Byford Smiles Case Study
About Byford Smiles
Byford Smiles is Dr Abhi’s brainchild. He felt the need to provide advanced dentistry services to the fastest growing community of Byford suburb located on the south-eastern edge of Perth, Western Australia which has experienced rapid residential and business growth in recent years.
With the help of a team of highly skilled and dedicated doctors, Dr Abhi started Byford Smiles with the intention of serving the Byford community with the experience and expertise they gained from his practice Prospect Road Dental Surgery in Armadale.
They had a promising start to their business, but one year later their growth had stagnated as a result of unreliable inbound lead flow and poor online visibility. When other local practices were doing well, they felt the need to change their marketing approach.
When we met Abhi and looked into his online presence for Byford Smiles, our first thought was that there was a lot of potential room to grow without spending any money on google ads or other social media marketing avenues.
Our strategy was two-tiered. First, to redesign the website using a new technology platform adding relevant service pages and content that will remain search engine friendly. This fixes all technical and on-page SEO errors such as correcting title tags, improving the page content, and user experience.
We created a sitemap of around 60+ detailed pages with a core focus on cosmetic dentistry services such as dental implants, veneers, and clear aligners.
The second approach is to publish a lot of new content to help increase the topical authority of the website. We decided to publish around 10,000 words of new content per month.
Creating An Online Authority
In a world where we are constantly interacting with each other, the need for authority is becoming more and more important. For Byford Smiles to become an authoritative source for the services people are seeking in Byford and its surrounding suburbs, we completely replaced their old content with our fully optimized and search engine-friendly content.
6 months into the SEO campaign, we published a total of 75,000 words of content on their website.
Dominating Their Local Competitors
With the help of consistent content publishing and link building, we manage to increase their average position to 3 and started dominating their local competitors in terms of local visibility.
With 80% of their keywords in the top 1 position!
87% Increase In Phone Calls
With 80% of their target keywords now in the top 1 of the search results in the Byford area, They saw an increase of 87% in phone calls on their Google My Business listings.
Want The Same Results?
In the 21st century, it is nearly impossible to be a successful dental practice owner without an SEO and Digital Marketing strategy. When people search online for dentists in their area they are often influenced by recommendations from friends or reviews on Google or social media sites which can make all of the difference when choosing who will provide them with dental care.
We are Shoutout Digital. Our team of experts is here to help dental clinics stand out and rank higher than their local competitors with a tailor-made business growth system that will steer your company’s success in the industry.