you must choose the right keywords for your campaign. Your keywords determine where you appear in search results.

      Title Tag Optimisation - Google looks for keywords in specific pages, like your title tag, to understand the context of your page and decide if the content fits the keyword. To ensure that Google understands your page we will optimise all the pages Title tags and description

      Image Optimisation - By optimizing the images on your site, you’ll keep your site running quickly. Seeing as page speed factor is one of the most important ranking factors, it will help your site greatly.

      Improve Page Speed - Page speed is one of the most important factors for user experience. Users hate to wait for slow loading pages. If your page takes too long to load, users will leave your page and choose another page that loads quicker.

      Internal Linking - Internal linking is crucial to keeping leads on your page longer. When you link within your content, you guide your audience to another page on your site.

      When your audience spends more time on your page, it sends a positive signal to Google that your page is valuable. Google takes duration spent on your site into account when it ranks your site.

      Backlink Acquisition

      Link building is a core part of search engine optimisation and is essential for boosting your search engine rankings. High-quality backlinks boost your site’s visibility, which can then translate into healthy traffic and leads, both of which enable you to gain a long- term competitive advantage online.

      Our Link Building Approach:

      Competitor Link Analysis - There are two main reasons that your competitors are outranking you in Google. Typically it’s a combination of higher quality and more relevant content, and more inbound links (both at a page level and domain level). Using industry standard tools like Ahrefs and SEMRush, we perform an analysis of your competitor’s backlinks profiles. This gives us an understanding of what methods they are using to acquire the links and the domains linking to their website.

      Foundation Building - The goal of link building is to make your business an authority in your niche with a substantial online presence. Foundational Links are a vital element of this process – especially when it comes to local SEO.

      Outreach Links - We use our expansive network of outreach specialists. No matter your industry, product, or service, our team can get your company (and content) the coverage it deserves from respected bloggers, journalists, and more.

      Content Promotion - Make content go viral with our content promotion offerings and earn valuable links from trusted websites. From ad campaigns to individual outreach, our team will take care of the entire promotional process.

      Our Results

      Amazing SEO Results We Generated For Our Clients and Our Own Website

      We rank #1 for SEO agency around our area

      Our Plasterer Client dominating the local search results for his main keyword “Ceiling Repair and Wall Repair Perth"

      From not showing up on Google search results to ranking #1 for a local Mandurah plumber

      Tree lopping company in Perth ranking #1 around his local area for his top keyword "Tree Loppers Perth"

      Want to know your SEO score?

        Our Pricing

        Flexible SEO Packages

        We have experience working with large and small businesses and are ready to
        develop a targeted strategy and plan that’s just right for you.

        We create a tailored strategy for every business. But here’s our typical process to help you dominate your competition online.

        Starter Package
        Starter Package

        $ 998

        Monthly Package + $498 Setup Fee

        • Perfect for small local business targeting smaller suburbs
        • On-page optimisation
        • Technical SEO / Implementation
        • Content creation
        • Link Acquisition Campaign
        • Structured Schema Implementation
        • Calls, Leads, and Revenue Tracking
        • Conversion Rate Optimisation
        Let's Talk
        Aggresive Package
        Aggresive Package

        $ 1495

        Monthly Package + $498 Setup Fee

        • Perfect for small local business on more competitive industry
        • On-page optimisation
        • Technical SEO / Implementation
        • Content creation
        • Link Acquisition Campaign
        • Citation Building / Cleanup
        • Press Release
        • Structured Schema Implementation
        • Calls, Leads, and Revenue Tracking
        • Conversion Rate Optimisation
        Let's Talk
        Market Leader
        Market Leader

        $ 2495

        Monthly Package + $498 Setup Fee

        • Perfect for business targeting multiple suburbs and cities
        • On-page optimisation
        • Technical SEO / Implementation
        • Content creation
        • Multi-location service pages
        • Link Acquisition Campaign
        • Authority Building
        • Citation Building / Cleanup
        • Press Release
        • Google My Business Optimisation
        • Structured Schema Implementation
        • Calls, Leads, and Revenue Tracking
        • Conversion Rate Optimisation
        • Website Speed Optimisation
        Let's Talk
        SEO Services

        How Can SEO Services
        Help Your Business Grow?

