Category: Local SEO

Top Digital Marketing Strategies For Electricians

Most of the Electrical Contractors out there built their business who’s been around for 10,20, and 30+ years have built their business based on high-quality services, word-of-mouth and referrals.

In this blog post, we are sharing some of the best ways to market your Electrical Contractor Company online.

Over the last 5-10 years, the competition has grown fierce, and the shift on how consumers interact with business has also changed dramatically. In today’s digital age, 97% of consumers go online to find the local business.

Electrical contractors who embraced the digital age have grown significantly. At the same time, the ones who are still stuck with the old ways of doing business just plateaued or worst they had to close the company due to the market saturation and fierce competition.

If you want your Electrical contracting business to grow in 2020, you need to start marketing yourself online and start implementing strategies on how you can dominate your competition.

Using digital marketing can help establish your business as the go-to electrical contractor in your area as well as generate more sales and leads predictably.

 

1. You Need a Great Website

Your website is your central hub of all your digital marketing efforts, so it just makes sense that having a great looking and highly-optimised website is a must.

In 2020, just having a website is not going to cut it anymore. You need to have a great looking website with a user-friendly interface.

According to a recent study, 75% of people have judged a company’s credibility based on its website design and 48% say it’s the top factor in assessing a company’s credibility.

 

Here’s an example of one of our website design. A great looking website with the primary goal of getting as many leads as possible while giving consumers and browsers an excellent user experience.

 

2. Optimise Your Google My Business Listing

Google My Business is one of the most important aspects of online marketing, especially for Electrical Contractors who want to serve their local area.

A recent survey says that 70% of consumers who are searching for an Electrician in the local area ends up calling/booking the business in the local snack pack.

Here’s what a local snack pack look’s like for the search term Mandurah Electrician.

 

If your business is not showing up in the local snack pack, then you are losing a lot of calls and potential customers.

Here are some Google My Business optimisation tips that you can implement today.

 

Tip 1: Establish a consistent NAP ( Name, Address & Phone number )

    • You need to establish a consistent NAP across the internet, on your website, as well as on the major business listing websites like YellowpagesYelpTruelocal and Whitepages.
    • Consistent Name – Pick the format for your business name & stick with it. We recommend using your trading name instead of the legal business name. For example XYZ Electrical instead of XYZ Electrical Pty Ltd
    • Consistent Address – if your business address comes with Suite’s and Units, make sure it matches everywhere.
    • Consistent Phone Number – You want to use the same number on each of these sites.

Tip 2: Get Reviews

Reviews are a key ranking factor within the map listings.

  • As a practice, you need to request reviews from your customers to get them. A strategy that we use takes a three-step approach:
  • Send an initial email to your clients asking them for a review
  • Keep an open ear for happy customers and ask if they are willing to write a review
  • Have a review us card printed and give it to your customers after every completed service

Tip 3: Build Out Your My Business Page

    • Fill your My Business page with quality content. Add all ten photos of your office, staff, company logo, fleet and equipment
    • Upload a video. This video doesn’t necessarily need to be high quality or professionally produced. Break out your mobile phone and take a few video shots. Record yourself ( Owner or Manager ) explaining who the company is, what you do, and what your unique selling proposition is.

Tip 4: Select The Right Categories

You have the option to choose up to 5 categories. It is essential to select the appropriate categories and add new custom categories, as needed.

 

Tip 5: Increase Your Citations

All the things being equal, citations are a critical determining factor of ranking. Just like in SEO where in-bound links determine the ranking with local listings, citations determine the ranking. Whoever got the most quality citation wins.

  • Citations are listings across the web that contain your NAP with or without a link.
  • Add your business to business directories. 

Click here to find the most relevant local listing for your type of business.

 

3. Invest On A Good Quality SEO ( Search Engine Optimisation )

 

Now that you’ve decided to get a great looking website. You need to start optimising your on-page ( website ) and off-page ( other websites ), so search engines like Google & Bing will look at your site as the authority for certain topics or search terms.

Majority of Electricians out there haven’t invested anything to optimise their website, or worst they tried a $399 per month SEO service hoping that’s enough to start ranking on the first page fo Google.

Here are some of the primary key points that you need to take care of your on-page SEO.

    • Unique Title on Each Page
    • H1 Tag of your Main Keyword
    • Image Alt-tag with Main Keyword
    • URL Should contain page keyword
    • Anchor Text on each page and built into the footer
    • XML Sitemap should be created and submitted to Google Search Console

You also need to start creating more relevant pages for your website.

A typical home service business website has only 5 – 6 pages ( HomeAbout UsOur ServicesReviews and Contact Us ) That does not create a lot of indexation or place holders on significant search engines. Most contractors provide a wide variety of services.

By building out a website and creating separate pages for each of those services ( Combined with city modifiers ), Your business can get listed on search engines for each of those different keyword combinations.

Here’s an example of how we would typically build a website for an Electrical company in Mandurah:

Home – About Us – Customer Reviews – Contact Us

Sub Pages for Each Service – Emergency Electrician, Residential Electrician, Commercial Electrician, and so on.

Most Electricians provide services in multiple suburbs or cities outside their primary suburb. To be found on the search engines for each of those suburbs, additional pages need to be created.

Sub Pages for Each Suburb They Service – Rockingham Electrician, Baldivis Electrician, Bunbury Electrician, Port Kennedy Electrician etc.

Remember:

Google Ranks Pages Not Websites

 

So the more relevant pages you create, the higher your chances of showing up on the Google search results.

If you decided to hire a reputable SEO Agency, make sure the SEO company is only practicing white-hat strategies.

Black-hat strategies can give you a quick boost but eventually once Google finds out that Black-hat strategies are used on your website they can potentially wipe your online visibility.

White-hat strategies can take longer but a good SEO strategy takes time but it’s all worth it once you are on the top spot.

Don’t forget about your inbound links or backlinks.

Once the pages are built out and the On-page SEO is complete, the next step is getting inbound links.

Everything you have done to this point is laying the foundation or groundwork – you have the pages in order to even be in the running but it is the number of QUALITY inbound links to those pages that is going to determine your ranking in the Google search results.

So once the pages are built we are really just getting started. The only way to get your site to rank above your competition is by having more quality links to your site than your competitors.

There are number of things you can do to increase the number of inbound links to your site.

  • Association Links – Be sure that you have a link to your site from any industry associations that you belong to.
  • Directory Listings – Get your site listed on as many quality directory type listing as possible.
  • Create Interesting Content / Articles about your industry – This is probably the number 1 source of inbound links because you can write an article about your industry and push it to thousands of article directory sites, each containing a link back to a specific page on your site.

Here are some of the most important directories where you need to list your business.

You can add your company to most of these directory free of charge and that will service its purposes from a citation development perspective.

Visit click here to find the most important listing you need to be in for every industry.

When you are adding your company listing on the directories listed above make sure you enter a consistent NAP ( Name, Address, Phone Number)

If you build out your site for your services and sub-services , optimise the pages using SEO best practices and then systematically obtain inbound links to those pages and sub-pages, you will start to DOMINATE the search engines.

 

4.Don’t Forget About Your Social Media

There is a lot of Buzz around Social Media ( Facebook, Twitter, Youtube ) but how can social media be leveraged by an Electrical Contractor Company? How can you actually use social media to grow your business?

It starts with understand that social media is the new word of mouth. The best way to use Social Media is to enhance the engagement / loyalty of your existing customers and by extension of that and social media platforms, you will grow your repeat business and word of mouth business.

Setup your social media profile

  • Facebook
  • Twitter
  • Youtube
  • Linkedin

Send an email blast to your existing email list letting them know that you want to connect with them on social media and that you now have social profiles. Offer them some incentive to follow you.

  • Discount off next purchase
  • Discount for their family and friends
  • Something of value for free

Add social media to your day-to-day business practices and systematically invite your customers to engage with you online.

  • Add links to your business cards, brochure, marketing materials and website
  • Be sure to invite all your customers to engage after service via follow up email

Post Valuable Content 

This may be the most important component of your Social media strategy. If you have thousands of fans and followers, but you don’t add value. you will have accomplished nothing.

You need to post relevant up-to-date tips and ideas, techniques, news and special promotions on a daily basis. Try to keep your 90% if your posts informational and 10% promotional.

Engage with Your Customers

You need to stay on top of your social media profiles and engage with your fans/ followers when they post or reply to your profiles.

If you want to start using Facebook ads to drive additional source of traffic but you don’t want to drop thousands of dollars on a Facebook ad campaign.

Here are some of the tips to get the most out of your Facebook advertising dollars.

 

Post with Intent

these days simply posting things on your facebook page and hoping someone sees them no longer works. You need to have a goal and decide what you are looking to accomplish with that post.

Best way to do this is to look at your Facebook insights to understand what posts are getting more interaction with your audience.

Here’s a detailed infographic to guide you on how to use the Facebook Insights tool.

 

Use a content calendar

We’re all busy. And when we’re busy without a plan in place for the tasks we have to get done, things inevitably slip through the cracks. Social media content is no exception.

Just like with blogging, a successful social media strategy requires regular publishing and engaging with followers to see positive results — whether that be in terms of SEO, brand recognition, lead generation, or all three.

Here are some of the most popular Content Calendar tools that you can check out.

 

Trello

Trello is another organisational tool that’s highly effective for team collaboration. More specifically, social media managers can use Trello’s flexible assignment “cards” and customizable “boards” and “lists” to map out to-do lists, manage a content calendar, plan a campaign, and house ideas from a brainstorm.

Social media calendar created on Trello

 

Excel Spreadsheet or Google Sheets

Marketers might already use Excel for different types of reports and data analysis in their roles, but it’s a highly useful tool for social media content calendar organisation, too. Excel can be customised according to whatever priorities or metrics a team is focused on, so it’s an excellent tool for planning.

Social media calendar ideas organized on an Excel spreadsheet

Evernote

Evernote is a note-taking app that marketers can use to keep track of all the moving parts that comprise a social media campaign.

The tool also features yearly, monthly, weekly, and hourly logs, which make it easy to keep track of when you’re publishing content on social media when you’re producing blog content, and other team-wide priorities. (Evernote offers customizable templates for each of these that can be downloaded into the app.)

 

Optimise your Facebook Business Page

When creating your Business Facebook page, think of it as your own website. You can set up different tabs that work as a navigational menu of your page. Hence, it’s essential that you organise them so your customers can find the information they need quickly.

Very simple things like adding review tabs are often overlooked but can make or break the user’s experience.

 

Create your own group/community

By creating your own community inside your Facebook page, you can get more organic reach than your regular business page.

You can easily communicate with your audience without spending anything to boost your posts.

Here’s how to add a group to your Facebook page.

how to add group facebook page

Posts On Your Facebook Story

Facebook story tend to have a casual feel and users tend to engage more on content and posts like this. Some of the most successful facebook stories we’ve seen are Behind the scenes and business updates.

We have also seen an increase in the popularity of live feeds where you can interact with your audience and fans directly.

 

Boosts Your Posts

There’s no denying that Facebook business page organic reach has dropped significantly. So if you are having a big sale or a promotion, it’s worth it too boosts your facebook posts so all of your Facebook fans can see the offer.

Try using different types of content, messaging, images and posting times to see what can help you get the most out of your marketing budget.

One of the most powerful aspects of using facebook posts is you can custom tailor the audience by location, age, and so on.

Here’s a step by step guide how to boosts your posts on facebook.

how to boost posts on facebook

Boosts Posts and Facebook Ads Combo

By creating multiple ads and boosting the ads with a budget of roughly $30 to $50 to drive engagement to your ad. This will also tell you which ads are getting more engagements such as likes, comments and shares.

Once you have generated significant engagement, you can use that exact same boosted posts as your primary conversion ads.

Ads with likes, comments and shares generally convert better than an ad without any engagement.

 

Create Your Custom Audience

One of the most effective ways to get the most out of your marketing budget is to retarget users who already engaged with your brand or business.

You can create hundreds of different custom audiences and run various tests.

Our tip is to run video ads to an audience who never heard about your business. For example, if you are an electrician, you can create a video talking about “10 electricity safety at home”.

After a few days, you can then send another ad to people who watched your video ad offering a discount on home electrical health check,

By using the method, you are only sending your offers to people who are interested in your service or product getting the most out of your marketing budget.

 

Use different bidding strategies

One of the most important ways to create a successful facebook marketing campaign is to test different bidding strategies.

For example, you can create multiple ad sets with an exact same copy but with different bidding strategies, let it run for a couple of weeks and then turn off the underperforming ad sets.

Facebook uses data to find the best customers accurately and if you only started advertising, recently, Facebook won’t have enough data on your business account. Facebook typically need 15 to 25 conversions per week to find the best audience so if you don’ have 25 purchases then it’s best to set the conversion event that’s closer to the top of your sales funnel.

 

Capitalise on link retargeting.

If you’re using Facebook retargeting ads to boost conversions and attract visitors to your website, you should use link retargeting. This allows you to build your retargeting lists and reach the audience who haven’t visited your website before.

“Basically link retargeting allows you to add Facebook retargeting pixels to your short link when sharing curated content. Anyone who clicks on this content can be retargeted with relevant ads, So you can retarget people who’ve clicked on media coverage, reviews or industry news related to your business, even if the link led to a third-party website.”

To read our full Facebook Ads Guide On Budget for 2020 click here

 

5. Generate More Reviews

Word-of-mouth or referral are still considered some of the best leads that you will get. But you might have noticed over the last few years that the number of referral leads is going down.

