Category: Local SEO

SEO Content Writing Tips To Dominate Your Competition Online

Search engine optimization has come a long way over the past 25 years. Long gone are the days of publishing high volumes of low-quality, wafer-thin content and expecting your search engine rankings to increase. Today, SEO is as much an art as it is a science. It requires content writers and digital marketers (now one and the same) to understand search engine ranking factors, prioritize searcher intent, and publish valuable, high-quality content that appeals users and Google’s algorithms.

This blog post will cover nine SEO-friendly content writing tips to improve rankings. But before we get into it, I have a PSA for all the digital marketers and content writers out there: When devising a strategy to drive organic traffic to your website, remember that content writing and SEO go hand in hand. SEO is not some magic skill only technical people can execute properly. At its core, SEO is about writing content that’s better than the competition—and yes, utilizing on-page and technical SEO best practices along the way. 

So, without further ado, here are nine tactics you can use to outrank your competitors in search engine results.

 

1. Understand Search Engine Ranking Factors

Before you can outrank your competition, you need to understand the foundational signals that search engines look at when evaluating and ranking content. The four most important ranking factors are content, links, site structure, and HTML tags.

Content

Ever since the 2011 Panda algorithm update, Google has prioritized content as its number one ranking factor. When you publish any piece of content—whether it be a blog, webpage, or pillar page—it should clearly cover a specific topic in-depth, be well-written, and above all else, provide value to the reader.

According to Search Engine Land’s Periodic Table of SEO Factors, the seven most heavily weighted content ranking factors are:

  1. Quality: Well-written and valuable
  2. Research: Demonstrates authority
  3. Keywords: Incorporates search terms appropriately
  4. Freshness: Is timely and relevant
  5. Multimedia: Contains images, video, or audio to enhance user experience
  6. Answers: Directly answers the search query
  7. Depth: Covers a topic thoroughly

Understanding what each of these factors means and how to apply them is the first step toward writing content that’s competitive.

 

Links, Site Structure, and HTML Tags

Aside from content, the second, third, and fourth most heavily weighted ranking factors are links, site architecture (how your site is built), and HTML tags.

When a search engine crawls and indexes your site, it also looks at non-content factors like inbound and outbound links, URL structure, page load speed, time on page, and keyword usage in tags to understand what your site is about and how to rank your pages.

Search engine algorithms are designed to deliver users the best content from the best websites. Implementing linking, site structure, and HTML best practices within your website content makes it easier for search engines to crawl and index your content. The quicker and more accurately a search engine crawls and indexes your content, the faster you can increase rankings and traffic.

2. Use the Right Keywords

Although there’s been debate in the digital marketing community as to whether or not keyword research is dead, keywords are still a crucial part of SEO.

Keyword research helps you:

  • Determine what topics people are talking about.
  • Identify search volumes for topics.
  • Understand how difficult it may be to rank for a topic.

Each piece of crawlable content you create should have a unique primary keyword target and also use Latent Semantic Indexing (LSI) keywords (natural variations of your primary keyword) throughout.

Before you start writing, brainstorm topics you know your buyer personas care about. Then, perform keyword research to identify the best ranking opportunity. The type of keyword you target will depend on the type of content you’re creating.

Blog posts should target mid- to low-volume, low-competition long-tail keywords, while comprehensive resources like pillar pages can go after shorter-tail seed keywords that have high volume and high competition. When creating blog posts, remember that longer-tail, lower competition keywords have higher conversion rates and are easier to rank for.

 

3. Identify and Capture Search Intent 

Once you’ve found a viable primary keyword target, validate and decide how you will write about it by digging into searcher intent. Identify what the searcher is looking for when they type the query into a search bar, and then cover the topic in a way that directly meets their needs.

According to Google’s search evaluation quality guidelines, there are four categories of searcher intent:

  1. Know: The searcher wants to find information on a topic to answer a question.
  2. Do: The searcher wants to learn how to take a specific action.
  3. Website: The searcher wants to find a specific resource.
  4. Visit in person: The searcher wants to find a location to go to.

Before you start writing, identify which of these four categories your primary keyword target falls under. Then, validate the category by looking at the content currently ranking for the keyword. Are your competitors targeting the same type of search intent you’ve identified for the query? Look at how they’ve structured their content to satisfy searcher needs. Structure your content in a similar and better way.

Pro Tip: Use SERP Features to Satisfy Searcher Intent Better Than Your Competition

How do you satisfy searcher intent better than your competitors? Pinpoint the aspects of searcher intent that top-ranking articles are failing to satisfy.

Are there any important nuggets the competition is leaving out that your reader may want to know about? You can clue into what these gaps could be by looking at the “People also ask” and “Related searches” sections of the search engine results page (SERP). Include answers to the relevant queries in your content.

 

4. Optimize Content to Obtain Google Featured Snippets 

A relatively new search engine feature is the Google Featured Snippet. This SERP feature aims to answer a user’s question immediately. You can optimize your content in a way that increases your chances of obtaining this feature. Here’s how to do it:

  1. Use SEMrush or another SERP analysis tool to identify if a featured snippet exists for the keyword you’re targeting. Only 12.3 percent of queries have one.
  2. Identify how the featured snippet is structured. Is it a paragraph, list, or table?
  3. Ask the question the snippet answers in one of your blog post subheadings.
  4. Answer the question immediately after the subheading. Write a concise answer that’s better than the current one in the featured snippet. Be sure to use the same structure as the current snippet.

More Tips for Obtaining the Featured Snippet

There are several other tactics you can use to increase your chances of obtaining the featured snippet:

  • Optimize content you’re already ranking high for with a featured snippet answer; 99.58 percent of snippets come from pages already on page one of a SERP.
  • Use facts and figures in your answers.
  • Answer multiple “People also ask” questions within your content. Ahrefs found that most featured snippets are triggered by longer-tail keywords like those found in this section of the SERP.

5. Update Old Content

Search engines prioritize fresh content. As previously mentioned, freshness is the fourth most heavily weighted content ranking factor. Updating old blog posts with better, more helpful, and authoritative information can boost rankings and traffic drastically.

In fact, when HubSpot made updating old content a priority on its editorial calendar (optimizing multiple posts per week), it saw an average increase in organic search views of 106 percent per post.

Here’s how to execute this strategy yourself:

  1. Identify blog posts with the potential to rank higher for keywords that have substantial search volume.
  2. Update or rewrite the post to improve accuracy and thoroughness.
  3. Implement on-page SEO best practices and optimize for conversion with relevant in-line and end-of-post CTAs.
  4. Publish the optimized article—making sure to change the publish date so that search engines re-crawl and re-index the content.

6. Apply the Skyscraper Method

The Skyscraper method is the process of identifying content you want to outrank and creating something better. It is both a content writing and link-building strategy, but for the purpose of this blog post, we’ll focus on how to execute it in terms of writing.

Once you find the piece of content you want to outrank, you should:

  1. Think about why Google has prioritized this page in its results. Chances are, the ranking piece of content is comprehensive, goes in-depth, and provides high value to the reader. Understand why the content is performing well so you can take your piece of content to the next level.
  2. Create something better than the ranking article. You can do this by adding length, depth, freshness, and improving the user experience.

Be strategic and intentional about the improvements you make. Anything you create should first and foremost add value. Ahrefs cautions writers that “adding 25 mediocre tips to an existing list of 25 excellent tips isn’t an improvement. Sure, your new version might be lengthier, but you’re not adding any real value.”

When executed correctly, the Skyscraper method generates results. Brian Dean of Backlinko was able to double organic traffic in 14 days by using the method.

 

7. Prioritize High-Quality Inbound and Outbound Links

Links tell search engines and users a lot about the value, reputation, and quality of your content. When linking to outbound sources in your blog posts and pillar pages, make sure that they are to trusted, quality websites. When seeking backlinks, target websites that are authorities on the topic you’re writing about.

Remember that backlinks to your content are one of the most heavily weighted Google ranking factors, dictating 20.94 percent of what ranks versus what doesn’t. High-quality links can drive up rankings and traffic just as much as low-quality and spammy links can hurt your ability to rank.

8. Boost User Signals with On-Page Best Practices

Over the past few years, Google has started to incorporate User Experience Signals into its search algorithms. The way you use HTML tags in your content can have an indirect impact on these types of signals.

Because HTML tags are one of the first things search engines crawl to understand what your content is about, content writers need to understand the importance of using the target keyword and LSI keywords in the title, meta description, headings, and first 100 words of a piece of content. Placing keywords in these HTML tags can improve user experience, bounce rate, dwell time, and click-through rate. High performance in these areas has been shown to correlate with higher search engine rankings.

 

9. Be Aware of Site Structure and Technical SEO Best Practices

Although optimizing site structure and improving technical SEO isn’t necessarily part of a content writer’s job, it’s important to be aware of how these factors can impact your content’s ability to rank.

How your site is built, page load speed, security, and crawlability all directly impact a search engine’s ability to index and rank your content quickly and accurately. For example, over the past few years, search engines have started prioritizing sites that use a topic cluster-driven site structure—a structure that links blog posts targeting longer-tail keywords to comprehensive resources or pillar pages targeting shorter tail, high-volume seed keywords.

If you have poor site structure and technical SEO errors, getting your content to rank is next to impossible—no matter how well-written it is. If you’re having a hard time seeing organic traffic results from your well-written content, work with a developer or technical SEO expert to monitor site health and tackle errors that can have the biggest impact on crawlability.

Start Executing an SEO-Friendly Content Strategy Today

Want to learn more about how to develop an SEO-friendly content strategy? Request a consultation with an expert today.

 

If you want to learn how to implement a good SEO strategy and what to look for when purchasing a Perth SEO service. We created the guides below:

How to Optimise Google My Business

On-Page SEO Tips To Help You Rank Locally

Best Free SEO Tools To Help You Rank

How To Buy SEO For Your Business

Related Services

SEO Services

No Long-term SEO contracts, Just long term results. Our primary focus is to generate a significant return on your investment.
Read More

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How Can Perth Businesses Benefit from Perth SEO?

A local Perth business has a lot to benefit from SEO. This is not an exaggeration that businesses that are not invested in Perth SEO are in a far worse situation than businesses that do.

There are hundreds of advantages to why you should invest a high-quality SEO service, but in this article, we will list the Top Benefits of SEO to businesses in the Perth area.

 

Top Benefits of SEO for Perth Small-Business

 

SEO creates a better user experience for your website

 

SEO is not only about optimizing for search engines, but instead, SEO also focuses on excellent user experience. The website bounce rate is one of the most underrated SEO metrics that only a few Perth companies look at.

What we recommend is focus on making your customer happy when building or designing your website and ranking will follow. Consumer’s attention span in today’s digital world is becoming shorter and shorter, so if you cant provide the information they are looking for a few seconds after landing on your website. Then they will leave.

 

Improves your conversion rates

 

A fully optimized website is fast, user-friendly, and authoritative. These qualities all translate to a better conversion rate.

After all, SEO for Perth businesses has the highest conversion rate ( 14% ) out of all marketing channels, such as PPC or print advertising ( 1.7% )

 

This is why SEO also has the highest return of investment out of all the marketing channels for Perth companies.

 

Increases Brand Awareness and credibility

 

One of the main advantages of ranking in the top search result is increased brand awareness and credibility.

 

According to a recent study, users are most likely to trust a brand when it appears in the top results of Google, rather than a company that’s on the third page of the search result. Pair this with a great website with tons of information about your service, product, or niche, and you have the perfect combination to generate more sales and leads for your business.

 

We are not in the ’90s anymore, and Google and other search engines such as Bing plays a significant role in everyone’s lives when they have a question or need a specific service.

 

SEO generates high-quality traffic

 

SEO is an inbound marketing strategy. Unlike your normal outbound marketing channels such as cold calling, cold emails, print ads, and pay-per-click ads. SEO focuses on inbound traffic, which means you are not disrupting a consumer’s day by your sales offer.

Outbound marketing usually is marketer focused while inbound marketing is customer-focused.

 

Perth SEO Company Tips - Inbound vs Outbound Marketing

 

Consumers today are bombarded with hundreds of advertisements every single day. And let’s be honest, most of the marketing ads that you see are downright annoying.

 

Inbound marketing, on the other hand, focuses on creating helpful information and content that can help them make their buying decision.

 

Hubspot also published a report that 59% of marketers said that SEO or inbound marketing had provided the highest quality of leads in terms of sales.

 

You don’t pay for every click in SEO

 

Google’s search results are pages or website that is the most relevant to the searcher’s query.

 

For example, if someone is looking for an SEO agency in Mandurah, we are the top result since our website has a relevant topic about SEO and the Mandurah area.

mandurah seo - shoutout digital - seo agency

 

This means that once you created a web page or article that Google thinks is the most relevant to the searcher, it will continue to drive traffic and leads to your website for months without your Perth company paying for it.

 

Researching high-quality content requires an investment in the form of your time or paying a Perth SEO company or a content writer. But once you made that investment, there is no ongoing cost to generate traffic from those articles.

 

Pay-per-click ads or Facebook Advertising in Perth, on the other hand, you pay for every single click, which means that as soon as you stop paying for the ads, the traffic stops.

 

Here’s the average cost-per-click across all industries.

PPC different industries - Benefits of Perth SEO - Shoutout Digital

By investing in a high-quality Perth SEO Service, you can generate the same amount of traffic without paying for the ongoing cost.

 

Dominating Your Competition with SEO

 

In today’s digital age, SEO needs to be a part of any marketing strategy.

According to Hubspot’s State of inbound report. 61% of marketers say that SEO and improving their online presence is the top priority for any marketing strategy.

 

Benefits fo Perth SEO - State of Inbound Marketing - Shoutout DIgitalWhat this means is if you are not doing it, most likely, your competitor will, and by the time you start investing in a Perth SEO service, your competitor would have gained the advantage they need.

 

Generate more traffic to your business

 

Did you know that over 70% of searchers click on the organic search result even though Pay-per-click ads appear on top of a Google search result?

Consumers hate being sold, but they love to buy. As soon as they see the word “ad” they are automatically put-off by the offer. This is why instead of clicking the PPC result, most searchers still click the organic result.

 

SEO can reduce your advertising cost

 

A successful SEO campaign can reduce not only your online advertising such as Facebook ads and PPC ads but also your traditional advertising cost.

 

A well-planned SEO strategy your Perth business can rank in the first page of the search results for your most profitable keywords that shows the buyer’s intent.

 

This gives you the option to cut-back on your outbound marketing cost and reinvests it on other parts of your business. 

 

Most business owners in Perth find that after the first year of investing in a Perth SEO Service, that it’s a more cost-efficient solution than your traditional advertising and marketing.

 

Conclusion:

 

SEO needs to be part of every marketing strategy for business. It presents a tremendous amount of benefits that no other marketing channel can offer.

 

If you want to learn how to implement a good SEO strategy and what to look for when purchasing a Perth SEO service. We created the guides below:

On-Page SEO Tips To Help You Rank Locally

Best Free SEO Tools To Help You Rank

How To Buy SEO For Your Business

Everything You Need To Know To Rank Locally for 2020

Digital Marketing for Electricians

Complete Guide To Marketing Your Home Service Business Online

 

If you are ready to start your SEO campaign, contact Shoutout Digital – SEO Agency, SEO specialist, at 1300 879 983 or by clicking here. So we can start your free strategy session to discuss your business goals and how we can achieve them using SEO for Perth Companies.

Related Services

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Beginners Guide To SEO: Tips To Optimise Google My Business

With the days of consumers going to Yellowpages and Directories coming to an end. Business are moving all their marketing efforts online. Not only it makes it easier for a customer to find you online, but, there are also different online directories you can list your business for additional traffic.

This post we are going to cover Tips to Optimise Google My Business. one of the essential online listing you need to have for your business today.

 

Why is Google My Business Important For Local Business?

