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50 Point Local SEO Audit

    Local SEO by Shoutout Digital

    How Important is Local SEO for my Perth business?

    Local Search Engine Optimization is one of the most impactful methods for marketing any sized local business online. It’s a technique used by businesses to promote products and services to local customers, based on when and where those customers are looking for them online. And it’s extremely effective.

    These results can be achieved with various methods. Some, you may be surprised to read, is completely different from what’s practised in standard SEO Service. Others, meanwhile, are more straightforward, using common SEO strategies and specific local SEO services to get results.

    Our Guides & Resources

    Download The Ultimate Online Marketing Checklist For Local Businesses

    Ultimate Online Marketing Checklist by Shoutout Digital

    It can be tremendously frustrating trying to figure out how to get more calls & leads from the Internet with so many different approaches (SEO, PPC, Social Media, Pay-Per-Lead) and various providers calling you every day offering you the next best thing.

    What do you do, what order do you do it in, and who do you trust? Over the years working with hundreds of local business owners and reviewing thousands of websites, we have discovered the key elements of a successful Internet marketing strategy and we’ve boiled it down to a simple checklist. This checklist will help you identify what is missing from your current strategy and what you must focus on next to take your company to the next level.

      Our Local SEO Process

      Our Proven
      Local SEO Process


      Relevance is a key component of Google’s local algorithm. To ensure that search engines such as Google view your business as relevant enough to surface, We will start targeting keywords or topics that potential customers would be searching for.


      Think of prominence as how well your brand stands out from the rest (in a positive way). This can come in several forms: links; articles; directories; mentions; reviews; etc. It is the trust and credibility your brand has built up with search engines. We will create a stronger online authority and show that your business is more credible and trustworthy to the Google local algorithm.


      Now that we optimised your business as relevant to the user’s search query and has a strong prominence, We will start optimising your proximity by optimising non-geo-modified, geo modified, and near me searches

      SEO Process

      Our Detailed
      Local SEO Process

      Website Optimisation

      A strong foundation is vital to your digital marketing and Local SEO strategy. Your website (or landing page) is a major part of that foundation. Ensuring your website is properly optimized and aligned with Google’s and other search engine’s best practices is an advisable first step and where our process starts.

      Our approach to website optimization is conversion-focused, employing improvements to the user experience as well as technical, behind-the-scenes changes that only your search engine sees. We follow a 36-point checklist, but some of these technical improvements include:

      • Unique and descriptive page titles and meta descriptions
      • Keyword-rich HTML heading tags
      • Optimizing images regarding file size and alt tags
      • Internal links plus authoritative outbound links
      • Schema

      Conversion-focused improvements vary according to individual need and industry but may include navigation menus, reformatting pages for a better user experience, and ensuring your calls to action are clear and sensible.

      Your website or landing page influences the visibility of your Google My Business page as well. This is the other integral part of your Local SEO, which we go into more detail in the next section below.

      Google My Business Optimisation

      Your Google My Business listing is the other key element of local SEO optimization. We described this element in full above, including screenshots of the Google Maps, Local 3-Pack, and knowledge panel listings. When you first sign with Shoutout Digital, we ensure your GMB page is claimed, set up correctly, categorized intelligently, and optimized accordingly.

      Google updates GMB constantly, so we stay up-to-date on new developments to capitalize on early adopter opportunities. Our Google My Business checklist ensures your online presence looks as professional as possible to portray you as the obvious choice when compared to your competitors.

      Review Generation

      They're a vital part of local SEO and overall online presence, expected to continue growing in importance through 2020 and beyond.

      These days, reputation is everything these days, especially when the internet makes it so easy for consumers to research products or services before making a final decision. Knowing the importance of reviews, we invested significant time and money into creating a review and reputation management system that we believe is the best available today. We are proud of this system, and a week doesn’t go by where we aren’t celebrating another win with one of our clients stemming from an impressive collection of online reviews.


      Citation Building and Clean up

      Although less important than the early days of the Internet, citations remain an important aspect of local SEO. At one time, they were one of the most important ranking factors. Businesses could literally outrank their competition in local results and on maps by having the most citations! Those days are gone.

      Local SEO has become much more complex since then, and that strategy eventually burned out as Google’s algorithm progressed. Having said that, a consistent and accurate citation portfolio on the web's “top 15” directories still proves to be a significant ranking factor. According to the latest study put out by MOZ citation signals still account for 10.82% of all the local ranking factors.

      We view citations as potentially being the differentiator, or tie breaker, in the cases when all else is pretty much even between you and your competition. A robust online presence with your profile fully built out on our chosen top 15 and other industry-relevant sites gives your business the edge in the rank war.

      Our citation process is simple: Hand-entered citations on our top 15 and on the directories that are most relevant to your niche. In our own experiments, we have compared hand-entered citations verses automatic submission programs which have become quite popular. Those definitely have their advantages, especially in the time they save, but within such a competitive landscape, the details matter – and that includes citation building.

      Reporting and Analytics

      We understand that analytics and reporting don’t directly influence your rankings, but since we feel it to be so important, have decided to include it anyway. After all, it is an essential part of our process. We strongly advocate measuring and comparing results and making strategic adjustments according to that data to achieve the most optimal results every time.