One of the main reason for this is because of online referral platforms such as Google, Yelp, Trustpilot and other review platforms.

First Impressions matter, especially in the business world. With the internet at our fingertips, consumers can easily do a quick search about your business and find the information they need. Customer reviews are one of the first things they look for when they decided to do business with you.

With as much as 88% of consumers relying on customer reviews, you want to make sure that the first thing they see are positive, glowing recommendations. Otherwise, it can ruin your business.

Here are some of the reasons why you need a Review Strategy for 2020!

Online Reputation

 

With the Internet’s help, Word-of-mouth spreads like a wildfire. The good news about your business travels fast while bad news travels faster. If you receive a single negative review recent report says that review will cost you about 20% of your potential customers. With other statistics saying the numbers can jump to as high as 59%! Do not underestimate the power of a negative review. It can make or break your business.

 

Customers are more likely to write about negative experiences than positive ones online. They won’t hesitate telling everybody how unhappy they are with the service they received. Whether in Social Media, Telling their friends and Family, Online Review Sites such as Yelp, Trustadvisor and worst on your Website or Google My Business listing.

 

To gain the trust of potential customers, you need to prove to them that you’re a professional. One way to do this is to encourage all of your happy customers to leave a 5 Star review on your business listings. There is no one better to tell your success stories than your satisfied customers.

 

Boost your SEO rankings

 

One of the most effective ways to improve your online Local visibility is to list your business on online review sites like Yelp, Yellowpages, Trustadvisor, and Google My Business.

 

Google is the most used search engine on the Internet. Google’s goal is to provide the best possible result you a query. The reason behind this is the more accurate the information they provide, the more likely you will use Google again to find answers. Since they know how important online reviews are for the majority of the customers, they tend to pay attention to these online review websites. Online reviews are one of the key factors that influence local search rankings. The diversity of review sites, Your rankings, The speed at which reviews are generated, and the total number of reviews your company has – all of these factors play a major role in whether your business appears on the local search results.

 

There are plenty of review websites online and because of this, it can be quite difficult to choose where to have your business listed. But one of the most important ones is Google My Business. since the most turn to Google for online research, that means a larger audience will see your Business profile.

 

Google My Business focuses on Local search results to help local businesses reach their target audience. 90% of consumers today will Google your business before doing any business with you. They want to know more about your business, and Google My Business can provide some quick answers.  It provides information such as contact number, address, and opening hours.

 

Influence buying decision

 

Buying something online is one of the most popular ways to make purchases today. Consumers flock the internet to buy items and inquire about a service.

 

Most people start their buyers’ journey buying looking up the product online. Buyer’s today are smart. They don’t just buy anything from anybody. They’d go from one site to another to compare prices and reviews. They take time to read online reviews before making a purchase.

 

Online reviews play such a crucial role and are relied upon by a lot of people. According to a survey that was conducted by Brightlocal 90% of consumers read online reviews. 88% of them trust online reviews as much as a recommendation from a family member or a friend. Reports also mentioned that typical consumers read around 6 reviews before they form an opinion about a business. Do not hesitate to show off your best reviews on Twitter, Facebook, Instagram, Blog or even your website.

 

Get found Online

 

The majority of consumers tend to start their buyer’s journey online since it’s easier and more convenient. They go online not just to find who’s the cheapest or who’s offering the best deals, but to research about the products or services they need. They already know what they want. Right now, they are in the process of selecting a business that can cater to their needs. This is where online reviews come in.

 

Reviews are usually the first thing they look for when they want to buy something online. As a potential customer, they want to know the opinion of previous customers. What do they think of the product? or the service? Is it worth their money? These are the things they want to find before buying or using your service.

 

Reviews are an absolute essential for businesses. Consumers may not be familiar with your company, but they are likely to come across your business during the shopping process if you have some customer reviews. The more reviews you have, the more reliable and trustworthy you’ll be in the eyes of potential clients. not only will it make the decision process easier, but it also helps you generate more leads.

 

Drive Sales to your Business

 

If you’ve ever bought anything online, you have probably read online reviews. You are not alone. As mentioned above, a huge majority of consumers read online reviews. Why? It’s because people want an assurance that the product they are planning on buying is of good quality.

 

When considering buying a camera or a smartphone, they often consult the reviews to check if previous customers are satisfied with the purchase. Another reason is to determine the quality of a local business.

 

A huge percentage of buyers take time to read product reviews before making any online purchase. They are more likely to get that camera if they find ratings with an average score of 4 on the particular model they are eyeing on. 5-star reviews may provide the extra push they need. They just need reassurance and confirmation that they are getting the right product.

 

Having no reviews is as good as having negative reviews. Since many of them rely on product reviews, some people may see the lack of reviews as a red flag. It leaves your reputation in a vulnerable state. People may not even consider buying your products without them. Think about how many potential customers end up buying from your competitors because they can’t seem to find any reviews.

 

6. Hire A Digital Marketing Agency

You might think that we are biased here, but truly believe the right digital agency can make a huge improvement when measuring the return on marketing investment made in digital.

You’re able to tap into the skills, experience, and perspectives of a collection of digital professionals all passionate in delivering on your marketing objectives.

You will have access to all the skills that you need

Building an in-house team to take care of the entirety of your digital marketing efforts is a practical impossibility for many businesses.  The skills your company needs are either hard to come by or too expensive. What’s more, it won’t be financially feasible to hire someone for a full or even part-time placement if you don’t need their skills constantly and consistently.

The campaigns that you run will change at different times of the year – for example, branding and SEO at the start of the year, and focus more on social media and paid advertising towards the end of the year to gain that quick boost of leads and sales.

A digital marketing agency will retain employees in a range of different roles and can apply the right mix of skills to meet your campaign objectives. This happens seamlessly for you, with the knowledge they have built up about your brand objectives shared throughout your campaign team.

Manage your budget more effectively

Outsourced digital agencies are typically responsible for the marketing spend that your company places with Google, Facebook, Instagram, and Twitter.

Tracking this spends across multiple platforms and campaigns is difficult and time-consuming. Add to that the requirement to track conversions, carry out optimization and direct budget to the most effective campaigns, and you have a complex set of reporting and management requirements.

Digital agencies are experts in effectively managing your digital marketing budget, having developed tools and processes over 100s of clients to make the process more efficient. By working with an agency, you benefit from their internal controls and procedures. You set the budget and expectations, they handle the rest.

Give your business space to grow

Scalability is a key advantage of outsourcing.  As your business grows (whether that is through more physical locations, more electricians , more vans or just to help you handle the influx of leads or sales), your operations need to change to react. 

A digital agency can respond to the changing needs of your business and likely has experience dealing with the issues that you are trying to resolve. Once again, they can apply the expertise, insights and software solutions developed with other customers to help you through the growth stage of your business.

Need Help Leveling Up Your Electrician Marketing Strategy in 2020? We Got You.

At Shoutout Digital, we have been helping home service business like yourself generate more leads and sales by implementing a solid digital marketing strategy. Whether you are a new business or someone who’s been in the Electrical Industry for the 50 years, we’re here to help.

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Internet Marketing Guide: The Complete Guide To Marketing Your Home Service Business Online 2020

In today’s digital world more and more people are searching online for home services like Electrician, Plumber or Cleaner.

In this we are sharing a comprehensive guide on How To Market Your Home Service Business Online for 2020

In this blog we will walk you through the process of claiming your map listing, optimsing your website from an SEO perspective and explain:

How search engines work and what you need to do to handle each
for maximum return.

  • How the map listings work & how to get your home service business
    listed on the map.
  • Our search engine optimisation strategy for home service business
  • How to find your most profitable keywords
  • The most important online directories that you must be listed on
  • Our social media strategy specially for the Home Service Industry

Why SEO or Search Engine Optimisation is so Important For Home Service Businesses?

 

Most home service business already understand that the internet & search engines are EXTREMELY important to the long term growth and sustainability of their business but occasionally we get the question.

Why SEO is so important for home service businesses?

 

Yellow Pages and Traditional Marketing Are No LongerEffective.

 

It used to be that the #1 place consumers looked when they need a service was the Yellow Pages. In today’s market, very few people still reference the printed Yellow Pages. In fact the new generation has not even been exposed to the Yellow Pages and only know the Internet as a way to search for local businesses.

Where do they go now?

They look on the search engines like Google & Bing and social media sites like Facebook, Instagram and Twitter asking for referrals from their friends and family.

Here’s an example of a search query “Electrician Near Me”

electrician near me

 

If your business is not showing on the first page results then you are potentially losing customers.

  • A new survey of 2,000 consumers found that 86% of those surveyed used Google or Bing to find a local business.
  • 74% of the respondent said they use a search engine when they are looking for a local retail or service business.

If you are not showing up on the page one of major search engine like Google & Bing for the home service related keywords in your area. Then you are missing a major opportunity.

This guide will show you how you can ensure that you put your best foot forward and show up in as many local search terms in your area as possible.

 

Understanding how search engine work

 

Over the past ten years the way the search engines work has changed significantly; especially with Google focusing on local results. A majority of home service businesses we talk with are confused about how the search engines work and the differences between the map listings, organic listings & the paid / Pay-per-click listings.

In this section we wanted to take a few minutes to demystify the search engines and break down the anatomy of the search engine result page. By understanding how each component works, you can formulate a strategy to maximize the results of each.

There are 3 core components of the search engine result page

  • Paid listings or PPC
  • Map listings
  • Organic listings

Paid Listing or PPC Listings

In the paid section of the search engines you are able to select the keywords that are relevant to you and then pay to be listed in this area.

The reason it is referred to as PPC or PAY-PER-CLICK advertising is because rather than paying a flat monthly or daily fee for placement, you simply pay each time someone clicks on the link. The PPC platform is based on a bidding system and the company that bids the highest gets the best placement.

PPC is still a good way to market your business online, but should be thought of as a short term marketing solution.

Here’s an example of a PPC Listing use the search term “Mandurah Electrician”

 

mandurah electrician PPC Listing

 

Map Listing or Local Listing

The map listing have become very important because it is the first thing that comes up in the search results for most locally based searches. If someone searches “Electrician + Your City” chances are the map listings will be the first thing they look at.

Unlike the paid section of the search engine, you can’t buy your way into the map listings you have to earn it, and once you do, there is no per click cost associated with being in this section of the search results.

We will share our Google My Business optimisation strategy with you later in this guide and show you exactly what needs to be done to obtain page one placement in the map section.

Here’s an example of the map listing using the same search query ” Mandurah Electrician”

mandurah electrician Map listing

 

 

Organic Listings

The organic listing of the search engine results page appears directly beneath the map listings in many local searches. Similar to the map listing, you can’t pay your way into this section of the search engines and there is no per click cost. We will share our SEO strategy guide.

Now that you understand the 3 major components of the search results and the differences between paid, map and organic listings you might wonder

What section is the most important?

 

This is a question that we receive from businesses every day.

The fact is that all three components are important and each should have a place in your online marketing program because you want to show up as often as possible when someone is searching for your Home Service business in your area.

With that said, assuming you are operating on a limited budget and need to make each marketing dollar count; you need to focus on investment on the sections that are going to drive the strongest return on investment.

 

Where People Click on The Google Search Results

 

Research indicates that a vast majority of the population look directly at the organic and map listing when searching and their eyes simply glance over the paid listings.

According to the research 72% of the clicks on the search results are going to the Map and the organic listing.

While 28% of the clicks are going to the paid results.

Here’s an image of eye tracking heat map where most searchers are looking.

Google search result eye tracking heat map

 

 

Getting Listed On The Google Map Results

 

Step 1: Visit the Google My Business website and follow the sign up process 

You should see this page. Simply follow the sign up process.

google my business sign up

 

A listing on Google My business is a must for any local home service business, it’s the very first listing Internet searchers see; even above the organic results.

 

Google My Business Listing Optimisation Tips

 

Now that you have successfully claimed your Google My Business Listing on Google you need to take additional steps to improve your placement on the maps in your area.

 

Tip 1: Establish a consistent NAP ( Name, address & Phone number )

  • You need to establish a consistent NAP across the internet, on your website, as well as on the major business listing websites like Yellowpages, Yelp, Truelocal and Whitepages.
  • Consistent Name – Pick the format for your business name & stick with it. we recommend using your trading name instead of legal business name. For example XYZ Electrical instead of XYZ Electrical Pty Ltd
  • Consistent Address – if your business address comes with Suite’s and Units make sure it matches everywhere.
  • Consistent Phone Number – You want to use the same number on each of these sites.

Tip 2: Get Reviews

Reviews are a key ranking factor within the map listings.

  • As a practice, you need to request reviews from your customers in order to get them. A strategy that we use takes a three-step approach:
  • Send an initial email to your clients asking them for a review
  • Keep an open ear for happy customers and ask if they are willing to write a review
  • Have a review us card printed and give it to your customers after every completed service

Tip 3: Build Out Your My Business Page

  • Fill your My Business page with quality content. Add all 10 photos of your office, staff, company logo, fleet and equipment
  • Upload a video. These video don’t necessarily need to be high quality or professionally produced. Break out your mobile phone and take a few video shots. Record yourself ( Owner or Manager ) explaining who the company is, what you do, and what your unique selling proposition is.

Tip 4: Select The Right Categories

You have the option to choose up to 5 categories. It is very important to select the appropriate scategories and/or add new custom categories, as needed.

 

Tip 5: Increase Your Citations

All the things being equal, citations are a key determining factor of ranking. Just like in SEO where in-bound links determine the ranking with local listings, citations determine the ranking. Whoever got the most quality citation wins.