Google has recently reported that out of 3.6 billion terms that are being searched on Google every day. 46% of those terms have local intent. 

For example: Emergency Electrician in Perth. 

Yet, despite knowing this information, so many local businesses are not taking advantage of one of the most powerful online platforms that they can use, and that is the Google My Business platform.

Properly optimising your Google My Business can increase your online local visibility resulting in more sales and more leads for your business.

For readers who don’t know what a Google My Business Listing looks like online, here’s an example of a search term “SEO Marketing.”

seo marketing - Shoutout Digital:

Tip 1: Find your Local Competitors:

When we are talking about Google My Business, we are aiming at the Google Maps result or the local snack pack.

Doing a competitive analysis on your local map competition is absolutely crucial for your success in dominating your local industry.

Find out what they are doing online, check their website, how many photos do they have, how many reviews do they have, find out their main categories and sub-categories, and how many times they are posting every week.

Whatever they are doing online, you need to match and mimic what they are doing.

For example, if a competitor who is ranking first in the local results have 50 reviews then set a goal to achieve 55 reviews.

If they are posting three times a week. Post four times a week. And so on.

 

Tip 2: Title of Your Google My Business Listing

I am sure you have seen the local results with spammy looking Google Listing with no real brand associated to it, but they are ranking in the first result of the map because they have the primary keyword as their Google My Business Title.

Now, you need to be careful with using spammy GMB titles because google has a clear guideline that you need to use your registered business name on your listing.

Adding a city or a suburb at the end of your listing is definitely something that we recommend to give Google the idea where you are and your service area for example: Bill’s Plumbing – Mandurah

 

Tip 3: Optimising Your Google My Business Categories

 When doing your competitor analysis, make sure you are checking what your competitor’s main category is and copy it. Selecting the right category and sub-categories can definitely push you on the ranking for your selected keywords on the map results.

Add as many sub-categories as you can that’s related to your business.

 

Tip 4: Business Citation

One of the most important aspects of a highly optimised Google My Business Listing is having an accurate business citation. Citation is a digital reference of your brand or business name, address and phone number.

There are two types of business citation.

  • Structured Citation: Websites like Yelp, Truelocal, Yellowpages and so on
  • Unstructured Citation: Your business name, address and phone number referenced across the web.

One of the most important aspect of citation is consistency. Make sure that your NAP (Name, Address and Phone number ) matches across all citations. Structured and Unstructured.

For example: If you have suites and unit number, make sure its the same for all listings. Your company name should also match. preferably your trading name and not the legal name.

Here’s an example: Bill’s Plumbing is the preferred version rather than Bill’s Plumbing Pty Ltd.

Pro Tip from Shoutout Digital: If you want to find where your main competitors are listed online, follow the steps below.

Step 1: Find your main competitor online and copy their name and phone number. In this example, we will use the top result for “Electrician Perth” Company called Response Electricians.

 

response electrician gmb exampleStep 2: Write or copy their Google My Business name and phone number. In this case, it’s “Response Electricians” and “( 08 ) 9106 9197”

 

Step 3: Go to google and type in:

Allintext: “Company Name” “Phone Number” 

using the example above we will use Response Electricians so i will type on Google

allintext: “Response Electricians” “08 9106 9197”

Google will display the Top 100 Citations of the Response Electricians

Here’s the result:

allin text response electrician example

Step 4: Go to every website where your competitor is listed and list your company.

Google is showing you what they want to see to rank you. By using your top competitors data, you can mimic, match and improve whatever strategy they are doing online.

 

Tip 5: Consistent Business Hours

Business hours ties into your NAP, but we felt that it needs to have its own section because this is very important. 

Having a consistent business hour across the web will not only help your customers, but we feel that Google likes consistency. Make sure that the normal trading hours and the holiday trading hours are consistent on all platforms like Yelp, Truelocal, Yellowpages and other online directories that offers structured citation.

 

Tip 6: Optimising Your Business Description

The business description is one of the essential parts of your Google My Business Listing. 

 

Image result for google my business description

A description should be keyword targeted but also very informative as far as the services that you offer. 

You need to make it relevant, have the main keywords and you need to make sure that it walks the customer through what you do and how you do it because this is one of the first things that potential customers will look at.

Tip 7: Uploading Photos 

 

Optimising your Google my business photos are very important. Upload consistently of photos of your business, what you are doing when at work, staff and team members and more importantly take the time to get a Google Certified Photographer to come out and verify the photo of your business.

It’s like Google going to your business address and take pictures and give their stamp of approval.

Make sure you are uploading photos on a schedule if you have a new staff take a picture and upload it to Google My Business.

If you want to take your Google my business game to the next level, you can even get a Google Certified Photographer to take a photo inside your shop or office and map out the whole place.

It will undoubtedly benefit your business in the long run for the amount of money that you would spend to get a professional photographer to take a picture of your business.

Tip 8: Add a Q&A Section to your Google My Business listing

 

Image result for q&a section google my business

 

The reason we would like to add this tip is that the Q&A section is very underutilised and most business ignores the feature. 

Q&A is not only a way to get more content within your listing; it also provides more relevance to your listing and a way to help your customers get the answers they want right there. A good Q&A section can also filter customers who are simply shopping around vs customers who are ready to buy now.

 

Tip 9: Posting on your Google My Business profile

 

Same as uploading photos consistently. You need to be posting relevant content on your Google My Business consistently.

Not only it can bring additional traffic to your listing and website, and any traffic can be a potential customer. You can use that opportunity to capture a lead and bring in more sales to your business.

And last but certainly not the least

 

Tip 10: Getting Clicks To Your Listings

 

One of the ranking factor of a Google My business is how many people are actually clicking and interacting with listing such as calling, asking for directions or visiting the website.

If you are at the bottom of the Local Snack Pack and you start driving traffic to your listing, we can almost guarantee that this can push your listing to rank two or rank 1.

Getting a significant amount of traffic consistently to your listing or customers searching for your brand, your business will be most certainly one of the unknown ranking factors in the map results.

If you want to learn additional tips and tricks about SEO, Local SEO and Google My Business 

Read our Guides Below:

Beginners Guide to On-Page SEO

Beginners Guide on the Best Free SEO Tools

Beginners Guide on how to buy SEO for your Business

Related Services

SEO Services

No Long-term SEO contracts, Just long term results. Our primary focus is to generate a significant return on your investment.
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Beginners Guide To SEO: Essential On Page SEO Tips To Help You Rank Locally

In today’s post, I’m going to run through essential On Page SEO Tips you can use to optimise the On-page contents of your website so you can boost your rankings in Google local search results and attract more visitors to your website and business,

Google uses over 200 signals to decide how to rank websites in its search results. Some of these signals come directly from your website content. In the SEO industry, they are known as on-page signals because they are directly located on the content of your pages.

The good news is that they are easy to implement, and although you might not climb up to the number one spot on Google when you optimise them, it will help you on your journey there.

Let’s start with the first tip…

 

1.Optimising Your URL

 

Optimising your URL or the address of your page to target a specific city where your local business is located.

Let’s say you are a plumber and you want to rank for the keyword plumber Perth which is the main city of Western Australia. You should add the keyword plumberperth in your URL to help Google understand this page is about you a plumber in Perth.

But be careful not to be too spammy if your domain name already includes part of the keywords then there’s no need to create a sub-page with the main keyword.

For example:

If your website is called bestplumbers.com.au. You can create additional pages that target the city you want to rank, for example.

bestplumbers.com.au/perth

bestplumbers.com.au/rockingham

bestplumbers.com.au/mandurah

and so on…

 

2.Optimising the Meta Title Of Your Page

 

For those of you who don’t know the meta title of your page, it’s the HTML code that shows the name of the page in your browser.

Here’s an example of a meta title:

 

page title or meta title examples

The meta title is relatively easy to update. here are some guides online that show you how to update meta title depending on your content management system (e.g. WordPress, Wix & Squarespace ) 

Here are some quick guides for some of the most popular CMS out there.

This is an important component of your On Page SEO Tips for multiple reasons because:

  •  Since it plays a small part in rankings 
  • People are more likely to click on an appealing title than a bad one which will drive more traffic to your site 

Here’s a quick example of a good and bad meta title:

Image result for example of a good page title seo

 

And here are some bad one’s for you to avoid

Image result for example of a bad page title seo

 

Make sure you are adding your main keyword on the page title since it tells Google what the page is all about but make sure you don’t spam it with different keywords. The point of a good page title is to entice searchers to click on your website.

The team at Moz created a detailed guide that explains best practices on creating a great Page Title or Meta Title.

Click here to read the article 

 

3.Optimising Meta Descriptions Of Your Pages

 

Meta Description is the little snippet of words you see under the page title or headline on search engine results.

Like your page title, The meta description is also a piece of HTML code you can easily access from your content management system.

So why is meta description so important?

 

A meta description can influence the decision of the searcher as to whether they want to click through on your content from search results or not. The more descriptive, attractive and relevant the description, the more likely someone will click through.

Same as the page title, the point of a great meta description is to entice searchers to click on your page. A recent study shows that a page with a high CTR or click-through-rate has a direct correlation to the page’s ranking.

The guys at Smarinsights created the detailed posts about the clickthrough rate of pages and their rankings.

Read the full article here

Here’s a Meta description checklist that you need to keep in mind when creating a great meta description.

  • Keywords: do make sure your most important keywords for the webpage show up in the meta description. Often search engines will highlight in bold where it finds the searchers query in your snippet.
  • Write legible, readable copy: this is essential. Keyword stuffing your meta description is bad, and it doesn’t help the searcher as they’ll assume your result leads to a spammy website. Make sure your description reads like a typical, human-written sentence.
  • Treat the meta description as if it’s an advert for your web-page: make it as compelling and as relevant as possible. The description MUST match the content on the page, but you should also make it as appealing as possible.
  • Length: a meta description should be no longer than 135 – 160 characters long (although Google has recently been testing longer snippets). Any longer and search engines will chop the end off, so make sure any important keywords are nearer the front.
  • Do not duplicate meta descriptions: As with title tags, the meta descriptions must be written differently for every page. Google may penalise you for mass duplicating your meta descriptions.
  • Consider using rich snippets: by using schema markup, you can add elements to the snippets to increase their appeal. For instance: star ratings, customer ratings, product information, calorie counts etc.

4.Optimise Your Images with Alt-Tags

 

Images optimizing images is often overlooked by businesses and is a missed opportunity to rank higher by giving further context to Google about the topic of a page. 

The good news is it’s super simple to do. Let’s say you run a cleaning business in Perth you would like to optimize this image. You can give your picture of file names such as Perth Cleaners.jpg and then add a relevant alt attribute.

If you don’t know what an alt attribute is, it is the alternative text that is displayed on a page when the image cannot be rendered. You can easily add this on your CMS when you load a picture.

In this example, you could add Perth Cleaning Services at the [Business Name].

Here are some of the best practices of creating a proper Alt text for your images.

  • Describe the image and be specific. Use both the image’s subject and context to guide you.
  • Keep your alt text fewer than 125 characters. Screen-reading tools typically stop reading alt text at this point, cutting off long-winded alt text at awkward moments when verbalizing this description for the visually impaired.
  • Don’t start alt text with “picture of…” or “Image of…” Jump right into the image’s description. Screen-reading tools (and Google, for that matter) will identify it as an image from the article’s HTML source code.
  • Use your keywords, but sparingly. Only include your article’s target keyword if it’s easily included in your alt text. If not, consider semantic keywords, or just the most important terms within a longtail keyword. For example, if your article’s head keyword is “how to generate leads,” you might use “lead generation” in your alt text, since “how to” might be challenging to include in image alt text naturally.
  • Don’t cram your keyword into every single image’s alt text. If your blog post contains a series of body images, include your keyword in at least one of those images. Identify the image you think is most representative of your topic, and assign it your keyword. Stick to more aesthetic descriptions in the surrounding media.

5.Improve Your Internet Linking

 

We want to start by explaining what an internal link is. An internal link is a text link that points from page a to page b on your site.

Here’s a quick example of Interlinking pages.

Webpage Interlinking Examples on Wikipedia

 

Internal links to your pages help with ranking pages higher in Google. But don’t get overexcited and start adding tons of links across all your pages targeting the same terms hoping it will propel you to the number one position in Google.

Your links need to look natural, avoid creating multiple links on one page pointing to the same page using the same word. Also, make sure it is in context. The best way of doing this is to check for opportunities on your existing content.

 

Why is page interlinking so Important?

 

 

The guys at Moz couldn’t have explained it better

“In the example above, Google’s colourful spider has reached page “A” and sees internal links to pages “B” and “E.” However relevant pages C and D might be to the site, the spider has no way to reach them—or even know they exist—because no direct, crawlable links point to those pages. As far as Google is concerned, these pages basically don’t exist–great content, proper keyword targeting, and smart marketing won’t make any difference at all if the spiders can’t reach those pages in the first place.

The optimal structure for a website would look similar to a pyramid (where the big dot on the top is the homepage):”

internal linking best practices.

Best practices for Internal Linking

Now that you understand the importance of internal linking let’s take a look at some SEO best practices that will help you get the most out of your internal linking strategy. 

USE DESCRIPTIVE ANCHOR TEXT

First of all, it’s essential to use descriptive keywords or phrases in the anchor text of your internal links.

Anchor text is the portion of the link that’s visible to site visitors. In other words, it’s the highlighted text that people click to visit other pages.

To give website visitors and search engines a clear idea of what to expect when they click the link, you need to use descriptive anchor text.

For example, if you are linking to a page located at, “http://www.example.com/pets/dogs.html,” your anchor text could simply say “dogs.” This lets people know what information they will find if they click the link. 

CREATE A CRAWLABLE LINK STRUCTURE

Search engines need to have access to a crawlable link structure that allows search spiders to find and index all pages on a website easily.

If you want to see what your website’s link structure looks like, you can use Open Site Explorer.

Many websites make the mistake of burying main link navigation so that search engines can’t find it, and this can negatively impact their ability to get indexed by major search engines.

In other words, search engines need a way to reach pages on your website, and internal links make this possible. For example, a search spider may arrive page A and follow a link to page B. However, if pages A and B don’t link to page C, search crawlers will have no way to reach and index that page. 

Crawlable link structures allow link juice (ranking power) to flow through your entire website and makes it easier for search engines to discover and index new pages

USE FOLLOW LINKS

Both the meta robots tag and the robots.txt file allow website owners to restrict search spider access to website pages. 

So if you want search engines to find pages on your website, you need to ensure that you use follow links that allow them to follow links to discover new pages.

Follow links are a great way to build an internal link structure for your content marketing strategy, and they allow link value to flow freely.

Create quality content

To have lots of internal links, you need to create a lot of inner pages.

Search engines need to see content on each page to index them, and both search engines and website visitors alike love quality content.

Creating content related to your business, products, and services is a great way to improve your rank in search engine results, and it allows you to add internal links to valuable pages on your website. This will help to drive traffic to your site and provide people with the information they need to take the next step with your company. 

LINK DEEP

Instead of linking to pages that are already included in your site’s main navigation, we recommend looking for link opportunities deep within the structure of your website. Sometimes, pages can get buried in your site’s architecture, so it’s an important link to them from other top-level pages.

Rather than always linking to your home or contact pages, include links to other internal pages in order to boost the overall SEO value of your website. This will ensure that both search engines and website visitors can find pages on your website and quickly digest the content.

USE NATURAL LINKS

Make sure internal links are natural for readers. When readers see informative links that match the context of the content, they will be more likely to click the link and explore other content on your website.

Including links in your website copy is like saying “Hey! This is important. Stop what you’re reading and click the link!”

So you need to make sure that you link to relevant pages that provide value to readers and relate to the topic of the page that they’re currently visiting.

