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Perth's Leading SEO Company
Perth SEO Services
If you are a Perth business owner, you may have wondered about investing in SEO (Search Engine Optimisation) services for your business. After all, we live in a digital age where most consumers research products and services online before they part with their hard-earned cash. But even though local SEO is more important than ever, many Perth businesses are struggling to get ahead online, as Perth consumers are increasingly turning to Google and other search engines to find what they are looking for.
SEO is no longer the cheap advertising option it once was and with the ever-increasing number of businesses looking to get their products and services in front of new customers. To ensure that you get the most out of your investment, this means you will need to pick your SEO agency carefully. You need to find one that has demonstrated its abilities in the past and has the right SEO experience to deal with the ever-changing digital landscape.
There are always two sides to any coin, and when it comes to Search Engine Optimisation services, you have to be careful and make sure you choose the right SEO company for your business and not slow. With the growing popularity of SEO, anyone can say they do it, and some will over-promise to make a quick buck.
Download Our Online Marketing Checklist
Over the years working with hundreds of local business owners and reviewing thousands of websites, we have discovered the key elements of a successful Internet marketing strategy, and we’ve boiled it down to a simple checklist.
This checklist will help you identify what is missing from your current strategy and what you must focus on next to take your company to the next level.
Why Choose Us
As Your Next SEO Perth Agency Partner
Shoutout Digital is one of Perth’s fastest-growing SEO Agency and Web Design Agency. We take great pride in delivering outstanding results to our clients here in Australia and the US. We know what it takes to drive highly targeted SEO traffic to your website and turn them into paying customers.
- Our SEO Perth Packages are designed to help you achieve your SEO goals. We believe in transparent pricing, and our marketing packages are listed on our website for full transparency. Our pricing structure allows us to service businesses of all sizes, from startups to well-known and established companies.
- Decades of Marketing Experience. Our experienced Perth SEO specialists team are dedicated to your business’s success and growth at our SEO agency.
Amazing SEO Results We Achieved
Shoutout Digital’s exceptional team will work to build a long-term partnership with you. Our knowledgeable marketing experts will work with you to understand your business’s needs and then custom tailor the best strategy to maximise your investment return.
Winner Of Bark.com's Best SEO Agency in Perth
Did you know we’ve been awarded as bark.com’s best SEO in Perth for 2020? against 20+ different SEO agencies here in Perth.
Bark.com is a world-leading services marketplace with over 5m customers in 8 countries around the world.
Flexible SEO Packages
We have experience working with business of all sizes and are ready to develop a targeted strategy and plan that’s just right for you.
We create a tailored strategy for every business. But here’s our typical process to help you dominate your competition online.
Want To Know More About Search Engine Optimisation?
We will turn your marketing budget into profits
Step-by-Step Perth SEO Campaign
Step 1:Website Audit & Assessment
Our website assessment is manual and performed by an experienced SEO team here in Perth. This is different from running a Technical SEO Audit using a tool. Our SEO experts will analyse your overall SEO performance, website and industry, and create a thorough report with a prioritised action plan on what you need to do to improve your SEO rankings and traffic in 60 days or less. Although every audit is customised to the specific website's needs, the following items are common to all.
We will check the following aspects of your website:
Technical Audit: Our technical team will review your technical SEO infrastructure and solve any issues.
Keyword Research: Everything in SEO starts with a keyword, and it's the backbone of successful SEO campaigns. We will ensure that you target the right search terms and give you ideas of new relevant keywords to target to satisfy your user's intent.
Website Structure: Most people ignore the importance of having a well-defined site structure, and this bad for SEO. We will review your website structure and optimise it and serve your users better.
Off-Page Assessment: We will review your link profile, identify toxic links that may be hurting your rankings and improve your link profile.
Content Assessment: Is your content marketing strategy SEO friendly? Can it be understood by search engines and at the same time satisfy the user intent? Do search users like your content?
On-site SEO covers many things, but an on-page SEO company will help you get your site running in top shape.
There are many factors that search engines take into consideration when ranking your site. Here are four things that we check that can influence your site's ranking.
Choosing the right keywords - Search engine optimization operates on the search query. If you want your pages to rank in the right results, you must choose your campaign's right keywords. Your keywords determine where you appear in search results.