  • Citations are listings across the web that contain your NAP with or without a link.
  • Add your business to business directories Click here to find the most relevant local listing for your type of business.

Seo Strategy for Home Service Businesses

 

SEO, or Search Engine Optimisation, is the process of getting your website to show up in the Organic section of the search engines.

There are specific things that you can do both on and off your website to ensure that you show up when someone types “Your Service + Your City” into Search Engines like Google or Bing. In all of our years working with businesses in some of the most competitive markets, we have developed a proven strategy that consistently gets our clients to the top of the search results and we are sharing it with you for free.

 

Step 1 – Build Out Your Website & Obtain More Place Holders On The Major Search Engines

 

A typical home service business website has only 5 – 6 pages ( Home, About Us , Our Services, Reviews and Contact Us ) That does not create a lot of indexation or place holders on major search engines. Most contractors provide a wide variety of services.

By building out a website and creating seperate pages for each of those services ( Combined with city modifiers ), Your business can get listed on search engines for each of those different keyword combinations.

Here’s an example on how we would normally build a website for a plumbing company in Mandurah:

Home – About Us – Customer Reviews – Contact Us

Sub Pages for Each Service – Mandurah Emergency Plumber, Mandurah Leak Detection, Mandurah Toilet Repair, Mandurah Water Heater Installation etc.

Most home service contractors like a plumbing company provide services in multiple suburbs or cities outside their primary suburb. In order to be found on the search engines for each of those suburbs, additional pages needs to be created.

Sub Pages for Each Suburb They Service – Rockingham Plumber, Baldivis Plumber, Bunbury Plumber, Port Kennedy Plumber etc.

 

Step 2 – Optimise for Search Engines:

Once the pages are built for each of your core services and sub-pages, each of the pages need to be optimised from an SEO perspective so that the search engines understand what the page is about and list you for those words.

Here are some of the most important items that need to be taken care of for on-page SEO.

  • Unique Title on Each Page
  • H1 Tag of your Main Keyword
  • Image Alt-tag with Main Keyword
  • URL Should contain page keyword
  • Anchor Text on each page and built into footer
  • XML Sitemap should be created and submitted to Google Search Console

 

Step 3 – Inbound Links or Backlinks

 

Once the pages are built out and the On-page SEO is complete, the next step is getting inbound links.

Everything you have done to this point is laying the foundation or groundwork – you have the pages in order to even be in the running but it is the number of QUALITY inbound links to those pages that is going to determine your ranking in the Google search results.

30% of SEO is On-Page Work the other 70% is Link Building

 

So once the pages are built we are really just getting started. The only way to get your site to rank above your competition is by having more quality links to your site than your competitors.

There are number of things you can do to increase the number of inbound links to your site.

  • Association Links – Be sure that you have a link to your site from any industry associations that you belong to.
  • Directory Listings – Get your site listed on as many quality directory type listing as possible.
  • Create Interesting Content / Articles about your industry – This is probably the number 1 source of inbound links because you can write an article about your industry and push it to thousands of article directory sites, each containing a link back to a specific page on your site.

If you build out your site for your services and sub-services , optimise the pages using SEO best practices and then systematically obtain inbound links to those pages and sub-pages, you will start to DOMINATE the search engines for your Home Service Industry related keywords in your area.

In order to help you determine what pages should be built out for your site. we are going to guide you on how to find the most searched keywords in your industry. By knowing these keywords and implementing them to your new website, you can ensure that you don’t miss out on valuable traffic to your site.

 

Keyword Research To Find Your Most Profitable Keywords

Step 1. Sign in to Google Ads  ( You need a gmail account to login ) if you don’t have one you can just create a dummy gmail account for testing purposes.

 

Step 2.Once you have completed the sign or sign up process. Click on the wrench icon in the toolbar at the top of the page.

 

Step 3. Choose Keyword Planner.

keyword planner

 

Step 4. You’ll see two different tools within Keyword Planner ” Find new keywords” and “Get metrics and forecasts for your keywords”

 

When it comes to SEO-focused keyword research, these two tools are enough to generate thousands of potential keywords.

To be Clear:This tool is designed with PPC advertisers in mind. So there are a lot of features in the tool (like keyword bidding features) that won’t be useful if you’re using this tool to find keywords for SEO.

With that, it’s time for us to show you how to find SEO keywords using each of the tools built into the Google Keyword Planner.

Find new keywords Tool : Like the name suggests, this tool is ideal for finding new keywords.

So to help you get the most out of this tool, I’ll break down each of the 3 options.

“Enter Words”: These are single words that describe your business (for example, “plumber” or “electrician”). This allows you to access Google’s internal database of keywords for different industries.

“Phrases”: This is where you enter “seed keywords” and get a list of closely-related terms. I recommend entering AT LEAST 2 keywords. For example, if you run an Plumbing business, you’d want to enter terms like “Plumbers in Mandurah” and “Emergency Plumber” here.

“A URL related to your business”: This is designed for Adwords users. But you can sometimes find a few solid keywords here using your site’s homepage… or an article from your site.

Get metrics and forecasts for your keywords: This is feature is only really useful if you already have a long list of keywords… and just want to check their search volume. In other words, this tool won’t help you generate new keyword ideas.

Step 5: Filter and Sort Results:

Now it’s time to filter the list of keywords down to a smaller list of terms that are best for you.Both the tools I just described will take you to the “Keywords Results Page”, which looks like this:

 

You can sort by Search volume or competition ( Be aware that the competition section on the Keyword planner is designed for Google Ads and not for SEO)

 

Step 6: Choose a Keyword

Now that you know how to use all of the tools, features and options within the Google Keyword Planner, it’s time for the last step: finding awesome keywords that you can optimize your site’s content around.

This is tricky.Why? There are LOTS of factors that go into choosing a keyword. And it’s more art than science.

There are dozens of different factors to look at. But, in general, We like to choose keywords based on 3 main criteria:

Search Volume: Very straightforward. The higher the average search volume, the more traffic that keyword can send you.

Commercial Intent: In general, the higher the competition and suggested bid, the easier it will be to convert that traffic into paying customers when they land on your website.

Organic SEO Competition: Like commercial intent, evaluating a keyword’s competition in Google’s organic search results takes some more digging. You need to look at the websites that are ranking on the first page… and figure out how hard it’ll be to outrank them. 

 

Directory Marketing For Home Service Businesses

 

10-15 Years ago, you could place a Big ad in the Yellow Pages and connect with a large percentage of your local customers when they were in need of your services. Today, people go to a numbers of places including Google & Bing , they also go to online directories.

Below are the most important and search directories that you want to make sure you are listed in:

You can add your company to most of these directory free of charge and that will service its purposes from a citation development perspective.

Visit click here to find the most important listing you need to be in for every industry.

When you are adding your company listing on the directories listed above make sure you enter a consistent NAP ( Name, Address, Phone Number)

We recommend using the exact same details as what you entered on your Google My Business Profile since citations can boost your Google My Business listing and rank you higher on Google Map results.

 

Social Media Marketing for Home Service Businesses

 

There is a lot of Buzz around Social Media ( Facebook, Twitter, Youtube ) but how can social media be leveraged by a home service business? How can you actually use social media to grow your business?

 

It starts with understand that social media is the new word of mouth. The best way to use Social Media is to enhance the engagement / loyalty of your existing customers and by extension of that and social media platforms, you will grow your repeat business and word of mouth business.

Setup your social media profile

  • Facebook
  • Twitter
  • Youtube
  • Linkedin

Send an email blast to your existing email list letting them know that you want to connect with them on social media and that you now have social profiles. Offer them some incentive to follow you.

  • Discount off next purchase
  • Discount for their family and friends
  • Something of value for free

Add social media to your day-to-day business practices and systematically invite your customers to engage with you online.

  • Add links to your business cards, brochure, marketing materials and website
  • Be sure to invite all your customers to engage after service via follow up email

Post Valuable Content 

This may be the most important component of your Social media strategy. If you have thousands of fans and followers, but you don’t add value. you will have accomplished nothing.

You need to post relevant up-to-date tips and ideas, techniques, news and special promotions on a daily basis. Try to keep your 90% if your posts informational and 10% promotional.

Engage with Your Customers

You need to stay on top of your social media profiles and engage with your fans/ followers when they post or reply to your profiles.

 

Times have changed

 

Has your business changed with it?

Gone are the Yellowpages, Directmail and Signage. Those forms of media are still very expensive and give little return on your investment.

The top forms of media are now internet, sms and audio/video podcasting. By reading this detailed guide you are well on your way in the right direction.

 

Website and Internet Marketing Checklist

 

Domain Name & URL

Why this is important: the domain name is part of the identity of your business. The URL chosen can have significant impact on brand identity and in a lesser extent, keyword ranking performance. However, how your site domain name and page URL’s function can have a significant impact on your website.

    • Short and memorable
    • Uses your main keyword
    • Used in email address
    • Use favicon
    • Alternate Domain redirects
    • No underscores in filenames
    • Keywords in directory names
    • Multiple pages per directory
    • Hyphenations
    • Misspellings
    • Product Names
    • Brand Names
    • Type-in Keywords URL

 

Site Logo:

Why this is important: the logo lends directly to brand identity and site identification. It also creates a certain element of appeal and professionalism in the mind of the visitor. It holds and important role in visitor assurance and navigation.

    • Display company name clearly
    • Isn’t hidden among clutter
    • links to home page
    • Unique and original
    • Use tagline consistently across site
    • Crisp, clean image quality
    • Minimal distractions
    • Font-size adequate

Architectural Issues:

Why this is important: Website architecture can make or break the performance of your website in the search engines.

Poor architectural implementation can create numerous stumbling blocks, if not outright roadblocks to the search engines as they attempt to crawl your website. On the other hand, a well-implemented foundation can assist both visitors and search engines as they navigate through your website, therefore increasing your site’s overall performance.

    • Correct Robot.txt file
    • No iframes
    • Alt-tag on images
    • Custom 404 page
    • Underlined links
    • Differing link text color
    • Breadcrumb usage
    • Robot.txt non-user pages
    • Check Broken Links
    • Page size less than 50k
    • Unique title on all pages
    • Unique description on all pages
    • Branded titles
    • Minimal uses of tables
    • Good Anchor text

Top 9 Internet Marketing Scams You Need To Avoid

 

1.We’ll submit your website to hundreds of Search Engines

Bad idea. This is one of the worst internet marketing scams. First of all, there are 4 primary search engine that handle about 95% of all internet searches, so submitting to anything other than the primary 4 is pretty much useless. Second, search engines don’t like submissions.

They prefer to find websites on their own through incoming links to the site. In fact they gotten so good at it, that it doesn’t take weeks or months for a site to get indexed anymore.

The last issue has to do with the fact that many of these services mention as a selling point that they will re-submit your site weekly or monthly to the search engines. This is definitely a no no, and is actually pointless.

2. Get #1 Ranking In Google Guaranteed!

Of course this isn’t a bad thing. but make sure you are reading the fine print. Do you get to choose the keyword? I doubt it. No competent SEO agency is going to guarantee #1 ranking for a set price for any keyword you choose.

All keywords are not created equal. The likely scam of companies that advertise top ranking on search engines is ranking you for uncompetitive keywords.

These are keywords that might look good, but in reality don’t get traffic, and are easy to rank very well in based on a lack of competition. Beware of unreasonable guarantees… It it sounds to good to be true. It usually is.

3. Get 2,000 Inbound Links for only $39.95!

This is a scary offer. Too many unknowns. The sad thing is that this will probably hurt your search engine ranking, and not help it.

The only way someone could offer this many backlinks through spammy link sites and/or crappy directories. Or , they may happen to own a few large sites that can offer the links. Either way, I guarantee you that

#1 . The links won’t be relevant

#2. The pages will be extremely low quality

#3 Your rankings will not improve.

4. “We Will Submit Your Website to Over 1,000 Directories!”

That’s amazing! How do you do that? The answer is simple… There really are thousands of free directories out there, but the question is, do you want your site to be included on all of them? The answer is a very resounding: NO.

Yes, of courset here are plenty of free and paid directories out there that are worth getting listed on like DMOZ and BOTW, and there are even services that you can pay to manually submit your website to legitimate directories like:Best Web Directories Submission Service but, you have to be very careful

Many of these scams will submit your site to automated link farms that can really hurt your ranking. Make sure you have a full list of directories in your hand before submission.

5. Link Exchange Programs (reciprocal linking)

Link exchange programs can be considered a scam because the companies that push them are either lying, or are ignorant about what they are selling. Why would you pay for something that doesn’t work?

6. Banner Exchange Programs

These are all but dead, but they are worth nothing because there are many newb’s that still waste their time with these.

Bottom line: they pull visitors away from your site, you never know what types of sites will be linking to you (this could be potentially dangerous), the conversion rates are horrible, most banner exchange sites have been proven to cheat customers out of links, and finally I submit that banner ads themselves are dead. I mean, who wants to look at a website with banner ads everywhere?

7. Send An Email Ad to 10,000 Opt-In Subscribers

Can you say illegal? Most of the scams already mentioned probably won’t get you or the company advertising them prison time.

Since the Can-Spam Act most people have wised up to this scam. It’s obvious that spamming people is a dangerous endeavor. Although it is still a huge industry, and there are many that simply beat the system, most would agree that it isn’t in line with “best business” practices. The above offer has problems written all over it. Are the emails really opt-in? What if they aren’t, are you willing to take full liability?