After all, if someone is reading about SEO Guides for 2020, it probably wouldn’t make sense to direct them to a page about dog grooming tips.

When you include natural links to other pages on your website, visitors will become more involved in your website and will most likely spend a more extended amount of time on your site.

USE A REASONABLE NUMBER OF LINKS

It’s also crucial that you keep the number of internal links on your website reasonable.

But what is a reasonable number of links?

Google engineer Matt Cutts said, “It seemed about right to recommend about 100 links or so,” and “in some cases, it might make sense to have more than a hundred.”

This includes all the links on a page— header, footer, navbars, and ads.

It’s also important to remember that search engines will only crawl around 150 links on each page before they stop spidering pages linked from the original page. Though this number is somewhat flexible, and high authority pages may have 200-250 links followed, it’s generally wise to limit the number of links on a page to 150, or they may not all be crawled by search spiders.

In addition, links toward the top of pages carry more SEO value, so you should always place the most important links near the top of your website pages.

When it comes to linking in the actual copy of your pages, there’s no magic number. However, it’s essential to consider your users and add links that are actually helpful for them. Instead of littering your pages with irrelevant links, add internal links to pages that contain related content that will provide visitors with valuable information. 

 

Conclusion:

On-page SEO Tips is about more than shoehorning a few keywords into meta tags.

It’s about fulfilling search intent and giving searchers what they want. That’s the most important step. If you don’t pull that off, no amount of “optimization” will help you rank.

We hope you found this post valuable and if you are looking for a Perth SEO make sure you contact one of our marketing experts for a free strategy call to discuss your business goals.

You can also read our detailed guide on how to buy SEO for your business to help you understand what to look for when starting an SEO campaign.

Read Related Blog Post to On Page SEO Tips

Top Digital Marketing Strategies for Electricians

Complete Guide to Marketing Your Home Service Business Online

Everything You Need To Know To Rank Website Locally in 2020

Facebook Ads Guide On Budget for 2020

Best Free SEO Tools 

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Beginners Guide To SEO: Best Free SEO Tools To Help You Rank On Google

SEO takes too much time to do it manually and if you automate a big chunk of your SEO work you don’t need to break the bank to do it.

Over the last ten years of providing SEO Services, we figured out the Best Free SEO Tools to use to help you rank number one on Google.

In this post, we are going to share our favourite Free SEO tools that’ll help you get on page one of Google.

Now, before we dive into the Free SEO Tools, I’m going to break down them into three main categories.

They’re going to be Keyword Research. Then I’m going to go into Link Building and then Technical SEO. So the tools will fit into one of those three categories.

So let’s first start.

 

Best Free SEO tools - FAQfox

 

1.FAQFox

The first tool I have for you is FAQ Fox. Most people think only as keywords instead of thinking of the problem.

See, when someone’s searching Google they’re not just typing in something because they want some entertainment. Sure, that happens sometimes, but a large portion of the searches occur because people are looking for solutions to their problem. When someone’s looking for a new phone chance are they’re not satisfied with their old phone. When someone’s looking up a math equation chances are they don’t know the solution hence, they’re looking it up.

FAQ Fox finds you questions that people want to be answered. Based on a specific site that you want information from. You can search questions on popular sites like Reddit, Quora, Yahoo! Answers, or any other site out there in your industry.

best free seo tools - ubersuggest

2.Ubersuggest

 

The second tool that I have for you is Ubersuggest Keyword Ideas. Ubersuggest has recently expanded its database from being a simple keyword tool where it has just basic terms seed terms like marketing to now over 1.2 million suggestions per keyword. In other words, it now has a lot of long-tail queries. It also has comparison keywords, question-based keywords and propositions. All these will help you find the right keywords that people are typing in that will help you get more leads and more sales.

Our favourite feature within the Keyword Ideas Report is the Comparisons Report.

 

ubersuggest iphone v samsung

 

And the reason being is it’ll give you all the keywords that are comparison-based. Typically, when someone’s searching for comparison-based keywords such as “iPhone versus Samsung” they’ve already determined that they’re going to make a purchase.

The question is, what solution are they going to make?

With Ubersuggest it also shows you the search volume the paid difficulty, the organic difficulty and it even shows you all the other sites that are ranking, as well as how many backlinks they have as well as social shares.

The second category of Free SEO Tools we have for you is related to Link Building.

 

best free seo tools - mozbar

3.Mozbar

 

One of our favourite tools out there is MozBar. When it comes to backlinking getting links from high-quality sites will do way better for you than just getting average links from low-quality sites. So the more authority that these sites have and the more relevant they are, and when they link to you, it’s going to do way on your Google ranking than let’s say if a website called Joe the Plumber linking to your site.

 

With the MozBar, whenever you visit any website, it will tell you their domain authority and their page authority, which are metrics that show how authoritative the site is.

 

Domain Authority is used as a comparative score which compares your site’s ability to rank in SERPs with the websites of your competitors. DA scores range from 1 to 100, with 1 the lowest rating and 100 the highest. The higher the DA, the greater the ability of the website to rank in search engine results.

It’s great to know which sites you should be focusing on when it comes to your link building versus which sites you need to ignore because it’s just not worth the time and effort.

 

backlinks by Ubersuggest

4.Backlinks by Ubersuggest.

 

The next tool I have for you is Backlinks by Ubersuggest. It’s another great tool. All you have to do is go to Ubersuggest type in a URL and click on the Backlinks button.

 

When you do that you’ll see the Backlinks Report. It will tell you the domain score of the site, and It will also let you know the authority of all the URLs linking to that site. It’ll even tell you the anchor text, the link growth over time, and how many new links they getting every single day and how many links they are losing every single day.

 

We suggest using Ubersuggest Backlinks Report for competitor research. Type in your competitor’s keyword and find out the links they are getting and reach out to those sites to link back to you either by creating a similar or better content than your competitor.

 

best free seo tool - panguin tool

5. Panguin Tool

 

The third category of tools I have for you is related to technical SEO, So let’s start with the Panguin Tool.

Did you know that Google makes roughly nine updates a day? That’s 3,285 updates in just one year. As a small business owner, how can you possibly keep up with all those updates while still running your business? Well, the answer is the Panguin Tool. I know that’s a funny name and they’re taking penguin and panda and merging it ( Panda and Penguin are some of the most significant Google updates, and Google likes naming their updates after animals ).

This tool will tell you if an algorithm update hits your website.

This is when you will notice whether your traffic suddenly went down or suddenly went up. This tool gives you ideas on how you can recover after getting hit by a Google Algorithm update.

So instead of reading articles or searching online, you can use the Panguin tool to try and dissect what’s happening to your website after an algorithm update.

 

Image result for structured data markup tool

6.Structured Data Markup Tool

 

 The next tool we have for you is called Structured Data Markup tool.

If you are looking for ways to maximize your voice traffic, then this tool can help you since over 50% of the searches now are voiced-based, and it’s only going to increase over time.

If you want things like rich snippets or star ratings on your website every time you show up on the search results, then you need Structured markup.

There’s no point ranking in the search engine results if searchers won’t be clicking your website. The goal of setting up rich snippets is to help you increase your click-through rates and your overall traffic.

This is what a website looks like with a rich snippet set up on their website.

Image result for examples of rich snippets

 

Learn More About SEO By Reading Our Other SEO Blogs

Complete Guide To Marketing Your Home Service Business

Ultimate SEO Guide for 2020

On Page SEO Tips To Help You Rank Locally

Digital Marketing Strategies for Electricians

How To Buy SEO For Your Business

Everything You Need To Know To Rank Locally for 2020

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SEO Services

No Long-term SEO contracts, Just long term results. Our primary focus is to generate a significant return on your investment.
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Beginners Guide To SEO: How To Buy SEO Service for your Business

After dealing with thousands of customers over the last ten years, We heard many horror stories from clients locally and internationally.

From poor quality campaigns to terrible customer service that the so-called ‘marketing companies’ are delivering to unsuspecting small-business owners who don’t know any better when it comes to Digital Marketing.

We decided to help out our fellow business owners by creating a Beginners Guide To SEO or Search Engine Optimisation.

This post will focus on what you should expect when hiring an SEO Agency or SEO company in your local areas such as Perth or Mandurah. We will try and answer the most common questions when it comes to choosing a company to do your SEO for your business or online store.

  1. What is SEO?
  2. Whitehat and Blackhat SEO
  3. Why you should always go for Whitehat Strategies
  4. What comes with Whitehat SEO?
  5. How much should I pay for SEO?
  6. Why is SEO so expensive?
  7. How long do I need to wait to see the results?
  8. What do we need to do after we achieved our rankings?
  9. How can I choose the right SEO company? [Checklist]
  10. Conclusion

Before we start this article, we want to introduce ourselves. We’ve been in the SEO or Digital Marketing industry since 2009. We mainly deal with home service businesses ranging from 1 man business to a corporate level one. 

Working with different range of companies have taught us what business owners like yourself need, and how to make sure we are achieving the business goals.

Unfortunately, over the years, we have seen clients paying thousands of dollars every month with little to no results as they don’t know what to expect when buying SEO for their business.

So we want to educate business owners on what to look for when choosing an SEO agency or SEO company. We want to start with…

 

What is SEO?

To put it simply, SEO is the steps or process you need to implement to improve the ranking of your website in a search engine result ( mostly Google or Bing ).

SEO consists of two parts On-Page SEO ( Your Website ) and Off-Page SEO ( Other Website )

First, let’s discuss On-Page SEO

This is very straightforward, and most SEO pros agree on what is the best practices when it comes to On-Page SEO techniques.

This means that your website needs to have sections it needs for good rankings such as:

  • Page Titles
  • Meta description ( or page description )
  • Image alt-tags ( Image description that matches your main keyword )
  • Linking structure
  • and HTML tags ( H1, H2 and so on)

Different SEO communities and experts somewhat agree that the factors above are some of the most important ones and should be implemented on an excellent on-page SEO strategy.

Now that we have discussed the On-Page, it’s time to talk about Off-page SEO. This is the part where different experts have different strategies on what works and what doesn’t. This is what happens outside of your website, such as links or mentions from other websites.

 

What is Off-Page SEO?

When google chooses whom to rank on the search results, it looks for specific terms. It looks for connections or links that websites have.

For example, if you are trying to rank for the keyword “Best Vacuum Cleaner” it would benefit you if other vacuum websites are linking to your website via mentions or blog posts.

We could create five more blog posts talking about Off-Page SEO strategies, and it still wouldn’t cover everything, so for beginners, we want to keep it very simple.

To make sure you are making the right decision when hiring an SEO Agency in Perth.

We need to discuss two groups of SEO. The White-Hats and the Black-hats

 

2.Whitehat and Blackhat SEO

After marketers figured out that Google’s ranking factor is links from other websites, things got a bit out of hand.

Back in the days, it was as easy as generating a few links back to your main website, and your website will start ranking.

Marketers then realized that if they start creating more and more links, they will get better rankings. And guess what. It worked.

Next thing you know, marketers are creating thousands and thousands of links using shady practices to skyrocket their websites on to the 1st page of Google. This practice is now called Blackhat SEO.

 

 

What is the Black-Hat SEO Techniques?

Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. These unethical tactics don’t solve for the searcher and often end in a penalty from search engines. Black hat techniques include keyword stuffing, cloaking, and using private link networks.

Some of the most common Black-hat SEO strategies are:

  • Keyword Stuffing
  • Cloaking
  • Sneaky Redirects
  • Low-quality content
  • Paid Backlinks
  • Blog Comment Spams
  • and the most famous of all PBN or Private Blog Networks.

Why You Should Avoid Black-Hat for a “real” business

While black hat SEO is not illegal, it does violate webmaster guidelines set out by search engines. In other words, it’s still against the rules. 

This means that if you engage in black hat SEO, you must be willing to get hit with a nasty penalty as punishment. 

Getting a penalty from search engines will cause your website to drop down in the search results or, worse, it could be removed completely. This means your website will gain less traffic and, ultimately, fewer customers.

Search engines have gotten better and better at spotting black hat SEO techniques. Nowadays, getting caught for practicing black hat SEO is pretty much unavoidable. 

Black hat SEO does not solve for the searcher, nor does it solve for the search engine. While you may see short-term gains from black hat SEO over time, search engines will pick up on your black hat ways damaging your presence in search.

 

Whitehat SEO 

3. Why you should always go for Whitehat Strategies

When you choose white hat SEO for your business, you are choosing results that last, from a provider who cares about high-quality marketing, and bringing the best results, not the fastest or cheapest.

 In most cases, those that perform WhiteHat SEO will be more reputable by nature. They are the organizations that will want to go the extra mile with your company for years to come and are passionate about delivering the highest quality SEO available. For the most part, they aren’t interested in quick results, quick sales, and then never speaking to you again. They want a lasting relationship that is beneficial for both parties over a long period. Real businesses last for a long time, they are not a flash in the pan operation, and their marketing shouldn’t be either.

Beware ‘Grey Hat’ firms who fly the WhiteHat flag and lead you to believe you’re getting a high-quality campaign. The’Checklist’ part of this post will help you to avoid such organizations.

 

4. What Comes with Whitehat SEO?

We’ve already discussed most of the process of Whitehat campaigns but here’s a quick recap:

  • High-quality connections with other related and authoritative sites.
  • Steady, slower results.
  • Results that will last.
  • Results that won’t harm your business in the long term.
  • Work is manually performed, without software.
  • All content used in campaigns is written by a skilled writer.
  • No auto-generation software is used for written content.

 

5. How much is a Whitehat SEO?

Whitehat SEO practice is expensive; this is why you should be cautious of companies offering a $500 per month SEO package.

But at the end of the day, you are hiring a company that will focus on bringing a bunch of qualified leads. Statistically, organic customers have the highest conversion rate compared to paid ads.

Most business owners assume that SEO is cheap because they’ve been so used to shady companies calling them offering a $500 first page guaranteed SEO campaigns.

It surprises us when we speak to business owners how little time, effort, and money they are willing to put in this area of business and how some of them are willing to spend tens of thousands of dollars for offline promotions that typically doesn’t bring the same results.

What we always suggest to our clients is if you aren’t willing to spend a decent budget on a good quality campaign, it’s better if you don’t do it at all. 

It’s better for your business to have no SEO campaign than a shady company that practices Blackhat strategies. 

A reputable SEO company usually doesn’t go out there actively looking for clients since they focus on long-term relationships as opposed to churn and burn tactics of a cheap SEO company.

They usually organize a monthly retainer fee, with the minimum project that generally lasts around six months. The minimum you should expect to pay for a good quality SEO campaign should be $1,500 – $2,000 per month.

This is mainly for low competition keywords and for higher competition campaigns such as lawyers & dentists coming in at around $3,000 to $10,000 per month.

For multi-national brand and campaigns, a typical SEO campaign goes for around $50,000+

You might be thinking to yourself. There is no way I am paying that much for an SEO campaign. Again these are campaigns that can potentially bring you thousands of highly targeted visitors who are actively looking for the type of service you provide.

A good SEO company should advise you whether a $2000 investment on SEO is worth it by calculating the potential ROI of the campaign.

 

Why is SEO so expensive?

6. Why is Whitehat SEO so expensive?

You are probably asking yourself why Whitehat SEO comes with a costly price tag. The simple explanation is Whitehat strategies is because it uses an expensive approach.

It’s very easy to create an online marketing campaign with a few hundred dollars.

Auto-generated content and auto backlink programs that will blast links to your website.

This strategy is probably going to cost you roughly around $50. However, this is a black-hat strategy. 

If you want to build a short term business, make as much money as possible and then repeat then sure this can work. But, if you want a long-term online marketing strategy for your business, then you should stay away.

 

Here are some of the elements of a White-hat strategy.

Contents

A large amount of the SEO budget is spent on creating top quality engaging material . Remember a moment ago we discussed creating ‘connections’ or ‘links’ from high quality sites? Well placing your link in a contextual blog or post, does wonders to establish that connection.

