Burwood Dental Care Case Study
About Burwood Dental Care
Burwood Dental Care provides modern dentistry services just five minutes away from one of Australia’s most famous shopping destinations – The first Kmart opened in 1969.
Dr Ash Sagar and her team of skilled and dedicated doctors always strives to provide the best possible dental care for their patients while making them feel at ease during each visit, as if they are not in an unfamiliar place.
With the fierce competition in the local area, they knew they would need some expert SEO help to help build brand awareness, increase online visibility, and create a radically productive inbound lead channel.
We started our campaign with a full website redesign to fix all the technical errors and restructure the website with the right pages and content. Getting the website on track was critical to identifying unforeseen barriers to ranking. We knew every dollar in the campaign budget needed to be leveraged for high-impact activities that would increase their dental practice’s visibility as quickly as possible.
Cleaning The Profile
After we fixed the website, we looked at their off-page link profile and found that the previous dental marketing agency built thousands of spammy and potentially toxic links to their website. So the second step for us was to clean their link profile and start disavowing them using the Google Disavow Tool.
Driving Growth To The Website
Content production and Google My Business optimisation was the core focus of the campaign. So we knew we needed to produce a ton of new content and signals to their listing to help increase their authority and trust in the eyes of Google.
Since starting the SEO campaign around April of 2021. We published a total of 35,000 words of new content as of July 2021.
1906% Growth in Organic Traffic
With the combination of content production, white-hat link building, and good website structure. We manage to achieve a 1,905% growth in organic traffic since we started the campaign.
Driving Growth To The Website
We manage to improve 21 keywords to the top 3 results totalling about 57 commercial keywords in the top 3 results, including the main keyword “Dentist Burwood”, that’s being search around 1600 per month!
Feedback From Mark Sagar, Owner of Burwood Dental Care
Want The Same Results?
In the 21st century, it is nearly impossible to be a successful dental practice owner without an SEO and Digital Marketing strategy. When people search online for dentists in their area they are often influenced by recommendations from friends or reviews on Google or social media sites which can make all of the difference when choosing who will provide them with dental care.
We are Shoutout Digital. Our team of experts is here to help dental clinics stand out and rank higher than their local competitors with a tailor-made business growth system that will steer your company’s success in the industry.