8. We Guarantee Top Search Engine Results Through Professional Meta Tag Optimisation

Admittedly, this is an older sales technique that isn’t used as much anymore, but it is still pretty common.

This sales tactic plays on people’s ignorance about search engine optimization. Some poor schmo may have heard the term “meta tag” in some old poorly written marketing article, and thinks that it is the key to success. Sometimes the cost is outrageous. I’ve seen offers like this that range from $200-$3,000.

It’s just ridiculous how much someone would charge for 20 minutes of work, and sad that many people have been duped by this scam.

9.Boosting Website’s Rankings Through Black Hat Techniques

This is a touchy issue. But the bottom line is that “Black Hat SEO” uses techniques that try to trick search engines into better ranking.

There are hundreds of techniques involved, but some of the more well known are doorway, gateway and mirror pages, redirects, cloaking, invisible pages… the list goes on and on. I obviously don’t suggest any of the above, or any other “secret” way to trick a search engine into better ranking.

And believe it or not, there are actually SEO firms that will perform services like this for you. Just watch out, you could easily get banned. Find out for sure if your SEO company is dedicated to White Hat techniques.

 

So What’s Next?

 

Through the course of this guide, we have covered a lot of information and taken you step-by-step through How to Claim & Optimise Google My Business Listing, How To Optimise Your Website and how to leverage social media to get more repeat and referral business.

If you have taken action and followed our instructions , you should be well on your way to dominating the search results for the Home Service Industry related keyword in your area.

 

Need more help?

If you’ve gotten to this point and feel like you need some extra help to implement some of these ideas, we are here to support you. As experts in helping home service businesses, we have had tremendous success implementing these strategies.

 

You can call us directly at 1300 879 983 with any questions you might have or visit our website at Shoutoutdigital.com.au to request for a FREE online marketing evaluation of your business.

Our team will review your entire online marketing effort and come back to you with a complete assessment of where you can improve and what you can do to take your online marketing efforts to the next level.

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Local SEO Guide: Everything You Need To Know To Rank Website Locally in 2020

Did you know that 50% of consumers who do a local search on their smartphone visit a store within a day? The numbers on other devices are almost as good. 34% of consumers who searched on a computer or tablet visited a store within a day. 

If you have been ignoring local SEO for your business, now is the time to wake up. Users are not only searching for local products and services, but they are also taking action on what they find. SEO is about so much more than just links and content. It’s about attracting and engaging with users who want and need what you provide.

Here’s a quick explanation of what is a Local SEO

 

 

With around 2 million small businesses across Australia, showing up on local search results is extremely important. Google knows how relevant local search results; that’s why they have given increased focus to personalised search results that focus on businesses that are local to the searcher.

This change from Google caused a shift in how small businesses plan their SEO strategy. Years ago, all you need to do to rank on the first page of Google was to build a website and hire a company to spam links to your business. That is no longer the case today.

The modern SEO requires a well-rounded and sophisticated approach to increase online search visibility.

 

In this blog posts, we are sharing everything you need to know to rank your business in the local area, for example, “Plumber in Mandurah” or “Electrician in Perth.”

 

The first topic we would like to discuss is the importance of Local SEO and why SEO is one of the most important investment you can make for your business.

 

Many businesses know ( or think they know ) that they need SEO to stay relevant online, and the benefits they will get from that SEO work being implemented.

 

Organic search is most often the Primary source of Website Traffic.

 

Organic search is a massive part of most business’s website performance, as well as a critical component of the buyer journey and ultimately getting customers to either use your service or buy your products.

 

Everyone knows Google owns a significantly more significant portion of the search market than competitors like Yahoo, Bing, Baidu, Yandex, DuckDuckGo, and the many, many others.

 

That’s not to say that all search engines don’t contribute to a brand’s visibility — they do — it’s just that Google owns about 75 percent of the overall search market. It’s the clear-cut leader, and thus its guidelines are essential to follow.

 

But the remaining 25 percent of the market owned by other engines is valuable to your business, too.

 

Google, being the most visited website in the world, also happens to be the most popular email provider in the world (with more than 1 billion users). Not to mention YouTube is the second biggest search engine.

 

We know that a clear majority of the world that has access to the internet is visiting Google at least once a day to get information.

 

Being highly visible as a trusted resource by Google and other search engines is always going to work in your business’ favour. Quality SEO and a High-quality website take you there.

 

SEO Builds Credibility

 

Our goal as your marketing partner is for your business is to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search results.

Many elements go into establishing authority regarding search engines like Google. In addition to the factors mentioned above, authority is accrued over time as a result of elements like:

  • Quality backlink profiles.
  • Positive user behaviour.
  • Machine-learning signals.
  • Optimised on-page elements and content.

But establishing that authority will do more for your business than most, if not all, other digital optimisations. The problem is, it’s impossible to build trust and credibility overnight — just like real life. Authority is earned and developed over time.

Establishing a brand as an authority takes patience, effort, and commitment, but also relies on offering a valuable, quality product or service that allows customers to trust your company or your brand.

 

Good SEO Also Means a Better User Experience

Everyone wants better organic rankings and maximum visibility. Few realise that optimal user experience is a big part of getting there.

Google has learned how to interpret a favourable or unfavourable user experience, and positive user experience has become a pivotal element to a website’s success.

Customers know what they want. If they can’t find it, there’s going to be a problem. And performance will suffer.

A clear example of building a strong user experience is how Google has become more and more of an answer engine offering the sought-after data directly on the SERPs (search engine results pages) for users.

The intention of that is offering users the information they are looking for in fewer clicks, quickly and easily.

 

Local SEO Means Increased Engagement, Traffic & Conversions

 

With the rise and growing domination of mobile traffic, local search has become a fundamental part of small- and medium-sized businesses’ success.

Local SEO aims at optimising your digital properties for a specific vicinity, so people can find you quickly and easily, putting them one step closer to a transaction.

Local optimisations focus on specific towns, cities, regions, and even states, to establish a viable medium for a brand’s messaging on a local level.

For example, Shoutout Digital team can do this by optimising the brand’s website and its content, including local citations and backlinks, as well as local listings relevant to the location and business sector a brand belongs to.

There should also be a strong emphasis on user reviews on Google, as well as other reviews sites like Yelp, Trustpilot (among others), depending on the industry.

 

SEO Impacts the Buying Cycle

 

Customers do their research. That’s one of the most significant advantages of the internet from a buyer perspective.

Using SEO tactics to relay your messaging for good deals, groundbreaking products and services, and the importance and dependability of what you offer customers will be a game-changer.

 

It will also undoubtedly positively impact the buying cycle when done right.

Your business must be visible in the places people need them for a worthy connection to be made. Local SEO enhances that visibility and lets potential customers find the answers, and the businesses providing those answer.

 

SEO Is Very Cheap

Sure, it costs money. All the best things do, right? But SEO is relatively cheap in the grand scheme of things, and the payoff will most likely be considerable in terms of a brand’s benefit and bottom line.

This isn’t a marketing cost; this is a real business investment. Proper SEO implementation will hold water for years to come. And, like most things in life, will only be better with more attention (and investment) it gets.

 

It’s Measurable

 

While SEO doesn’t offer the easier-to-calculate ROI like that of paid search, you can measure almost anything with proper tracking and analytics.

The big problem is trying to connect the dots on the back end since there is no definitive way to understand the correlation between all actions taken. Still, it is worth understanding how specific effects are supposed to affect performance and growth, and hopefully, they do. 

Any good SEO is going to be aiming at those improvements, so connecting the dots should not be a challenge. Brands also want to know and understand where they were, where they are, and where they’re going in terms of digital performance, especially for SEO when they have a person/company that is being paid to execute on its behalf. There’s no better way to show the success of SEO, either. We all know the data never lies.

 

Now that we have discussed the importance of a Local SEO. You might be asking, so how exactly do create a successful Local Search Engine Optimisation Campaign?

We created this very detailed infographic that guides you step by step on how to start your Local SEO campaign without paying for a Digital Marketing Agency or a Local SEO Company.

 

 

One of the central aspects of a successful Local SEO campaign revolves around optimising your Google My Business Profile.

 

Here’s an example of one of our search terms optimised locally and organically. As you can see if done properly, you can rank 1st on the Local search results and the organic results as well.

 

local seo google my business listing 

So Claiming your Google My Business profile should be one of the first steps you need to take before you start your local campaign.

 

Why Google My Business is crucial for any business

 

Every business with a storefront or a physical location needs to have a Google My Business listing. It provides a lot of information to consumers and offers your Business a local search presence.

 

Setting up your Google My Business listing is free, it’s quick and easy to setup. Once you have completed your listing, you can then start the optimisation process to boost your local presence.

 

Your Google My Business profile needs to be updated and optimised to tell Google everything it needs to know about your business details, address and phone number.

 

Here are some tips to optimise your Google my business listing.

 

Accurate Name, Address and Phone number

 

The first step in optimising your Google My Business page for local search is to ensure that your foundations are done well. This means that your business name, address, and phone number or (NAP) is correct, up-to-date and consistent across local business citations.

 

Citation help with business discovery, they can help consumers to find your business, and they feed Google the information it needs to help rank your business. If your NAP is inaccurate on other business directories, it makes it harder for costumers to find your listing.

 

For example, you might enter XYZ company as your Google My Business listing, but on your Yellowpages, it’s XYZ Pty Ltd.

 

Here are all relevant Australian directories to list your business and to make sure the NAP is accurate across different directories.

 

Detailed Business Description

 

Your business description should describe your business in an engaging and authentic manner, and it shouldn’t reference sales terms and promotions. You can add up to 750 character description to your profile.

 

The description tells searchers about your unique selling proposition, your story, and why they should do business with you.

 

We recommend picking one or two keywords to build your description around and ensure that search phrase appears early in the text. To get the most out of your description, make sure you are also adding your business location in the description.

 

Make sure you choose the right category and sub-category.

 

The category plays a significant role in your local search ranking as it tells Google which searches your business could be relevant for.

 

as per google,

“Categories are used to describe your business and connect you to customers searching for the services you offer. For example, if your primary category is “Pizza restaurant”, Google may show your business in local search results to people who search for “Restaurants”, “Italian restaurants” or “Pizza” in their area.”

 

If you are a Pizza shop choosing the correct category is relatively simple, but that’s not usually the case for other businesses.

 

In some instances, there isn’t a choice that suits your business on the category selection. For example, a law firm can practice many areas of law, from corporate to environmental to family matters. If you are unsure of what category to select, the primary category should be the category that is most important to your business.

 

Google also mentioned that the category that you are selecting needs to be specific. For example, if you own a nail salon, your primary category should be ‘nail salon’ rather than just a salon. Having a correct category is better for optimising your Google My Business profile, and it tells Google what exactly do you offer.

 

As for the secondary category, it outlines additional services that you might offer. Here are some examples from Google – If you run a grocery store with a pharmacy and a deli on-premises, ‘supermarket’ should be your primary category and ‘pharmacy’ and ‘deli’ then added as secondary categories.

 

A picture says a thousand words.

 

A recent report shows that 60% of consumers said that local search results with great looking images captured their attention.

 

Other reports also found that images give posts three times more chance of being shared on social media. So for example, if you are a builder, make sure you are adding professionally captured photos of your work to showcase on your Google My Business listing.

 

Google gives you a lot of options when it comes to images so you must add photos that will capture your potential customer’s attention. If you have a great looking office or store, you can add interior and exterior photos. You can even add videos on your listing to give searchers a quick tour of your office or store.

 

Asks, monitor, and respond to your Google My Business reviews.

 

If you are looking at generating more reviews for your Google My Business listing, then check out our Reputation Management tool only available for existing clients.

 

 

The reason why you should be asking every single customer for review is that they influence the buying decision of a searcher. 

For example, if someone searches for a ‘Pool cleaning service’ one company on the result got 100+ 5 star reviews while the other company got 20 5+ star reviews most likely the searcher will call the business with 100+ reviews first before the other business with fewer reviews. Generating positive reviews for your business can have a direct impact on sales.

 

A recent survey did also found that more than half of consumers will only use a business if it has four or more stars- increasingly, this means that you need reviews to generate new customers. Typically, 50% of consumers will visit a local business website after reading a positive review, 15% will visit the business location, and 13% will contact the business directly.

 

You are more likely to rank 1-3 if you have Google Reviews attached to your Google My Business profile.

 

Make sure that you create a consistent process for requesting online reviews or you can use an automation tool like our reputation management to ask your customers for review automatically.

You also need someone to monitor and respond to every review Good or Bad.

 

Use Google Posts to showcase your business.

 

Posts are crucial to your Google My Business listing optimisation process. Posts are blogs to your Google My Business page, which can be used to update, share an offer or any upcoming event.

 

Google posts are a fantastic way to increase your local search visibility as well as optimise your Google My Business profile.

 

Here are some steps to create a post on your Google My Business listing:

  • Log in to Google My Business
  • Click on ‘Post’
  • Select post type (update, event, offer or product)
  • Upload a relevant image or video
  • Write your content (you’re allowed up to 1,500 characters)
  • Select button type to display below your post and add your link

Add Q&A on your listing

 

Q&A allows searchers to ask questions about your business. The purpose of the Q&A is to give searchers and local consumers additional information about your company- which is a great way to gain local exposure and further build your profile as part of your optimisation efforts.

 

This is essentially your FAQ’s page. The good thing about this section is you can also add questions and answer them. We suggest listing the most common questions you get from customers and combining them all on the Q&A section.