A high quality and engaging content is not cheap. You are looking at anywhere between $25 -$99+ each article. . Therefore to take an verage of $10 per article, $100 will only enable you to get 10 articles and if you want a very engaging content it will roughly cost you around $200 – $300 for 3 pcs of high quality content.

 

Press Releases

A large amount of the funding is spent on creating top quality engaging material . Remember a moment ago we discussed construction ‘connections’ from high quality sites? Well placing your link in a single body of high quality text, does wonders to establish that connection. Premium quality writers aren’t cheap? You are looking at anywhere between $25 -$25+ each article. . Therefore to take an average of $10 per article, $100 will only enable you to get 10 articles (or even 10 bodies of text to put your linking link into). . Starting to find exactly why it’s really costly?

 

High-Quality Partners.

As mentioned in the press release section, quality partners and networks make up a good deal of WhiteHat SEO, finding placements for your business and ensuring maximum benefit from these connections takes time and effort. You are also paying for exclusivity, gaining access to authoritative websites that others are not able to make connections with.

 

Company Overheads

The company has qualified staff, researchers, web designers, programmers and many other overheads to take into account. There is a huge distinction between hiring a digital marketing firm who can undergo your campaign at careful detail, offering advice and guidance during the years and hiring a one off freelancer, who’ll proceed to do what you paid him’ and leave.

 

how long is SEO?

7.How long do I need to wait to see the results?

How long is a piece of string? This is a very complicated question to answer since there are lots of factors outside of the SEO companies control that can affect how long it takes to generate the results. For a general answer, usually between 4-9 months is considered a fair average for most campaigns using Whitehat strategies.

The reason it takes that long is to build your authority naturally. We always recommend to our clients that if they are looking for results within the next weeks or first two months they are better off running a PPC campaign.

There are hundreds of companies that will promise you results in this time, but you can guess the type of tactics they will employ to achieve this.. In most cases, it’s not ‘natural’ to rank this quickly and the procedure necessary to see results like this will almost always harm your site in the long run.. You may experience great results for a few months, but once the string starts to unravel, it can take just days before you’re standing there naked, with only one sleeve of your sweatshirt left and a whole lot of wool in a heap beside you..

To be blunt; slow, steady results last. Quick results fade. (In most cases).

 

8. What do we need to do after we achieved our rankings?

Any good marketing company should have a well thought out action plan to be rolled out after results are achieved. Often referred to as ‘maintenance campaigns’, these aim to keep the current rankings where they are by sending continued positive signals toward the site and maintaining withstanding connections. Again, with BlackHat SEO this is rarely factored into the equation, since it is rare for a website to last this long when such techniques are employed and often ‘maintaining’ results is the last thing on the marketer’s mind ? simply achieving them is viewed as the goal.

You can estimate spending a fraction of the initial monthly cost of your campaign when in ‘maintenance mode’ since far less work needs to be done. The main reason for this further campaign is to show Google that you are still relevant and deserve the position you’ve been given. It’s a bad sign for a site to receive a lot of activity surrounding it, shoot to the top of the results and then go completely quiet. Google sees this as very unnatural. This is of course another benefit of WhiteHat campaigns, they are carried out in such as way as to stimulate real interaction in the first place, so a maintenance campaign furthers this work.

 

9. How Can I choose the right SEO company?

There are tons of great companies out there who can work wonders for your website and business delivering excellent results and even doubling or tripling your income! But.. there are also thousands that will do the opposite, eating up your budget then spitting out your website.. Here’s how to make sure you’re in the first camp, with our checklist!

 

  • Do they immediately quote you a price, or do they need time to review your needs?
  • Have they researched your niche/market?
  • Have they built a campaign around your needs and aims?
  • Do they talk about on-site SEO and changes that must be made to your site?
  • Do they offer these ‘on-site’ changes as part of the campaign?
  • Are their promises ‘too good’?
  • Is their time frame too quick?
  • Do they have a plan for after you rank? Do they even mention this?
  • How secretive are they about their campaigns and the actual work they do?
  • Do they use ‘buzz’ words and ‘waffle’?
  • Are they pleasant to speak with?
  • Do they require you to sign a contract?
  • Do they say ‘no’ if your demands are unrealistic?
  • Do they quote realistic prices?

Below are the questions that you should ask yourself and/or the potential marketing company ? if they haven’t covered something below, or you feel there answer is a bit strange, it may be time to search for another organisation.. If on the other hand they pass with flying colours, you may have just found your digital marketing firm!

 

Do they immediately quote you a price, or do they need time to review your needs?

Be alarmed if a company is able to instantly quote you a price! Unless on the rare occasion they have just finished an extremely similar campaign, they shouldn’t be able to quote you an exact price straight away! This is because it takes time to research the market and niche before the cost can be calculated. A rough ball-park figure is okay, but an exact price is a warning sign!

 

Have they researched your niche/market?

Continuing from the point above, they should have thoroughly researched your niche before going ahead with any proposals from their side. If they don’t take the time to look into your specific market and needs then they can’t truly know how much it should cost, or what they’ll need to do ? you are dealing with a company whose ethos is based around a ‘one size fits all’ mentality! Avoid!

Have they built a campaign around your needs and aims?

They might have researched your niche, and they may know what they will need to do to rank a website highly in your market. But do they understand you? Do they understand why you want to be ranked? Good digital marketing companies will go the extra mile to find out what it is you’re selling or what service you provide, this will enable them to not only bring you traffic, but ensure relevant, targeted traffic that is more likely to convert.

Fantastic digital marketing companies will go the extra mile and make some rough calculations to see if such a campaign will be profitable.. There are many scenarios where the ROI will be negative based on the cost of the campaign vs the possible profit from products/services sold.. Does the marketing company mention anything about possible ROI? Have they gone this extra mile to learn your business and understand what you’re trying to achieve?

 

Do they talk about on-site SEO and changes that must be made to your site?

If they ignore your site, and purely focus on ‘off-page’ elements, something is wrong. Unless, in the extremely rare case, your website is already perfect, they should go through necessary changes that should be made. These are SEO basics.

 

Do they offer these ‘on-site’ changes as part of the campaign?

It’s all very well talking to you about these changes, but will they implement them for you? If a company doesn’t really care about the state of your website, then it can’t really be concerned with the success of the campaign since these two elements go hand in hand.

 

Are their promises ‘too good’?

Be suspicious of any company that promises you ‘the moon’. The adage, ‘if it seems too good to be true’, comes to mind, and should be considered when reviewing proposals.

 

Is their time frame too quick?

Again, if the time frame is too quick, alarm bells should sound. They are either performing some techniques that you don’t want associated with your business, or they are flat out lying to you.

 

Do they have a plan for after you rank? Do they even mention this?

It’s important to understand how they view you as a client. Do they want a long-term business relationship, keeping you on top of the SERPs for years to come, or are they after a ‘wam, bam, thank you mam’ type deal. Have they informed you of what happens after the results are achieved? If they have not, then perhaps they don’t want any long term commitments, or they haven’t thought about this element; two reasons to say ‘goodbye’.

 

How secretive are they about their campaigns and the actual work they do?

Online marketing companies aren’t going to lay down their exact plan for you, this rarely happens, after all you could be a competitor looking to benefit from their hard work and tried & tested models. However, they should be open with you about what they do and happy to have a chat about what work is carried out and how they achieve results to some degree. Beware of companies who just want to take your money, while snapping at you if you ask too many questions. Firstly, it’s just bad etiquette, and secondly there may be something more sinister behind their silence.. such as lack of real understanding themselves!

 

Do they use ‘buzz’ words and ‘waffle’?

Watch out for companies who try and palm off your questions with ‘buzz’ words and meaningless descriptions. They may ‘talk the talk’, but you run the same risks as mentioned in the previous point.

 

Are they pleasant to speak with?

If you’re going to be using this company for a long time, you’ll probably spend a decent amount of time on the phone with them. It makes for a better business relationship if they’re pleasant to speak with, you don’t want to feel like you’re annoying them every time you call or have a question. They don’t have to be a barrel of laughs, but someone you enjoy discussing your business with is a definite plus!

 

Do they require you to sign a contract?

If there’s no contract, then it’s very strange. There are some exceptions to this rule, but as a whole you’d expect a legit company to operate with a legally binding contract. This is for your security and theirs.. Tread carefully if there’s no contract as you could find yourself with no legal recourse.

 

Do they say ‘no’ if your demands are unrealistic?

A good company will not take your money if your demands are unrealistic. If you ask for a golden spaceship, lunch with the queen and an unlimited supply of cherry flavoured limited edition Star Wars candies, you should be turned down. Be very wary of a company that nods and smiles at your every request. They’re most likely trying to get your money as fast as possible without a single intention of doing what you ask.. If you think what you’re getting is too good be true.. you know the rest.

 

Do they quote realistic prices?

Again, based on the rough pricing figures I mentioned earlier on, do their prices seem realistic? There are very few circumstances where you’ll get legitimate WhiteHat SEO for under $1,000 a month.. You’ve seen what this stuff costs, so if you’re able to get a campaign for $500, question how they’re able to do that while still making a profit.. Simple answer; they’re cutting corners at some point.

 

10. Conclusion.

Well that’s the end of our ‘Beginners Guide to SEO’, We hope you’ve found it useful! At the end of the day you should work with a marketing company that you feel comfortable with and are happy to trust with the reputation of your business. After all, the work they do will result in how your brand is perceived online by millions of people. If you think the marketing company you are dealing with is a good reflection of the quality and standing of your business and that they truly understand your aims, market and business model then they are the right fit for your organization! Along the same lines, make sure you understand how they work too. There is an old saying, ‘never invest in things you do not understand’ and it definitely applies here when contemplating this important business decision.

And my final piece of advice: Buying no SEO at all is better than buying bad SEO.

Read Our Other Marketing and SEO Blogs

Complete Guide To Marketing Your Home Service Business

Digital Marketing Strategies for Electricians

Ultimate SEO Guide

Everything You Need To Know To Rank Locally

Facebook Ads Guide On A Budget

Best Free SEO Tools

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Top Digital Marketing Strategies For Electricians

Most of the Electrical Contractors out there built their business who’s been around for 10,20, and 30+ years have built their business based on high-quality services, word-of-mouth and referrals.

In this blog post, we are sharing some of the best ways to market your Electrical Contractor Company online.

Over the last 5-10 years, the competition has grown fierce, and the shift on how consumers interact with business has also changed dramatically. In today’s digital age, 97% of consumers go online to find the local business.

Electrical contractors who embraced the digital age have grown significantly. At the same time, the ones who are still stuck with the old ways of doing business just plateaued or worst they had to close the company due to the market saturation and fierce competition.

If you want your Electrical contracting business to grow in 2020, you need to start marketing yourself online and start implementing strategies on how you can dominate your competition.

Using digital marketing can help establish your business as the go-to electrical contractor in your area as well as generate more sales and leads predictably.

 

1. You Need a Great Website

Your website is your central hub of all your digital marketing efforts, so it just makes sense that having a great looking and highly-optimised website is a must.

In 2020, just having a website is not going to cut it anymore. You need to have a great looking website with a user-friendly interface.

According to a recent study, 75% of people have judged a company’s credibility based on its website design and 48% say it’s the top factor in assessing a company’s credibility.

 

Here’s an example of one of our website design. A great looking website with the primary goal of getting as many leads as possible while giving consumers and browsers an excellent user experience.

 

2. Optimise Your Google My Business Listing

Google My Business is one of the most important aspects of online marketing, especially for Electrical Contractors who want to serve their local area.

A recent survey says that 70% of consumers who are searching for an Electrician in the local area ends up calling/booking the business in the local snack pack.

Here’s what a local snack pack look’s like for the search term Mandurah Electrician.

 

If your business is not showing up in the local snack pack, then you are losing a lot of calls and potential customers.

Here are some Google My Business optimisation tips that you can implement today.

 

Tip 1: Establish a consistent NAP ( Name, Address & Phone number )

    • You need to establish a consistent NAP across the internet, on your website, as well as on the major business listing websites like YellowpagesYelpTruelocal and Whitepages.
    • Consistent Name – Pick the format for your business name & stick with it. We recommend using your trading name instead of the legal business name. For example XYZ Electrical instead of XYZ Electrical Pty Ltd
    • Consistent Address – if your business address comes with Suite’s and Units, make sure it matches everywhere.
    • Consistent Phone Number – You want to use the same number on each of these sites.

Tip 2: Get Reviews

Reviews are a key ranking factor within the map listings.

  • As a practice, you need to request reviews from your customers to get them. A strategy that we use takes a three-step approach:
  • Send an initial email to your clients asking them for a review
  • Keep an open ear for happy customers and ask if they are willing to write a review
  • Have a review us card printed and give it to your customers after every completed service

Tip 3: Build Out Your My Business Page

    • Fill your My Business page with quality content. Add all ten photos of your office, staff, company logo, fleet and equipment
    • Upload a video. This video doesn’t necessarily need to be high quality or professionally produced. Break out your mobile phone and take a few video shots. Record yourself ( Owner or Manager ) explaining who the company is, what you do, and what your unique selling proposition is.

Tip 4: Select The Right Categories

You have the option to choose up to 5 categories. It is essential to select the appropriate categories and add new custom categories, as needed.

 

Tip 5: Increase Your Citations

All the things being equal, citations are a critical determining factor of ranking. Just like in SEO where in-bound links determine the ranking with local listings, citations determine the ranking. Whoever got the most quality citation wins.

  • Citations are listings across the web that contain your NAP with or without a link.
  • Add your business to business directories. 

Click here to find the most relevant local listing for your type of business.

 

3. Invest On A Good Quality SEO ( Search Engine Optimisation )

 

Now that you’ve decided to get a great looking website. You need to start optimising your on-page ( website ) and off-page ( other websites ), so search engines like Google & Bing will look at your site as the authority for certain topics or search terms.

Majority of Electricians out there haven’t invested anything to optimise their website, or worst they tried a $399 per month SEO service hoping that’s enough to start ranking on the first page fo Google.

Here are some of the primary key points that you need to take care of your on-page SEO.

    • Unique Title on Each Page
    • H1 Tag of your Main Keyword
    • Image Alt-tag with Main Keyword
    • URL Should contain page keyword
    • Anchor Text on each page and built into the footer
    • XML Sitemap should be created and submitted to Google Search Console

You also need to start creating more relevant pages for your website.

A typical home service business website has only 5 – 6 pages ( HomeAbout UsOur ServicesReviews and Contact Us ) That does not create a lot of indexation or place holders on significant search engines. Most contractors provide a wide variety of services.

By building out a website and creating separate pages for each of those services ( Combined with city modifiers ), Your business can get listed on search engines for each of those different keyword combinations.

Here’s an example of how we would typically build a website for an Electrical company in Mandurah:

Home – About Us – Customer Reviews – Contact Us

Sub Pages for Each Service – Emergency Electrician, Residential Electrician, Commercial Electrician, and so on.

Most Electricians provide services in multiple suburbs or cities outside their primary suburb. To be found on the search engines for each of those suburbs, additional pages need to be created.

Sub Pages for Each Suburb They Service – Rockingham Electrician, Baldivis Electrician, Bunbury Electrician, Port Kennedy Electrician etc.

Remember:

Google Ranks Pages Not Websites

 

So the more relevant pages you create, the higher your chances of showing up on the Google search results.

If you decided to hire a reputable SEO Agency, make sure the SEO company is only practicing white-hat strategies.

Black-hat strategies can give you a quick boost but eventually once Google finds out that Black-hat strategies are used on your website they can potentially wipe your online visibility.

White-hat strategies can take longer but a good SEO strategy takes time but it’s all worth it once you are on the top spot.

Don’t forget about your inbound links or backlinks.

