SEO FAQ's

Most Commonly Asked Questions About Search Engine Optimisation

Do I really need SEO?

Short answer: yes, yes you do.
 

Why? Picture all of your website visitors as a massive pie. For the average website, 50% of that pie will come from search engines like Google.

Search engines are a discovery tool, meaning that many of these website visitors are discovering your website for the first time. As more and more people discover your website from search engines, you'll see each other traffic channel (email, social media, etc.) increase as well. In other words, as this part of your pie gets bigger, the rest of your pie will get bigger as well.

How Does SEO Work?

Search engines look at 3 primary factors when trying to understand all of the websites in their index: authority, relevancy, and crawlability. We’ll skip crawlability to keep things simple. Crawlability gets more into the technical side of SEO, and ain’t nobody got time for that.

Authority is a measure of how reputable your website is in the eyes of Google and other search engines. Sticking with our pie example, authority is a measure of how big your pie is.

Everybody loves pie, so focus on making yours as big as possible.

Relevancy helps Google to understand what your website is about so it can send the right people to your website. In other words, Relevancy is all about making that 50% of your pie that comes from search engines taste better. Nobody wants a lot of bad pie, so as your pie gets bigger, it becomes more and more important to focus on relevancy.

If you type “cars” into Google, Google will sift through trillions of webpages and order them based on how trustworthy they are, and how relevant they are to “cars”.

What is the difference between SEO and PPC?

Although SEO and PPC are very different approaches within digital marketing, they work together to achieve the ultimate search engine marketing (SEM) strategy: SEO + PPC = SEM.

Like we mentioned above, SEO is a natural way to improve your rankings and overall visibility to searchers and search engines by using organic content. On the other hand, PPC (pay-per-click) allows marketers to bid on the chance to show their ads in SERP, right when people are looking for a specific offer.

With that being said, the main difference between the two is that traffic from SEO is free and traffic from PPC costs money (organic listings in Google vs. paid listings in Google)

Is SEO better than Paid ads like PPC or Facebook advertising?

The reality is, both are vital to the success of your business. You couldn’t establish authority, organic traffic, and a solid online presence without SEO at the same time you couldn’t granularly target prospects by demographics, behaviours, locations, or specific keyterms without paid ads.

 

How Do I Improve My Website’s Authority?

The best way to improve your website’s authority is to get other authoritative websites in your industry to link to your site.

Google looks at the other websites that link back to you as the strongest signal that your website is trustworthy. Google looks at how many backlinks you have and how trustworthy these websites are.

Think quality over quantity here. One link from the New York Times will help your website rankings significantly more than a link from 50 brand new blogs

So Can I Just Buy a Whole Bunch of Backlinks?

Short answer: no.

Yes, we know that all of those Fiverr deals offering you 50 backlinks for $5 are tempting, but they’re not worth it. Buying links goes against Google’s policies and will destroy your search rankings if you get caught.

If Google does catch you buying backlinks, you’ll see your search rankings plummet. From there, you’ll need to remove those links to your site and submit a reconsideration request for Google to re-analyze your site.

Instead, focus on creating exceptional content and run link building campaigns focused on getting relevant bloggers to link to your content.

Explain like I’m 5 years old, what is Search Engine Optimisation?

When you search for “blue jeans” on Google search, Google will display around 10 of the top listings on the first page. Those 10 websites usually have the best SEO methods, and are ranked accordingly.

The better the website, the more likely it is that Google will choose it to be ranked within the top search results.

Bad and unhelpful websites will generally be placed on the later pages of Google.

It takes time, effort, money, and knowledge to do SEO.

Should I start SEO before or after my website is built?

We highly recommend that SEO is implemented during the creation of your website. It is might easier to build SEO into your website during the creation phase than to build it in after the fact.

Imagine the first time you go on a date with someone. You want to be sure you have the best manners, smell great and look ravishing. Similarly with SEO, the first time Google sees your website you want to make sure it loads fast, has the right keywords implemented, and looks great.

You don’t want Google to see an un-optimized version of your website the first time it crawls your website.

Does URL structure affect SEO?

