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From Ghost Town To A Thriving Dental Practice Using SEO

Burwood Dental Care provides modern dentistry services just five minutes away from one of Australia’s most famous shopping destinations – The first Kmart opened in 1969.

Dr Ash Sagar and her team of skilled and dedicated doctors always strives to provide the best possible dental care for their patients while making them feel at ease during each visit, as if they are not in an unfamiliar place.


With the fierce competition in the local area, they knew they would need some expert SEO help to help build brand awareness, increase online visibility, and create a radically productive inbound lead channel.

So they decided to hire a dental marketing agency. 6 months into the campaign, they haven't seen any improvements or increase in organic traffic, so Mark, the owner, decided to ask us for a second opinion.

After we performed competitive analysis and a detailed audit, they decided to work with Shoutout Digital to help turn things around.


Our Strategy

We started our campaign with a full website redesign to fix all the technical errors and restructure the website with the right pages and content. Getting the website on track was critical to identifying unforeseen barriers to ranking.

We knew every dollar in the campaign budget needed to be leveraged for high-impact activities that would increase their dental practice’s visibility as quickly as possible.

Cleaning Their Backlink Profile

After we fixed the website, we looked at their off-page link profile and found that the previous dental marketing agency built thousands of spammy and potentially toxic links to their website. So the second step for us was to clean their link profile and start disavowing them using the Google Disavow Tool.

The Results

With the combination of content production, white-hat link building, and good website structure. We manage to achieve a 4000+% growth in organic traffic since we started the campaign.

They also saw an increase in Google My Business visibility competing against listings with 70-90+ reviews!

They also saw a new patient increase from 130 to close to 400 in 6 months.