        With all this talk about the positive effects of SEO management, how can you know for sure that it’ll help your business thrive and grow? Though there is no crystal ball to give actual figures of how much your business will grow with SEO services, you can rest assured that your site will jump in search engine rankings, earn more traffic, and convert more customers.

        Here are some of the reasons why a good SEO company can fuel your business growth:

        • Keyword Research pays off – during our keyword research phase, we will find some of the most valuable keywords for your business. This are keywords with high buying intent such to turn searchers into paying customers.
        • Ranking for more keywords means more eyeballs to your website – a recent study shows that the top 3 results of the Google search page gets roughly 35% of clicks and the top 4-10 gets 15% of the clicks. this means that the more people seeing your website and your offer the higher the chance of generating more sales and leads for your business
        • Increased traffic results in increased sales –When more people visit your site because of your high rankings in search results, it means that you’ll also earn more conversions. If your page ranks in the first position of organic SEO results, it’s there for a reason —you’ve created a page, like a blog post, that is informative, high-quality, and provides everything that a user is looking for when they search for the targeted keyword. When people click on your page since it’s so high quality, they’ll be more apt to spend time on your site, and there’s a higher possibility that they will purchase your products or services.
        • Higher sales results in business growth – the result of showing up on highly targeted keywords is increased sales and conversion, and that paves the way for a growing business. The more sales and leads a company receives the bigger the budget you can allocate on marketing, which means you can reach more people which can turn into paying customers.
        Services

        Other Services
        To Help Grow Your Business

        Pay Per Click Management

        Pay Per Click or Paid Ads is the fastest way to generate leads and sales! But, It can be very expensive if you don’t know what you are doing. We don’t simply build ads and cross our fingers hoping you will get more sales and leads.

        Facebook Advertising

        Facebook owns some of the biggest social media companies in the world. With millions of people using it every single day. We use our deep understanding of Facebook algorithms and consumer behaviour to help you and your business achieve your business goals using the power of Social Media Marketing

        Google My Business Optimisation

        Local search traffic is one of the highest converting traffic. Local traffic are customers looking for a specific service or product around your area and unlike traditional marketing like newspaper, radio ads, and direct mail there is little wasted exposure with local search traffic.

        Website Design

        Every business is different and you need a website that can help you stand out from the competition. We create custom websites that are designed to convert website visitors into paying customers using engaging content, user-friendly navigation, and call-to-action.

        real testimonials

        Dont Just
        Take Our
        Word For it

        Charlie and the Shoutout Digital team has been a real pleasure to work with. Communication is always on point and never did I feel like we were left in the dark when working with him. He provided the service they advertised and proved that his agency is more than capable of getting results online. If you are looking for a good Mandurah SEO then they are the right guys to get your ranking! this is our latest results so far!
        Kevin Baker
        This review is long overdue! Charlie's been looking after our dental practice for years and years! We hired him back when he was still a Digital marketing freelancer! Communication is excellent and of course, the results are amazing!
        Magdalen Robbins
        We have spent thousands of dollars over the years for SEO work with different companies. It is hard to speak to anyone with those companies or find out what is actually going on. With Shoutout Digital, this is not the way it has been for us. They are a responsive local company that has transparency and shows that they care. Charlie Obrien and his team have been great to work with. All this for half the cost of those other guys that call your phone incessantly looking to boost your online presence.
        Gyles Anderson
        faq's

        SEO Services
        Frequently Asked Questions

        Do I really need SEO?

        Short answer: yes, yes you do.

        Why? Picture all of your website visitors as a massive pie. For the average website, 50% of that pie will come from search engines like Google.

        Search engines are a discovery tool, meaning that many of these website visitors are discovering your website for the first time. As more and more people discover your website from search engines, you’ll see each other traffic channel (email, social media, etc.) increase as well. In other words, as this part of your pie gets bigger, the rest of your pie will get bigger as well.

        How Does SEO Work?