Title Tag Optimisation - Google looks for keywords in specific pages, like your title tag, to understand your page's context and decide if the content fits the keyword. To ensure that Google understands your page, we will optimise all the pages Title tags and description Image Optimisation. By optimizing the images on your site, you'll keep your site running quickly. As page speed factor is one of the most important ranking factors, it will greatly help your site.
Improve Page Speed - Page speed is one of the most important factors for user experience. Users hate to wait for slow-loading pages. If your page takes too long to load, users will leave your page and choose another page that loads quicker.
Internal Linking - Internal linking is crucial to keeping leads on your page longer. When you link within your content, you guide your audience to another page on your site.
When your audience spends more time on your page, it sends a positive signal to Google that your page is valuable. Google takes duration spent on your site into account when it ranks your site.
Link building is a core part of search engine optimisation and is essential for boosting your search engine rankings. High-quality links boost your site's search visibility, which can then translate into healthy traffic and leads, both of which enable you to gain a long- term competitive advantage online.
Our Link Building Approach:
Competitor Link & Gap Analysis - There are two main reasons that your competitors are outranking you on Google. Typically it's a combination of higher quality and more relevant content, and more inbound links (both at a page level and domain level). Using industry-standard tools like Ahrefs and SEMRush, we perform an analysis of your competitor's backlink profile. This gives us an understanding of what methods they are using to acquire the links and the domains linking to their website.
Foundation Building - The ultimate goal of link building is to make your business an authority in your niche with a substantial online presence. Foundational Links are a vital element of this process – especially when it comes to local SEO.
Outreach Links - We use our expansive network of outreach specialists. No matter your industry, product, or service, our SEO team can get your company (and content) the coverage it deserves from respected bloggers, journalists, and more.
Content Promotion - Make content go viral with our content marketing offerings and earn valuable links from trusted websites. From ad campaigns to individual outreach, our marketing team will take care of the entire promotional process.
We Follow A Simple 3-Step Process To Grow Your Business
We will conduct a comprehensive marketing strategy & competitive analysis session to uncover your competitors' winning strategies online. We will create a digital marketing plan specifically designed to dominate your competitors.
Once we determined the winning strategy to take your business to the next level. We will start the implementation of our SEO strategy by using white-hat SEO strategies and content creation.
Once we have achieved the desired results, we will start the customer nurturing process to increase your customer's lifetime value and increase brand retention.
How can SEO Perth Help My Business Grow
Here are some of the reasons why a good Marketing Agency like Shoutout Digital can fuel your business growth:
Most Commonly Asked Questions About Search Engine Optimisation
Do I really need SEO Perth?
Short answer: yes! yes, you do.
Why? Picture all of your website visitors as a massive pie. For the average website, 50% of that pie will come from search engines like Google.
Search engines are a discovery tool, meaning that many of these website visitors discover your website for the first time. As more and more people find your website from search engines, you'll see each other traffic channel (email, social media, etc.) increase as well. In other words, as this part of your pie gets bigger, the rest of your pie will get bigger as well.
How Does SEO in Perth Work?
Search engines look at three primary factors when trying to understand all of the websites in their index: authority, relevancy, and crawlability. We'll skip crawlability to keep things simple. Crawlability gets more into the technical side of SEO, and ain't nobody got time for that.
Authority is a measure of how reputable your website is in the eyes of Google and other search engines. Sticking with our pie example, authority is a measure of how big your pie is.
Everybody loves pie, so focus on making yours as big as possible.
Relevancy helps Google understand what your website is about to send the right people to your website. In other words,
Relevancy is all about making that 50% of your pie that comes from search engines taste better. Nobody wants a lot of bad pie, so as your pie gets bigger, it becomes more important to focus on relevancy.
If you type "cars" into Google, Google will sift through trillions of webpages and order them based on how trustworthy they are and how relevant they are to "cars".
What Is The Difference Between Perth SEO And Perth PPC?
Although SEO and PPC are very different approaches within digital marketing, they work together to achieve the ultimate search engine marketing (SEM) strategy:
SEO + PPC = SEM
Like we mentioned above, SEO is a natural way to improve your rankings and overall visibility to searchers and search engines by using organic content. On the other hand, PPC (pay-per-click) allows marketers to bid on the chance to show their SERP ads, right when people are looking for a specific offer.
