Although less important than the early days of the Internet, citations remain an important aspect of local SEO. At one time, they were one of the most important ranking factors. Businesses could literally outrank their competition in local results and on maps by having the most citations! Those days are gone.
Local SEO has become much more complex since then, and that strategy eventually burned out as Google’s algorithm progressed. Having said that, a consistent and accurate citation portfolio on the web's “top 15” directories still proves to be a significant ranking factor. According to the latest study put out by MOZ citation signals still account for 10.82% of all the local ranking factors.
We view citations as potentially being the differentiator, or tie breaker, in the cases when all else is pretty much even between you and your competition. A robust online presence with your profile fully built out on our chosen top 15 and other industry-relevant sites gives your business the edge in the rank war.
Our citation process is simple: Hand-entered citations on our top 15 and on the directories that are most relevant to your niche. In our own experiments, we have compared hand-entered citations verses automatic submission programs which have become quite popular. Those definitely have their advantages, especially in the time they save, but within such a competitive landscape, the details matter – and that includes citation building.