The quality of your URL structure does have an effect on page ranking and SEO efforts. URLs must be short, easy to read, and identify at a glance where the user is going. The page title has to be concise and support the contention of the page. A Quicksprout study shows that URLs that contains 35 to 40 characters dominated the search listings.

How does Google know about my website?

Google allows website owners to submit their websites free. The most common way Google employs to find a website is through its Googlebot. Also known as a bot, robot, spider, or web crawler, this program tool constantly crawl the Internet to detect new and updated pages to add to its index. It also notes dead links.

Does being mobile-friendly improve my SEO?

Yes and no. Ever since Google’s algorithm change, Google has taken into consideration the mobile-friendliness of a webpage in page ranking. But this only applies to search done on mobile-devices and do not affect the search rankings on desktop or laptops.

However, with the increasing number of mobile users, it is only wise to optimize your website for mobile devices.

What are backlinks?

Backlinks, which refers to links that are directed towards your website from other domains. It provides the search engines a view of the importance or popularity of your website. We can also interpret these links as a “vote of confidence”.

Backlinks are one of the primary building blocks of any SEO Perth campaign and can help your website gain traction, attention and natural traffic from the search engines.

Google will give more credit to websites with quality backlinks because they consider such websites more relevant than other results for a particular query and keyword.

How do you do SEO?

There are two main aspects of SEO: on-page SEO and off-page SEO.

On-page SEO is the practice of optimizing elements on your website for search engines. This includes but isn't limited to content on your websites, images on your website, blogs, and HTML. On-page SEO encompasses many different disciplines such as website speed, blogging, content, user experience, and so much more. Any area of your website that Google “sees” is subject to on-page optimization.

Off-page SEO is the practice of optimizing elements off of your website for search engines. Probably the biggest example of off-page SEO is backlinks, however, there are lots of other elements such as social media, external blogs and many other factors that might come into play.

When we “do” SEO on a website, we simply improve the on-page and off-page factors of your website so that Google will see your website in a more favourable position.

How long does SEO take?

When looking at any marketing deliverable or strategy, anyone buying on for service is always wondering how long it will take to see results.

It's important to remember and express to clients in the beginning that SEO is a long term investment, and can eventually be your biggest traffic driver if you give it the time it deserves.

SEO requires ongoing attention and is definitely not a one-time thing. Your SEO strategy takes time, planning, and readjusting to achieve and maintain search rankings, ROI, and overall traffic growth.

Whether you're redesigning your site to be more SEO friendly or your updating your target keywords, each and every change you make can affect your SEO efforts by showing quantifiable results.

Why can’t I just buy ads and skip SEO?

A common question asked by potential clients during the sales process is why they can't just buy ads and forget about SEO. The answer, SEO and PPC work better when used together. Even though these verticals are addressed through different strategies, the efforts complement each other.

You can increase your visibility and exposure, keyword research (paid and organic) can be shared, best performing ad copy can help when it comes to creating an organic content strategy, and much more when it comes to department collaboration.

In addition to working well together, SEO and PPC both play important roles in the conversion funnel on their own while still working together. SEO creates awareness and interest through content at the top of the funnel, whereas PPC tends to drive users to the bottom of the funnel to take action.

How do you report on SEO?

There are a variety of ways you can report on this digital marketing vertical. Since SEO is more of a long term investment, your insights can range from organic traffic to keyword ranking performance. Depending on where you’re tracking, Google Analytics tends to be the mothership of data pulling platforms.

In addition to Google Analytics, there’s Google Search Console, SEM Rush, Google My Business, and other helpful platforms. When it comes to the most intriguing data, our team tends to report on the following:

  • Total Organic Traffic and Year-over-Year (YoY) changes
  • Organic Conversion Rates and Goal Competitions
  • Time on Site and Bounce Rates
  • Local SEO Performance (if applicable)
  • Landing Page Performance
  • Blog Performance
  • Keyword Ranking Performance
  • Insights, Next Steps, and Recommendations

What’s up with SEO packages for $299 or $399?

These packages are normally cookie-cutter packages that do little to nothing to help your website in the search engines. We've even seen these packages hinder SEO in the past, for some of these “SEO packages” actually build shady backlinks or insert scripts or widgets into your website.

The old saying is true: you get what you pay for. Pre-2010 a $299 SEO package might have given you some results. Now, it not only won't help you but it may cause problems for your website in the short or long term.