With that being said, the main difference between the two is that traffic from SEO is free and traffic from PPC costs money (organic listings in Google vs. paid listings in Google)
Is SEO Perth Better Than Paid Ads Like PPC Or Facebook Advertising?
The reality is, both are vital to the success of your business. You couldn't establish authority, organic traffic, and a solid online presence without SEO; simultaneously, you couldn't granularly target prospects by demographics, behaviours, locations, or specific critical terms without paid ads.
How Do I Improve My Website’s Authority?
The best way to improve your website's authority is to get other authoritative websites in your industry to link to your site.
Google looks at the other websites that link back to you as the strongest signal that your website is trustworthy. Google looks at how many backlinks you have and how reliable these websites are.
Think quality over quantity here. One link from the New York Times will help your website rankings significantly more than a link from 50 brand new blogs.
So Can I Just Buy A Whole Bunch Of Backlinks?
Short answer: no.
Yes, we know that all of those Fiverr deals offering you 50 backlinks for $5 are tempting, but they're not worth it. Buying links goes against Google's policies and will destroy your search rankings if you get caught.
If Google does catch you buying backlinks, you'll see your search rankings plummet. From there, you'll need to remove those links to your site and submit a reconsideration request for Google to re-analyse your site.
Instead, focus on creating amazing content and running link-building campaigns focused on getting relevant bloggers to link to your content.
Explain Like I’m 5 Years Old, What Is Search Engine Optimisation?
When you search for "blue jeans" on Google search, Google will display around 10 of the top listings on the first page. Those ten websites usually have the best SEO methods and are ranked accordingly.
The better the website, the more likely Google will choose it to be ranked within the top search results.
Bad and unhelpful websites will generally be placed on the later pages of Google.
It takes time, effort, money, and knowledge to do SEO.
Should I Start SEO Before Or After My Website Is Built?
We highly recommend that SEO is implemented during the creation of your website. It is might easier to build SEO into your website during the creation phase than to build it in after the fact.
Imagine the first time you go on a date with someone. You want to be sure you have the best manners, smell great and look ravishing. Similarly, with SEO, the first time Google sees your website, you want to make sure it loads fast, has the right keywords implemented, and looks great.
You don't want Google to see an un-optimised version of your website the first time it crawls your website.
Does URL Structure Affect SEO?
The quality of your URL structure does affect page ranking and SEO efforts. URLs must be short, easy to read and identify at a glance where the user is going. The page title has to be concise and support the contention of the page. A Quicksprout study shows that URLs that contains 35 to 40 characters dominated the search listings.
How Does Google Know About My Website?
Google allows website owners to submit their websites free. The most common way Google employs to find a website is through its Googlebot. Also known as a bot, robot, spider, or web crawler, this program tool constantly crawl the Internet to detect new and updated pages to add to its index. It also notes dead links.
What Are Backlinks?
Backlinks, which refers to links that are directed towards your website from other domains. It provides the search engines with a view of the importance or popularity of your website. We can also interpret these links as a "vote of confidence".
Backlinks are one of the primary building blocks of any SEO Perth campaign and can help your website gain traction, attention and natural traffic from the search engines.
Google will give more credit to websites with quality backlinks because they consider such websites more relevant than other results for a particular query and keyword.
How Do You Do SEO?
There are two main aspects of SEO: on-page SEO and off-page SEO.
On-page SEO is the practice of optimising elements on your website for search engines. This includes but isn't limited to content on your websites, images on your website, blogs, and HTML. On-page SEO encompasses many different disciplines, such as website speed, blogging, content, user experience, and so much more. Any area of your website that Google "sees" is subject to on-page optimisation.
Off-page SEO is the practice of optimising elements off of your website for search engines. Probably the biggest example of off-page SEO is backlinks. However, there are many other elements such as social media, external blogs and many other factors that might come into play.
When we "do" SEO on a website, we simply improve the on-page and off-page factors of your website so that Google will see your website in a more favourable position.
How Long Does SEO Take?
When looking at any marketing deliverable or strategy, anyone buying on for service is always wondering how long it will take to see results.
It's important to remember and express to clients in the beginning that SEO is a long term investment and can eventually be your biggest traffic driver if you give it the time it deserves.
