Results Focused SEO Agency

We Focus On Your ROI Not Rankings

SEO Services

Melbourne SEO Services

With millions of daily online users in Melbourne, the internet has become the most relied upon communication and resource conduit in the history of time. Majority of all businesses in  Melbourne and nearby suburbs such as St.KildaGlen WaverleyBundoora, and Springvale are now investing heavily online. The goal is to place your website on the first page of the organic listings found by the searchers looking for a web-site relevant to their search. This is where our SEO Melbourne strategy become an invaluable tool necessary for your local business growth.

Search Engine Optimisation or SEO Melbourne is the process of increasing the ranking and traffic of one’s web-site through organic searches. Organic searches are “natural” meaning they have not sponsored links or paid for advertisements such as pay-per-click or ad words and other digital marketing strategies. It is crucial to have your business highly ranked to get the exposure necessary to bring qualified traffic to your site. Statistics show that nearly 80% of all internet users follow the organic listings over the paid-for listings.

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Online Marketing Checklist by Shoutout Digital

Download Our Online Marketing Checklist

Over the years working with hundreds of local business owners and reviewing thousands of websites, we have discovered the key elements of a successful Internet marketing strategy, and we’ve boiled it down to a simple checklist.

This checklist will help you identify what is missing from your current strategy and what you must focus on next to take your company to the next level.

Why Us?

Why Choose Us
As Your Next SEO Agency Melbourne Partner

Shoutout Digital is one of Melbourne leading Web Design and SEO Company, and we take great pride in delivering amazing results to our clients here in Australia and the U.S. We know what it takes to drive highly targeted traffic to your website and turn them into paying customers by implementing cost-effective SEO strategies.

Our Melbourne SEO Packages are designed to help you achieve your business goals. We believe in transparent pricing, and our marketing packages are listed on our website for full transparency. Our pricing structure allows us to service businesses of all sizes, from startups to well-known and established companies.

Decades of Marketing Experience. At our SEO agency, our experienced team of SEO specialists are dedicated to the success of your marketing campaign and growth of your Melbourne business.

We assign a dedicated SEO consultant to your business who will ensure that all of our marketing strategies are aligned to your business goals.

Real-time dashboard with ROI tracking and a monthly report sent and explained to you in detail for full transparency.

Case Studies

Amazing SEO Results We Achieved

Shoutout Digital’s exceptional team will work to build a long-term strategy with you. Our knowledgeable Sydney SEO experts will work with you to understand your business’s needs, then custom tailor the best strategy for you to maximize the return on your investment.

Want the same results for your business? Click the button to schedule a call with one of our SEO professionals in Melbourne.

Our Awards

Winner Of Bark.com's Best SEO Agency in Perth

Did you know we’ve been awarded as bark.com’s best SEO in Perth for 2020? against 20+ different SEO agencies here in Perth.

Bark.com is a world-leading services marketplace with over 5m customers in 8 countries around the world.

Your Investment

Flexible SEO Packages

We have experience working with business of all sizes and are ready to
develop a targeted strategy and plan that’s just right for you.

We create a tailored strategy for every business. But here’s our typical process to help you dominate your competition online.

Start up

$
749/m
  • On-Page Optimisation
  • Content / Blog Post Creation
  • High-quality backlink acquisition campaign
  • Website Audit
  • Call & Leads Tracking
  • Real-time Dashboard
  • $1000 set-up fee
Popular

Growth

$
995/m
  • On-Page Optimisation
  • Content / Blog Post Creation
  • High-quality backlink acquisition campaign
  • Website Audit
  • Email & SMS Nurturing Set-up
  • Structured Schema Implementation
  • Conversion Rate Optimisation
  • Call & Leads Tracking
  • Real-time Dashboard
  • $1000 set-up fee

Accelerator

$
2495/m
  • On-Page Optimisation
  • Content / Blog Post Creation
  • High-quality backlink acquisition campaign
  • Website Audit
  • Email & SMS Nurturing Set-up
  • Structured Schema Implementation
  • Google My Business Management
  • Brand & Authority Building
  • Multi-location pages
  • Website Speed Optimisation
  • Conversion Rate Optimisation
  • Call & Leads Tracking
  • Real-time Dashboard
  • $1000 set-up fee
our benefits

We will turn your marketing budget into profits

Traffic

We will create an automated system that will generate a consistent flow of customers looking for your service using our proven marketing strategies

 

Convert

We will turn your online properties like Website, Google My Business listing, Social Media Pages into a vending machine of sales and leads that you can tap into.

