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Peel Dental Studio SEO Results

In 1985, Dr. Bailey moved to Mandurah with his wife Daphne and purchased an established practice from a retiring dentist. It was then known as the Pinjarra Road Dental Clinic Mandurah. They renamed it Peel Dental Studio. 

Peel Dental Studio is one of the most reputable dental clinics in Mandurah. They’re known for delivering excellent treatment to patients for more than 35 years, and their friendly staff makes everyone feel at home from the moment they walk through their doors!

Despite having a long history of helping people in the community, most of their patients are still from an older generation. The Peal Dental Studio has found that their old school style of dental care is not good enough for the current generation and they are looking to cater more towards them.


As one of the most established dental practices in Mandurah, they didn't need to market themselves because of their large client base, but with increasing competition in the local area and an ageing client base, they realised they need to start attracting younger families. That's when they reached out to Shoutout Digital for help.


Our Strategy

Now we knew what they were after. We were able to put together a strategy for Peel Dental Studio that was straightforward and focused on attracting millennials. From the ground up, we redesigned an easy-to-navigate website with features specifically tailored to reaching younger people. The website was fast and responsive (mobile friendly) paired with a relevant social media strategy.

Once we established the key areas to focus on, it was easier for us to create a customised marketing campaign that would suit them. We mapped out specific goals depending on locations and channelled our efforts to dominate the local market with a solid SEO strategy.

Focusing On Content & Local Visibility

Most of our efforts were around producing high-quality content for different service pages like Dental Implants, Crowns & Bridges and Veneers. The purpose of this optimized content is to draw in non commercial searches from the younger demographic that Peel Dental Studio aims to reach.

With a team of talented writers and content creators in house, we were able to produce high quality engaging content that serves as a tool to entice younger audiences to engage with Peel Dental Studio’s content.

This strategy provides two benefits one is to engage young families and the other is to create online authority for Peel Dental Studio.

The Results

With the combination of content production, white-hat link building, and good website structure. We manage to achieve 2,600 organic traffic per month from around 10 organic traffic per month.

From a small website that gets around 10 visits per month to an authority site that’s generating:

2.6k organic traffic per month
200+ phone calls per month
60-80 new patients per month
46 dental related keywords on top 3 results!