Why won’t my website rank?

If you've attempted SEO in the past and can't seem to rank, this could be due to a number of reasons. The first reason could be you have a Google penalty. Sometimes people are working with an active Google penalty and don't even know it.

Other reasons might be that you just haven't done SEO correctly or you are in a super competitive niche. Think about the industry “auto insurance.” In Perth alone, there are dozens of insurance agencies. Tens of thousands or more nationwide. Some of these have multi-million dollar budgets dedicated to SEO. Now imagine a small mom and pop insurance agency trying to compete with them in any city. These larger companies not only want to rank on Google nationwide, but they want to rank in every major city.

Do I Need to Hire Someone to Do SEO for Me?

No, but how much is 50% of your total website traffic worth to you?

Similar to almost any other profession, you can do it yourself, but will always see the best results when you bring in experts to help. You can do your business' taxes on your own, but choose to hire a professional because you know that they will be worth the investment.

If your business' marketing budget is less than a few hundred dollars per month, take the DIY approach to SEO. Any “expert” charging less than a few hundred dollars per month is going to be a risky investment. They may land you in some hot water with Google.

For those who would rather hire a professional ensure that you hire a trusted professional, or come explore our SEO services to see how we would help you to scale your business today.

Should I start SEO before or after my website is built?

We highly recommend that SEO is implemented during the creation of your website. It is might easier to build SEO into your website during the creation phase than to build it in after the fact.

Imagine the first time you go on a date with someone. You want to be sure you have the best manners, smell great and look ravishing. Similarly with SEO, the first time Google sees your website you want to make sure it loads fast, has the right keywords implemented, and looks great.

You don’t want Google to see an un-optimized version of your website the first time it crawls your website.

Are there any keywords that you cannot rank?

We cannot rank you for phrases already taken by another client. It would be unfair to rank 2 clients for the same phrase since only 1 can be the winner. Also there will be some phrases so competitive we just cannot guarantee increased rankings. If that is the case we will advise you before we start our SEO Perth campaign 

How many backlinks can I expect every month?

We do not sell packages by backlinks. Services that sell packages based on a number of backlinks may get tempted to produce low-quality links using spammy tools. The primary feature that sets our packages apart is we focus only on quality content distribution. We hand prepare the core resources and this original content ‘sticks’ in the search engine longer.

Where is your team based?

Shoutout Digital is a locally owned small-business here in Perth. We have team members in Australia, UK, USA and Philippines. The team has been hand recruited and received intense internal training before being assigned to our clients campaigns.

When I checked at the position of my target keywords in Google, it doesn’t seem to match with the result from your report. Why?

Results will  fluctuate on a daily basis and are entirely unique to each searcher based on their location and browsing history. The results we report have been checked with a clear browser cache and randomized IP addresses to simulate a fresh search.

Website Design FAQ's

Most Commonly Asked Questions About Web Design Services

This is my first time purchasing a website. Will you help walk me through the whole process?

Absolutely! We have unique processes in place that will educate and help you make informed decisions along the way. The last thing we want is for you to be uncomfortable or overwhelmed.

Do we own the completed website?

You always have full ownership over your website. Although we'd hate to see it happen, you're free to move your website to a third-party company. Since your website is built using WordPress, you can transfer it to just about any web host.

Do I need to have all my content prepared prior to contacting you?

No. We can get started by using placeholder content while you work towards completing your content. We'll even provide you with a content outline to follow to make things easier. This gives you guidance on the type of text and images that would perform best on your website.

If you can't write your own content we can organise our professional content writer to write one for you for a fixed fee.

I've received quotes that are much higher than your prices. Are you cutting corners to offer lower prices?

Websites come in all shapes and sizes, just like cars. You'll find quotes ranging from a few hundred dollars all the way up to hundreds of thousands of dollars. Our websites are designed to be the perfect balance of features and price for small businesses. We've been able to keep our prices low by reducing overhead and streamlining our process. Our finished product often exceeds the quality of agencies charging ten times more than us.

I don't see any work examples from my industry. Do you work with all types of businesses?

Our primary focus is working with service oriented business-to-consumer (B2C) small businesses. We have experience with creating websites within almost every major industry. Contact us and we'll consult with you to see if we'd be a good fit.