        Search engines look at 3 primary factors when trying to understand all of the websites in their index: authority, relevancy, and crawlability. We’ll skip crawlability to keep things simple. Crawlability gets more into the technical side of SEO, and ain’t nobody got time for that.

        Authority is a measure of how reputable your website is in the eyes of Google and other search engines. Sticking with our pie example, authority is a measure of how big your pie is.

        Everybody loves pie, so focus on making yours as big as possible.

        Relevancy helps Google to understand what your website is about so it can send the right people to your website. In other words, Relevancy is all about making that 50% of your pie that comes from search engines taste better. Nobody wants a lot of bad pie, so as your pie gets bigger, it becomes more and more important to focus on relevancy.

        If you type “cars” into Google, Google will sift through trillions of webpages and order them based on how trustworthy they are, and how relevant they are to “cars”.

        What is the difference between SEO and PPC?

        Although SEO and PPC are very different approaches within digital marketing, they work together to achieve the ultimate search engine marketing (SEM) strategy: SEO + PPC = SEM.

        Like we mentioned above, SEO is a natural way to improve your rankings and overall visibility to searchers and search engines by using organic content. On the other hand, PPC (pay-per-click) allows marketers to bid on the chance to show their ads in SERP, right when people are looking for a specific offer.

        With that being said, the main difference between the two is that traffic from SEO is free and traffic from PPC costs money (organic listings in Google vs. paid listings in Google)

        Is SEO better than Paid ads like PPC or Facebook advertising?

        The reality is, both are vital to the success of your business. You couldn’t’t establish authority, organic traffic, and a solid online presence without SEO at the same time you couldn’t granularly target prospects by demographics, behaviours, locations, or specific keyterms without paid ads.

        How Do I Improve My Website’s Authority?

        The best way to improve your website’s authority is to get other authoritative websites in your industry to link to your site.

        Google looks at the other websites that link back to you as the strongest signal that your website is trustworthy. Google looks at how many backlinks you have and how trustworthy these websites are.

        Think quality over quantity here. One link from the New York Times will help your website rankings significantly more than a link from 50 brand new blogs

        So Can I Just Buy a Whole Bunch of Backlinks?

        Short answer: no.

        Yes, we know that all of those Fiverr deals offering you 50 backlinks for $5 are tempting, but they’re not worth it. Buying links goes against Google’s policies and will destroy your search rankings if you get caught.

        If Google does catch you buying backlinks, you’ll see your search rankings plummet. From there, you’ll need to remove those links to your site and submit a reconsideration request for Google to re-analyze your site.

        Instead, focus on creating exceptional content and run link building campaigns focused on getting relevant bloggers to link to your content.

        Explain like I’m 5 years old, what is SEO?

        When you search for “blue jeans” on Google search, Google will display around 10 of the top listings on the first page. Those 10 websites usually have the best SEO methods, and are ranked accordingly.

        The better the website, the more likely it is that Google will choose it to be ranked within the top search results.

        Bad and unhelpful websites will generally be placed on the later pages of Google.

        It takes time, effort, money, and knowledge to do SEO.

        Should I start SEO before or after my website is built?

        We highly recommend that SEO is implemented during the creation of your website. It is might easier to build SEO into your website during the creation phase than to build it in after the fact.

        Imagine the first time you go on a date with someone. You want to be sure you have the best manners, smell great and look ravishing. Similarly with SEO, the first time Google sees your website you want to make sure it loads fast, has the right keywords implemented, and looks great.

        You don’t want Google to see an un-optimized version of your website the first time it crawls your website.

        Are you an Australian based company?

        Yes! We are a locally owned business based in Mandurah. But we provide SEO services nationally.

        Most of Our SEO clients are from

        Our SEO experts has been in the SEO industry for over ten years and have continually generated amazing results for our clients

        How do you do SEO?

        There are two main aspects of SEO: on-page SEO and off-page SEO.

        On-page SEO is the practice of optimizing elements on your website for search engines. This includes but isn’t limited to content on your websites, images on your website, blogs, and HTML. On-page SEO encompasses many different disciplines such as website speed, blogging, content, user experience and so much more. Any area of your website that Google “sees” is subject to on-page optimization.

