12 Online Marketing Tips for Restaurants To Succeed in 2020
Online Marketing Tips for Restaurants To Succeed in 2020
Standing out from the competition is one of the most crucial goals of any businesses. Especially in the restaurant industry. Let’s face it. There are hundreds of restaurant in most cities. So you might be asking yourself: How exactly do I attract more customers to my restaurant? There are different ways you can use to attract customers, and each one of those strategies should be part of a greater restaurant marketing plan and needs to be implemented daily.
Start Your Restaurant Digital Marketing Plan
It’s a good idea to take a step back and analyse what you are currently doing to attract customers using digital marketing. How much time is spent on these efforts? Do you, or someone on your team, have time to strategise and execute a marketing plan? Depending on your budget partnering with a marketing agency may be the right choice for your business. A marketing agency is a group of marketing experts you can put your trust in. They will conduct thorough research and analysis of your business and know which gaps need filling. But if you don’t have the marketing budget and want to take things in your own hands then keep reading because we will be sharing some golden nuggets in this post that will generate buzz for your restaurant!
As a restaurant, you must focus on the area you operate in. And this is why Local SEO is crucial for any restaurants to succeed. Optimising your restaurant online using local directories such as Yellowpages, Reputation management, and more. First steps to increase your local visibility is:
You need to sign up to a Google My Business page as soon as possible. It’s free, and it tells your potential customers everything they need to know about your restaurant, including business hours, phone numbers and online reviews. We posted a detailed blog on how to properly optimise a Google My Business page. Click here to read the blog post. Here’s an example of a Google My Business listing
90% of consumers read online reviews before visiting a restaurant. Online reviews are becoming very important for restaurants in the digital age. One 1-star review can is enough to drive people away to your restaurant. Majority of customers will only leave an online review when a business has provided an exceptional customer service or if they hate the food/service they received at your restaurant. By simply asking your customers to leave a review will significantly increase the rate of your online reviews and will increase your ranking in the Google local search results. Or if you want to take it a step further, you can also give a small incentive such as 10% off or a free meal. We created a detailed post on creating an online review strategy. Read it here.
Food Delivery Service
Food delivery services are increasing in popularity and a great channel to generate more sales to your restaurant and further enhance your online presence. Food delivery service such as Ubereats, Deliveroo and, Menulog are one of the most popular in Australia, and as a restaurant owner, you should be taking advantage of these platforms.
Digital Marketing Essentials for Restaurants
If you are looking for ways to generate traffic to your website/business listing without spending thousands of dollars on advertising, then SEO is the answer. SEO is a way of optimising your website or business listing by creating great content and high-quality links to your website in favour of ranking higher on online search platforms such as Google and Bing. Unfortunately, for a traditional business owner SEO can be very complicated, and even the basics of SEO can be tough to grasp for newcomers. In this post, we listed some of the free courses you can take to increase your SEO knowledge. Or, you can also hire an SEO Agency to look after all your SEO strategy so you can focus on other parts of the business.
Not as intricate as SEO, but essential addition to your restaurant’s online success. Customers today like to be informed and an up to date online menu will give them that extra push to your doorstep. To take things one step further, including prices on your online menu will win you some extra points from the hungry online crowd. Here’s a great example of an online menu from Gloriafood
Creating a blog section on your restaurant’s website is one of the best opportunity to educate your audience about your restaurant. You can also share promotions and events that you are currently running.
Pay-per-click advertising is a handy tool for restaurants since you can target your preferred audience using different pay-per-click marketing platforms such as Facebook advertising or Google Ads. Pay-per-click advertising essentially means you pay $X amount every time someone takes action on your ads, such as engaging on your ad or visiting your website. Even though it is one of the fastest ways to generate buzz around your restaurant, it can also be costly if not done correctly. Creating the ads is the easy part there are thousands of youtube videos that will teach you how to create ads, but for your ad campaign to be successful, you need to monitor your ads every single day and optimise it. You can also partner with a Marketing Agency that will handle and optimise all your online ads so you can maximise your ad budget.
Creating promotions during public holidays and local events in your area can be a great way to keep your customers coming back to your restaurant.
Build Your Email List and Run Your Email Marketing
Building your restaurant email list as soon as possible and sending newsletters to your past customers is crucial in building customer loyalty and having steady traffic at your restaurant. Sending promotions, coupons, and restaurant events in the form of a newsletter will keep your restaurant in the minds of recent customers on a routine basis, even if they’re routinely visiting. Giving your customers an extra incentive to visit will not only bring in more sales in the short term but build a connection with your restaurant and that customer after a few visits and re-visit rates will increase. Here’s a great example of an email campaign: it generates urgency for customers to take up the offer, and they are taking
Advantage of a significant event such as father’s day and mother’s day.
Social Media marketing does not have to be complicated. By merely talking to your audience and posting contents that they will love will have an impact on your social media presence. Majority of restaurants have a local audience, so focus on people around you and create content that revolves around your local area. By posting quality photos of your food and changing your restaurants’ space to look “instagrammable” can boost your user-generated content.
User-generated content is when your audience posts about your restaurant on social media. This is content about your brand that is gaining traction and something you can re-post without spending a dime. Sometimes, user-generated content will happen naturally if your restaurant and food are lucky enough to be considered “hip” amongst your local audience. Other times, you will need to influence your audience to share content related to your restaurant. A few ideas to spark user-generated content:
- Social Media Contests
- Influencer Agreements
- Restaurant Hashtag Incentives
Here’s an example of a user-generated content image credits: rooftop at QT Perth
Why would your restaurant want influencers relationships? Well, we already mentioned it; user-generated content. Influencer outreach is not rocket science, merely hopping on Instagram and doing a quick search for popular accounts in your area will showcase influencer potentials. As for what to offer, anything from coupons or free meals at your restaurant to an actual monthly budget for ongoing influencer relationships will suffice.