I keep seeing the term "responsive web design". What does this mean?

Responsive web design is a technique used to build a website that adapts its layout to fit the size of any device. Instead of having to build an additional website for mobile devices, you can lower initial costs by only needing a single website. Since responsive web design is really only a classification, each company has their own interpretation and implementation.

Do your website designs work on mobile devices (phones, tablets, etc.)?

Yes. We believe our solutions are some of the best you'll find. Some of our clients see a majority of their traffic from mobile phones. We put a high emphasis on making sure the website experience on a phone is second-to-none.

Are you an Australian based company?

Shoutout Digital is a locally owned small-business here in Perth. We have team members in Australia, UK, USA and Philippines. 

Our Web Design experts has been in the Web Design and Development industry for over ten years and have continually generated amazing websites for our clients

How much does it cost to build a website?

It depends on what you want. Searching online, you'll see prices ranging from as little as $995 for a starter website to tens of thousands of dollars for a large site with all the bells and whistles.

Most of the sites we develop for clients are less than $10,000 ... often between $3,000-6,000. majority of sites we develop are well within the range of what most small businesses can afford.

What factors determine the cost to build a website?

Two things >> volume and customization.

Volume is simply the # of pages on your site. All things being equal, a 10-page website is going to be less expensive than a 95-page site.

Customization can mean ... 

  • Custom content. Do you already have written content for your site or does it need to be developed?
  • Custom design. Do you want a highly unique or unusual layout for your site that requires re-engineering the underlying site structure?
  • Custom images and graphics. Do your images and graphics require specialized Photoshop effects, above and beyond standard cropping and resizing?
  • Custom programming​. Does your site require integration and rigorous testing with a 3rd-party application like a shopping cart or client scheduling system?

It's fine if you want a high degree of customization. Just understand that it increases the cost of your project.

What is WordPress?

Think of WordPress as the “operating system” of your website, just like a desktop PC uses Windows or an iPhone uses iOS. WordPress is the platform we use exclusively to build websites. It’s used on millions of sites worldwide.

Why shouldn't I just build my website with an inexpensive site builder like Wix, SquareSpace, GoDaddy or Weebly?

There's nothing wrong with building your website on a platform like Wix or SquareSpace. If you want to keep costs down and your site isn't overly complex, those are perfectly fine options.

However, you're going to be limited on your site's level of customization -- either aesthetically or functionally -- when using a platform like Wix or SquareSpace.

For example, let's say you wanted to offer online courses from your website using custom LMS (learning management system) or let's say you see a cool effect on another website that you'd like to use on your website ... you're going to be restricted/prevented from doing what you want to do.

That's why all the sites we build are self-hosted WordPress websites because this gives you freedom to do whatever you want to do.

Why is it so important to have a good website?

Two words – trust and credibility. If you want colleagues and prospective clients to take you seriously, you need a modern, professional website. In addition, if you want to use any type of digital advertising or marketing to promote your business online, you’re going to need a good website.

How many design revisions do you allow for?

Our Start up plan allows for 2 revision rounds, accelerator allows for 3 rounds, and our premium plan allows for unlimited revisions. We ask that you give us a comprehensive list of changes each time to make the process quick and smooth. Revisions only become an issue if it's obvious we're moving in circles. If this happens, we'll work with you on ways we can get the project back on track.

 

What exactly is website hosting?

In order for your website to be live on the internet, it needs to be hosted on a web server. It’s kind of like if you want to build a house (i.e. website), you need a piece of land (i.e. web hosting) to build your house on.

SEO FAQ's

Most Commonly Asked Questions About Local Search Engine Optimisation

What is Local SEO?

Local Search Engine Optimisation, or Local SEO for short, is a way of marketing your business online using location-based Search Engine Optimisation methods. If used correctly, it can be extremely effective.

Local SEO has many similarities to traditional local marketing, but when implemented well, it can produce far greater results. Traditional localised marketing involves getting your advert in front of people in a specific area (maybe a local newspaper ad, or posting flyers through letterboxes). Whilst some of these people you are paying to reach are interested in what you are providing, many are not, and they will simply ignore your efforts. It’s wasteful and inefficient.

