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Capture Local Patients With Google My Business
Google My Business (GMB) is no longer optional — it's an essential part of any dental practice's online presence and often the first place customers look for up-to-date information about your company.
In the age of Covid-19, this is more true than ever. If your customers want to find your new opening hours or want to call you to inquire about your health and safety protocols, you can bet they probably aren't going to crack open the Yellow Pages. Instead, they're going to Google your business's name and check the right-hand panel for the information they need.
Google's latest report on smartphone users has found that 60% of mobile searchers are utilising the "click-to call" option from their Google Maps search page. This is clearly not just a passing fad as many people have turned to using it directly with local businesses, making this interface an integral part in today’s shopper’s shopping experience!
Clients that trust Shoutout Digital
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Oure Optimisation Process
Helping Google Understand Your Business
Relevance is the key to a successful local SEO campaign. Adding complete and detailed business information can help Google better understand your practice, which will lead them back into relevance when matching up searches with listings on their platform.
Here are some of the things we check:
- Google My Business main and sub categories
- Google My Business listing name
- Understanding the search intent
- Your websites content about the city and service you are targeting
Improving Your Brands Authority
Prominence is an algorithm that looks at how much Google knows about you and your business from across the web. They factor in reviews, articles, brand mentions, NAP mentions, and backlinks as well as your organic rankings to determine how prominent your brand is across the internet.
Here are some of the things we do to improve your prominence:
- Improving your organic ranking
- Increasing your Google reviews
- Acquiring more inbound links
- Increasing brand mentions around the web
Why Health & Dental Practices Choose Shoutout Digital
We've helped companies like yours solve their challenges and grow. We combine industry-leading technology, marketing expertise, and a support team to give you everything that's needed for success-all in one place!
We understand that dental and health clinics have specific needs when it comes to marketing. Our team is made up of specialists, not generalists, so we can deliver amazing results for your business!
With our experience in marketing and customer service, we can create a custom plan for your practice that will not only help you overcome the challenges of being an owner but also achieve success.
Frequently Asked Questions About Our Google My Business Optimisation
Here are a few stats that prove how important local search optimisation for dental practices.
- 50% of people who did a local search on their phone went to a dental practice within one day.
- 18% of local mobile searches lead to a call or appointment within one day
- 78% of local-based searches on a mobile device end in conversion being made offline
- 97% of consumers looked online for local businesses, with 12% looking for a local business online every day.
Google and other search engines have been localising search engine results to create a better end user experience. For example, if you are in Perth and search for “dentists”, Google will display listings of local dentist to your address (where you did the search from). It wouldn’t make sense, for Google to display dentist from Sydney in the search engine results so it has implemented localized search results.
Regular SEO has the same principles of local SEO but it is not specific to a geographic area.
Companies will find it easier to rank locally because of the local search algorithms. But through the use of high quality content and a user-friendly website, your reach should grow out of your immediate area into the broader search engine results.
Yes, you will need to make changes to your website. You should be making routine changes to your website anyway like adding service content and blog posts. The search engines love content and the more relevant the content is, the better for your local and national SEO strategy.
The low hanging fruit will be to change title tags, headers, metas, ALT tags, etc. after we conduct keyword research.
But there is so much more when developing a solid content marketing strategy. If you spend the time and build out a good content strategy, your SEO will fluorish.
A Google My Business account is a free business listing from Google. You don’t hear the word “free” too much, right? Your local business listing appears on the right column in Google search when people are searching for your business. Your business listing could also appear in the Google Map display down the center of the search results. After you claim your business listing, you can update your listing with images, hours of operation, website URL, phone and much more.
In order to understand what Google My Business has to do with SEO, let’s quickly define the difference between traditional SEO and local SEO:
Traditional SEO: The process of optimizing your website to show up high in the search results when someone searches a phrase relevant to your website/industry.
Local SEO: Local SEO doesn’t just focus primarily on your website, but it also focuses on your Google My Business listing that shows where your practice is located, shows your business hours, etc. This helps people find you when they are looking for your kind of services within their area.
With local SEO, there are 3 factors that are absolutely critical: proximity to the user, prominence of your business (does it rank well in traditional organic search), and relevance to the user’s query. In other words, are you near the user? Are you seen as authoritative? And, does your business answer the question(s) asked by the person searching?
Your Google My Business listing is important because it’s what helps your business to show up in local search results on Google Maps and the Map Snack Pack. For example, if someone searches, “Emergency dentist near me,” it’s the Google My Business listings for local emergency dentist that will show up at the top of the results. Additionally, based on the types of schema and structured data markup, your maps listing may be featured in the right sidebar as a recommended listing. Basically, Google uses business listings in locally focused search phrases, not your website.
Hear from Our
Customer service is one of the areas that really sets us apart from the competition. Our mission is to be clear and honest about pricing, provide prompt and efficient service, give high-quality advice, and, above all, help your business grow with an amazing website. See what some of our clients have to say about us.
“I recommend Charlie and his team to any business owners especially in healthcare industry if you need a new customer attracting online presence, SEO strategy to grow your business presence online. “
Mark Sagar, Burwood Dental Care
"Charlie and the team were very accommodating with our requests and changes and lack of website/SEO knowledge. We would definitely recommend Charlie and the Shoutout team to any business looking to build a fantastic, intuitive and modern looking website. “
"Charlie and his team redesigned our website and implemented a very effective SEO strategy to help us increase our online presence.
If you are looking for an SEO Agency that can deliver results do yourself and your business a favour and contact these guys! “
Dr Ross Bailey,Peel Dental Studio
We Partnered With The Best In The Market
We partnered and use some of the best tools in the market to provide us with amazing insights and help us create the best marketing plan to dominate your competition.