In this blog post, we are sharing some tips and strategies that we used to help increased client leads by using local SEO services by over 70% year-over-year throughout the entire year.
We will walk you through four things that you need to do so you can rank better when it comes to local SEO in 2020
First thing you need to think about is:
What type of business needs local SEO
Here are some businesses examples that will benefit the most on a local SEO campaign:
- Multi-location business
- Enterprise or Directory type of Business or Website
- data-preserver-spaces=”true”>Business who wants to show up on google locally
- Review website or a news website
Those are the type of sites that want to show up when you search with the location in it inside of Google.
Tip #1: Figure out where are your customers
The first thing you want to do is you want to figure out where your customers are online. Draw a map of every single place that they go online where they are going to want to find your business.
It’s a really good idea to actually make a sheet an excel sheet or a Google sheet and then to list every single place where your customer would potentially be to make sure that you’re addressing every single one of them.
Tip #2: Create your most important business profiles
Some of the essential profiles are Google My Business, Bing, Apple Maps, Yelp, Facebook, and Glassdoor, Niche-Specific Sites, Instagram, Linkedin, and, Youtube
The purpose of creating a profile on these websites is when somebody searches for your brand name. Multiple sites are showing the searcher results around your brand name. It helps build trust and credibility that you are a real business and not a fly-by-night business that will disappear in a few months.
If they visit any of these sites and find that you have good reviews and a complete profile, it builds trust around your business, and they will want to use your company.
Some of the things you need to complete on these sites, which is important for Local SEO are:
- Phone Number
- High-Quality Photos
- High-Quality Videos
- Non-Sales Business Description
- Main Services
- Response Time
- Relevant Links or other business information
Consistent Name, Address, and Phone number across all platforms are incredibly important for local SEO.
High-Quality Photos, Videos, and Reviews. Shows your companies work and credibility and why they should choose you over your competitors.
Response Times shows how quickly do you respond to leads. For example, if you are a local Plumber and a customer needs someone to fix their tap as soon as possible, they would want to deal with a company that responds immediately.
The main thing that you need to do is show searchers and customers that your profiles are alive and not something that was ten years ago.
Being active on your profiles such as Google My Business, Yelp, and Facebook can rank you higher on the local search results for your business profiles.
Tip#3: On-Page Optimisation
On-page optimization is also critical because when you look at the local results, what you’ll normally see is the:
- The Google Map Pack
- Local Results
- Organic Listings
You want to make sure you have things like local landmarks, local terms, directions, and FAQ information about the city or area that you would like to rank.
You can create a website structure like:
And you would create content about the suburb and then your most popular services.
Here’s the outline that we would normally create when we are building local pages:
- Title of the page
- Description of the location
- Your Main Services
- Why they should choose you
- Client Testimonials
- Contact / Map Embed
Other few things you need to optimize are:
- Images – Add the proper image alt-tags with your keywords
- Map Embeds – Add your Google My Business Map Embed
- Consistent Name, Address, and Phone Number
- Schema Implementation ( Most popular ones for local businesses are local scheme, faq schema, and product schema )
This is just for one location, so if you have multiple locations, this is something you would need to do for every location and for every service page that you have on your website.
Tip#4: Local Listings and Review Generation
data-preserver-spaces=”true”>Local or Directory Listings and Review Generation are two of some of the most essential part in ranking on the local search results.
Consistent Local Directory Listings are important because it gives Google the signal that you are a real business. Google only serves the best possible result for the searcher. This means they want to show companies who have authority and relevance to the searcher.
Some of the most popular directory listings or business citations for local businesses in Australia are:
Make sure that you complete your business profile on all of the websites on this list to build your website’s local authority.
It’s also crucial that you get consistent reviews to your Google my business or Yelp or an industry-specific site.
You can also direct your customers on other review platforms such as productreview.com.au or trustpilot.com.
At the end of the day, when somebody Google’s your company, you want to make sure that you’ve got the perfect branded presence showing up.
You want to have the same thing when somebody Google’s a keyword locally so if they look for a pizza store in Perth or if they are looking for a bike shop in Mandurah you want to look at all the different things that get returned inside of the search results and make sure that you have a presence there.