Once the pages are built out and the On-page SEO is complete, the next step is getting inbound links.

Everything you have done to this point is laying the foundation or groundwork – you have the pages in order to even be in the running but it is the number of QUALITY inbound links to those pages that is going to determine your ranking in the Google search results.

So once the pages are built we are really just getting started. The only way to get your site to rank above your competition is by having more quality links to your site than your competitors.

There are number of things you can do to increase the number of inbound links to your site.

  • Association Links – Be sure that you have a link to your site from any industry associations that you belong to.
  • Directory Listings – Get your site listed on as many quality directory type listing as possible.
  • Create Interesting Content / Articles about your industry – This is probably the number 1 source of inbound links because you can write an article about your industry and push it to thousands of article directory sites, each containing a link back to a specific page on your site.

Here are some of the most important directories where you need to list your business.

You can add your company to most of these directory free of charge and that will service its purposes from a citation development perspective.

Visit click here to find the most important listing you need to be in for every industry.

When you are adding your company listing on the directories listed above make sure you enter a consistent NAP ( Name, Address, Phone Number)

If you build out your site for your services and sub-services , optimise the pages using SEO best practices and then systematically obtain inbound links to those pages and sub-pages, you will start to DOMINATE the search engines.

 

4.Don’t Forget About Your Social Media

There is a lot of Buzz around Social Media ( Facebook, Twitter, Youtube ) but how can social media be leveraged by an Electrical Contractor Company? How can you actually use social media to grow your business?

It starts with understand that social media is the new word of mouth. The best way to use Social Media is to enhance the engagement / loyalty of your existing customers and by extension of that and social media platforms, you will grow your repeat business and word of mouth business.

Setup your social media profile

  • Facebook
  • Twitter
  • Youtube
  • Linkedin

Send an email blast to your existing email list letting them know that you want to connect with them on social media and that you now have social profiles. Offer them some incentive to follow you.

  • Discount off next purchase
  • Discount for their family and friends
  • Something of value for free

Add social media to your day-to-day business practices and systematically invite your customers to engage with you online.

  • Add links to your business cards, brochure, marketing materials and website
  • Be sure to invite all your customers to engage after service via follow up email

Post Valuable Content 

This may be the most important component of your Social media strategy. If you have thousands of fans and followers, but you don’t add value. you will have accomplished nothing.

You need to post relevant up-to-date tips and ideas, techniques, news and special promotions on a daily basis. Try to keep your 90% if your posts informational and 10% promotional.

Engage with Your Customers

You need to stay on top of your social media profiles and engage with your fans/ followers when they post or reply to your profiles.

If you want to start using Facebook ads to drive additional source of traffic but you don’t want to drop thousands of dollars on a Facebook ad campaign.

Here are some of the tips to get the most out of your Facebook advertising dollars.

 

Post with Intent

these days simply posting things on your facebook page and hoping someone sees them no longer works. You need to have a goal and decide what you are looking to accomplish with that post.

Best way to do this is to look at your Facebook insights to understand what posts are getting more interaction with your audience.

Here’s a detailed infographic to guide you on how to use the Facebook Insights tool.

 

Use a content calendar

We’re all busy. And when we’re busy without a plan in place for the tasks we have to get done, things inevitably slip through the cracks. Social media content is no exception.

Just like with blogging, a successful social media strategy requires regular publishing and engaging with followers to see positive results — whether that be in terms of SEO, brand recognition, lead generation, or all three.

Here are some of the most popular Content Calendar tools that you can check out.

 

Trello

Trello is another organisational tool that’s highly effective for team collaboration. More specifically, social media managers can use Trello’s flexible assignment “cards” and customizable “boards” and “lists” to map out to-do lists, manage a content calendar, plan a campaign, and house ideas from a brainstorm.

Social media calendar created on Trello

 

Excel Spreadsheet or Google Sheets

Marketers might already use Excel for different types of reports and data analysis in their roles, but it’s a highly useful tool for social media content calendar organisation, too. Excel can be customised according to whatever priorities or metrics a team is focused on, so it’s an excellent tool for planning.

Social media calendar ideas organized on an Excel spreadsheet

Evernote

Evernote is a note-taking app that marketers can use to keep track of all the moving parts that comprise a social media campaign.

The tool also features yearly, monthly, weekly, and hourly logs, which make it easy to keep track of when you’re publishing content on social media when you’re producing blog content, and other team-wide priorities. (Evernote offers customizable templates for each of these that can be downloaded into the app.)

 

Optimise your Facebook Business Page

When creating your Business Facebook page, think of it as your own website. You can set up different tabs that work as a navigational menu of your page. Hence, it’s essential that you organise them so your customers can find the information they need quickly.

Very simple things like adding review tabs are often overlooked but can make or break the user’s experience.

 

Create your own group/community

By creating your own community inside your Facebook page, you can get more organic reach than your regular business page.

You can easily communicate with your audience without spending anything to boost your posts.

Here’s how to add a group to your Facebook page.

how to add group facebook page

Posts On Your Facebook Story

Facebook story tend to have a casual feel and users tend to engage more on content and posts like this. Some of the most successful facebook stories we’ve seen are Behind the scenes and business updates.

We have also seen an increase in the popularity of live feeds where you can interact with your audience and fans directly.

 

Boosts Your Posts

There’s no denying that Facebook business page organic reach has dropped significantly. So if you are having a big sale or a promotion, it’s worth it too boosts your facebook posts so all of your Facebook fans can see the offer.

Try using different types of content, messaging, images and posting times to see what can help you get the most out of your marketing budget.

One of the most powerful aspects of using facebook posts is you can custom tailor the audience by location, age, and so on.

Here’s a step by step guide how to boosts your posts on facebook.

how to boost posts on facebook

Boosts Posts and Facebook Ads Combo

By creating multiple ads and boosting the ads with a budget of roughly $30 to $50 to drive engagement to your ad. This will also tell you which ads are getting more engagements such as likes, comments and shares.

Once you have generated significant engagement, you can use that exact same boosted posts as your primary conversion ads.

Ads with likes, comments and shares generally convert better than an ad without any engagement.

 

Create Your Custom Audience

One of the most effective ways to get the most out of your marketing budget is to retarget users who already engaged with your brand or business.

You can create hundreds of different custom audiences and run various tests.

Our tip is to run video ads to an audience who never heard about your business. For example, if you are an electrician, you can create a video talking about “10 electricity safety at home”.

After a few days, you can then send another ad to people who watched your video ad offering a discount on home electrical health check,

By using the method, you are only sending your offers to people who are interested in your service or product getting the most out of your marketing budget.

 

Use different bidding strategies

One of the most important ways to create a successful facebook marketing campaign is to test different bidding strategies.

For example, you can create multiple ad sets with an exact same copy but with different bidding strategies, let it run for a couple of weeks and then turn off the underperforming ad sets.

Facebook uses data to find the best customers accurately and if you only started advertising, recently, Facebook won’t have enough data on your business account. Facebook typically need 15 to 25 conversions per week to find the best audience so if you don’ have 25 purchases then it’s best to set the conversion event that’s closer to the top of your sales funnel.

 

Capitalise on link retargeting.

If you’re using Facebook retargeting ads to boost conversions and attract visitors to your website, you should use link retargeting. This allows you to build your retargeting lists and reach the audience who haven’t visited your website before.

“Basically link retargeting allows you to add Facebook retargeting pixels to your short link when sharing curated content. Anyone who clicks on this content can be retargeted with relevant ads, So you can retarget people who’ve clicked on media coverage, reviews or industry news related to your business, even if the link led to a third-party website.”

To read our full Facebook Ads Guide On Budget for 2020 click here

 

5. Generate More Reviews

Word-of-mouth or referral are still considered some of the best leads that you will get. But you might have noticed over the last few years that the number of referral leads is going down.

One of the main reason for this is because of online referral platforms such as Google, Yelp, Trustpilot and other review platforms.

First Impressions matter, especially in the business world. With the internet at our fingertips, consumers can easily do a quick search about your business and find the information they need. Customer reviews are one of the first things they look for when they decided to do business with you.

With as much as 88% of consumers relying on customer reviews, you want to make sure that the first thing they see are positive, glowing recommendations. Otherwise, it can ruin your business.

Here are some of the reasons why you need a Review Strategy for 2020!

Online Reputation

 

With the Internet’s help, Word-of-mouth spreads like a wildfire. The good news about your business travels fast while bad news travels faster. If you receive a single negative review recent report says that review will cost you about 20% of your potential customers. With other statistics saying the numbers can jump to as high as 59%! Do not underestimate the power of a negative review. It can make or break your business.

 

Customers are more likely to write about negative experiences than positive ones online. They won’t hesitate telling everybody how unhappy they are with the service they received. Whether in Social Media, Telling their friends and Family, Online Review Sites such as Yelp, Trustadvisor and worst on your Website or Google My Business listing.

 

To gain the trust of potential customers, you need to prove to them that you’re a professional. One way to do this is to encourage all of your happy customers to leave a 5 Star review on your business listings. There is no one better to tell your success stories than your satisfied customers.

 

Boost your SEO rankings

 

One of the most effective ways to improve your online Local visibility is to list your business on online review sites like Yelp, Yellowpages, Trustadvisor, and Google My Business.

 

Google is the most used search engine on the Internet. Google’s goal is to provide the best possible result you a query. The reason behind this is the more accurate the information they provide, the more likely you will use Google again to find answers. Since they know how important online reviews are for the majority of the customers, they tend to pay attention to these online review websites. Online reviews are one of the key factors that influence local search rankings. The diversity of review sites, Your rankings, The speed at which reviews are generated, and the total number of reviews your company has – all of these factors play a major role in whether your business appears on the local search results.

 

There are plenty of review websites online and because of this, it can be quite difficult to choose where to have your business listed. But one of the most important ones is Google My Business. since the most turn to Google for online research, that means a larger audience will see your Business profile.

 

Google My Business focuses on Local search results to help local businesses reach their target audience. 90% of consumers today will Google your business before doing any business with you. They want to know more about your business, and Google My Business can provide some quick answers.  It provides information such as contact number, address, and opening hours.

 

Influence buying decision

 

Buying something online is one of the most popular ways to make purchases today. Consumers flock the internet to buy items and inquire about a service.

 

Most people start their buyers’ journey buying looking up the product online. Buyer’s today are smart. They don’t just buy anything from anybody. They’d go from one site to another to compare prices and reviews. They take time to read online reviews before making a purchase.

 

Online reviews play such a crucial role and are relied upon by a lot of people. According to a survey that was conducted by Brightlocal 90% of consumers read online reviews. 88% of them trust online reviews as much as a recommendation from a family member or a friend. Reports also mentioned that typical consumers read around 6 reviews before they form an opinion about a business. Do not hesitate to show off your best reviews on Twitter, Facebook, Instagram, Blog or even your website.

 

Get found Online

 

The majority of consumers tend to start their buyer’s journey online since it’s easier and more convenient. They go online not just to find who’s the cheapest or who’s offering the best deals, but to research about the products or services they need. They already know what they want. Right now, they are in the process of selecting a business that can cater to their needs. This is where online reviews come in.

 

Reviews are usually the first thing they look for when they want to buy something online. As a potential customer, they want to know the opinion of previous customers. What do they think of the product? or the service? Is it worth their money? These are the things they want to find before buying or using your service.

 

Reviews are an absolute essential for businesses. Consumers may not be familiar with your company, but they are likely to come across your business during the shopping process if you have some customer reviews. The more reviews you have, the more reliable and trustworthy you’ll be in the eyes of potential clients. not only will it make the decision process easier, but it also helps you generate more leads.

 

Drive Sales to your Business

 

If you’ve ever bought anything online, you have probably read online reviews. You are not alone. As mentioned above, a huge majority of consumers read online reviews. Why? It’s because people want an assurance that the product they are planning on buying is of good quality.

 

When considering buying a camera or a smartphone, they often consult the reviews to check if previous customers are satisfied with the purchase. Another reason is to determine the quality of a local business.

 

A huge percentage of buyers take time to read product reviews before making any online purchase. They are more likely to get that camera if they find ratings with an average score of 4 on the particular model they are eyeing on. 5-star reviews may provide the extra push they need. They just need reassurance and confirmation that they are getting the right product.

 

Having no reviews is as good as having negative reviews. Since many of them rely on product reviews, some people may see the lack of reviews as a red flag. It leaves your reputation in a vulnerable state. People may not even consider buying your products without them. Think about how many potential customers end up buying from your competitors because they can’t seem to find any reviews.

 

6. Hire A Digital Marketing Agency

You might think that we are biased here, but truly believe the right digital agency can make a huge improvement when measuring the return on marketing investment made in digital.

You’re able to tap into the skills, experience, and perspectives of a collection of digital professionals all passionate in delivering on your marketing objectives.

You will have access to all the skills that you need

Building an in-house team to take care of the entirety of your digital marketing efforts is a practical impossibility for many businesses.  The skills your company needs are either hard to come by or too expensive. What’s more, it won’t be financially feasible to hire someone for a full or even part-time placement if you don’t need their skills constantly and consistently.

The campaigns that you run will change at different times of the year – for example, branding and SEO at the start of the year, and focus more on social media and paid advertising towards the end of the year to gain that quick boost of leads and sales.

A digital marketing agency will retain employees in a range of different roles and can apply the right mix of skills to meet your campaign objectives. This happens seamlessly for you, with the knowledge they have built up about your brand objectives shared throughout your campaign team.

Manage your budget more effectively

Outsourced digital agencies are typically responsible for the marketing spend that your company places with Google, Facebook, Instagram, and Twitter.

Tracking this spends across multiple platforms and campaigns is difficult and time-consuming. Add to that the requirement to track conversions, carry out optimization and direct budget to the most effective campaigns, and you have a complex set of reporting and management requirements.

Digital agencies are experts in effectively managing your digital marketing budget, having developed tools and processes over 100s of clients to make the process more efficient. By working with an agency, you benefit from their internal controls and procedures. You set the budget and expectations, they handle the rest.

Give your business space to grow

Scalability is a key advantage of outsourcing.  As your business grows (whether that is through more physical locations, more electricians , more vans or just to help you handle the influx of leads or sales), your operations need to change to react. 

A digital agency can respond to the changing needs of your business and likely has experience dealing with the issues that you are trying to resolve. Once again, they can apply the expertise, insights and software solutions developed with other customers to help you through the growth stage of your business.

Need Help Leveling Up Your Electrician Marketing Strategy in 2020? We Got You.

At Shoutout Digital, we have been helping home service business like yourself generate more leads and sales by implementing a solid digital marketing strategy. Whether you are a new business or someone who’s been in the Electrical Industry for the 50 years, we’re here to help.

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The Complete Guide To Marketing Your Home Service Business Online 2020

Beginners Guide To SEO: Best Free SEO Tools To Help You Rank On GoogleIn today’s digital world more and more people are searching online for home services like Electrician, Plumber or Cleaner.

In this we are sharing a comprehensive guide on How To Market Your Home Service Business Online for 2020

In this blog we will walk you through the process of claiming your map listing, optimsing your website from an SEO perspective and explain:

How search engines work and what you need to do to handle each
for maximum return.

  • How the map listings work & how to get your home service business
    listed on the map.
  • Our search engine optimisation strategy for home service business
  • How to find your most profitable keywords
  • The most important online directories that you must be listed on
  • Our social media strategy specially for the Home Service Industry

Why SEO or Search Engine Optimisation is so Important For Home Service Businesses?

 

Most home service business already understand that the internet & search engines are EXTREMELY important to the long term growth and sustainability of their business but occasionally we get the question.

Why SEO is so important for home service businesses?

 

Yellow Pages and Traditional Marketing Are No LongerEffective.