 

Remarket

We will help you set up an automated system that nurtures your leads for you, making your website run like a well-oiled sales machine.
Our SEO Process

Step-by-Step SEO Process

Website Audit & Assessment

Our website assessment is manual and performed by experienced SEO Experts In Melbourne. This is different from running a Technical SEO Audit using a tool. Our experts will analyze your overall SEO performance, website and industry, and create a thorough report with a prioritized action plan on what you need to do to improve your SEO rankings and Digital presence in 60 days or less. Although every audit is customized to the needs of the specific website, the following items are common to all.

We will check the following aspects of your website:

Technical Audit - We will review your technical SEO and On-Page SEO infrastructure and solve any issues as well as check for any duplicate content, keyword stuffing, Internal Links, and other technical issues on your website.

Keyword Research -Everything in SEO starts with a keyword, and it's the backbone of successful SEO campaigns. We will make sure that you are targeting the right keywords and give you ideas of new keywords to target to satisfy your user's intent.

Website Structure - Most people ignore the importance of having a well-defined site structure and this bad for SEO. We will review your website structure and optimize it and serve your users better.

Off-Page Assessment - We will review your link profile, identify toxic links that may be hurting your rankings and improve your link profile by implementing effective Off-page SEO campaign.

SEO Content Assessment - Is your content SEO friendly? Can it be understood by search engines and at the same time satisfy the user intent? Do potential customers like your content? Our Content Marketing strategy will help you acquire natural high-authority backlinks.

On-Page Process

On-site SEO covers many things, such as the URL structure of your website, quality of content, and technical issues. Still, an on-page Search Engine Optimisation Agency such as Shoutout Digital will help you get your site running in top shape.
There are many factors that search engines take into consideration when ranking your site. Here are four things that we check that can influence your site’s ranking.

Choosing the relevant keywords or Keyword Analysis - Search Engines such as Google and Bing operates on keywords. If you want your pages to rank in the right results, you must choose the right keywords for your campaign. Your keywords determine where you appear in search results.

Title Tag Optimisation - Google looks for keywords in specific pages, like your title tag and meta description, to understand the context of your page and decide if the content fits the keyword. To ensure that Google understands your page, we will optimise all the pages Title tags and description.

Image Optimisation - By optimizing the images on your site, you’ll keep your site running quickly. Seeing as page speed factor is one of the most important ranking factors, it will help your site greatly.

Improve Page Speed - Page speed is one of the most important factors for user experience. Your potential customers hate to wait for slow-loading pages. If your page takes too long to load, Your target audience will leave your page and choose another page that loads quicker.

Internal Linking - Internal linking is crucial to keeping leads on your page longer. When you link within your existing content, you guide your audience to another page on your site.

When your audience spends more time on your page, it sends a positive signal to Google that your page is valuable. Google takes duration spent on your site into account when it ranks your site.

Backlink Acquisition

Link building is a core part of search engine optimisation and is essential for boosting your search engine rankings. High-quality backlinks boost your site’s visibility, which can then translate into healthy organic traffic and leads, both of which enable you to gain a long- term competitive advantage online.
Our Link Building Approach:

Competitor Link Analysis - There are two main reasons that your competitors are outranking you on Google. Typically it’s a combination of higher quality and more relevant content strategy, and more inbound links or backlinks (both at a page level and domain level). Using industry-standard tools like Ahrefs and SEMRush, we perform an analysis of your competitor’s backlinks profiles. This gives us an understanding of what methods they are using to acquire the links and the domains linking to their website.

Foundation Building - The goal of link building is to make your business an authority in your niche or industry with a substantial online presence. Foundational Links are a vital element of this process – especially when it comes to local Search Engine Optimisation services.

Outreach Links - We use our expansive network of outreach specialists. No matter your industry, product, or service, our team can get your company (and content) the coverage it deserves from respected bloggers, journalists, and websites with high Domain Authority.

Content Promotion - Make content go viral with our high quality content promotion offerings and earn valuable links from trusted websites. From ad campaigns to individual outreach, our team will take care of the entire promotional process.

Our SEO Service Approach

We Follow A Simple 3-Step Process To Grow Your Business

Strategy

We will conduct a comprehensive strategy & competitive analysis session that will uncover your competitors winning strategies online, and we will create a plan specifically designed to dominate your competitors.

