There’s a lot of debate about how much Dental SEO should cost. For smaller businesses, it can be a complicated process to know if they are getting a good deal or not. In this blog post, we’ll look at the different factors that go into SEO pricing and what you can expect to pay. Whether you’re just starting out or your dental business is already established, this information will help you make an informed decision about your marketing budget. First, let’s find out what SEO is.
- 1 What is SEO?
- 2 The benefits of SEO for dental & health practices
- 2.1 Dental SEO marketing for your dental practice will build trust and credibility with patients.
- 2.2 SEO can drive more qualified traffic to your website
- 2.3 The best SEO marketing translates into a better website user experience.
- 2.4 Read our SEO Success Stories to learn more about our SEO campaigns.
- 2.5 Other dental practices are using SEO.
- 3 The average cost of SEO for dental practises in Australia
- 4 The different pricing structures for an SEO campaign
- 5 How much budget should I allocate for SEO
- 6 Factors that affect the cost of an SEO campaign
- 7 The risks of paying for cheap SEO
- 8 SEO's Potential Return on Investment for Dentists
- 9 SEO vs Paid Ads: Which is better for my practice
- 10 Final Thoughts
What is SEO?
SEO or Search Engine Optimization is the process of increasing your search engine rankings on sites like Google, Bing and other search engines. If your dental website ranks high, visibility to prospective patients, website traffic, and clicks increase. And with more clicks comes more patient calls and more new patients per month. And as a dental business owner, you want to be sure that SEO will deliver ROI.
Let’s look at some key facts to see how valuable a Google listing is.
For starters, 46% of all Google searches would be for a local business like yours. And they get over 30% of all clicks from Google’s top spot. The top 10 Google results get 91% of all clicks. And Google’s second page: 75% of users never get that far. So if you’re on page two, you’re invisible.
CTR based on your ranking in the top 10 results
The benefits of SEO for dental & health practices
Here are a few reasons why your practice should have some SEO:
Dental SEO marketing for your dental practice will build trust and credibility with patients.
There’s a reason why most people click on one of Google’s top 5 dental website results: they assume the dentists that make it into the top rankings are better. Google believes the same thing!
It’s a virtuous circle: the higher you rank in search results, the more likely potential patients will trust you and visit your website. The more people click, the more Google trusts you as a legitimate and credible source, and you will be pushed to the top of the search results, where prospective patients can see you.
SEO can drive more qualified traffic to your website
According to the most recent statistics, organic search accounts for 53% of all website traffic. This is particularly significant for two reasons:
- The more people who visit your website, the greater the chances you have of convincing them to schedule a dentist appointment, turning Internet clicks into real patients.
- Instead of seeking out patients (whether they want to hear from you or not), dental SEO makes it simple for potential patients to find you when they need you. As a result, you’ll get more high-quality leads and higher conversion rates.
The best SEO marketing translates into a better website user experience.
A good dental SEO strategy puts a lot of emphasis on website user experience. This means fast page load times, mobile-friendly design, and compelling, original content. These things make it easier for potential patients to find the dental services they need on your website.
Other dental practices are using SEO.
SEO may be new to you, but we can assure you that it is not new to every dental practice owner in your area.
The internet is a busy and competitive environment. If you develop your own dental marketing strategy, you can keep up with your rivals, or even better, soar to the top and stand out as the best option for dental patients.
Now that you know what SEO does and how crucial it is to be on Google and get more calls, clicks, and new patients, let’s see how much it costs to get there.
The average cost of SEO for dental practises in Australia
Marketing is an essential part of any successful business. In order for dentists to see consistent growth, they should see 30–35 new patients per month coming through their door.
A monthly search engine optimization strategy plan for most dentists should cost somewhere in the $1,000-$3,000 range, give or take, and that could include features such as on-page optimisations, off-page SEO, content creation, Google Business Profile management & optimisation for dentists, and more.