 

It used to be that the #1 place consumers looked when they need a service was the Yellow Pages. In today’s market, very few people still reference the printed Yellow Pages. In fact the new generation has not even been exposed to the Yellow Pages and only know the Internet as a way to search for local businesses.

Where do they go now?

They look on the search engines like Google & Bing and social media sites like Facebook, Instagram and Twitter asking for referrals from their friends and family.

Here’s an example of a search query “Electrician Near Me”

electrician near me

 

If your business is not showing on the first page results then you are potentially losing customers.

  • A new survey of 2,000 consumers found that 86% of those surveyed used Google or Bing to find a local business.
  • 74% of the respondent said they use a search engine when they are looking for a local retail or service business.

If you are not showing up on the page one of major search engine like Google & Bing for the home service related keywords in your area. Then you are missing a major opportunity.

This guide will show you how you can ensure that you put your best foot forward and show up in as many local search terms in your area as possible.

 

Understanding how search engine work

 

Over the past ten years the way the search engines work has changed significantly; especially with Google focusing on local results. A majority of home service businesses we talk with are confused about how the search engines work and the differences between the map listings, organic listings & the paid / Pay-per-click listings.

In this section we wanted to take a few minutes to demystify the search engines and break down the anatomy of the search engine result page. By understanding how each component works, you can formulate a strategy to maximize the results of each.

There are 3 core components of the search engine result page

  • Paid listings or PPC
  • Map listings
  • Organic listings

Paid Listing or PPC Listings

In the paid section of the search engines you are able to select the keywords that are relevant to you and then pay to be listed in this area.

The reason it is referred to as PPC or PAY-PER-CLICK advertising is because rather than paying a flat monthly or daily fee for placement, you simply pay each time someone clicks on the link. The PPC platform is based on a bidding system and the company that bids the highest gets the best placement.

PPC is still a good way to market your business online, but should be thought of as a short term marketing solution.

Here’s an example of a PPC Listing use the search term “Mandurah Electrician”

 

mandurah electrician PPC Listing

 

Map Listing or Local Listing

The map listing have become very important because it is the first thing that comes up in the search results for most locally based searches. If someone searches “Electrician + Your City” chances are the map listings will be the first thing they look at.

Unlike the paid section of the search engine, you can’t buy your way into the map listings you have to earn it, and once you do, there is no per click cost associated with being in this section of the search results.

We will share our Google My Business optimisation strategy with you later in this guide and show you exactly what needs to be done to obtain page one placement in the map section.

Here’s an example of the map listing using the same search query ” Mandurah Electrician”

mandurah electrician Map listing

 

 

Organic Listings

The organic listing of the search engine results page appears directly beneath the map listings in many local searches. Similar to the map listing, you can’t pay your way into this section of the search engines and there is no per click cost. We will share our SEO strategy guide.

Now that you understand the 3 major components of the search results and the differences between paid, map and organic listings you might wonder

What section is the most important?

 

This is a question that we receive from businesses every day.

The fact is that all three components are important and each should have a place in your online marketing program because you want to show up as often as possible when someone is searching for your Home Service business in your area.

With that said, assuming you are operating on a limited budget and need to make each marketing dollar count; you need to focus on investment on the sections that are going to drive the strongest return on investment.

 

Where People Click on The Google Search Results

 

Research indicates that a vast majority of the population look directly at the organic and map listing when searching and their eyes simply glance over the paid listings.

According to the research 72% of the clicks on the search results are going to the Map and the organic listing.

While 28% of the clicks are going to the paid results.

Here’s an image of eye tracking heat map where most searchers are looking.

Google search result eye tracking heat map

 

 

Getting Listed On The Google Map Results

 

Step 1: Visit the Google My Business website and follow the sign up process 

You should see this page. Simply follow the sign up process.

google my business sign up

 

A listing on Google My business is a must for any local home service business, it’s the very first listing Internet searchers see; even above the organic results.

 

Google My Business Listing Optimisation Tips

 

Now that you have successfully claimed your Google My Business Listing on Google you need to take additional steps to improve your placement on the maps in your area.

 

Tip 1: Establish a consistent NAP ( Name, address & Phone number )

  • You need to establish a consistent NAP across the internet, on your website, as well as on the major business listing websites like Yellowpages, Yelp, Truelocal and Whitepages.
  • Consistent Name – Pick the format for your business name & stick with it. we recommend using your trading name instead of legal business name. For example XYZ Electrical instead of XYZ Electrical Pty Ltd
  • Consistent Address – if your business address comes with Suite’s and Units make sure it matches everywhere.
  • Consistent Phone Number – You want to use the same number on each of these sites.

Tip 2: Get Reviews

Reviews are a key ranking factor within the map listings.

  • As a practice, you need to request reviews from your customers in order to get them. A strategy that we use takes a three-step approach:
  • Send an initial email to your clients asking them for a review
  • Keep an open ear for happy customers and ask if they are willing to write a review
  • Have a review us card printed and give it to your customers after every completed service

Tip 3: Build Out Your My Business Page

  • Fill your My Business page with quality content. Add all 10 photos of your office, staff, company logo, fleet and equipment
  • Upload a video. These video don’t necessarily need to be high quality or professionally produced. Break out your mobile phone and take a few video shots. Record yourself ( Owner or Manager ) explaining who the company is, what you do, and what your unique selling proposition is.

Tip 4: Select The Right Categories

You have the option to choose up to 5 categories. It is very important to select the appropriate scategories and/or add new custom categories, as needed.

 

Tip 5: Increase Your Citations

All the things being equal, citations are a key determining factor of ranking. Just like in SEO where in-bound links determine the ranking with local listings, citations determine the ranking. Whoever got the most quality citation wins.

  • Citations are listings across the web that contain your NAP with or without a link.
  • Add your business to business directories Click here to find the most relevant local listing for your type of business.

Seo Strategy for Home Service Businesses

 

SEO, or Search Engine Optimisation, is the process of getting your website to show up in the Organic section of the search engines.

There are specific things that you can do both on and off your website to ensure that you show up when someone types “Your Service + Your City” into Search Engines like Google or Bing. In all of our years working with businesses in some of the most competitive markets, we have developed a proven strategy that consistently gets our clients to the top of the search results and we are sharing it with you for free.

 

Step 1 – Build Out Your Website & Obtain More Place Holders On The Major Search Engines

 

A typical home service business website has only 5 – 6 pages ( Home, About Us , Our Services, Reviews and Contact Us ) That does not create a lot of indexation or place holders on major search engines. Most contractors provide a wide variety of services.

By building out a website and creating seperate pages for each of those services ( Combined with city modifiers ), Your business can get listed on search engines for each of those different keyword combinations.

Here’s an example on how we would normally build a website for a plumbing company in Mandurah:

Home – About Us – Customer Reviews – Contact Us

Sub Pages for Each Service – Mandurah Emergency Plumber, Mandurah Leak Detection, Mandurah Toilet Repair, Mandurah Water Heater Installation etc.

Most home service contractors like a plumbing company provide services in multiple suburbs or cities outside their primary suburb. In order to be found on the search engines for each of those suburbs, additional pages needs to be created.

Sub Pages for Each Suburb They Service – Rockingham Plumber, Baldivis Plumber, Bunbury Plumber, Port Kennedy Plumber etc.

 

Step 2 – Optimise for Search Engines:

Once the pages are built for each of your core services and sub-pages, each of the pages need to be optimised from an SEO perspective so that the search engines understand what the page is about and list you for those words.

Here are some of the most important items that need to be taken care of for on-page SEO.

  • Unique Title on Each Page
  • H1 Tag of your Main Keyword
  • Image Alt-tag with Main Keyword
  • URL Should contain page keyword
  • Anchor Text on each page and built into footer
  • XML Sitemap should be created and submitted to Google Search Console

 

Step 3 – Inbound Links or Backlinks

 

Once the pages are built out and the On-page SEO is complete, the next step is getting inbound links.

Everything you have done to this point is laying the foundation or groundwork – you have the pages in order to even be in the running but it is the number of QUALITY inbound links to those pages that is going to determine your ranking in the Google search results.

30% of SEO is On-Page Work the other 70% is Link Building

 

So once the pages are built we are really just getting started. The only way to get your site to rank above your competition is by having more quality links to your site than your competitors.

There are number of things you can do to increase the number of inbound links to your site.

  • Association Links – Be sure that you have a link to your site from any industry associations that you belong to.
  • Directory Listings – Get your site listed on as many quality directory type listing as possible.
  • Create Interesting Content / Articles about your industry – This is probably the number 1 source of inbound links because you can write an article about your industry and push it to thousands of article directory sites, each containing a link back to a specific page on your site.

If you build out your site for your services and sub-services , optimise the pages using SEO best practices and then systematically obtain inbound links to those pages and sub-pages, you will start to DOMINATE the search engines for your Home Service Industry related keywords in your area.

In order to help you determine what pages should be built out for your site. we are going to guide you on how to find the most searched keywords in your industry. By knowing these keywords and implementing them to your new website, you can ensure that you don’t miss out on valuable traffic to your site.

 

Keyword Research To Find Your Most Profitable Keywords

Step 1. Sign in to Google Ads  ( You need a gmail account to login ) if you don’t have one you can just create a dummy gmail account for testing purposes.

 

Step 2.Once you have completed the sign or sign up process. Click on the wrench icon in the toolbar at the top of the page.

 

Step 3. Choose Keyword Planner.

keyword planner

 

Step 4. You’ll see two different tools within Keyword Planner ” Find new keywords” and “Get metrics and forecasts for your keywords”

 

When it comes to SEO-focused keyword research, these two tools are enough to generate thousands of potential keywords.

To be Clear:This tool is designed with PPC advertisers in mind. So there are a lot of features in the tool (like keyword bidding features) that won’t be useful if you’re using this tool to find keywords for SEO.

With that, it’s time for us to show you how to find SEO keywords using each of the tools built into the Google Keyword Planner.

Find new keywords Tool : Like the name suggests, this tool is ideal for finding new keywords.

So to help you get the most out of this tool, I’ll break down each of the 3 options.

“Enter Words”: These are single words that describe your business (for example, “plumber” or “electrician”). This allows you to access Google’s internal database of keywords for different industries.

“Phrases”: This is where you enter “seed keywords” and get a list of closely-related terms. I recommend entering AT LEAST 2 keywords. For example, if you run an Plumbing business, you’d want to enter terms like “Plumbers in Mandurah” and “Emergency Plumber” here.

“A URL related to your business”: This is designed for Adwords users. But you can sometimes find a few solid keywords here using your site’s homepage… or an article from your site.

Get metrics and forecasts for your keywords: This is feature is only really useful if you already have a long list of keywords… and just want to check their search volume. In other words, this tool won’t help you generate new keyword ideas.

Step 5: Filter and Sort Results:

Now it’s time to filter the list of keywords down to a smaller list of terms that are best for you.Both the tools I just described will take you to the “Keywords Results Page”, which looks like this:

 

You can sort by Search volume or competition ( Be aware that the competition section on the Keyword planner is designed for Google Ads and not for SEO)

 

Step 6: Choose a Keyword

Now that you know how to use all of the tools, features and options within the Google Keyword Planner, it’s time for the last step: finding awesome keywords that you can optimize your site’s content around.

This is tricky.Why? There are LOTS of factors that go into choosing a keyword. And it’s more art than science.

There are dozens of different factors to look at. But, in general, We like to choose keywords based on 3 main criteria:

Search Volume: Very straightforward. The higher the average search volume, the more traffic that keyword can send you.

Commercial Intent: In general, the higher the competition and suggested bid, the easier it will be to convert that traffic into paying customers when they land on your website.

Organic SEO Competition: Like commercial intent, evaluating a keyword’s competition in Google’s organic search results takes some more digging. You need to look at the websites that are ranking on the first page… and figure out how hard it’ll be to outrank them. 

 

Directory Marketing For Home Service Businesses

 

10-15 Years ago, you could place a Big ad in the Yellow Pages and connect with a large percentage of your local customers when they were in need of your services. Today, people go to a numbers of places including Google & Bing , they also go to online directories.

Below are the most important and search directories that you want to make sure you are listed in:

You can add your company to most of these directory free of charge and that will service its purposes from a citation development perspective.

Visit click here to find the most important listing you need to be in for every industry.

When you are adding your company listing on the directories listed above make sure you enter a consistent NAP ( Name, Address, Phone Number)

We recommend using the exact same details as what you entered on your Google My Business Profile since citations can boost your Google My Business listing and rank you higher on Google Map results.

 

Social Media Marketing for Home Service Businesses

 

There is a lot of Buzz around Social Media ( Facebook, Twitter, Youtube ) but how can social media be leveraged by a home service business? How can you actually use social media to grow your business?

 

It starts with understand that social media is the new word of mouth. The best way to use Social Media is to enhance the engagement / loyalty of your existing customers and by extension of that and social media platforms, you will grow your repeat business and word of mouth business.

Setup your social media profile

  • Facebook
  • Twitter
  • Youtube
  • Linkedin

Send an email blast to your existing email list letting them know that you want to connect with them on social media and that you now have social profiles. Offer them some incentive to follow you.

  • Discount off next purchase
  • Discount for their family and friends
  • Something of value for free

Add social media to your day-to-day business practices and systematically invite your customers to engage with you online.

  • Add links to your business cards, brochure, marketing materials and website
  • Be sure to invite all your customers to engage after service via follow up email

Post Valuable Content 

This may be the most important component of your Social media strategy. If you have thousands of fans and followers, but you don’t add value. you will have accomplished nothing.

You need to post relevant up-to-date tips and ideas, techniques, news and special promotions on a daily basis. Try to keep your 90% if your posts informational and 10% promotional.

Engage with Your Customers

You need to stay on top of your social media profiles and engage with your fans/ followers when they post or reply to your profiles.

 

Times have changed

 

Has your business changed with it?

Gone are the Yellowpages, Directmail and Signage. Those forms of media are still very expensive and give little return on your investment.

The top forms of media are now internet, sms and audio/video podcasting. By reading this detailed guide you are well on your way in the right direction.

 

Website and Internet Marketing Checklist

 

Domain Name & URL

Why this is important: the domain name is part of the identity of your business. The URL chosen can have significant impact on brand identity and in a lesser extent, keyword ranking performance. However, how your site domain name and page URL’s function can have a significant impact on your website.

    • Short and memorable
    • Uses your main keyword
    • Used in email address
    • Use favicon
    • Alternate Domain redirects
    • No underscores in filenames
    • Keywords in directory names
    • Multiple pages per directory
    • Hyphenations
    • Misspellings
    • Product Names
    • Brand Names
    • Type-in Keywords URL

 

Site Logo:

Why this is important: the logo lends directly to brand identity and site identification. It also creates a certain element of appeal and professionalism in the mind of the visitor. It holds and important role in visitor assurance and navigation.

    • Display company name clearly
    • Isn’t hidden among clutter
    • links to home page
    • Unique and original
    • Use tagline consistently across site
    • Crisp, clean image quality
    • Minimal distractions
    • Font-size adequate

Architectural Issues:

Why this is important: Website architecture can make or break the performance of your website in the search engines.

Poor architectural implementation can create numerous stumbling blocks, if not outright roadblocks to the search engines as they attempt to crawl your website. On the other hand, a well-implemented foundation can assist both visitors and search engines as they navigate through your website, therefore increasing your site’s overall performance.

    • Correct Robot.txt file
    • No iframes
    • Alt-tag on images
    • Custom 404 page
    • Underlined links
    • Differing link text color
    • Breadcrumb usage
    • Robot.txt non-user pages
    • Check Broken Links
    • Page size less than 50k
    • Unique title on all pages
    • Unique description on all pages
    • Branded titles
    • Minimal uses of tables
    • Good Anchor text

Top 9 Internet Marketing Scams You Need To Avoid

 

1.We’ll submit your website to hundreds of Search Engines

Bad idea. This is one of the worst internet marketing scams. First of all, there are 4 primary search engine that handle about 95% of all internet searches, so submitting to anything other than the primary 4 is pretty much useless. Second, search engines don’t like submissions.