        Off-page SEO is the practice of optimizing elements off of your website for search engines. Probably the biggest example of off-page SEO are backlinks, however there are lots of other elements such as social media, external blogs and many other factors that might come into play.

        When we “do” SEO on a website, we simply improve the on-page and off-page factors of your website so that Google will see your website in a more favorable position.

        How long does SEO take?

        When looking at any marketing deliverable or strategy, anyone buying on for a service is always wondering how long it will take to see results.

        It’s important to remember and express to clients in the beginning that SEO is a long term investment, and can eventually be your biggest traffic driver if you give it the time it deserves.

        SEO requires ongoing attention and is definitely not a one time thing. Your SEO strategy takes time, planning, and readjusting to achieve and maintain search rankings, ROI, and overall traffic growth.

        Whether you’re redesigning your site to be more SEO friendly or your updating your target keywords, each and every change you make can affect your SEO efforts by showing quantifiable results.

        Why can’t I just buy ads and skip SEO?

        A common question asked by potential clients during the sales process is why they can’t just buy ads and forget about SEO. The answer, SEO and PPC work better when used together. Even though these verticals are addressed through different strategies, the efforts compliment each other.

        You can increase your visibility and exposure, keyword research (paid and organic) can be shared, best performing ad copy can help when it comes to creating an organic content strategy, and much more when it comes to department collaboration.

        In addition to working well together, SEO and PPC both play important roles in the conversion funnel on their own while still working together. SEO creates awareness and interest through content at the top of the funnel, where as PPC tends to drive users to the bottom of the funnel to take action.

        How do you report on SEO?

        There are a variety of ways you can report on this digital marketing vertical. Since SEO is more of a long term investment, your insights can range from organic traffic to keyword ranking performance. Depending on where you’re tracking, Google Analytics tends to be the mothership of data pulling platforms.

        In addition to Google Analytics, there’s Google Search Console, SEM Rush, Google My Business, and other helpful platforms. When it comes to the most intriguing data, our team tends to report on the following:

        • Total Organic Traffic and Year-over-Year (YoY) changes
        • Organic Conversion Rates and Goal Competitions
        • Time on Site and Bounce Rates
        • Local SEO Performance (if applicable)
        • Landing Page Performance
        • Blog Performance
        • Keyword Ranking Performance
        • Insights, Next Steps, and Recommendations
        What’s up with SEO packages for $29 or $99?

        These packages are normally cookie cutter packages that do little to nothing to help your website in the search engines. We’ve even seen these packages hinder SEO in the past, for some of these “SEO packages” actually build shady backlinks or insert scripts or widgets into your website.

        The old saying is true: you get what you pay for. Pre-2010 a $99 SEO package might have given you some results. Now, it not only won’t help you but it may cause problems for your website in the short or long term.

        Why won’t my website rank?

        If you’ve attempted SEO in the past and can’t seem to rank, this could be due to a number of reasons. The first reason could be you have a Google penalty. Sometimes people are working with an active Google penalty and don’t even know it.

        Other reasons might be that you just haven’t done SEO correctly or you are in a super competitive niche. Think about the industry “auto insurance.” In Perth alone there are dozens of insurance agencies. Tens of thousands or more nation wide. Some of these have multi-million dollar budgets dedicated to SEO. Now imagine a small mom and pop insurance agency trying to compete with them in any city. These larger companies not only want to rank on Google nationwide, but they want to rank in every major city.

        Do I Need to Hire Someone to Do SEO for Me?

        No, but how much is 50% of your total website traffic worth to you?

        Similar to almost any other profession, you can do it yourself, but will always see the best results when you bring in experts to help. You can do your business’ taxes on your own, but choose to hire a professional because you know that they will be worth the investment.

        If your business’ marketing budget is less than a few hundred dollars per month, take the DIY approach to SEO. Any “expert” charging less than a few hundred dollars per month is going to be a risky investment. They may land you in some hot water with Google.

        For those who would rather hire a professional ensure that you hire a trusted professional, or come explore our SEO services to see how we would help you to scale your business today.

         

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