Implement

Once we determined the winning strategy to take your business to the next level. We will start the implementation of our SEO strategy by using white-hat SEO strategies and content creation

Moving Forward

Once we have achieved the desired results, we will start the customer nurturing process to help increase your customer's life-time value and increase brand retention.

Request A Free Strategy Session Today

Why SEO?

How can SEO Melbourne
Help My Business Grow?

With all this talk about the positive effects of SEO management for your Melbourne business, how can you know for sure that it’ll help your business thrive and grow?

Though there is no crystal ball to give actual figures of how much your business will grow with SEO services, you can rest assured that your site will jump in search engine rankings, earn more traffic and organic search visibility as well as convert more customers.

Here are some of the reasons why a good Melbourne SEO Agency like Shoutout Digital can fuel your local business growth and create a sustainable channel to drive high quality leads to your business.

Keyword Research pays off

During our keyword research phase, we will find some of the most valuable keywords for your business. This is keywords with high buying intent such to turn searchers into paying customers.

Ranking for more keywords means more eyeballs to your website

A recent study shows that the top 3 results of the Google search page get roughly 35% of clicks and the top 4-10 gets 15% of the clicks. this means that the more people seeing your website and your offer the higher the chance of generating more sales and leads for your business

Increased traffic results in increased sales

When more people visit your site because of your high rankings in search results, it means that you’ll also earn more conversions. If your page ranks in the first position of organic search results, it’s there for a reason —you’ve created a page, like a blog post, that is informative, high-quality, and provides everything that a user is looking for when they search for the targeted keyword. When people click on your page since it’s so high quality, they’ll be more apt to spend time on your site, and there’s a higher possibility that they will purchase your products or use your services.

Higher sales results in business growth

The result of showing up on highly targeted keywords is Qualified leads, increased sales and conversion, and that paves the way for a growing business. The more sales and leads a company receives the bigger the budget you can allocate on marketing, which means you can reach more people which can turn into paying customers.

SEO FAQ's

Most Commonly Asked Questions About Search Engine Optimisation

Do I really need SEO?

Short answer: yes, yes you do.
 

Why? Picture all of your website visitors as a massive pie. For the average website, 50% of that pie will come from search engines like Google.

Search engines are a discovery tool, meaning that many of these website visitors are discovering your website for the first time. As more and more people discover your website from search engines, you'll see each other traffic channel (email, social media, etc.) increase as well. In other words, as this part of your pie gets bigger, the rest of your pie will get bigger as well.

How Does SEO Work?

Search engines look at 3 primary factors when trying to understand all of the websites in their index: authority, relevancy, and crawlability. We’ll skip crawlability to keep things simple. Crawlability gets more into the technical side of SEO, and ain’t nobody got time for that.

Authority is a measure of how reputable your website is in the eyes of Google and other search engines. Sticking with our pie example, authority is a measure of how big your pie is.

Everybody loves pie, so focus on making yours as big as possible.

Relevancy helps Google to understand what your website is about so it can send the right people to your website. In other words, Relevancy is all about making that 50% of your pie that comes from search engines taste better. Nobody wants a lot of bad pie, so as your pie gets bigger, it becomes more and more important to focus on relevancy.

If you type “cars” into Google, Google will sift through trillions of webpages and order them based on how trustworthy they are, and how relevant they are to “cars”.

What is the difference between SEO and PPC?

Although SEO and PPC are very different approaches within digital marketing, they work together to achieve the ultimate search engine marketing (SEM) strategy: SEO + PPC = SEM.

Like we mentioned above, SEO is a natural way to improve your rankings and overall visibility to searchers and search engines by using organic content. On the other hand, PPC (pay-per-click) allows marketers to bid on the chance to show their ads in SERP, right when people are looking for a specific offer.

With that being said, the main difference between the two is that traffic from SEO is free and traffic from PPC costs money (organic listings in Google vs. paid listings in Google)

Is SEO better than Paid ads like PPC or Facebook advertising?

The reality is, both are vital to the success of your business. You couldn’t establish authority, organic traffic, and a solid online presence without SEO at the same time you couldn’t granularly target prospects by demographics, behaviours, locations, or specific keyterms without paid ads.

 

How Do I Improve My Website’s Authority?

The best way to improve your website’s authority is to get other authoritative websites in your industry to link to your site.

Google looks at the other websites that link back to you as the strongest signal that your website is trustworthy. Google looks at how many backlinks you have and how trustworthy these websites are.