      As the great management guru Peter Drucker said, “What gets measured gets managed.” We provide clear and informative monthly reports that show the good and the bad. We strongly believe it is advantageous for you to know the online health of your Local SEO and your ROI. The goal is to demonstrate monthly improvements to you but also be transparent when there is a bad month.

      Claim Your Free
      50 Point Local SEO Audit

        Our Pricing

        Flexible Local SEO Packages

        We have experience working with large and small businesses and are ready to
        develop a targeted strategy and plan that’s just right for you.

        We create a tailored strategy for every business. But here’s our typical process to help you dominate your competition online.

        Starter Package
        Starter Package

        $ 895

        Monthly Package + $498 Setup Fee

        • Increase your Google My business online visibility
        • Creating Business Citations
        • Google My Business Posting
        • Google My Business Q&A
        • Authority Building to increase map visibility
        • Monthly Reporting
        • Average Campaign 4-6 Months
        • Suitable for Low to Medium Competition
        Let's Talk
        Aggresive Package
        Aggresive Package

        $ 1698

        Monthly Package + $498 Setup Fee

        • Our 4-6 month campaign expedited in 2 months
        • Creating Business Citations + Niche Focused Citations
        • Google My Business Posting
        • Google My Business Q&A
        • Authority Building to increase map visibility
        • Yelp Listing Optimisation
        • Bing Places Optimisation
        • Apple Maps Optimisation
        • Press Release to News Outlets
        • Monthly Reporting
        • Minimum 2 month commitment
        • Perfect for Medium – High Competition ( Plumbers, Dentist, and Electricians )
        Let's Talk
        Market Leader
        Market Leader

        $ 1998

        Monthly Package + $498 Setup Fee

        • Our 4-6 months campaign expedited in 2 months
        • Creating Business Citations + Niche Focused Citations
        • Google My Business Posting
        • Google My Business Q&A
        • Authority Building to increase map visibility
        • Yelp Listing Optimisation
        • Bing Places Optimisation
        • Apple Maps Optimisation
        • Youtube Optimisation
        • Social Fortress Creation
        • Premium Press Release to News Outlets
        • Links or mentions from high authority websites
        • Website Optimisation
        • Premium blog posts / articles
        • Monthly Reporting
        • Minimum 2 month commitment
        • Perfect for Medium – High Competition ( Lawyers,Plumbers, Dentist, and Electricians )
        Let's Talk
        SEO Services

        How Can Local SEO
        Help Your Business Grow?

        Here are a few stats that prove how important local search optimisation for businesses.

        • 50% of people who did a local search on their phone went to a physical store within one day.
        • 18% of local mobile searches lead to a sale within one day
        • 78% of local-based searches on a mobile device end in purchases being made offline
        • 97% of consumers looked online for local businesses, with 12% looking for a local business online every day.

        Why is Local SEO
        better than traditional marketing?

        • Local Search is highly targeted – The main reason consumers perform a local search is to find a local business. Majority of local searchers are looking for a specific business within the local area.
        • Local Search has the highest conversion rate of all advertising channels – local directories like YelpHotfrog, and other online directories generally dominate the local search result. On some cases, the conversion rate goes as high as 50% on some directories. This is why listing your business accurately on quality online directories can help bring in more leads to your business.
        • High ROI ( Return-on-investment ) – unlike traditional outbound marketing like newspaper, radio ads, and direct mail, there is little wasted exposure with Local SEO because it is inbound marketing. You reach potential customers when they need you not when they don’t.
        • Traditional Advertising is declining – Fewer and fewer people are reading local newspaper and recent reports figure shows that local newspapers have lost as much as 80% of their readership in the last 20 years.
        • Positive Reviews = Sales – One of the main factors of a highly-optimised Google My Business listing is to have an excellent online review strategy. Not only it increases your online ranking, but it can also increase your conversion rate.
        • Local Based Search is increasing every year – as more and more people turn to Google to find local business competition will only become fiercer within the next few years. Now is the time to start your Local SEO campaign.

        Other Services
        To Help Grow Your Business

        Pay Per Click Management

        Pay Per Click or Paid Ads is the fastest way to generate leads and sales! But, It can be very expensive if you don’t know what you are doing. We don’t simply build ads and cross our fingers hoping you will get more sales and leads.

        Facebook Advertising

        Facebook owns some of the biggest social media companies in the world. With millions of people using it every single day. We use our deep understanding of Facebook algorithms and consumer behaviour to help you and your business achieve your business goals using the power of Social Media Marketing

        SEO Service

        A website without traffic is useless and a big waste of money. But a website that's getting traffic from customers looking to buy can take your business to the next level. Our SEO experts will identify your target audience and create a tailored plan designed to turn them into customers.