Where local SEO surpasses this is the focus on getting your advert in front of people who are actually interested in what you are providing. Local SEO gets your products and services featured on search engines and other digital marketing platforms, so they are in front of your customers when and where they want them. You’re not wasting time and money putting your ads in front of people who don’t care. Instead, you are specifically targeting people who want what you are providing.

There are several tactics you can take to maximise your local SEO: from the basic, such as listing your business on directories like Yelp and Google My Business, to the advanced, such as creating specifically localised content on your site. In this blog post, we’re going to look at these various local SEO tactics you can employ, breaking down how to utilise them to improve your local SEO ranking.

Who needs Local SEO?

You might be asking yourself at this point: “who needs local SEO”? The answer to that, in my opinion, is everyone who interacts with their customers at some point. From the largest national corporations to the smallest local company, every business can benefit from optimising their local SEO. The only exception would be businesses that are entirely online only. If there is any part of your customer journey that requires a customer to come to you, or you to go to them, you need local SEO.

For local businesses, the benefits are obvious. They serve a local area, so people searching for the services/products they provide in that area need to be able to find them. But what about national businesses? How do they benefit from local SEO?

Let’s take a fictional gardening company that services the entire Perth as an example. You will have a head office, and may even have several remote offices, but your area of service isn’t just limited to the area(s) around the office(s). Let’s say your head office is located in Victoria Park, but you want to appear for customers looking for a gardener in Mandurah, Organically, you simply aren’t going to rank for these searches; a gardener in Victoria Park is no use to a customer in Mandurah, You could open up a new office in the area you want to rank in, but that’s a little extreme, not to mention expensive, to appear in search results for an area you already cover.

By using local SEO, you can make it clear to search engines and users that you provide your services in near Victoria Park, as well as your hometown Mandurah, getting your website in front of users looking for your services in areas you cover.

How Is Local SEO Different From Regular SEO?

Google and other search engines have been localising search engine results to create a better end user experience. For example, if you are in Perth and search for “plumbers”, Google will display listings of local plumbers to your IP address (where you did the search from). It wouldn’t make sense, for Google to display plumbers from Sydney in the search engine results so it has implemented localized search results. Regular SEO has the same principles of local SEO but it is not specific to a geographic area. Companies will find it easier to rank locally because of the local search algorithms. But through the use of high quality content and a user-friendly website, your reach should grow out of your immediate area into the broader search engine results.

Will I Need To Make Changes To My Website?

Yes, you will need to make changes to your website. You should be making routine changes to your website anyway like adding service content and blog posts. The search engines love content and the more relevant the content is, the better for your local and national SEO strategy.  The low hanging fruit will be to change title tags, headers, metas, ALT tags, etc. after we conduct keyword research. But there is so much more when developing a solid content marketing strategy. If you spend the time and build out a good content strategy, your SEO will fluorish.

What Is Google My Business And What Does That Do For Me?

A Google My Business account is a free business listing from Google. You don’t hear the word “free” too much, right? Your local business listing appears on the right column in Google search when people are searching for your business. Your business listing could also appear in the Google Map display down the center of the search results.  After you claim your business listing, you can update your listing with images, hours of operation, website URL, phone and much more.

Why does Google My Business matter? What does it have to do with SEO for my website?

In order to understand what Google My Business has to do with SEO, let’s quickly define the difference between traditional SEO and local SEO:

Traditional SEO: The process of optimizing your website to show up high in the search results when someone searches a phrase relevant to your website/industry.

Local SEO: Local SEO doesn’t just focus primarily on your website, but it also focuses on your Google My Business listing that shows where your business is located, shows your business hours, etc. This helps people find you when they are looking for your kind of services within their area.

With local SEO, there are 3 factors that are absolutely critical: proximity to the user, prominence of your business (does it rank well in traditional organic search), and relevance to the user’s query. In other words, are you near the user? Are you seen as authoritative? And, does your business answer the question(s) asked by the person searching?

Your Google My Business listing is important because it’s what helps your business to show up in local search results on Google Maps and the Map Snack Pack. For example, if someone searches, “Web design companies near me,” it’s the Google My Business listings for local web design companies that will show up at the top of the results. Additionally, based on the types of schema and structured data markup, your maps listing may be featured in the right sidebar as a recommended listing. Basically, Google uses business listings in locally focused search phrases, not your website.