 

Be Social

 

Part and parcel of optimising a GMB profile are ensuring it is as complete and up-to-date as possible. As we have seen throughout, there are some serious search visibility benefits to be had if you complete your profile information, often update and make the most of the myriad GMB features.

 

In some knowledge panel search results, social media profiles will appear alongside local business information. Google explains,

 

“When people search for your Business on Google, they may see links to your business’s social profiles included with your other business information in the knowledge panel in search. Google gathers business information from a variety of sources and may include it to give customers a more detailed overview of your business. Social profile information is automatically added to listings for eligible businesses.”

 

Make sure that you complete your social media verification. This tells Google that your social media profiles are real and connected to your business. To get the most out of this part, make sure that your social media profiles are updated often.

 

Now that you have completely optimised your listing using the steps above, it’s time to start generating links to your business.

 

Google search result is a popularity contest. If more websites are talking about your business and linking to your website over your competitor, you will rank higher in the local search results.

 

Here are some tips to generate more links to your local business.

 

Think Local

 

Some common techniques for building local links include:

  • Get listed in relevant local directories: Most local directories and review websites will allow a link to your website. This is a diamond in the rough that can result in an endless amount of traffic to your small business website. Examples of local directories include Yelp, Truelocal, Yellowpages and Whitepages.
  • Build local partnerships: One easy way to build easy and relevant links is through a local partnership. As a matter of fact, you may already be in some form of local partnership with other small businesses. You just have to ask them for a link pointing back to your website. Check the websites of your existing partners and check if they have “Our Partners” of “Partnerships” page. If they haven’t included a link pointing back to your website, request them to do so. Savvy marketers and small business owners are always looking for local partnerships.
  • Give testimonials: Sometimes building local partnerships may not be as easy as it sounds, especially if you are new. The alternative to local partnerships is by providing testimonials to businesses you regularly transact with. These are great link building opportunities you can grab. No one will refuse a kind word or full-blown endorsement of their business. At least I haven’t heard of one business owner who declined a testimonial.
  • Get into the local news: Small businesses that want to be noticed must ensure they are never ignored. That sounds obvious, doesn’t it? Well, a lot of people think so too, but what they forget is that it is not easy to get noticed when there are over 1 billion websites. How do you get into the local news? Create a controversy. Let this sink in for a moment. You aren’t going to agree with 100% of the people 100% of the time. Sometimes, you have to stand for something. Your clients will appreciate if you have something you stand for and believe in. So, don’t be afraid to create controversies. It is a great opportunity for people to talk about you. For example, you could sponsor an eating competition for the homeless, and the winner gets to live in an apartment for free, for say two months.

Apart from creating controversies, get involved in your community events. By engaging in local communities, there is an opportunity for you to earn a link on the news outlets.

 

Think about it. How many times have you linked back to others? If you want people to link back to you, make it easy for them. A lot of people who own small business websites might not be tech-savvy, and yet they may want to quote you or mention your page or resource back on their social media accounts or blogs. One way is to create HTML-ready snippets that let people plug into their content to link to you.

 

You can also generate an HTML link snippet at the end of each post or article for people to create links.

 

For instance, if you publish an infographic, you can include an HTML ready code snippet at the end of the post to make it easy for people to publish the infographic on their blog and link back to you.

 

This is different from guest blogging because it involves people directly copying your content or part of it into their site or social media account.

 

Strategic Blogging

 

Blogging is a powerful link building opportunity because it can instantly generate quality backlinks from other blogs if you publish quality content that people like. The good thing about blogging is that it captures people’s interests in a non-promotional way. This makes them loyal customers and dedicated brand ambassadors.

 

Apart from publishing high-quality blog posts on your blog so that people can share and link back to you, you should try guest blogging. Make a list of blogs you would like to pitch and create content that aligns with the requirements of those blogs. Most blog owners will allow you to include one link back to your blog. Guest blogging takes time, but once you have published some blogs, you will notice a significant improvement in your search visibility.

 

When it comes to writing blogs with the aim of increasing visibility and building links, keyword research is essential. According to WordStream, targeting long-tail keywords is the best approach to improving your chances of appearing in local search results. This will undoubtedly bring targeted traffic to your website and tremendously reduce your marketing costs. Here are three popular tools to use when conducting keyword research:

 

Local Events Mandurah

Sponsor Local Events

 

One way to get mentioned and earn local links is through sponsoring a local meet up. A meetup is an event where like-minded people gather to discuss and do activities together. Organising a meetup is a great way of creating brand awareness and establishing yourself as an expert in your field.

An easy way to find groups to call for a local meet up is to use websites like Meetup.com or use social media to invite people. Facebook can be helpful in spreading the word and finding relevant groups to sponsor. For instance, if you own a restaurant, you could sponsor a local clean eating meetup club.

Also, supporting a cause you believe in will endear your business to many potential customers who share the same values. By joining a local movement or supporting a cause, you are not only building brand awareness but also giving back to the community. To find a local cause or movement, you can join, sponsor or support. If you can’t find any, you can as well start one and others will join you.

 

Build Relationship with Local Influencers

 

Do you want to stand out and ahead of your competition? The difference between ordinary small businesses and great, influential small businesses is not about how great their products are but how tactical they are in setting themselves apart from the rest of the herd.

 

Local influencers range from politicians to journalists, to celebrities. Finding and connecting with them may be challenging, but it’s worth it. The reality is that you are not just going to send a few emails or hookup on social media to build relationships with these people. You’re going to get out of your office and interact with real humans if you want to create a strong network.

Join membership clubs or attend events and get to meet people. If you know someone who knows someone who is a local influencer, you can arrange for an introduction. Chances are they will be interested in your product and mention it on their social media accounts.

Tip: Offer free samples to local influencers. One can endorse or mention something they believe in.

 

Finding the time to do all of this can be quite hard, especially when you have a business to run.

So if you want to start looking for a Digital Marketing Agency to partner with we are sharing some handy tips to qualify and disqualify different marketing agency that can help you achieve your goals.

 

Here are some tips for choosing the right SEO Company

Choosing your next SEO company can either bring your business tremendous results or wipe your online visibility. The difference between a massive increase in organic traffic and a decrease in Google rankings comes down to choosing between a good and bad SEO company.

 

We are sharing five tips every business owner should consider before signing that Local SEO deal.

 

SEO is not Black Magic

 

SEO, the process of optimising to drive organic traffic to your website. Is very difficult, this also means that most business owners don’t know what it takes to achieve great results on an SEO campaign.

Any SEO agency that says that they have an insider who tells them all of the Google algorithms are usually lying. Rather, good SEO requires extensive knowledge on how search engines work, attention to detail, and constant updates since Google’s algorithm changes almost every week.

 

Additionally, shortcuts like buying links, keyword stuffing, and cloaking can lead search engines to demote your website. These techniques are called Black Hat SEO because they violate search engines’ rules. Once Google’s bots discover that you’re using these tools, they’ll demote your site in their rankings, which will decrease organic traffic. SEO specialists who claim to have specialised knowledge could be using Black Hat SEO practices, for which you will ultimately pay a high price.

 

Find a company that can help you achieve your goals.

 

When looking for an SEO company, do not hire a company with the simple goal of increasing traffic since increasing traffic does not automatically translate to increased revenue.

 

You and your team should outline exactly what you are trying to achieve with SEO. Are you looking at increasing sales by ranking for specific products? Or are you trying to increase your website’s conversion rate? Are you looking for help building a social following or other services that go beyond SEO?

 

No matter which SEO company you choose, make sure you have a clear goal in mind before making the decision.

 

 

Don’t just go by searching for ‘Best SEO Company’.

 

Why shouldn’t you choose an SEO company based on how well they are ranking? Some of the best SEO specialists are too busy optimising their client’s websites rather than optimising their website.

 

Some of the best SEO companies typically have a lot of long-term customers who have been referred by their professional circles to the same service. Only companies who are always looking for new clients will bother to rank for “Best SEO Company ( Insert location )” this applies to other keywords such as “Best SEO services.”

Generally, Good SEO companies already have too much business to bother optimising for their website or paying for a spot on sites like “bestseocompanies.com” or “topseos.com” list.

 

This means that the best way to find a good quality SEO company is by relying on the good old’ word of mouth. Instead of asking Google, ask personal recommendations from friends and your professional circle but not your competitors.

 

Find an SEO company that aligns with your metrics.

 

Once you understand your goals and narrowed down your options to a few companies, it’s time to make sure that you and the company you choose have a precise method of outlining your progress.

Before you choose your next SEO company, you and the SEO company must be on the same page when it comes to key metrics. For example, a new business would have a different key metrics than a business who’s been operating for many years.

With hundreds of different key metrics to track such as bounce rate and conversion rates, you need an SEO company that understand which key metrics are the most important to you and your business and can turn those metrics into information that you can easily understand.

Here are some of the most important key metrics that you should consider:

Organic Sessions: How many people visit your website through an organic search? This is the most basic, and one of the most critical metrics in SEO.

Conversion rate: What percentage of visitors buy your product, sign up for your newsletter or engage with your content?

Keyword Ranking: Which keywords you are ranking for and have the ranking increased since you hired the SEO company?

Page Load Time: the time it takes for a page to load directly to how quickly people leave your site.

 

Communication is the key.

 

Though you should have access to the tools they’re using to measure your KPIs — SEMRush, Google Search Console, Google Analytics— most likely, you don’t have time to spend the time to analyse all that data. For this reason, you need an SEO specialist team that works for you in terms of communication and fostering trust.

Keep in mind that SEO is a process so you could be working with this firm for years to come. Even if you only plan on working with an outside company temporarily, meeting your organic website traffic goals takes time, patience, and a constructive working relationship.

 

 

Final Thoughts

 

SEO is one of the most critical business investment you can make and choose the right SEO company can have significant consequences for your business and your bank account.

Many SEO companies make promises that they cannot keep or violate Google’s policies, ultimately hurting your business.

o Instead of turning to Google or “best of” lists, consult friends and business associates to find a qualified SEO firm. Once you’ve narrowed down your search, make sure that you and your firm are clear on your goals. Then, establish KPIs to measure those objectives.

 It’s also essential to choose a firm that communicates effectively so that you can foster a long and successful working relationship.

But most importantly, do not mistake SEO for a buzzword. Search Engine Optimisation is a process that can help you build a successful brand — if you find the right SEO firm.

 

 

 

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How SEO Can Help Your Small Business Survive and Thrive

A digital marketing strategy has become an absolute necessity for competing in today’s Internet-driven world.

Consumers in increasing numbers are turning away from traditional information and communication media in favour of digital products and services.

The buying public that once relied on local newspapers, radio and television has embraced the new technologies of smartphones, social media networks and YouTube videos, rendering many traditional marketing methods as obsolete as the horse and buggy.

 

The most effective method, and in some cases the only way, to reach today’s modern consumer, is through digital marketing – which is typically built around a basic business website. Not just any website, but a website optimized to reach the maximum number of search engine users who are actively looking for a particular type of product or service.

 

Increasing the odds of your website being referred by the search engines to these targeted users is the job of search engine optimization, or SEO for short, making a sound SEO strategy a critical element to the success of small business marketing. Here’s a closer look at some of the most important reasons why SEO deserves a prominent place in your company’s marketing budget.

 

Just About Everyone Researches Online Before Buying

 

According to a number of studies, a solid 89 percent of consumers conduct online research before purchasing goods and services, with 60 percent using a search engine and 61 percent reading company reviews and testimonials. Even the traditional word-of-mouth referral relied upon by so many small businesses has been impacted by the digital era.

Studies have shown that an estimated 87 percent of consumers who receive a referral will conduct online research about the company being referred.

 

The bottom line here is simple – if your business can’t be found in the search engines, you stand to lose a considerable number of customers to your competitors

 

who are visible to online searchers. A properly executed SEO campaign can help boost your website’s visibility and improve your chances of making the sale.

 

SEO is a Cost-effective Method of Reaching Your Targeted Customers

 

Every company relies on a steady flow of quality leads to generate the customers needed to stay in business, and SEO typically delivers the goods much more efficiently than traditional marketing.

Researchers have found that digital marketing-sourced leads can be delivered at an average cost of $1.00 per lead compared to $2.50 per lead using traditional marketing methods. What’s more, the close rate for SEO leads averages 14.6 percent versus a 1.7 percent close rate for traditional marketing strategies. That’s a huge advantage that you can literally take to the bank.

 

Your Competitors are Doing SEO

 

Unless you’re lucky enough to operate in a niche with zero competition, your degree of success in gaining new customers will largely depend on how well you out-maneuver your competitors.

If your business rivals are running SEO campaigns, you simply can’t afford not to counter their efforts by optimizing your own website. Failing to improve and maintain your presence in the search engine results means conceding valuable ground and customers to your competitors that may prove expensive or even impossible to regain at a later date.

 

SEO Can Help Boost Your Social Media Marketing Efforts

 

Social media is an important tool for building awareness as well as engagement for your brand.

Many prospective customers who have been introduced to your products and services through their social networks will be encouraged to research your company further through an online search. The increased visibility of your website made possible by SEO will allow you to capitalize on these valuable social referrals and testimonials.

 

SEO is Not Likely to Go Away Any Time Soon

 

Despite a steady stream of updates to the search algorithm that determines how websites are ranked in the search results, solid white-hat SEO tactics that comply with accepted search engine practices will continue to generate positive results.

As long as you stay focused on providing the best possible experience for search engine users, your SEO efforts will produce improved rankings and more traffic to your website.