Think quality over quantity here. One link from the New York Times will help your website rankings significantly more than a link from 50 brand new blogs

So Can I Just Buy a Whole Bunch of Backlinks?

Short answer: no.

Yes, we know that all of those Fiverr deals offering you 50 backlinks for $5 are tempting, but they’re not worth it. Buying links goes against Google’s policies and will destroy your search rankings if you get caught.

If Google does catch you buying backlinks, you’ll see your search rankings plummet. From there, you’ll need to remove those links to your site and submit a reconsideration request for Google to re-analyze your site.

Instead, focus on creating exceptional content and run link building campaigns focused on getting relevant bloggers to link to your content.

Explain like I’m 5 years old, what is Search Engine Optimisation?

When you search for “blue jeans” on Google search, Google will display around 10 of the top listings on the first page. Those 10 websites usually have the best SEO methods, and are ranked accordingly.

The better the website, the more likely it is that Google will choose it to be ranked within the top search results.

Bad and unhelpful websites will generally be placed on the later pages of Google.

It takes time, effort, money, and knowledge to do SEO.

Should I start SEO before or after my website is built?

We highly recommend that SEO is implemented during the creation of your website. It is might easier to build SEO into your website during the creation phase than to build it in after the fact.

Imagine the first time you go on a date with someone. You want to be sure you have the best manners, smell great and look ravishing. Similarly with SEO, the first time Google sees your website you want to make sure it loads fast, has the right keywords implemented, and looks great.

You don’t want Google to see an un-optimized version of your website the first time it crawls your website.

Does URL structure affect SEO?

The quality of your URL structure does have an effect on page ranking and SEO efforts. URLs must be short, easy to read, and identify at a glance where the user is going. The page title has to be concise and support the contention of the page. A Quicksprout study shows that URLs that contains 35 to 40 characters dominated the search listings.

How does Google know about my website?

Google allows website owners to submit their websites free. The most common way Google employs to find a website is through its Googlebot. Also known as a bot, robot, spider, or web crawler, this program tool constantly crawl the Internet to detect new and updated pages to add to its index. It also notes dead links.

Does being mobile-friendly improve my SEO?

Yes and no. Ever since Google’s algorithm change, Google has taken into consideration the mobile-friendliness of a webpage in page ranking. But this only applies to search done on mobile-devices and do not affect the search rankings on desktop or laptops.

However, with the increasing number of mobile users, it is only wise to optimize your website for mobile devices.

What are backlinks?

Backlinks, which refers to links that are directed towards your website from other domains. It provides the search engines a view of the importance or popularity of your website. We can also interpret these links as a “vote of confidence”.

Backlinks are one of the primary building blocks of any SEO Perth campaign and can help your website gain traction, attention and natural traffic from the search engines.

Google will give more credit to websites with quality backlinks because they consider such websites more relevant than other results for a particular query and keyword.

How do you do SEO?

There are two main aspects of SEO: on-page SEO and off-page SEO.

On-page SEO is the practice of optimizing elements on your website for search engines. This includes but isn't limited to content on your websites, images on your website, blogs, and HTML. On-page SEO encompasses many different disciplines such as website speed, blogging, content, user experience, and so much more. Any area of your website that Google “sees” is subject to on-page optimization.

Off-page SEO is the practice of optimizing elements off of your website for search engines. Probably the biggest example of off-page SEO is backlinks, however, there are lots of other elements such as social media, external blogs and many other factors that might come into play.

When we “do” SEO on a website, we simply improve the on-page and off-page factors of your website so that Google will see your website in a more favourable position.

How long does SEO take?

When looking at any marketing deliverable or strategy, anyone buying on for service is always wondering how long it will take to see results.

It's important to remember and express to clients in the beginning that SEO is a long term investment, and can eventually be your biggest traffic driver if you give it the time it deserves.

SEO Melbourne requires ongoing attention and is definitely not a one-time thing. Your SEO strategy takes time, planning, and readjusting to achieve and maintain search rankings, ROI, and overall traffic growth because of Google's ever changing algorithm.

Whether you're redesigning your site to be more SEO friendly or your updating your target keywords, each and every change you make can affect your SEO efforts by showing quantifiable results.

Why can’t I just buy ads and skip SEO?

A common question asked by potential clients during the sales process is why they can't just buy ads and forget about SEO. The answer, SEO and PPC work better when used together. Even though these verticals are addressed through different strategies, the efforts complement each other.