They prefer to find websites on their own through incoming links to the site. In fact they gotten so good at it, that it doesn’t take weeks or months for a site to get indexed anymore.

The last issue has to do with the fact that many of these services mention as a selling point that they will re-submit your site weekly or monthly to the search engines. This is definitely a no no, and is actually pointless.

2. Get #1 Ranking In Google Guaranteed!

Of course this isn’t a bad thing. but make sure you are reading the fine print. Do you get to choose the keyword? I doubt it. No competent SEO agency is going to guarantee #1 ranking for a set price for any keyword you choose.

All keywords are not created equal. The likely scam of companies that advertise top ranking on search engines is ranking you for uncompetitive keywords.

These are keywords that might look good, but in reality don’t get traffic, and are easy to rank very well in based on a lack of competition. Beware of unreasonable guarantees… It it sounds to good to be true. It usually is.

3. Get 2,000 Inbound Links for only $39.95!

This is a scary offer. Too many unknowns. The sad thing is that this will probably hurt your search engine ranking, and not help it.

The only way someone could offer this many backlinks through spammy link sites and/or crappy directories. Or , they may happen to own a few large sites that can offer the links. Either way, I guarantee you that

#1 . The links won’t be relevant

#2. The pages will be extremely low quality

#3 Your rankings will not improve.

4. “We Will Submit Your Website to Over 1,000 Directories!”

That’s amazing! How do you do that? The answer is simple… There really are thousands of free directories out there, but the question is, do you want your site to be included on all of them? The answer is a very resounding: NO.

Yes, of courset here are plenty of free and paid directories out there that are worth getting listed on like DMOZ and BOTW, and there are even services that you can pay to manually submit your website to legitimate directories like:Best Web Directories Submission Service but, you have to be very careful

Many of these scams will submit your site to automated link farms that can really hurt your ranking. Make sure you have a full list of directories in your hand before submission.

5. Link Exchange Programs (reciprocal linking)

Link exchange programs can be considered a scam because the companies that push them are either lying, or are ignorant about what they are selling. Why would you pay for something that doesn’t work?

6. Banner Exchange Programs

These are all but dead, but they are worth nothing because there are many newb’s that still waste their time with these.

Bottom line: they pull visitors away from your site, you never know what types of sites will be linking to you (this could be potentially dangerous), the conversion rates are horrible, most banner exchange sites have been proven to cheat customers out of links, and finally I submit that banner ads themselves are dead. I mean, who wants to look at a website with banner ads everywhere?

7. Send An Email Ad to 10,000 Opt-In Subscribers

Can you say illegal? Most of the scams already mentioned probably won’t get you or the company advertising them prison time.

Since the Can-Spam Act most people have wised up to this scam. It’s obvious that spamming people is a dangerous endeavor. Although it is still a huge industry, and there are many that simply beat the system, most would agree that it isn’t in line with “best business” practices. The above offer has problems written all over it. Are the emails really opt-in? What if they aren’t, are you willing to take full liability?

8. We Guarantee Top Search Engine Results Through Professional Meta Tag Optimisation

Admittedly, this is an older sales technique that isn’t used as much anymore, but it is still pretty common.

This sales tactic plays on people’s ignorance about search engine optimization. Some poor schmo may have heard the term “meta tag” in some old poorly written marketing article, and thinks that it is the key to success. Sometimes the cost is outrageous. I’ve seen offers like this that range from $200-$3,000.

It’s just ridiculous how much someone would charge for 20 minutes of work, and sad that many people have been duped by this scam.

9.Boosting Website’s Rankings Through Black Hat Techniques

This is a touchy issue. But the bottom line is that “Black Hat SEO” uses techniques that try to trick search engines into better ranking.

There are hundreds of techniques involved, but some of the more well known are doorway, gateway and mirror pages, redirects, cloaking, invisible pages… the list goes on and on. I obviously don’t suggest any of the above, or any other “secret” way to trick a search engine into better ranking.

And believe it or not, there are actually SEO firms that will perform services like this for you. Just watch out, you could easily get banned. Find out for sure if your SEO company is dedicated to White Hat techniques.

 

So What’s Next?

 

Through the course of this guide, we have covered a lot of information and taken you step-by-step through How to Claim & Optimise Google My Business Listing, How To Optimise Your Website and how to leverage social media to get more repeat and referral business.

If you have taken action and followed our instructions , you should be well on your way to dominating the search results for the Home Service Industry related keyword in your area.

 

Need more help?

If you’ve gotten to this point and feel like you need some extra help to implement some of these ideas, we are here to support you. As experts in helping home service businesses, we have had tremendous success implementing these strategies.

 

You can call us directly at 1300 879 983 with any questions you might have or visit our website at Shoutoutdigital.com.au to request for a FREE online marketing evaluation of your business.

Our team will review your entire online marketing effort and come back to you with a complete assessment of where you can improve and what you can do to take your online marketing efforts to the next level.

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Local SEO Guide: Everything You Need To Know To Rank Website Locally in 2020

Did you know that 50% of consumers who do a local search on their smartphone visit a store within a day? The numbers on other devices are almost as good. 34% of consumers who searched on a computer or tablet visited a store within a day. 

If you have been ignoring local SEO for your business, now is the time to wake up. Users are not only searching for local products and services, but they are also taking action on what they find. SEO is about so much more than just links and content. It’s about attracting and engaging with users who want and need what you provide.

Here’s a quick explanation of what is a Local SEO

 

 

With around 2 million small businesses across Australia, showing up on local search results is extremely important. Google knows how relevant local search results; that’s why they have given increased focus to personalised search results that focus on businesses that are local to the searcher.

This change from Google caused a shift in how small businesses plan their SEO strategy. Years ago, all you need to do to rank on the first page of Google was to build a website and hire a company to spam links to your business. That is no longer the case today.

The modern SEO requires a well-rounded and sophisticated approach to increase online search visibility.

 

In this blog posts, we are sharing everything you need to know to rank your business in the local area, for example, “Plumber in Mandurah” or “Electrician in Perth.”

 

The first topic we would like to discuss is the importance of Local SEO and why SEO is one of the most important investment you can make for your business.

 

Many businesses know ( or think they know ) that they need SEO to stay relevant online, and the benefits they will get from that SEO work being implemented.

 

Organic search is most often the Primary source of Website Traffic.

 

Organic search is a massive part of most business’s website performance, as well as a critical component of the buyer journey and ultimately getting customers to either use your service or buy your products.

 

Everyone knows Google owns a significantly more significant portion of the search market than competitors like Yahoo, Bing, Baidu, Yandex, DuckDuckGo, and the many, many others.

 

That’s not to say that all search engines don’t contribute to a brand’s visibility — they do — it’s just that Google owns about 75 percent of the overall search market. It’s the clear-cut leader, and thus its guidelines are essential to follow.

 

But the remaining 25 percent of the market owned by other engines is valuable to your business, too.

 

Google, being the most visited website in the world, also happens to be the most popular email provider in the world (with more than 1 billion users). Not to mention YouTube is the second biggest search engine.

 

We know that a clear majority of the world that has access to the internet is visiting Google at least once a day to get information.

 

Being highly visible as a trusted resource by Google and other search engines is always going to work in your business’ favour. Quality SEO and a High-quality website take you there.

 

SEO Builds Credibility

 

Our goal as your marketing partner is for your business is to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search results.

Many elements go into establishing authority regarding search engines like Google. In addition to the factors mentioned above, authority is accrued over time as a result of elements like:

  • Quality backlink profiles.
  • Positive user behaviour.
  • Machine-learning signals.
  • Optimised on-page elements and content.

But establishing that authority will do more for your business than most, if not all, other digital optimisations. The problem is, it’s impossible to build trust and credibility overnight — just like real life. Authority is earned and developed over time.

Establishing a brand as an authority takes patience, effort, and commitment, but also relies on offering a valuable, quality product or service that allows customers to trust your company or your brand.

 

Good SEO Also Means a Better User Experience

Everyone wants better organic rankings and maximum visibility. Few realise that optimal user experience is a big part of getting there.

Google has learned how to interpret a favourable or unfavourable user experience, and positive user experience has become a pivotal element to a website’s success.

Customers know what they want. If they can’t find it, there’s going to be a problem. And performance will suffer.

A clear example of building a strong user experience is how Google has become more and more of an answer engine offering the sought-after data directly on the SERPs (search engine results pages) for users.

The intention of that is offering users the information they are looking for in fewer clicks, quickly and easily.

 

Local SEO Means Increased Engagement, Traffic & Conversions

 

With the rise and growing domination of mobile traffic, local search has become a fundamental part of small- and medium-sized businesses’ success.

Local SEO aims at optimising your digital properties for a specific vicinity, so people can find you quickly and easily, putting them one step closer to a transaction.

Local optimisations focus on specific towns, cities, regions, and even states, to establish a viable medium for a brand’s messaging on a local level.

For example, Shoutout Digital team can do this by optimising the brand’s website and its content, including local citations and backlinks, as well as local listings relevant to the location and business sector a brand belongs to.

There should also be a strong emphasis on user reviews on Google, as well as other reviews sites like Yelp, Trustpilot (among others), depending on the industry.

 

SEO Impacts the Buying Cycle

 

Customers do their research. That’s one of the most significant advantages of the internet from a buyer perspective.

Using SEO tactics to relay your messaging for good deals, groundbreaking products and services, and the importance and dependability of what you offer customers will be a game-changer.

 

It will also undoubtedly positively impact the buying cycle when done right.

Your business must be visible in the places people need them for a worthy connection to be made. Local SEO enhances that visibility and lets potential customers find the answers, and the businesses providing those answer.

 

SEO Is Very Cheap

Sure, it costs money. All the best things do, right? But SEO is relatively cheap in the grand scheme of things, and the payoff will most likely be considerable in terms of a brand’s benefit and bottom line.

This isn’t a marketing cost; this is a real business investment. Proper SEO implementation will hold water for years to come. And, like most things in life, will only be better with more attention (and investment) it gets.

 

It’s Measurable

 

While SEO doesn’t offer the easier-to-calculate ROI like that of paid search, you can measure almost anything with proper tracking and analytics.

The big problem is trying to connect the dots on the back end since there is no definitive way to understand the correlation between all actions taken. Still, it is worth understanding how specific effects are supposed to affect performance and growth, and hopefully, they do. 

Any good SEO is going to be aiming at those improvements, so connecting the dots should not be a challenge. Brands also want to know and understand where they were, where they are, and where they’re going in terms of digital performance, especially for SEO when they have a person/company that is being paid to execute on its behalf. There’s no better way to show the success of SEO, either. We all know the data never lies.

 

Now that we have discussed the importance of a Local SEO. You might be asking, so how exactly do create a successful Local Search Engine Optimisation Campaign?

We created this very detailed infographic that guides you step by step on how to start your Local SEO campaign without paying for a Digital Marketing Agency or a Local SEO Company.

 

 

One of the central aspects of a successful Local SEO campaign revolves around optimising your Google My Business Profile.

 

Here’s an example of one of our search terms optimised locally and organically. As you can see if done properly, you can rank 1st on the Local search results and the organic results as well.

 

local seo google my business listing 

So Claiming your Google My Business profile should be one of the first steps you need to take before you start your local campaign.

 

Why Google My Business is crucial for any business

 

Every business with a storefront or a physical location needs to have a Google My Business listing. It provides a lot of information to consumers and offers your Business a local search presence.

 

Setting up your Google My Business listing is free, it’s quick and easy to setup. Once you have completed your listing, you can then start the optimisation process to boost your local presence.

 

Your Google My Business profile needs to be updated and optimised to tell Google everything it needs to know about your business details, address and phone number.

 

Here are some tips to optimise your Google my business listing.

 

Accurate Name, Address and Phone number

 

The first step in optimising your Google My Business page for local search is to ensure that your foundations are done well. This means that your business name, address, and phone number or (NAP) is correct, up-to-date and consistent across local business citations.

 

Citation help with business discovery, they can help consumers to find your business, and they feed Google the information it needs to help rank your business. If your NAP is inaccurate on other business directories, it makes it harder for costumers to find your listing.

 

For example, you might enter XYZ company as your Google My Business listing, but on your Yellowpages, it’s XYZ Pty Ltd.

 

Here are all relevant Australian directories to list your business and to make sure the NAP is accurate across different directories.

 

Detailed Business Description

 

Your business description should describe your business in an engaging and authentic manner, and it shouldn’t reference sales terms and promotions. You can add up to 750 character description to your profile.

 

The description tells searchers about your unique selling proposition, your story, and why they should do business with you.

 

We recommend picking one or two keywords to build your description around and ensure that search phrase appears early in the text. To get the most out of your description, make sure you are also adding your business location in the description.

 

Make sure you choose the right category and sub-category.

 

The category plays a significant role in your local search ranking as it tells Google which searches your business could be relevant for.

 

as per google,

“Categories are used to describe your business and connect you to customers searching for the services you offer. For example, if your primary category is “Pizza restaurant”, Google may show your business in local search results to people who search for “Restaurants”, “Italian restaurants” or “Pizza” in their area.”

 

If you are a Pizza shop choosing the correct category is relatively simple, but that’s not usually the case for other businesses.

 

In some instances, there isn’t a choice that suits your business on the category selection. For example, a law firm can practice many areas of law, from corporate to environmental to family matters. If you are unsure of what category to select, the primary category should be the category that is most important to your business.

 

Google also mentioned that the category that you are selecting needs to be specific. For example, if you own a nail salon, your primary category should be ‘nail salon’ rather than just a salon. Having a correct category is better for optimising your Google My Business profile, and it tells Google what exactly do you offer.

 

As for the secondary category, it outlines additional services that you might offer. Here are some examples from Google – If you run a grocery store with a pharmacy and a deli on-premises, ‘supermarket’ should be your primary category and ‘pharmacy’ and ‘deli’ then added as secondary categories.

 

A picture says a thousand words.

 

A recent report shows that 60% of consumers said that local search results with great looking images captured their attention.

 

Other reports also found that images give posts three times more chance of being shared on social media. So for example, if you are a builder, make sure you are adding professionally captured photos of your work to showcase on your Google My Business listing.

 

Google gives you a lot of options when it comes to images so you must add photos that will capture your potential customer’s attention. If you have a great looking office or store, you can add interior and exterior photos. You can even add videos on your listing to give searchers a quick tour of your office or store.

 

Asks, monitor, and respond to your Google My Business reviews.

 

If you are looking at generating more reviews for your Google My Business listing, then check out our Reputation Management tool only available for existing clients.

 

 

The reason why you should be asking every single customer for review is that they influence the buying decision of a searcher. 

For example, if someone searches for a ‘Pool cleaning service’ one company on the result got 100+ 5 star reviews while the other company got 20 5+ star reviews most likely the searcher will call the business with 100+ reviews first before the other business with fewer reviews. Generating positive reviews for your business can have a direct impact on sales.

 

A recent survey did also found that more than half of consumers will only use a business if it has four or more stars- increasingly, this means that you need reviews to generate new customers. Typically, 50% of consumers will visit a local business website after reading a positive review, 15% will visit the business location, and 13% will contact the business directly.

 

You are more likely to rank 1-3 if you have Google Reviews attached to your Google My Business profile.

 

Make sure that you create a consistent process for requesting online reviews or you can use an automation tool like our reputation management to ask your customers for review automatically.

You also need someone to monitor and respond to every review Good or Bad.

 

Use Google Posts to showcase your business.

 

Posts are crucial to your Google My Business listing optimisation process. Posts are blogs to your Google My Business page, which can be used to update, share an offer or any upcoming event.

 

Google posts are a fantastic way to increase your local search visibility as well as optimise your Google My Business profile.