 

Guidelines for Creating an Effective Local SEO Strategy

 

1. Build out a local business page for the Google, Bing and Yahoo search engines. Your basic profile will typically contain your business name, address and phone number as well as business hours and major product or service lines offered.

 

2. Optimize your business profile. Follow the guidelines offered by each individual search engine as closely as possible, and make sure that the business categories you select for your business matches the keywords that you wish to rank for. Also private blog network links can boost your overall authority.

 

3. Add your business listing (citations) to relevant niche and local area online directories. Citations are somewhat similar to inbound links in that they affirm to the search engines that your business is a local source for your particular line of goods and services. It’s critically important that your NAP (name, address, phone number) information is consistent across all of your online listings to ensure that your business receives all of the search ranking “juice” that you’re entitled to. A simple yet effective way to achieve this consistency is to create a separate file containing your updated NAP data and save it on your computer. Whenever you need to update or add a citation listing, simply copy and paste from your saved NAP file.

 

4. Include as many high-quality photos of your company’s products in your listings as possible. Pictures really are worth a thousand words, and the higher the quality of the images you choose to represent your business, the better the image you’ll project to prospective customers.

 

5. Collect and publish positive reviews from satisfied customers. An estimated 85 percent of consumers read online reviews before making a purchase decision, and 79 percent trust positive reviews about a business as much as a personal recommendation from a friend or family member.

 

6. Optimize your web pages. Ideally your business name, address and phone number should be visible on each page. Every page of content should be relevant to one particular keyword that you’re trying to rank for as well as being specific to your geographic area. The title tag for each page should include your targeted keyword and not exceed 70 characters. Be sure to include an alt image tag for each graphic displayed on your site.

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12 Online Marketing Tips for Restaurants To Succeed in 2020

Online Marketing Tips for Restaurants To Succeed in 2020

Standing out from the competition is one of the most crucial goals of any businesses. Especially in the restaurant industry. Let’s face it. There are hundreds of restaurant in most cities. So you might be asking yourself: How exactly do I attract more customers to my restaurant? There are different ways you can use to attract customers, and each one of those strategies should be part of a greater restaurant marketing plan and needs to be implemented daily.

Start Your Restaurant Digital Marketing Plan

It’s a good idea to take a step back and analyse what you are currently doing to attract customers using digital marketing. How much time is spent on these efforts? Do you, or someone on your team, have time to strategise and execute a marketing plan? Depending on your budget partnering with a marketing agency may be the right choice for your business. A marketing agency is a group of marketing experts you can put your trust in. They will conduct thorough research and analysis of your business and know which gaps need filling. But if you don’t have the marketing budget and want to take things in your own hands then keep reading because we will be sharing some golden nuggets in this post that will generate buzz for your restaurant! Local SEO Mandurah

 

Local Search Engine Optimization or Local SEO

As a restaurant, you must focus on the area you operate in. And this is why Local SEO is crucial for any restaurants to succeed. Optimising your restaurant online using local directories such as Yellowpages, Reputation management, and more. First steps to increase your local visibility is:

Google My Business

You need to sign up to a Google My Business page as soon as possible. It’s free, and it tells your potential customers everything they need to know about your restaurant, including business hours, phone numbers and online reviews. We posted a detailed blog on how to properly optimise a Google My Business page. Click here to read the blog post. Here’s an example of a Google My Business listing google my business

Online Reviews

90% of consumers read online reviews before visiting a restaurant. Online reviews are becoming very important for restaurants in the digital age. One 1-star review can is enough to drive people away to your restaurant. Majority of customers will only leave an online review when a business has provided an exceptional customer service or if they hate the food/service they received at your restaurant. By simply asking your customers to leave a review will significantly increase the rate of your online reviews and will increase your ranking in the Google local search results. Or if you want to take it a step further, you can also give a small incentive such as 10% off or a free meal. We created a detailed post on creating an online review strategy. Read it here.

Food Delivery Service

Food delivery services are increasing in popularity and a great channel to generate more sales to your restaurant and further enhance your online presence. Food delivery service such as Ubereats, Deliveroo and, Menulog are one of the most popular in Australia, and as a restaurant owner, you should be taking advantage of these platforms. Digital Marketing Essentials for Restaurants

Digital Marketing Essentials for Restaurants

SEO or Search Engine Optimization

If you are looking for ways to generate traffic to your website/business listing without spending thousands of dollars on advertising, then SEO is the answer. SEO is a way of optimising your website or business listing by creating great content and high-quality links to your website in favour of ranking higher on online search platforms such as Google and Bing. Unfortunately, for a traditional business owner SEO can be very complicated, and even the basics of SEO can be tough to grasp for newcomers. In this post, we listed some of the free courses you can take to increase your SEO knowledge. Or, you can also hire an SEO Agency to look after all your SEO strategy so you can focus on other parts of the business.

Online Menu

Not as intricate as SEO, but essential addition to your restaurant’s online success. Customers today like to be informed and an up to date online menu will give them that extra push to your doorstep. To take things one step further, including prices on your online menu will win you some extra points from the hungry online crowd. Here’s a great example of an online menu from Gloriafood online menu

Blogging

Creating a blog section on your restaurant’s website is one of the best opportunity to educate your audience about your restaurant. You can also share promotions and events that you are currently running.

Pay-per-click Advertising

Pay-per-click advertising is a handy tool for restaurants since you can target your preferred audience using different pay-per-click marketing platforms such as Facebook advertising or Google Ads. Pay-per-click advertising essentially means you pay $X amount every time someone takes action on your ads, such as engaging on your ad or visiting your website. Even though it is one of the fastest ways to generate buzz around your restaurant, it can also be costly if not done correctly. Creating the ads is the easy part there are thousands of youtube videos that will teach you how to create ads, but for your ad campaign to be successful, you need to monitor your ads every single day and optimise it. You can also partner with a Marketing Agency that will handle and optimise all your online ads so you can maximise your ad budget.

Promotions

Creating promotions during public holidays and local events in your area can be a great way to keep your customers coming back to your restaurant.

Build Your Email List and Run Your Email Marketing

Building your restaurant email list as soon as possible and sending newsletters to your past customers is crucial in building customer loyalty and having steady traffic at your restaurant. Sending promotions, coupons, and restaurant events in the form of a newsletter will keep your restaurant in the minds of recent customers on a routine basis, even if they’re routinely visiting. Giving your customers an extra incentive to visit will not only bring in more sales in the short term but build a connection with your restaurant and that customer after a few visits and re-visit rates will increase. Here’s a great example of an email campaign: email marketing campaigns restaurant it generates urgency for customers to take up the offer, and they are taking

 

Advantage of a significant event such as father’s day and mother’s day.

 

creative marketing

Creative Marketing

Social Media

Social Media marketing does not have to be complicated. By merely talking to your audience and posting contents that they will love will have an impact on your social media presence. Majority of restaurants have a local audience, so focus on people around you and create content that revolves around your local area. By posting quality photos of your food and changing your restaurants’ space to look “instagrammable” can boost your user-generated content.

User-Generated Content

User-generated content is when your audience posts about your restaurant on social media. This is content about your brand that is gaining traction and something you can re-post without spending a dime. Sometimes, user-generated content will happen naturally if your restaurant and food are lucky enough to be considered “hip” amongst your local audience. Other times, you will need to influence your audience to share content related to your restaurant. A few ideas to spark user-generated content:

  •  Social Media Contests
  • Influencer Agreements
  •  Restaurant Hashtag Incentives

Here’s an example of a user-generated content image credits: rooftop at QT Perth

Influencer Outreach

Why would your restaurant want influencers relationships? Well, we already mentioned it; user-generated content. Influencer outreach is not rocket science, merely hopping on Instagram and doing a quick search for popular accounts in your area will showcase influencer potentials. As for what to offer, anything from coupons or free meals at your restaurant to an actual monthly budget for ongoing influencer relationships will suffice.

 

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6 Steps To Generate More Links To Your Local Business

6 Steps To Generate More Links To Your Local Business

Link building isn’t easy, but anyone can do it. It is not rocket science and once you get it right, you will start seeing positive results.

 

Warning! Local SEO link building isn’t easy.  Make no mistakes about it. Link building is extremely tedious and requires patience. That is why many small business owners and marketers ignore link building as something that they do not have time for. In general, Search Engine Optimisation is viewed by some as an unnecessary activity that many business and marketers think they could ignore. 

Here is the real caveat: link building for small business owners who don’t have capacities to compete with the big boys has gotten even tougher. It takes longer for the results to be noticeable. In other words, link building requires grit, sweat, toil and agility.

…but the fruits of link building are sweet!

Local SEO link building may be annoying and difficult, but it is worth the trouble. Link building is absolutely important for businesses that depend on search visibility to attract traffic. The good news is that link building is achievable for small businesses. Simply, there are no hidden codes, no magic or secret sauce involved. It can be done by anyone. Remember, good things come to those who work hard and wait, isn’t it?

So here are six simple local SEO link building strategies you can start applying straight away regardless of the size of your business or competition. The only thing required of you is to remain motivated and focused.

Some common techniques for building local links include:

  • Get listed in relevant local directories: Most local directories and review websites will allow a link to your website. This is a diamond in the rough that can result in an endless amount of traffic to your small business website. Examples of local directories include Yelp, CitySearch, Angieslist and Merchant Circle.
  • Build local partnerships: One easy way to build easy and relevant links is through a local partnership. As a matter of fact, you may already be in some form of local partnership with other small businesses. You just have to ask them for a link pointing back to your website. Check the websites of your existing partners and check if they have “Our Partners” of “Partnerships” page. If they haven’t included a link pointing back to your website, request them to do so. Savvy marketers and small business owners are always looking for local partnerships.
  • Give testimonials: Sometimes building local partnerships may not be as easy as it sounds especially if you are new. The alternative to local partnerships is by providing testimonials to businesses you regularly transact with. These are great link building opportunities you can grab. No one will refuse a kind word or full-blown endorsement of their business. At least I haven’t heard of one business owner who declined a testimonial.
  • Get into the local news: Small businesses that want to be noticed must ensure they are never ignored. That sounds obvious, doesn’t it? Well, a lot of people think so too, but what they forget is that it is not easy to get noticed when there are over 1 billion websites. How do you get into the local news? Create a controversy. Let this sink in for a moment. You aren’t going to agree with 100% of the people 100% of the time. Sometimes, you have to stand for something. Your clients will appreciate if you have something you stand for and believe in. So, don’t be afraid to create controversies. It is a great opportunity for people to talk about you. For example, you could sponsor an eating competition for the homeless and the winner gets to live in an apartment for free, for say two months.

Apart from creating controversies, get involved in your community events. By engaging in local communities, there is an opportunity for you to earn a link on the news outlets.

Think about it. How many times have you linked back to others? If you want people to link back to you, make it easy for them. A lot of people who own small business websites might not be tech-savvy, and yet they may want to quote you or mention your page or resource back on their social media accounts or blogs. One way is to create HTML-ready snippets that let people plug into their content to link to you.

You can also generate an HTML link snippet at the end of each post or article for people to create links.

For instance, if you publish an infographic, you can include an HTML ready code snippet at the end of the post to make it easy for people to publish the infographic on their blog and link back to you.

This is different from guest blogging because it involves people directly copying your content or part of it into their site or social media account.

Blogging is a powerful link building opportunity because it can instantly generate quality backlinks from other blogs if you publish quality content that people like. The good thing about blogging is that it captures people’s interests in a non-promotional way. This makes them loyal customers and dedicated brand ambassadors.

Apart from publishing high-quality blog posts on your blog so that people can share and link back to you, you should try guest blogging. Make a list of blogs you would like to pitch and create content that aligns with the requirements of those blogs. Most blog owners will allow you to include one link back to your blog. Guest blogging takes time, but once you have published some blogs, you will notice a significant improvement in your search visibility.

When it comes to writing blogs with the aim of increasing visibility and building links, keyword research is important. According to WordStream, targeting long-tail keywords is the best approach to increasing your chances of appearing in local search results. This will certainly bring targeted traffic to your website and tremendously reduce your marketing costs. Here are three popular tools to use when conducting keyword research:

  • Google Keyword Planner
  • MOZ
  • Wordstream Keyword Tool
  • Wordtracker
  • Keyword Eye
  • SEMrush
  • Keyword Discovery
  • Advanced Web Ranking

One way to get mentioned and earn local links is through sponsoring a local meet up. A meetup is an event where like-minded people gather to discuss and do activities together. Organising a meetup is a great way of creating brand awareness and establishing yourself as an expert in your field.

An easy way to find groups to call for a local meet up is to use websites like Meetup.com or use social media to invite people. Facebook can be helpful in spreading the word and finding relevant groups to sponsor. For instance, if you own a restaurant, you could sponsor a local clean eating meetup club.

Also, supporting a cause you believe in will endear your business to many potential customers who share the same values. By joining a local movement or supporting a cause, you are not only building brand awareness but also giving back to the community. To find a local cause or movement you can join, sponsor or support. If you can’t find any, you can as well start one and others will join you.

Many people don’t know this, but image building is an effective local link building strategy. If you have great images published on your website, the chances are that some people might be using these images in their content. The best thing to do is not to sue these people but to ask them to link and attribute the images to you.

Simply collect and publish all images associated with your company and let them float around the internet. Examples of images that are associated with your company include:

  • Logos
  • Images of your products
  • Employee portraits
  • Company buildings
  • Graphics, e.g., infographics, charts, illustrations, animations

To find out who is using your images, you can use the following to search for the images on the Web:

  • Google Image Search
  • Image Raider
  • TinEye

Essentially, when you use the above tools to perform a reverse image search, you will be shown a list of websites that are using your images. All you need to do is to contact the webmasters who are using your website’s images and ask them to add a link or attribute pointing to your website.