SEO requires ongoing attention and is not a one-time thing. Your SEO strategy takes time, planning, and readjusting to achieve and maintain search rankings, ROI, and overall traffic growth.
Whether you're redesigning your site to be more SEO friendly or updating your target keywords, every change you make can affect your SEO efforts by showing quantifiable results.
Why Can’t I Just Buy Ads And Skip SEO?
A common question asked by potential clients during the sales process is why they can't just buy ads and forget about SEO. The answer, SEO and PPC work better when used together. Even though these verticals are addressed through different strategies, the efforts complement each other.
You can increase your visibility and exposure, keyword research (paid and organic) can be shared, best performing ad copy can help create an organic content strategy, and much more when it comes to department collaboration.
In addition to working well together, SEO and PPC both play important roles in the conversion funnel on their own while still working together. SEO creates awareness and interest through content at the top of the funnel, whereas PPC tends to drive users to the bottom of the funnel to take action.
How Do You Report On SEO?
There are a variety of ways you can report on this digital marketing vertical. Since SEO is more of a long term investment, your insights can range from organic traffic to keyword ranking performance. Depending on where you're tracking, Google Analytics tends to be the mothership of data pulling platforms.
In addition to Google Analytics, there's Google Search Console, SEM Rush, Google My Business, and other helpful platforms. When it comes to the most intriguing data, our team tends to report on the following:
- Total Organic Traffic and Year-over-Year (YoY) changes.
- Organic Conversion Rates and Goal Competitions
- Time on Site and Bounce Rates
- Local SEO Performance (if applicable)
- Landing Page Performance
- Blog Performance
- Keyword Ranking Performance
- Insights, Next Steps, and Recommendations
What's Up With SEO Perth Packages For $299 Or $399?
These packages are normally cookie-cutter packages that do little to nothing to help your website in search engines. We've even seen these packages hinder SEO in the past, for some of these "SEO packages" actually build shady backlinks or insert scripts or widgets into your website.
The old saying is true: you get what you pay for. Pre-2010, a $299 SEO package might have given you some results. Now, it not only won't help you, but it may cause problems for your website in the short or long term.
Why Won’t My Website Rank?
If you've attempted SEO in the past and can't seem to rank, this could be due to several reasons. The first reason could be you have a Google penalty. Sometimes people are working with an active Google penalty and don't even know it.
Other reasons might be that you just haven't done SEO correctly or are in a super competitive niche. Think about the industry "auto insurance." In Perth alone, there are dozens of insurance agencies. Tens of thousands or more nationwide. Some of these have multi-million dollar budgets dedicated to SEO. Now imagine a small mom and pop insurance agency trying to compete with them in any city. These larger companies not only want to rank on Google nationwide, but they want to rank in every major city.
Do I Need To Hire Someone To Do SEO For Me?
No, but how much is 50% of your total website traffic worth to you?
Like almost any other profession, you can do it yourself but will always see the best results when you bring in experts to help. You can do your business' taxes on your own, but choose to hire a professional because you know they will be worth the investment.
If your business' marketing budget is less than a few hundred dollars per month, take the DIY approach to SEO. Any "expert" charging less than a few hundred dollars per month will be a risky investment. They may land you in some hot water with Google.
For those who would rather hire a professional, ensure that you hire a trusted professional, or come explore our SEO services to see how we would help you to scale your business today.
Are There Any Keywords That You Cannot Rank?
We cannot rank you for phrases already taken by another client. It would be unfair to rank two clients for the same phrase since only one can be the winner. Also, there will be some phrases so competitive we just cannot guarantee increased rankings. If that is the case, we will advise you before we start our SEO Perth campaign.
How Many Backlinks Can I Expect Every Month?
We do not sell packages by backlinks. Services that sell packages based on several backlinks may get tempted to produce low-quality links using spammy tools. The primary feature that sets our packages apart is that we focus only on quality content distribution. We hand to prepare the core resources, and this original content 'sticks' in the search engine longer.
Where Is Your Team Based?
Shoutout Digital is a locally owned small business here in Perth. We have team members in Australia, the UK, the USA and the Philippines. The team has been hand recruited and received intense internal training before being assigned to our client's campaigns.