Can I rank for a city nearby that does not have my physical store location?

The answer is, not with local SEO when it comes to your business listing. The goal for local SEO is for people to be able to find something they’re looking for within a certain area. If I’m looking for a Chiropractor in Perth, it would be really frustrating for Google to be pulling up options from Geraldton.

You can organically draw people to your site by making it clear that you serve surrounding areas. You can do this within the content of your site. However, be clear about where you are located. 

How do you do SEO?

There are two main aspects of SEO: on-page SEO and off-page SEO.

On-page SEO is the practice of optimizing elements on your website for search engines. This includes but isn't limited to content on your websites, images on your website, blogs, and HTML. On-page SEO encompasses many different disciplines such as website speed, blogging, content, user experience, and so much more. Any area of your website that Google “sees” is subject to on-page optimization.

Off-page SEO is the practice of optimizing elements off of your website for search engines. Probably the biggest example of off-page SEO is backlinks, however, there are lots of other elements such as social media, external blogs and many other factors that might come into play.

When we “do” SEO on a website, we simply improve the on-page and off-page factors of your website so that Google will see your website in a more favourable position.

How long does SEO take?

When looking at any marketing deliverable or strategy, anyone buying on for service is always wondering how long it will take to see results.

It's important to remember and express to clients in the beginning that SEO is a long term investment, and can eventually be your biggest traffic driver if you give it the time it deserves.

SEO requires ongoing attention and is definitely not a one-time thing. Your SEO strategy takes time, planning, and readjusting to achieve and maintain search rankings, ROI, and overall traffic growth.

Whether you're redesigning your site to be more SEO friendly or your updating your target keywords, each and every change you make can affect your SEO efforts by showing quantifiable results.

Why can’t I just buy ads and skip SEO?

A common question asked by potential clients during the sales process is why they can't just buy ads and forget about SEO. The answer, SEO and PPC work better when used together. Even though these verticals are addressed through different strategies, the efforts complement each other.

You can increase your visibility and exposure, keyword research (paid and organic) can be shared, best performing ad copy can help when it comes to creating an organic content strategy, and much more when it comes to department collaboration.

In addition to working well together, SEO and PPC both play important roles in the conversion funnel on their own while still working together. SEO creates awareness and interest through content at the top of the funnel, whereas PPC tends to drive users to the bottom of the funnel to take action.

How do you report on SEO?

There are a variety of ways you can report on this digital marketing vertical. Since SEO is more of a long term investment, your insights can range from organic traffic to keyword ranking performance. Depending on where you’re tracking, Google Analytics tends to be the mothership of data pulling platforms.

In addition to Google Analytics, there’s Google Search Console, SEM Rush, Google My Business, and other helpful platforms. When it comes to the most intriguing data, our team tends to report on the following:

  • Total Organic Traffic and Year-over-Year (YoY) changes
  • Organic Conversion Rates and Goal Competitions
  • Time on Site and Bounce Rates
  • Local SEO Performance (if applicable)
  • Landing Page Performance
  • Blog Performance
  • Keyword Ranking Performance
  • Insights, Next Steps, and Recommendations

What’s up with SEO packages for $299 or $399?

These packages are normally cookie-cutter packages that do little to nothing to help your website in the search engines. We've even seen these packages hinder SEO in the past, for some of these “SEO packages” actually build shady backlinks or insert scripts or widgets into your website.

The old saying is true: you get what you pay for. Pre-2010 a $299 SEO package might have given you some results. Now, it not only won't help you but it may cause problems for your website in the short or long term.

Why won’t my website rank?

If you've attempted SEO in the past and can't seem to rank, this could be due to a number of reasons. The first reason could be you have a Google penalty. Sometimes people are working with an active Google penalty and don't even know it.

Other reasons might be that you just haven't done SEO correctly or you are in a super competitive niche. Think about the industry “auto insurance.” In Perth alone, there are dozens of insurance agencies. Tens of thousands or more nationwide. Some of these have multi-million dollar budgets dedicated to SEO. Now imagine a small mom and pop insurance agency trying to compete with them in any city. These larger companies not only want to rank on Google nationwide, but they want to rank in every major city.