Do you want to stand out and ahead of your competition? The difference between ordinary small businesses and great, influential small businesses is not about how great their products are but how tactical they are in setting themselves apart from the rest of the herd. By building relationships with local influencers, you are creating an invaluable asset that will connect you to the world and make you noticed.

Local influencers range from politicians to journalists, to celebrities. Finding and connecting with them may be challenging, but it’s worth it. The reality is that you are not just going to send a few emails or hookup on social media to build relationships with these people. You’re going to get out of your office and interact with real humans if you want to build a strong network.

Join membership clubs or attend events and get to meet people. If you know someone who knows someone who is a local influencer, you can arrange for an introduction. Chances are they will be interested in your product and mention it on their social media accounts.

Tip: Offer free samples to local influencers. One can endorse or mention something they believe in.

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The Ultimate SEO Guide for 2020

The Ultimate SEO Guide for 2020

ultimate seo guide 2020

Many businesses know ( or think they know ) that they need SEO to stay relevant online, and the benefits they will get from that SEO work being implemented.

It will most definitely improve your website’s online visibility, but we would like to outline in this post why SEO can be one of the most important investment you can make on your business today.

We would like to start this Complete Guide on why SEO is one of the most important business investment you can make for your business.

1. Organic Search is most often the Primary source of Website Traffic

 

Organic Search is a massive part of most business’s website performance, as well as a critical component of the buyer journey and ultimately getting customers to either use your service or buy your products.

Everyone knows Google owns a significantly more substantial portion of the search market than competitors like Yahoo, Bing, Baidu, Yandex, DuckDuckGo, and the many, many others.

That’s not to say that all search engines don’t contribute to a brand’s visibility — they do — it’s just that Google owns about 75% of the overall search market. It’s the clear-cut leader, and thus its guidelines are essential to follow.

But the remaining 25% of the market owned by other engines is valuable to your business, too.

Google, being the most visited website in the world, also happens to be the most popular email provider in the world (with more than 1 billion users). Not to mention YouTube is the second biggest search engine.

We know that a clear majority of the world that has access to the internet is visiting Google at least once a day to get information.

Being highly visible as a trusted resource by Google and other search engines is always going to work in your business’ favour. Quality SEO and a high-quality website take you there.

2. SEO Builds Credibility

 

Our Goal as your marketing partner is for your business is to establish a strong foundation for a beautiful site with a clean, practical user experience that is easily discoverable in search results.

Many elements go into establishing authority regarding search engines like Google. In addition to the factors mentioned above, authority is accrued over time as a result of aspects like:

  • Quality backlink profiles.
  • Positive user behaviour.
  • Machine-learning signals.
  • Optimized on-page elements and content.

But establishing that authority will do more for your business than most, if not all, other digital optimizations. The problem is, it’s impossible to build trust and credibility overnight — just like real life. Authority is earned and developed over time.

Establishing a brand as an authority takes patience, effort, and commitment, but also relies on offering a valuable, quality product or service that allows customers to trust your company or your brand.

3. Good SEO Also Means a Better User Experience

 

Everyone wants better organic rankings and maximum visibility. Few realize that optimal user experience is a big part of getting there.

Google has learned how to interpret a favourable or unfavourable user experience, and positive user experience has become a pivotal element to a website’s success.

Customers know what they want. If they can’t find it, there’s going to be a problem. And performance will suffer.

A clear example of building a strong user experience is how Google has become more and more of an answer engine offering the sought-after data directly on the SERPs (search engine results pages) for users.

The intention of that is offering users the information they are looking for in fewer clicks, quickly and easily.

4. Local SEO Means Increased Engagement, Traffic & Conversions

 

With the rise and growing domination of mobile traffic, local search has become a fundamental part of small- and medium-sized businesses’ success.

Local SEO aims at optimizing your digital properties for a specific vicinity, so people can find you quickly and easily, putting them one step closer to a transaction.

Local optimizations focus on specific towns, cities, regions, and even states, to establish a viable medium for a brand’s messaging on a local level.

For example, Shoutout Digital team can do this by optimizing the brand’s website and its content, including local citations and backlinks, as well as local listings relevant to the location and business sector a brand belongs to.

There should also be a strong emphasis on user reviews on Google, as well as other reviews sites like Yelp, Trustpilot (among others), depending on the industry.

5. SEO Impacts the Buying Cycle

 

Customers do their research. That’s one of the most significant advantages of the internet from a buyer perspective.

Using SEO tactics to relay your messaging for good deals, groundbreaking products and services, and the importance and dependability of what you offer customers will be a game-changer.

It will also undoubtedly positively impact the buying cycle when done right.

Your business must be visible in the places people need them for a good connection to be made. Local SEO enhances that visibility and lets potential customers find the answers, and the businesses providing those answer.

6. SEO Best Practices Are Always Being Updated

 

It’s great to have SEO tactics implemented on your website and across its digital properties, but if it’s a short-term engagement (budget constraints, etc.) and the site isn’t re-evaluated consistently over time, it will reach a threshold where it can no longer improve because of other hindrances.

The way the search world evolves, basically at the discretion of Google, requires constant monitoring for changes to stay ahead of the competition and, hopefully, on Page 1.

Being proactive and monitoring for significant algorithm changes is always going to benefit the brands doing so.

We know Google makes thousands of algorithm changes a year. Fall too far behind, and it will be tough to come back. Our SEO specialist at Shoutout Digital helps to ensure that it is avoided.

7. Understanding SEO Helps You Understand the Environment of the Web

 

With the always-changing environment that is the World Wide Web, it can be a challenge to stay on top of the changes as they take place.

But staying on top of SEO includes being in the loop for the significant changes taking place for Search.

Most business owners won’t have enough time to stay up-to-date with what’s happening with all the algorithm changes. That’s where we come in to take that pressure away from you so you can focus on other aspects of your business.

8. SEO Is Very Cheap

 

Sure, it costs money. All the best things do.

But SEO is relatively cheap in the grand scheme of things, and the payoff will most likely be considered in terms of a brand’s benefit and bottom line.

This isn’t a marketing cost; this is an actual business investment. Proper SEO implementation will hold water for years to come. And, like most things in life, will only be better with more attention (and investment) it gets.

9. It’s A Long-Term Strategy

 

SEO can (and hopefully does) have a noticeable impact within the first year of action being taken, and many of those actions will have an effect that lasts more than several years.

As the market evolves, yes, it’s best to follow the trends and changes carefully. But even a site that hasn’t had a boatload of great SEO recommendations implemented will improve from basic SEO best practices being employed on an honest website with decent user experience.

And the more SEO time, effort, and budget that is committed to it, the better and longer a website stands to be a worthy contender in its market.

10. It’s Measurable

 

While SEO doesn’t offer the easier-to-calculate ROI like that of paid search, you can measure almost anything with proper tracking and analytics.

The big problem is trying to connect the dots on the back end since there is no definitive way to understand the correlation between all actions taken.

Still, it is worth understanding how specific actions are supposed to affect performance and growth, and hopefully, they do.

Any good SEO is going to be aiming at those improvements, so connecting the dots should not be a challenge.

Brands also want to know and understand where they were, where they are, and where they’re going in terms of digital performance, especially for SEO when they have a person/company that is being paid to execute on its behalf.

There’s no better way to show the success of SEO, either. We all know the data never lies.

11. SEO Brings New Opportunities to Light

 

High-quality SEO will always find a means of discovering and leveraging new opportunities for your business to, not just be seen, but to shine.

Offering a great SEO strategy and plans to businesses means submersing our SEO experts in everything that is your business. It’s the only way to truly market your business with the passion and understanding that business owners have for it: becoming a business owner.

The better a brand is understood, the more opportunities will arise to help it thrive. The same can be said about SEO.

12. If You’re Not on Page 1, You’re Not Winning the Click

 

It’s no secret in the world of SEO that if you’re not on Page 1, you’re likely not killing the organic search game.

A recent study shows that the first three organic search ranking positions result in nearly 40% of all click-throughs, while up to 30% of all results on Page 1 and 2 don’t get clicked at all.

What’s this mean? Two things:

  • If you’re not on Page 1, you need to be.
  • There are still too many instances when a user types a search query and can’t find exactly what it’s looking for.

How much is SEO?

So How Much Should I Spend for SEO?

Now that you understand the importance of investing a good quality SEO for your business.

You might be asking, how much should we actually spend for SEO?

It’s the million dollar question most business owner asks but the answer they always get from freelancers, gurus and marketing agency is “It depends”.

What most Businesses are willing to spend on SEO

A recent survey reported that less than half of all small business owners had allocated a specific budget for a good SEO strategy.

And for those the ones who allocated a budget, the majority of them are only willing to spend roughly $100 per month. Yikes!

I am sure you have received one of them. Some random email from a guy named Chris Smith guaranteeing to put your business on the 1st page of Google for only $99 per month!! What a deal, right? Wrong!

90% of small business owners have no idea how SEO works, and guys like Chris Smith ( Apologies in advance if there are Chris Smith out there who knows SEO ) knows this, and they are exploiting business owners like yourself!

You are probably saying to yourself what is the worst thing that can happen. If I don’t get results from a $99 per month SEO I will look for someone who can get it done for me. Again, Wrong!

The True Cost of Cheap SEO

As with most things in life, you get what you pay for. SEO is no different don’t expect great results from a $99 per month SEO management.

But the real issue from a cheap SEO service is not the because you didn’t get the results and you just lost $100 the collateral damage to your business can go much deeper.

Because cheap SEO can get your website a Google Penalty and permanently wipe out the online visibility of your business.

Before committing to any SEO contracts or agreements as a business owner you need to keep in mind what strategy will be used on your website and to make sure that all strategy that the freelancer or a marketing agency is using are all compliant with Google’s Webmaster Guidelines.

If your website is hit with a Google penalty, it can be very costly to recover from it. For example, a few years back popular website eBay was hit by a Google Penalty and the estimated loss in revenue was around $200 million!

So How Much is a Good SEO?

It’s only natural for a business owner to ask “How much should I pay for SEO?” after all most small-business owners have a very tight budget and they look at that monthly SEO cost as an expense. But what you really should be asking is “How much am I willing to invest in SEO” because SEO is an investment for your business that will bear its fruit in years to come if done right.

There is a reason why billion-dollar companies are investing heavily in getting that first-page result in google we are talking tens of thousands of dollars. in a recent report around 3.5 billion Google searches are made every single day and businesses on the 1st page receive 90% of those clicks. And unlike paid ads like Facebook Ads and Google ads clicks from Organic traffic have a higher conversion rate.

A good rule of thumb is anything under $1000 per month should be viewed with caution since a proper SEO plan takes a lot of time, and that is basically what you are paying for. How much time a marketer or an agency is working on your business to do all the things to put your business on the 1st page.

On average, an SEO professional costs around $70 up to $200 per hour. Trying to be cheap while still expecting the same results on companies who will charges $2000 per month will only disappoint you in the end.

SEO Pricing Model

There are lots of different pricing model SEO companies implement, but generally, it all boils down to 3 different pricing structure.

Monthly Retainer – You and the SEO company agree on a particular monthly cost per for an agreed hour that the SEO professional will work on your business

Hourly rate – the SEO professional or an agency will bill you for every single hour that they work on your company again this can range to around $70 up to $200 an hour.

Pay for Performance – This type of pricing structure relies on how successful is the campaign

the cost that the agency will charge you depends on what task will be done on your website or business. A recent survey of 600 marketing agency shows that a standard SEO plan is around $1500 up to $2000 per month.

You might be asking yourself why anyone would pay a monthly retainer or hourly rate when there is a Pay for Performance pricing structure right?

Typically a Pay for Performance pricing structure allows agencies to inflate the cost on metrics that are not relevant to your bottom line, leaving your business paying for keywords that are easy to rank but does not bring any revenue to the company.

Their job is to rank keywords, and they will show you they ranked 100+ keywords and charge you an insane amount only to realize that the keywords that they ranked for are not doing your business any good.

What we always say to all of our clients. If you want faster results, you must be willing to spend more money, and if you’re going to dominate your competition, you need to pay more than them.

in simple terms, you need to spend money to make money.

What’re your Goals?

To understand how much you can invest in SEO, you need to determine what is your business goal, and why do you want SEO?

By telling us your business goals, it allows us to create a tailored SEO plan to achieve those goals.

  • Do you want to dominate your competition?
  • Do you want tons of backlinks to your website?
  • Do you want just to create content?

The answers to those questions will determine priorities as well as the volume of work required to reach your goals.

That being said, only invest money on SEO that you can afford. We don’t want you losing sleep for a minimum of 4 to 12 months because you over-committed on SEO and if this fails your whole business fails.

SEO should be viewed as a fuel to your online presence and not a be-all and end-all for your business.

Afterall a successful SEO is only one part of becoming a successful business. You also need to have a great product, excellent service, high sales, and after-sales process.

Unlike Paid Ads, an organic search campaign won’t generate results in roughly 4-12 months. You need to be asking yourself am I willing to invest around $1,500 to $2,000 per month for the next 4-12 months?

A comprehensive SEO strategy combines on-page optimization ( your website), content creation and link building.