        Website Design

        Every business is different and you need a website that can help you stand out from the competition. We create custom websites that are designed to convert website visitors into paying customers using engaging content, user-friendly navigation, and call-to-action.

        real testimonials

        Dont Just
        Take Our
        Word For it

        Charlie and the Shoutout Digital team has been a real pleasure to work with. Communication is always on point and never did I feel like we were left in the dark when working with him. He provided the service they advertised and proved that his agency is more than capable of getting results online. If you are looking for a good Mandurah SEO then they are the right guys to get your ranking! this is our latest results so far!
        Kevin Baker
        This review is long overdue! Charlie's been looking after our dental practice for years and years! We hired him back when he was still a Digital marketing freelancer! Communication is excellent and of course, the results are amazing!
        Magdalen Robbins
        We have spent thousands of dollars over the years for SEO work with different companies. It is hard to speak to anyone with those companies or find out what is actually going on. With Shoutout Digital, this is not the way it has been for us. They are a responsive local company that has transparency and shows that they care. Charlie Obrien and his team have been great to work with. All this for half the cost of those other guys that call your phone incessantly looking to boost your online presence.
        Gyles Anderson

        Local SEO Services
        Frequently Asked Questions

        What is Local SEO?

        Local SEO (Local Search Engine Optimization), sometimes referred to as local search engine marketing, is an incredibly effective way to market your local business online, as it helps businesses promote their products and services to local customers at the exact time they’re looking for them online.

        This is achieved through a variety of methods, some of which differ greatly from what’s practiced in standard SEO.

        Fun Fact: Did you know that according to Google 46% of searches have a ‘local intent’ such as Perth Dentists, Perth Plumber.

        Are you the cheapest Local SEO company in Perth?

        The short answer is no. Our top priority for our clients is to provide a successful Local SEO campaign that will generate more leads and sales for their business. We don’t focus on beating our competitors at a lower price.

        There are thousands of SEO Service companies out there who will promise the page 1 results to you for as little as $300 per month, but the majority of these companies are using shady tactics than can potentially wipe all your Google presence in the future if you get caught.

        What type of business can benefit from Search Engine Optimisation?

        Every business that offers some product, service or a solution can significantly benefit from a good, high-quality SEO campaign. However, there are instances where SEO is not the right solution for the business, and we will let you know up front if this is the case.

        Is SEO better than Paid ads like PPC or Facebook advertising?

        The reality is, both are vital to the success of your business. You couldn’t’t establish authority, organic traffic, and a solid online presence without SEO at the same time you couldn’t granularly target prospects by demographics, behaviours, locations, or specific keyterms without paid ads.

        How important are keywords to my SEO campaign?
        Keywords play a fundamental role in where your website’s listing appears in the search results. When users conduct searches, they use keywords to find listings relevant to their search query. You must target the right terms so you can reach people most interested in your business.


        Are you an Australian based company?

        Yes! We are a locally owned business based in Mandurah. But we provide SEO services nationally.

        Most of Our SEO clients are from

        • Mandurah
        • Perth
        • Bunbury
        • Rockingham

        Our SEO experts has been in the SEO industry for over ten years and have continually generated amazing results for our clients

        How long before we see results from SEO?

        The time it takes to see the results of a high-quality campaign depends on several factors like:

        How old is your website: A brand new website with little to no authority can take twice as much time to rank than a brand that’s been around for ten plus years

        What type of SEO you’ve done previously: Again, the same thing for a brand new website it can take a while too see the results of an SEO campaign if you’ve never done any SEO work on your website.

        Have you been hit by a Google Penalty? : If a Google Penalty hits your website because of black-hat or dodgy practices by other SEO agencies. Not only it will take twice as long to see the results, but it will most likely be twice the cost of a typical SEO campaign.

        An established business with an existing website generally takes around 4-6 months to start seeing results.

        Should I go for SEO, Google Ads or Facebook Ads?

        The main difference between SEO Services and Pay-Per-Click Ads is the time it takes to generate results. 

        SEO Services can take an average of 4 – 6 months to start generating some traffic and results while Paid ads can get you going almost immediately. SEO and Paid ads work best when integrated and strategically aligned.

        Benefits of SEO : 

        Awareness and Branding: Visibility in search engines for your main keywords puts your business in front of potential customers without paying for every click to your website.

        Return on Investment: Organic search engine traffic can provide an improved ROI over traditional forms of paid media and certainly improve upon PPC.

        Sustainability: Unlike paid ads, organic traffic doesn’t stop the moment you stop paying the marketing platform like Google, Facebook Advertising and Instagram. This is why companies invest heavily on SEO while Paid ads are also running and once rankings and traffic are achieved, they can cut back on Paid ads spend.

        How often do I need to pay for Search Engine Optimisation campaign?

        SEO is not a one-time effort, most SEO experts would recommend it as a long-term marketing strategy. Website owners will need to keep track of their websites and it’s ranking all the time.

        With so many changing parts, such as link degradation, evolving search engine algorithms, outdated content, and competition from other companies in your industry, SEO requires an ongoing commitment. Despite that, SEO offers a better ROI than most traditional marketing.

        Do I need to hire an SEO agency to rank my website?

        Not necessary. Although it is the best and fastest way to get visible results, SEO agencies can be quite costly for smaller businesses. When it comes to spending money on services, it all comes down to ROI, if hiring an SEO agency can increase more profit for your business to cover the hiring fees, then go ahead and hire one.

        Are You Serious About
        Growing Your Business?