Do I Need to Hire Someone to Do SEO for Me?

No, but how much is 50% of your total website traffic worth to you?

Similar to almost any other profession, you can do it yourself, but will always see the best results when you bring in experts to help. You can do your business' taxes on your own, but choose to hire a professional because you know that they will be worth the investment.

If your business' marketing budget is less than a few hundred dollars per month, take the DIY approach to SEO. Any “expert” charging less than a few hundred dollars per month is going to be a risky investment. They may land you in some hot water with Google.

For those who would rather hire a professional ensure that you hire a trusted professional, or come explore our SEO services to see how we would help you to scale your business today.

Should I start SEO before or after my website is built?

We highly recommend that SEO is implemented during the creation of your website. It is might easier to build SEO into your website during the creation phase than to build it in after the fact.

Imagine the first time you go on a date with someone. You want to be sure you have the best manners, smell great and look ravishing. Similarly with SEO, the first time Google sees your website you want to make sure it loads fast, has the right keywords implemented, and looks great.

You don’t want Google to see an un-optimized version of your website the first time it crawls your website.

Are there any keywords that you cannot rank?

We cannot rank you for phrases already taken by another client. It would be unfair to rank 2 clients for the same phrase since only 1 can be the winner. Also there will be some phrases so competitive we just cannot guarantee increased rankings. If that is the case we will advise you before we start our SEO Perth campaign 

How many backlinks can I expect every month?

We do not sell packages by backlinks. Services that sell packages based on a number of backlinks may get tempted to produce low-quality links using spammy tools. The primary feature that sets our packages apart is we focus only on quality content distribution. We hand prepare the core resources and this original content ‘sticks’ in the search engine longer.

Where is your team based?

Shoutout Digital is a locally owned small-business here in Perth. We have team members in Australia, UK, USA and Philippines. The team has been hand recruited and received intense internal training before being assigned to our clients campaigns.

When I checked at the position of my target keywords in Google, it doesn’t seem to match with the result from your report. Why?

Results will  fluctuate on a daily basis and are entirely unique to each searcher based on their location and browsing history. The results we report have been checked with a clear browser cache and randomized IP addresses to simulate a fresh search.

ppc FAQ's

Most Commonly Asked Questions About PPC or Google AdWords

How does pay per click work?

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. ... It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering.

 

How much does pay per click pay?

On average, businesses should expect to pay $1-$2 per click to advertise on the Google search network. On a monthly basis, the average small and medium-sized businesses spend between $9,000 and $10,000 on PPC. This equates to approximately $108,000 to $120,000 per year.

 

Does pay per click really work?

This type of advertising allows advertisers to usually get a better return on their investment, assuming the price per click isn't too competitive. Instead of paying $0.5 in the hope of getting a click, people who use PPC traffic only get charged when they receive a click.

 

Is PPC expensive?

While your business may pay a few cents per click on your PPC ads, businesses in more competitive fields, like the legal realm, can pay hundreds of dollars per ad click. On average, businesses should expect to pay $1-$2 per click to advertise on the Google search network.

 

Can you pay to be at the top of Google?

With SEO, the goal is to get to the top of Google for free, just because your web page is THE BEST ONE out there. With PPC you essentially pay Google for top search results listings, in the form of ads. ... Google ensures only the highest-quality, most relevant ads show for each different search query
 

What is a good PPC conversion rate?

The average PPC conversion rate across all industries is about 3.75% for search. And it is at about 0.77% for display networks. This conversion rate, of course, varies with each industry.

 

Is Facebook pay per click?

It all depends on your Facebook Advertising Strategies. Facebook is a pay-per-click marketing channel. This means that you'll be paying every time someone clicks on your ads. You can also be charged based on ad impressions, video views, and other metrics.

 

What is the minimum budget for Google AdWords?

There is no minimum spend on Google Ads, but it's nearly impossible to benefit from a $2 or $5 as a daily budget.

 

How do I reduce cost per click?