 

Here are some steps to create a post on your Google My Business listing:

  • Log in to Google My Business
  • Click on ‘Post’
  • Select post type (update, event, offer or product)
  • Upload a relevant image or video
  • Write your content (you’re allowed up to 1,500 characters)
  • Select button type to display below your post and add your link

Add Q&A on your listing

 

Q&A allows searchers to ask questions about your business. The purpose of the Q&A is to give searchers and local consumers additional information about your company- which is a great way to gain local exposure and further build your profile as part of your optimisation efforts.

 

This is essentially your FAQ’s page. The good thing about this section is you can also add questions and answer them. We suggest listing the most common questions you get from customers and combining them all on the Q&A section.

 

Be Social

 

Part and parcel of optimising a GMB profile are ensuring it is as complete and up-to-date as possible. As we have seen throughout, there are some serious search visibility benefits to be had if you complete your profile information, often update and make the most of the myriad GMB features.

 

In some knowledge panel search results, social media profiles will appear alongside local business information. Google explains,

 

“When people search for your Business on Google, they may see links to your business’s social profiles included with your other business information in the knowledge panel in search. Google gathers business information from a variety of sources and may include it to give customers a more detailed overview of your business. Social profile information is automatically added to listings for eligible businesses.”

 

Make sure that you complete your social media verification. This tells Google that your social media profiles are real and connected to your business. To get the most out of this part, make sure that your social media profiles are updated often.

 

Now that you have completely optimised your listing using the steps above, it’s time to start generating links to your business.

 

Google search result is a popularity contest. If more websites are talking about your business and linking to your website over your competitor, you will rank higher in the local search results.

 

Here are some tips to generate more links to your local business.

 

Think Local

 

Some common techniques for building local links include:

  • Get listed in relevant local directories: Most local directories and review websites will allow a link to your website. This is a diamond in the rough that can result in an endless amount of traffic to your small business website. Examples of local directories include Yelp, Truelocal, Yellowpages and Whitepages.
  • Build local partnerships: One easy way to build easy and relevant links is through a local partnership. As a matter of fact, you may already be in some form of local partnership with other small businesses. You just have to ask them for a link pointing back to your website. Check the websites of your existing partners and check if they have “Our Partners” of “Partnerships” page. If they haven’t included a link pointing back to your website, request them to do so. Savvy marketers and small business owners are always looking for local partnerships.
  • Give testimonials: Sometimes building local partnerships may not be as easy as it sounds, especially if you are new. The alternative to local partnerships is by providing testimonials to businesses you regularly transact with. These are great link building opportunities you can grab. No one will refuse a kind word or full-blown endorsement of their business. At least I haven’t heard of one business owner who declined a testimonial.
  • Get into the local news: Small businesses that want to be noticed must ensure they are never ignored. That sounds obvious, doesn’t it? Well, a lot of people think so too, but what they forget is that it is not easy to get noticed when there are over 1 billion websites. How do you get into the local news? Create a controversy. Let this sink in for a moment. You aren’t going to agree with 100% of the people 100% of the time. Sometimes, you have to stand for something. Your clients will appreciate if you have something you stand for and believe in. So, don’t be afraid to create controversies. It is a great opportunity for people to talk about you. For example, you could sponsor an eating competition for the homeless, and the winner gets to live in an apartment for free, for say two months.

Apart from creating controversies, get involved in your community events. By engaging in local communities, there is an opportunity for you to earn a link on the news outlets.

 

Think about it. How many times have you linked back to others? If you want people to link back to you, make it easy for them. A lot of people who own small business websites might not be tech-savvy, and yet they may want to quote you or mention your page or resource back on their social media accounts or blogs. One way is to create HTML-ready snippets that let people plug into their content to link to you.

 

You can also generate an HTML link snippet at the end of each post or article for people to create links.

 

For instance, if you publish an infographic, you can include an HTML ready code snippet at the end of the post to make it easy for people to publish the infographic on their blog and link back to you.

 

This is different from guest blogging because it involves people directly copying your content or part of it into their site or social media account.

 

Strategic Blogging

 

Blogging is a powerful link building opportunity because it can instantly generate quality backlinks from other blogs if you publish quality content that people like. The good thing about blogging is that it captures people’s interests in a non-promotional way. This makes them loyal customers and dedicated brand ambassadors.

 

Apart from publishing high-quality blog posts on your blog so that people can share and link back to you, you should try guest blogging. Make a list of blogs you would like to pitch and create content that aligns with the requirements of those blogs. Most blog owners will allow you to include one link back to your blog. Guest blogging takes time, but once you have published some blogs, you will notice a significant improvement in your search visibility.

 

When it comes to writing blogs with the aim of increasing visibility and building links, keyword research is essential. According to WordStream, targeting long-tail keywords is the best approach to improving your chances of appearing in local search results. This will undoubtedly bring targeted traffic to your website and tremendously reduce your marketing costs. Here are three popular tools to use when conducting keyword research:

 

Local Events Mandurah

Sponsor Local Events

 

One way to get mentioned and earn local links is through sponsoring a local meet up. A meetup is an event where like-minded people gather to discuss and do activities together. Organising a meetup is a great way of creating brand awareness and establishing yourself as an expert in your field.

An easy way to find groups to call for a local meet up is to use websites like Meetup.com or use social media to invite people. Facebook can be helpful in spreading the word and finding relevant groups to sponsor. For instance, if you own a restaurant, you could sponsor a local clean eating meetup club.

Also, supporting a cause you believe in will endear your business to many potential customers who share the same values. By joining a local movement or supporting a cause, you are not only building brand awareness but also giving back to the community. To find a local cause or movement, you can join, sponsor or support. If you can’t find any, you can as well start one and others will join you.

 

Build Relationship with Local Influencers

 

Do you want to stand out and ahead of your competition? The difference between ordinary small businesses and great, influential small businesses is not about how great their products are but how tactical they are in setting themselves apart from the rest of the herd.

 

Local influencers range from politicians to journalists, to celebrities. Finding and connecting with them may be challenging, but it’s worth it. The reality is that you are not just going to send a few emails or hookup on social media to build relationships with these people. You’re going to get out of your office and interact with real humans if you want to create a strong network.

Join membership clubs or attend events and get to meet people. If you know someone who knows someone who is a local influencer, you can arrange for an introduction. Chances are they will be interested in your product and mention it on their social media accounts.

Tip: Offer free samples to local influencers. One can endorse or mention something they believe in.

 

Finding the time to do all of this can be quite hard, especially when you have a business to run.

So if you want to start looking for a Digital Marketing Agency to partner with we are sharing some handy tips to qualify and disqualify different marketing agency that can help you achieve your goals.

 

Here are some tips for choosing the right SEO Company

Choosing your next SEO company can either bring your business tremendous results or wipe your online visibility. The difference between a massive increase in organic traffic and a decrease in Google rankings comes down to choosing between a good and bad SEO company.

 

We are sharing five tips every business owner should consider before signing that Local SEO deal.

 

SEO is not Black Magic

 

SEO, the process of optimising to drive organic traffic to your website. Is very difficult, this also means that most business owners don’t know what it takes to achieve great results on an SEO campaign.

Any SEO agency that says that they have an insider who tells them all of the Google algorithms are usually lying. Rather, good SEO requires extensive knowledge on how search engines work, attention to detail, and constant updates since Google’s algorithm changes almost every week.

 

Additionally, shortcuts like buying links, keyword stuffing, and cloaking can lead search engines to demote your website. These techniques are called Black Hat SEO because they violate search engines’ rules. Once Google’s bots discover that you’re using these tools, they’ll demote your site in their rankings, which will decrease organic traffic. SEO specialists who claim to have specialised knowledge could be using Black Hat SEO practices, for which you will ultimately pay a high price.

 

Find a company that can help you achieve your goals.

 

When looking for an SEO company, do not hire a company with the simple goal of increasing traffic since increasing traffic does not automatically translate to increased revenue.

 

You and your team should outline exactly what you are trying to achieve with SEO. Are you looking at increasing sales by ranking for specific products? Or are you trying to increase your website’s conversion rate? Are you looking for help building a social following or other services that go beyond SEO?

 

No matter which SEO company you choose, make sure you have a clear goal in mind before making the decision.

 

 

Don’t just go by searching for ‘Best SEO Company’.

 

Why shouldn’t you choose an SEO company based on how well they are ranking? Some of the best SEO specialists are too busy optimising their client’s websites rather than optimising their website.

 

Some of the best SEO companies typically have a lot of long-term customers who have been referred by their professional circles to the same service. Only companies who are always looking for new clients will bother to rank for “Best SEO Company ( Insert location )” this applies to other keywords such as “Best SEO services.”

Generally, Good SEO companies already have too much business to bother optimising for their website or paying for a spot on sites like “bestseocompanies.com” or “topseos.com” list.

 

This means that the best way to find a good quality SEO company is by relying on the good old’ word of mouth. Instead of asking Google, ask personal recommendations from friends and your professional circle but not your competitors.

 

Find an SEO company that aligns with your metrics.

 

Once you understand your goals and narrowed down your options to a few companies, it’s time to make sure that you and the company you choose have a precise method of outlining your progress.

Before you choose your next SEO company, you and the SEO company must be on the same page when it comes to key metrics. For example, a new business would have a different key metrics than a business who’s been operating for many years.

With hundreds of different key metrics to track such as bounce rate and conversion rates, you need an SEO company that understand which key metrics are the most important to you and your business and can turn those metrics into information that you can easily understand.

Here are some of the most important key metrics that you should consider:

Organic Sessions: How many people visit your website through an organic search? This is the most basic, and one of the most critical metrics in SEO.

Conversion rate: What percentage of visitors buy your product, sign up for your newsletter or engage with your content?

Keyword Ranking: Which keywords you are ranking for and have the ranking increased since you hired the SEO company?

Page Load Time: the time it takes for a page to load directly to how quickly people leave your site.

 

Communication is the key.

 

Though you should have access to the tools they’re using to measure your KPIs — SEMRush, Google Search Console, Google Analytics— most likely, you don’t have time to spend the time to analyse all that data. For this reason, you need an SEO specialist team that works for you in terms of communication and fostering trust.

Keep in mind that SEO is a process so you could be working with this firm for years to come. Even if you only plan on working with an outside company temporarily, meeting your organic website traffic goals takes time, patience, and a constructive working relationship.

 

 

Final Thoughts

 

SEO is one of the most critical business investment you can make and choose the right SEO company can have significant consequences for your business and your bank account.

Many SEO companies make promises that they cannot keep or violate Google’s policies, ultimately hurting your business.

o Instead of turning to Google or “best of” lists, consult friends and business associates to find a qualified SEO firm. Once you’ve narrowed down your search, make sure that you and your firm are clear on your goals. Then, establish KPIs to measure those objectives.

 It’s also essential to choose a firm that communicates effectively so that you can foster a long and successful working relationship.

But most importantly, do not mistake SEO for a buzzword. Search Engine Optimisation is a process that can help you build a successful brand — if you find the right SEO firm.

 

 

 

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How SEO Can Help Your Small Business Survive and Thrive

A digital marketing strategy has become an absolute necessity for competing in today’s Internet-driven world.

Consumers in increasing numbers are turning away from traditional information and communication media in favour of digital products and services.

The buying public that once relied on local newspapers, radio and television has embraced the new technologies of smartphones, social media networks and YouTube videos, rendering many traditional marketing methods as obsolete as the horse and buggy.

 

The most effective method, and in some cases the only way, to reach today’s modern consumer, is through digital marketing – which is typically built around a basic business website. Not just any website, but a website optimized to reach the maximum number of search engine users who are actively looking for a particular type of product or service.

 

Increasing the odds of your website being referred by the search engines to these targeted users is the job of search engine optimization, or SEO for short, making a sound SEO strategy a critical element to the success of small business marketing. Here’s a closer look at some of the most important reasons why SEO deserves a prominent place in your company’s marketing budget.

 

Just About Everyone Researches Online Before Buying

 

According to a number of studies, a solid 89 percent of consumers conduct online research before purchasing goods and services, with 60 percent using a search engine and 61 percent reading company reviews and testimonials. Even the traditional word-of-mouth referral relied upon by so many small businesses has been impacted by the digital era.

Studies have shown that an estimated 87 percent of consumers who receive a referral will conduct online research about the company being referred.

 

The bottom line here is simple – if your business can’t be found in the search engines, you stand to lose a considerable number of customers to your competitors

 

who are visible to online searchers. A properly executed SEO campaign can help boost your website’s visibility and improve your chances of making the sale.

 

SEO is a Cost-effective Method of Reaching Your Targeted Customers

 

Every company relies on a steady flow of quality leads to generate the customers needed to stay in business, and SEO typically delivers the goods much more efficiently than traditional marketing.

Researchers have found that digital marketing-sourced leads can be delivered at an average cost of $1.00 per lead compared to $2.50 per lead using traditional marketing methods. What’s more, the close rate for SEO leads averages 14.6 percent versus a 1.7 percent close rate for traditional marketing strategies. That’s a huge advantage that you can literally take to the bank.

 

Your Competitors are Doing SEO

 

Unless you’re lucky enough to operate in a niche with zero competition, your degree of success in gaining new customers will largely depend on how well you out-maneuver your competitors.

If your business rivals are running SEO campaigns, you simply can’t afford not to counter their efforts by optimizing your own website. Failing to improve and maintain your presence in the search engine results means conceding valuable ground and customers to your competitors that may prove expensive or even impossible to regain at a later date.

 

SEO Can Help Boost Your Social Media Marketing Efforts

 

Social media is an important tool for building awareness as well as engagement for your brand.

Many prospective customers who have been introduced to your products and services through their social networks will be encouraged to research your company further through an online search. The increased visibility of your website made possible by SEO will allow you to capitalize on these valuable social referrals and testimonials.

 

SEO is Not Likely to Go Away Any Time Soon

 

Despite a steady stream of updates to the search algorithm that determines how websites are ranked in the search results, solid white-hat SEO tactics that comply with accepted search engine practices will continue to generate positive results.

As long as you stay focused on providing the best possible experience for search engine users, your SEO efforts will produce improved rankings and more traffic to your website.

 

Guidelines for Creating an Effective Local SEO Strategy

 

1. Build out a local business page for the Google, Bing and Yahoo search engines. Your basic profile will typically contain your business name, address and phone number as well as business hours and major product or service lines offered.

 

2. Optimize your business profile. Follow the guidelines offered by each individual search engine as closely as possible, and make sure that the business categories you select for your business matches the keywords that you wish to rank for. Also private blog network links can boost your overall authority.

 

3. Add your business listing (citations) to relevant niche and local area online directories. Citations are somewhat similar to inbound links in that they affirm to the search engines that your business is a local source for your particular line of goods and services. It’s critically important that your NAP (name, address, phone number) information is consistent across all of your online listings to ensure that your business receives all of the search ranking “juice” that you’re entitled to. A simple yet effective way to achieve this consistency is to create a separate file containing your updated NAP data and save it on your computer. Whenever you need to update or add a citation listing, simply copy and paste from your saved NAP file.

 

4. Include as many high-quality photos of your company’s products in your listings as possible. Pictures really are worth a thousand words, and the higher the quality of the images you choose to represent your business, the better the image you’ll project to prospective customers.

 

5. Collect and publish positive reviews from satisfied customers. An estimated 85 percent of consumers read online reviews before making a purchase decision, and 79 percent trust positive reviews about a business as much as a personal recommendation from a friend or family member.

 

6. Optimize your web pages. Ideally your business name, address and phone number should be visible on each page. Every page of content should be relevant to one particular keyword that you’re trying to rank for as well as being specific to your geographic area. The title tag for each page should include your targeted keyword and not exceed 70 characters. Be sure to include an alt image tag for each graphic displayed on your site.

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