You can increase your visibility and exposure, keyword research (paid and organic) can be shared, best performing ad copy can help when it comes to creating an organic content strategy, and much more when it comes to department collaboration.

In addition to working well together, SEO and PPC both play important roles in the conversion funnel on their own while still working together. SEO creates awareness and interest through content at the top of the funnel, whereas PPC tends to drive users to the bottom of the funnel to take action.

How do you report on SEO?

There are a variety of ways you can report on this digital marketing vertical. Since SEO is more of a long term investment, your insights can range from organic traffic to keyword ranking performance. Depending on where you’re tracking, Google Analytics tends to be the mothership of data pulling platforms.

In addition to Google Analytics, there’s Google Search Console, SEM Rush, Google My Business, and other helpful platforms. When it comes to the most intriguing data, our team tends to report on the following:

  • Total Organic Traffic and Year-over-Year (YoY) changes
  • Organic Conversion Rates and Goal Competitions
  • Time on Site and Bounce Rates
  • Local SEO Performance (if applicable)
  • Landing Page Performance
  • Blog Performance
  • Keyword Ranking Performance
  • Insights, Next Steps, and Recommendations

What’s up with SEO packages for $299 or $399?

These packages are normally cookie-cutter packages that do little to nothing to help your website in the search engines. We've even seen these packages hinder SEO in the past, for some of these “SEO packages” actually build shady backlinks or insert scripts or widgets into your website.

The old saying is true: you get what you pay for. Pre-2010 a $299 SEO package might have given you some results. Now, it not only won't help you but it may cause problems for your website in the short or long term.

Why won’t my website rank?

If you've attempted SEO in the past and can't seem to rank, this could be due to a number of reasons. The first reason could be you have a Google penalty. Sometimes people are working with an active Google penalty and don't even know it.

Other reasons might be that you just haven't done SEO correctly or you are in a super competitive niche. Think about the industry “auto insurance.” In Perth alone, there are dozens of insurance agencies. Tens of thousands or more nationwide. Some of these have multi-million dollar budgets dedicated to SEO. Now imagine a small mom and pop insurance agency trying to compete with them in any city. These larger companies not only want to rank on Google nationwide, but they want to rank in every major city.

Do I Need to Hire Someone to Do SEO for Me?

No, but how much is 50% of your total website traffic worth to you?

Similar to almost any other profession, you can do it yourself, but will always see the best results when you bring in experts to help. You can do your business' taxes on your own, but choose to hire a professional because you know that they will be worth the investment.

If your business' marketing budget is less than a few hundred dollars per month, take the DIY approach to SEO. Any “expert” charging less than a few hundred dollars per month is going to be a risky investment. They may land you in some hot water with Google.

For those who would rather hire a professional ensure that you hire a trusted professional, or come explore our SEO services to see how we would help you to scale your business today.

Should I start SEO before or after my website is built?

We highly recommend that SEO is implemented during the creation of your website. It is might easier to build SEO into your website during the creation phase than to build it in after the fact.

Imagine the first time you go on a date with someone. You want to be sure you have the best manners, smell great and look ravishing. Similarly with SEO, the first time Google sees your website you want to make sure it loads fast, has the right keywords implemented, and looks great.

You don’t want Google to see an un-optimized version of your website the first time it crawls your website.

Are there any keywords that you cannot rank?

We cannot rank you for phrases already taken by another client. It would be unfair to rank 2 clients for the same phrase since only 1 can be the winner. Also there will be some phrases so competitive we just cannot guarantee increased rankings. If that is the case we will advise you before we start our SEO Perth campaign 

How many backlinks can I expect every month?

We do not sell packages by backlinks. Services that sell packages based on a number of backlinks may get tempted to produce low-quality links using spammy tools. The primary feature that sets our packages apart is we focus only on quality content distribution. We hand prepare the core resources and this original content ‘sticks’ in the search engine longer.

Where is your team based?

Shoutout Digital is a locally owned small-business here in Perth. We have team members in Australia, UK, USA and Philippines. The team has been hand recruited and received intense internal training before being assigned to our clients campaigns.

When I checked at the position of my target keywords in Google, it doesn’t seem to match with the result from your report. Why?

Results will  fluctuate on a daily basis and are entirely unique to each searcher based on their location and browsing history. The results we report have been checked with a clear browser cache and randomized IP addresses to simulate a fresh search.

Service Area

Area's We Service