Given below are some tips that you need to apply so as to reduce your Cost per Click in AdWords.
  1. Add Long Tail Keywords. ...
  2. Target the keywords that have low bids. ...
  3. Use Negative Keywords. ...
  4. Aim for 3rd or 4th position. ...
  5. Focus on the Quality Score. ...
  6. Create Tightly Themed Ad Groups. ...
  7. Use Ad Scheduling. ...
  8. Apply Geo Targeting.

What is a good daily budget for Google AdWords?

My usual recommendation for starting budgets in Google AdWords ranges from $1,000 to $10,000 per month. The final number depends on your industry, the cost-per-click that you'll find in it and how likely you are to succeed.

Facebook Ads FAQ's

Facebook Advertising Frequently Asked Questions

Is the Facebook ad spend included on the monthly charge?

No. The Service is our professional fee to manage, optimise, and design creatives for a winning Facebook Advertising and Social Media Marketing Campaign
 

Is Facebook advertising good for local businesses?

Absolutely! Facebook works great with local business since you can send highly targeted customers to your offer or website.

Customers who sees your offer will either call you or visit your local shop if they are interested on what you have on offer.

How much budget do I need to get started?

You can start with with at least $500- $600 ad spend to test the waters and then once we found the winning campaign and ads we can start scaling from there.

For our Market Leader package, We recommend a minimum budget of $3,000.

e price per click isn't too competitive. Instead of paying $0.5 in the hope of getting a click, people who use PPC traffic only get charged when they receive a click.

 

How often will you optimise my social media campaign?

While running your Facebook / Instagram campaign we will continue to make the necessary adjustments as long as the estimated costs aren’t achieved. The optimisation process can take anywhere between 2-28 days.

Changes and optimisation updates are carried out every day,hour, and on some cases every minute.

Do you need access to my Facebook business page?

Yes it would be preferred if we have full access. However, you can also add our emails on your Facebook Business manager so you don’t need to give us your username and password for your main business page.

Adding us on your Facebook business manager allows us to make the necessary optimisations and updates without requesting for approval from you allowing you to have a hands-off Facebook marketing campaign.

your web page is THE BEST ONE out there. With PPC you essentially pay Google for top search results listings, in the form of ads. ... Google ensures only the highest-quality, most relevant ads show for each different search query
 

How many ad sets will I get after paying your service fee?

We offer unlimited creation of ad sets for every Facebook advertising package that you get.
 

Why do I need to pay 15% of ad spend on top of the service fee?

The percentage of pricing is based on the amount of time and work it takes to manage a specific budget.

As you scale your campaigns, The cost per action, such as clicks and conversion, will also increase. Scaling is one of the most complicated aspects of social media advertising, and this is where most people fail.
To make sure you are getting the most of our marketing spend when we scale your campaigns, we use different tools, extra resources and priority management to avoid wasting your budget.

The resources required to carry out successful campaigns increases as the spend increases.

Our professional service is designed as a done-for-you service to you can focus on other aspects of your business without you monitoring your Facebook every minute to make sure it’s working as it should be.

Can I change the objective of the campaign after it has started?

Unfortunately no. We spend a lot of time researching and creating different creatives, copy and ad sets when starting a campaign so if you require to change a campaign you would need to pay as if you are buying another professional service.

 

How often do you design new creatives?

For the starter package, Once the estimated cost is achieved. We will stop designing new creatives.

For the Aggresive Package. New creatives are launched every month.

What happens after the campaign starts?

We normally have a 4 week plan for every campaign. Here’s the breakdown of each week.

1st week : The first week involves around testing different audiences & ad copy. The ads will run on a minimal budget. The goal on the first week is to validate our approach. Once the approach is validated which normally happens after 5,000 – 8,000 impressions, we will start to scale the ads.

2nd week: If the first weeks testing is a success, We move on to phase 2 of our campaign. we will start scaling the ads at a rate of 20-60% everyday so we can start getting more and more conversions.

3rd week: The scaling will continue on the third week. If the results are exception, then normally we would have exhausted our audience & burned out our creatives.

Depending on different factors, we will either change creatives or targeting.

4th week: Final week of the campaign is where we discuss the performance of the campaign in the past month & discuss the possibilities of renewal of services while the scaling continues.

What's the turn around time after paying for the service?

The typical turn around time is 5-7 Business Days. This is where we start creating the copies, the creatives and researching the audience.