Tips for a Successful Business Marketing Strategy for 2020
With 2020 and a new decade just around the corner, it’s critical for a business to start preparing your new marketing strategy for the new year.
In this post, we are sharing essential tips to make sure you will hit your business goals this new year.
Tips for a Successful Business Marketing Strategy for 2020
Allocate Budget For Your Marketing
If you want to see growth this new year, then it’s essential that you invest in a proper marketing strategy. If you are not sure how much budget you should allocate for your marketing strategy here’s a recommended guide for every industry. Do note if your goal this 2020 is to increase growth we suggest allocating a bit more than the guide below.
Here are some examples of top SAAS companies marketing and sales spend and their growth year-over-year.
As you can see that the companies who have allocated the most budget for sales & marketing have seen exponential growth.
Now you need to ask yourself. How much growth do I want to see this coming year?
Use S.M.A.R.T Goals ( Specific, Measurable, Attainable, Relevant and Time-bound )
By adequately setting SMART Goals, you can determine what kind of marketing efforts you need to achieve those goals. A great example of a SMART goal is:
Goal: I want to Increase My Sales
Specific: I want to increase my sales by increasing my customer acquisition efforts and creating a backend strategy for my business which can increase my sales by an additional 20%
Measurable: I will increase sales over the next six months by taking in 10 more clients.
Attainable: I will set up a backend upsell system to improve current customer relationships and promote new products without spending more on marketing. This will help me increase my marketing budgets for customer acquisition, such as running Paid ads and SEO campaigns.
Relevant: Setting up a backend upsell system will help me generate sales in the background from existing customers while we increase our marketing efforts.
Time-bound: Using the strategies above will have increased our profit by the end of 6 months.
Here’s a quick video explaining what is SMART Goals
Replace Your Boring Website
Your website is your online storefront and your online store catalogue. Your website’s job is to persuade potential customers by giving them information on how to solve their problems.
If your website still looks like this. Then you need to allocate a budget to give your customers a better user-experience when going to your site.
If your website doesn’t lead to more business, it’s not that digital marketing doesn’t work. It’s your site.
If you are not sure how much you should spend on a website design. We created this blog post to guide you on how much should you budget for a new website.
A great website should be visually engaging and easy to use for your customers.
Visit your website and ask these questions:
Is it mobile friendly? A recently published report that 70% of all online traffic happens on a mobile device and a survey also reported that 70% of phone searchers said that they are most likely to buy/use the service if the website looks great.
If your website looks like this when you view it on your mobile phone, then it’s time for a website refresh.
How fast does it load? In today’s digital world, consumers have a very short attention span. So if you can’t catch their attention within the next 2 seconds, then you’ve lost them. Blue corona reveals that 39% of consumers leave the website if the images won’t load or if the website is taking too long to load.
How does it look? Put yourself in your customer’s shoe. If you were to visit your website, would you buy or use your service? 48% of visitors determine how credible a company is based on how their website looks and 38% will immediately leave a website if it looks like it was built on dial-up days.
Now imagine losing almost half of your potential customers not even reading how long you have been on business and how many customers you’ve helped just because how your website looks.
Is it Google-friendly? You may have the best-looking website in the world, but if you are nowhere to be found when they search for a specific service on Google, then it’s pointless. Make sure that if you are going for a website redesign that it follows the SEO best practices.
If you want to discuss how Shoutout Digital can help you with a Web site design, contact us. We help business in the Mandurah, Bunbury, Rockingham and Perth Area.
Invest On a Good Content Marketing Strategy
If you want to increase your website traffic, then you need to invest in good content marketing by creating highly engaging blog or article posts to help you reach more audience.
Did you know that just by posting a quality blog at least once a month ( We highlighted quality because it’s better to post one highly engaging a detailed blog every month than post five 500-words blog post) can potentially increase your search engine ranking by over 400%
If you don’t have the time to write good content you can outsource the work to a website such as Iwriter.com
Here are some benefits of having a great content marketing strategy
Send Emails Regularly
Customers on your email list are your biggest fans since they already engaged with your company, so you need to talk to them regularly by sending newsletters.
You can either send updates, new product launch, new promotions or just a blog post that you want to share.
Here are some quick facts about email marketing and why you should implement a good email marketing strategy:
- Email marketing’s average return on investment is 3,800%! Yup, you read that right, 3,800! If that alone is not enough to convince you to start an email marketing campaign, then here are other facts.
- 81% of online shoppers who receives emails or newsletter consider another purchase
- 72% of consumers still prefer email promotions than social media.
An email marketing campaign is one of the most cost-efficient ways to generate additional revenue for your business.
Here’ an excellent newsletter example from one of our favourite brand Ben&Jerry’s ( I mean who doesn’t love Ben&Jerry’s right)
Rather than providing boring information, Ben&Jerry’s takes a fun approach to educating its audience. It includes milkshake recipes, brand reputation and other social topics.
Increase Your Social Media Presence
With literally almost everyone on at least one social media today. Having a great social media presence lets you engage and educate your audience.
Understand your audience and pick where they would spend their time. If your products are trendy clothes, then you should be focusing on Instagram, Snapchat and Facebook.
If you are primarily servicing business, then you need to focus the majority of your social media efforts on platforms such as Linkedin and Twitter.
Don’t Forget About Paid Advertising.
With Social media platform reducing the organic reach of popular pages ( We are looking at you Facebook ) it’s essential for your success to invest on Paid Marketing Ads on Social Media platforms such as Facebook, Linkedin and Instagram.
Fun fact: Did you know that the organic reach of a Facebook page post is around 6% of the Page’s total likes with some rumours saying that it’s closer to 2%. So if your Facebook page has total likes of 5000 only 300 people will see your posts on their newsfeed.
Paid ads can be costly if not done and optimised correctly, so we recommend speaking to a marketing agency to help you get the most out of your Paid Marketing budget.
Using the tips above can help you achieve great success for the new years and help your company grow.
If you want to discuss how you can achieve your goals in the new years, talk to one of our marketing specialists and we will create a detailed plan to explode your sales in the new years.