The different pricing structures for an SEO campaign
When it comes to SEO cost, there are three common structures that you should be aware of:
Retainer Pricing Model
Monthly SEO packages typically comprise specific services such as keyword research, competition research, content creation, technical audits, digital marketing audits, backlink strategies, digital PR, continuous SEO and technical consultations, and reporting and insights. Some agencies even allow you to create a personalised plan with an agreed-upon monthly charge. Some may think this is too pricey, but the ROI usually overshadows the cost of the investment.
The typical monthly SEO expense is between $1,000 and $3,000. When it comes to SEO, this is the most common payment approach.
As a result, your Dental SEO agency will not be limited by time constraints and will be able to focus on delivering results and ROI. The best part is that there is accountability. Your SEO company can’t claim that they didn’t have enough time to produce the outcomes they promised; therefore, you’re always in charge.
Hourly Pricing Model
This option is more likely to be used by freelancers or independent contractors providing SEO services to smaller clients. It is less likely to be utilised by agencies or web marketing businesses.
The average hourly rate for an SEO professional ranges between $80 and $200, but here’s the thing: SEO takes time to produce results. While hourly SEO may sound enticing, the cost can soon build up, ballooning to hundreds or thousands of dollars more than you expected each month.
Industry research by Ahrefs
Pay per Performance or Ranking
Now, this SEO cost structure is based on a dynamic pricing model, which means you pay more for higher rankings. While this may appear to be tempting, it’s all too easily manipulated. Agencies can rank you first for keywords that no one searches for and charge you thousands of dollars. Consider this: what good is being first if no one is looking for your dental services?
How much budget should I allocate for SEO
The majority of dental SEO experts will respond to this question with another: “How much do you want your dental clinic to grow?” It may be perplexing (it sometimes perplexes us, too), but it all boils down to considering the expense of SEO as an investment.
SEO is an ongoing marketing plan that begins to seem a little bit more like a utility bill; it’s a slow and steady approach to internet marketing, but the good news is that, unlike a utility bill, the longer you stay on it, the higher your ROI will be.
Most dental business experts recommend that a new practice spend 20% of its estimated gross revenue on marketing. The amount you need to spend is determined by your local market. For example, if you live in a large city or if your practice is up against strong local competitors and you need to create a huge impression, 30% would be a good starting point.
Most dental clinics would spend 60% of the 30% on SEO marketing methods, 30% on paid ads, and 10% on offline promotions such as flyers and print ads.
Factors that affect the cost of an SEO campaign
There are typically four factors that affect the cost of dental SEO services.
The number of web pages on your site
Small sites are easier to optimise. Smaller sites don’t have the same architectural complications as larger sites; therefore, optimising them takes less time. This is assuming the site stays tiny. Optimising a site to provide value and reach as many searchers as possible.
Optimisation becomes increasingly challenging when a site grows in size. Improving the user experience and ensuring the site has the correct landing pages can be tricky. Optimising service pages for search and conversions can be difficult, depending on the content management system. Larger sites require hundreds of dollars more in monthly optimisation than smaller sites.
The state of your website
Smaller websites don’t often have sophisticated issues that require an SEO to fix. But sometimes, even small sites require a complete makeover.
As a digital marketing business, we constantly try to work with the site we are provided, only recommending redevelopment when absolutely necessary. But it would be irresponsible of us not to point out the benefits of a new website. Unfortunately, making a site search engine friendly and web marketing ready adds to the site owner’s expenses.
SEOs can’t only look at what you need to be able to correctly estimate the cost of any digital marketing strategy. We must also consider what your competitors are already doing.
Are your competitors using social media platforms to increase referral traffic? How relevant is their content marketing? We investigate and observe your competitors’ marketing strategies and strive to provide you with effective strategies to ensure that your website performs better.
Skill of SEO
Each digital marketer values their work. Even if you don’t see a dollar amount every hour, every price you see is established on that premise. SEO proposals assume a time commitment. Pricing for the service is set based on those expectations and the SEO’s hourly rate.
People dislike cost per hour pricing because they feel they are being unfairly charged for every SEO task. Remember that omitting that amount doesn’t mean time isn’t being recorded. If the marketers find they are consistently exceeding their time predictions, you can bet they will come back to you with a new rate (or change in services) depending on their profit margin.
The value received for the expenditure is what matters here, not the cost per hour. In most businesses, people with more experience charge more. So you obtain a better result? Yes, but not always.
You must research the Dental SEO Agency you are choosing. Last but not least, choose the marketer who offers the best value for money. That may entail a larger price, but you will receive more value. Paying less frequently implies getting less, which ends up costing more and wasting time.
The risks of paying for cheap SEO
Generally, there are only two types of SEO: the effective type and the awful type. Knowing the difference between the two could save your dental practice thousands of dollars.
Good SEO puts you on the first page of Google. It increases your traffic, your clicks, and your patients per month. But keep in mind that the more you pay, the quicker you can expect to see results.
Quality SEO for dentists will involve a lot of planning, keyword and competition research, content creation and optimisation, technical audits, content marketing audits, link building, digital PR, ongoing SEO and technical consultation, and reporting and insights. All these tasks are performed to ensure that your site increases traffic and gets you more patients per month through organic results. Given all these tasks, it would be understandable that they would cost about $1,000 a month at the least.
On the other hand, poor SEO will ensure that your site will rank number one on the online search results page, and it will cost you less money. The downside is that they usually use black hat strategies. Black hat strategies guarantee that your website will rank at the top but for a target keyword that has nothing to do with your dental practice (like mentioned above). Your site will be number one until Google flags your site as spammy, and your website will lose its credibility, ultimately rendering you invisible to new patients. This will cost you more money to hire competent dental SEO services (like us) to fix what the cheap SEO service providers have destroyed: your online reputation.
If you think about it, if it’s less than $1,000 a month, how much work do you think they would put into it? Answer: exactly less than a thousand dollars’ worth. If they charge you $500 for SEO services, you should expect the results to be 50% lower than what your dental practise requires.
SEO's Potential Return on Investment for Dentists
To calculate SEO’s return on investment, first assess how much a new patient is valued in your business.
Bare with us a little while since we’re bad at math, too. Here are the figures:
- The number of patients generated by your SEO approach over time.
- Patient value
- Patient Lifespan (the average length of time a patient remains a patient)
- The cost of your SEO marketing strategy
Assume your average patient value is $700/year, with a 10-year patient lifespan.
$700 x 10 years = $7,000. So, each new patient brings in roughly $700 in lifetime earnings.
Assume your website generates five new patients each month from a search engine optimization technique. These five patients are worth around $35,000 during their lifetime. A year of five new patients each month adds up to nearly $420,000 in future revenue from search engine optimization alone.
Consider that amount in relation to the time or money you spend on SEO each year to get a good estimate of the ROI.
SEO vs Paid Ads: Which is better for my practice
Paid ads would have some advantages as they would guarantee your dental practice would appear at the top of the Google search page. This will give you quick, immediate results, but it would not guarantee that the people that did the search would click on your paid ad. The majority of people would avoid the search results that have “Ad” in bold letters and instead click on the organic listings below.
True, SEO may take some time to generate results and get your dental clinic’s website to the top of the ranks, but SEO will ensure that traffic is kept even after we slow down on SEO. With paid advertising campaigns, the moment you stop paying, your website will no longer be on top.
SEO is an investment for a long-term sustainable marketing strategy where paid ads can turn into a continuous expenditure to keep your website on the front page.
So there you have it! The cost of SEO for dental practices is not as high as one may think, especially when you consider the benefits. We hope this article has helped to clarify some common misconceptions about SEO and its costs. If you’re interested in learning more or would like us to help get your dental practice started with an SEO strategy, please don‘t hesitate to give us a call. Thanks for reading!