Even done correctly, Google takes the time to recognize these efforts.
That being said, as we mentioned before the conversion rate on organic traffic (17% ) is the highest converting compared to customers gained from paid ads (1.7% ).

in today’s world, it is no longer a question of “Should I Invest in SEO?” but “How much am I willing to spend on SEO?”

marketing agency seo

So How Should I Choose The Right SEO Company?

Choosing your next SEO company can either bring your business tremendous results or wipe your online visibility. The difference between a massive increase in organic traffic and a decrease in Google rankings comes down to choosing between a good and bad SEO company.

We are sharing five tips every business owner should consider before signing that SEO deal.

SEO is not Black Magic

SEO, the process of optimizing to drive organic traffic to your website. Is very difficult, this also means that most business owners don’t know what it takes to achieve great results on an SEO campaign.

Any SEO agency that says that they have an insider who tells them all of the Google algorithms are usually lying. Instead, good SEO requires extensive knowledge on how search engines work, attention to detail, and constant updates since Google’s algorithm changes almost every week.

Additionally, shortcuts like buying links, keyword stuffing, and cloaking can lead search engines to demote your website. These techniques are called Black Hat SEO because they violate search engines’ rules. Once Google’s bots discover that you’re using these tools, they’ll demote your site in their rankings, which will decrease organic traffic.

SEO specialists who claim to have specialized knowledge could be using Black Hat SEO practices, for which you will ultimately pay a high price.

Find a company that can help you achieve your goals.

When looking for an SEO company, do not hire a company with the simple goal of increasing traffic since increasing traffic does not automatically translate to increased revenue.

You and your team should outline precisely what you are trying to achieve with SEO. Are you looking at increasing sales by ranking for specific products? Or are you trying to increase your website’s conversion rate?

Are you looking for help building a social following or other services that go beyond SEO?

No matter which SEO company you choose, make sure you have a clear goal in mind before making the decision.

Don’t just go by searching for ‘Best SEO Company’.

Why shouldn’t you choose an SEO company based on how well they are ranking? Some of the best SEO specialists are too busy optimizing their client’s websites rather than maximizing their website.

Some of the best SEO companies typically have a lot of long-term customers who have been referred by their professional circles to the same service. Only companies who are always looking for new clients will bother to rank for “Best SEO Company ( Insert location )” this applies to other keywords such as “Best SEO services.”

Generally, Good SEO companies already have too much business to bother optimizing for their website or paying for a spot on websites like “bestseocompanies.com” or “topseos.com” list.

This means that the best way to find a good quality SEO company is by relying on the good old’ word of mouth. Instead of asking Google, ask personal recommendations from friends and your professional circle but not your competitors.

Find an SEO company that aligns with your metrics.

Once you understand your goals and narrowed down your options to a few companies, it’s time to make sure that you and the company you choose have a precise method of outlining your progress.

Before you choose your next SEO company, you and the SEO company must be on the same page when it comes to key metrics. For example, a new business would have a different key metrics than a business who’s been operating for several years.

With hundreds of different key metrics to track such as bounce rate and conversion rates, you need an SEO company that understand which key metrics are the most important to you and your business and can turn those metrics into information that you can easily understand.

Here are some of the essential key metrics that you should consider:

Organic Sessions: How many people visit your website through an organic search? This is the most basic, and one of the most critical metrics in SEO.

Conversion rate: What percentage of visitors buy your product, sign up for your newsletter or engage with your content?

Keyword Ranking: Which keywords you are ranking for and have the ranking increased since you hired the SEO company?

Page Load Time: the time it takes for a page to load directly to how quickly people leave your site.

Communication is the key

Though you should have access to the tools they’re using to measure your KPIs — SEMRush, Google Search Console, Google Analytics— most likely, you don’t have time to spend the time to analyze all that data. For this reason, you need an SEO specialist team that works for you in terms of communication and fostering trust.

Keep in mind that SEO is a process so you could be working with this firm for years to come. Even if you only plan on working with an outside company temporarily, meeting your organic website traffic goals takes time, patience, and a constructive working relationship.

SEO is one of the most crucial business investment you can make and choose the right SEO company can have significant consequences for your business and your bank account.’

Many SEO companies make promises that they cannot keep or violate Google’s policies, ultimately hurting your business.

o Instead of turning to Google or “best of” lists, consult friends and business associates to find a qualified SEO firm.

Once you’ve narrowed down your search, make sure that you and your firm are clear on your goals. Then, establish KPIs to measure those objectives. It’s also essential to choose a firm that communicates effectively so that you can foster a long and successful working relationship.

But most importantly, do not mistake SEO for a buzzword. Search Engine Optimization is a process that can help you build a successful brand — if you find the right SEO firm.

optimize google my business

How Can I Increase My Local Visibility?

If you want to get more customers visiting your store or business, then you need to claim and start optimizing your Google My Business Listing.

Over the last few years, Google has made a few changes on the Google My Business features, so much so that you may well find you’ve missed one or two, and as such are no longer using your Google My Business profile as effectively as you might think.

There are many ways how you can improve your Google My Business listing and today we are sharing a few tips to get the most out of it and drive traffic to your local store.

Why Google My Business is crucial for any business

Every business with a storefront or a physical location needs to have a Google My Business listing. It provides a lot of information to consumers and offers your company a local search presence.

Setting up your Google My Business listing is free, it’s quick and easy to setup. Once you have completed your listing, you can then start the optimization process to boost your local presence.

Your Google My Business profile needs to be updated and optimized to tell Google everything it needs to know about your business details, address and phone number.

As per a recent study, 50% of searchers who make a local search end up visiting the store on the same day. This is why small business owners must be optimizing their Google My Business listing.

Accurate Name, Address and Phone number

The first step in optimizing your Google My Business page for local search is to ensure that your foundations are done well. This means that your business name, address, and phone number or (NAP) is correct, up-to-date and consistent across local business citations.

Citation help with business discovery, they can help consumers to find your business, and they feed Google the information it needs to help rank your business. If your NAP is inaccurate on other business directories, it makes it harder for costumers to find your listing.

For example, you might enter XYZ company as your Google My Business listing, but on your Yellowpages, it’s XYZ Pty Ltd.

Here are all relevant Australian directories to list your business and to make sure the NAP is accurate across different indexes.

Detailed Business Description

Your business description should describe your business engagingly and authentically, and it shouldn’t reference sales terms and promotions. You can add up to 750 character description to your profile.

The description tells searchers about your unique selling proposition, your story, and why they should do business with you.

We recommend picking one or two keywords to build your description around and ensure that search phrase appears early in the text. To get the most out of your description, make sure you are also adding your business location in the description.

Make sure you choose the right category and sub-category.

The category plays a significant role in your local search ranking as it tells Google which searches your business could be relevant for.

As per google,

“Categories are used to describe your business and connect you to customers searching for the services you offer. For example, if your primary category is “Pizza restaurant”, Google may show your business in local search results to people who search for “Restaurants”, “Italian restaurants” or “Pizza” in their area.”

If you are a Pizza shop choosing the correct category is relatively simple, but that’s not usually the case for other businesses.

In some instances, there isn’t a choice that suits your business on the category selection. For example, a law firm can practice many areas of law, from corporate to environmental to family matters. If you are unsure of what category to select, the primary category should be the category that is most important to your business.

Google also mentioned that the category that you are selecting needs to be specific. For example, if you own a nail salon, your primary category should be ‘nail salon’ rather than just a salon.

Having a correct category is better for optimizing your Google My Business profile, and it tells Google what exactly do you offer.

As for the second category, it outlines additional services that you might offer. Here are some examples from Google – If you run a grocery store with a pharmacy and a deli on-premises, ‘supermarket’ should be your primary category and ‘pharmacy’ and ‘deli’ then added as secondary categories.

A picture says a thousand words

A recent report shows that 60% of consumers said that local search results with great looking images captured their attention.

Other reports also found that images give posts three times more chance of being shared on social media.

So for example, if you are a builder, make sure you are adding professionally captured photos of your work to showcase on your Google My Business listing.

Google gives you a lot of options when it comes to images so you must add photos that will capture your potential customer’s attention. If you have a great looking office or store, you can add interior and exterior photos. You can even add videos on your listing to give searchers a quick tour of your office or store.

Asks, monitor, and respond to your Google My Business reviews.

If you are looking at generating more reviews for your Google My Business listing, then check out our Reputation Management tool only available for existing clients.

The reason why you should be asking every single customer for review is that they influence the buying decision of a searcher. For example, if someone searches for a ‘Pool cleaning service’ one company on the result got 100+ 5 star reviews while the other company got 20 5+ star reviews most likely the searcher will call the business with 100+ reviews first before the different store with fewer reviews.

Generating positive reviews for your business can have a direct impact on sales.

A recent survey did also found that more than half of consumers will only use a business if it has four or more stars- increasingly, this means that you need reviews to generate new customers. Typically, 50% of consumers will visit a local business website after reading a positive review, 15% will visit the business location, and 13% will contact the business directly.

You are more likely to rank 1-3 if you have Google Reviews attached to your Google My Business profile.

Make sure that you create a consistent process for requesting online reviews or you can use an automation tool like our reputation management to ask your customers for evaluation automatically.

You also need someone to monitor and respond to every review Good or Bad.

Use Google Posts to showcase your business

Posts are crucial to your Google My Business listing optimization process. Posts are blogs to your Google My Business page, which can be used to update, share an offer or any upcoming event.

Google posts are a fantastic way to increase your local search visibility as well as optimize your Google My Business profile.

Here are some steps to create a post on your Google My Business listing:

  • Log in to Google My Business
  • Click on ‘Post’
  • Select post type (update, event, offer or product)
  • Upload a relevant image or video
  • Write your content (you’re allowed up to 1,500 characters)
  • Select button type to display below your Post and add your link

Add Q&A on your listing

Q&A allows searchers to ask questions about your business. The purpose of the Q&A is to give searchers and local consumers additional information about your company- which is a great way to gain local exposure and further build your profile as part of your optimization efforts.

This is essentially your FAQ’s page. The good thing about this section is you can also add questions and answer them. We suggest listing the most common questions you get from customers and combining them all on the Q&A section.

 

Be Social

 

Part and parcel of optimizing a GMB profile are ensuring it is a complete and up-to-date as possible. As we have seen throughout, there are some serious search visibility benefits to be had if you complete your profile information, often update and make the most of the myriad GMB features.

In some knowledge panel search results, social media profiles will appear alongside local business information. Google explains,

“When people search for your business on Google, they may see links to your business’s social profiles included with your other business information in the knowledge panel in search. Google gathers business information from a variety of sources and may include it to give customers a more detailed overview of your business. Social profile information is automatically added to listings for eligible businesses.”

Make sure that you complete your social media verification. This tells Google that your social media profiles are real and connected to your business. To get the most out of this part, make sure that your social media profiles are updated often.

With around 2 million small businesses across Australia, showing up on local search results is extremely important. Google knows how important local search results that’s why they have given increased focus to personalized search results that focus on businesses that are local to the searcher.

This change from Google caused a shift in how small businesses plan their SEO strategy. Years ago all you need to do to rank on the first page of Google is to build a website and hire a company to spam links to your business. That is no longer the case today.

The modern SEO requires a well-rounded and sophisticated approach to increase online search visibility.

This infographic details the 32 step you need to take to increase local visibility.

[Click here to view the full image]

local seo checklist for small business

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32 Steps To Increase Your Local Search Visibility

With around 2 million small businesses across Australia, showing up on local search results is extremely important. Google knows how important local search results that’s why they have given increased focus to personalized search results that focus on businesses that are local to the searcher.

This change from Google caused a shift in how small businesses plan their SEO strategy. Years ago all you need to do to rank on the first page of Google is to build a website and hire a company to spam links to your business. That is no longer the case today.

The modern SEO requires a well-rounded and sophisticated approach to increase online search visibility.

In this post, we are sharing the 32 Step to increase your Local visibility online.

[Click here to view the full image]

local seo checklist for small business

Read More

How to Use ‘Google My Business’ to drive traffic organically

In this blog we are sharing a step-by-step method to rank your Google My Business listing in the search results.

Before we start, we want to quickly explain how Google My Business listing works.

What Is Google My Business?

Majority of businesses today use google my business to manage their Google Map listing and that includes their business descriptions, photos, and business reviews.

Your aim as a business is to be part of the so called ‘Local Pack’.

Here’s a quick example of a Local Pack result for the keyword “Restaurant Near Me”

gmg local pack

As you can see it only shows 3 local listing followed by a ‘More places’ button which shows additional business listing results.

the goal is for your business to be part of the Local Pack to get majority of the search traffic.

Here are some tips to improve your Google My Business rankings.

Find Your Golden Keyword

Make sure you start only with a single keyword at this step. To make sure you’ve got the right keyword, search for the keyword on Google and see if a few Google maps listings are showing up on the search results page. Note that we want to show up on Google search and not just on Maps search. You need to find the right keyword which doesn’t have too much competition with other Google Business listing results and also fits your buyer persona.

Optimizing Your Listing Around The Golden Keyword

If you haven’t created a listing, do it now! You can create a listing even if you’re not a local business but want organic traffic from local buyers.

For instance, you might be an online app who has a ‘missed call’ to download the app campaign. You can use the Google listing to drive calls from people (a lot of traffic from Google listing results converts to calls more than even website hits) and the call will auto-respond with a link to download your app for the problem the searcher is trying to solve. This gives you an automated pipeline of app downloads using a Google business listing! If you’re a local business the application of this is quite straightforward. If not, you need to think creatively and see how you can leverage this opportunity.

While making the Google listing, make sure that you include the keyword in your listing title and add all the information about your business. Also, make sure you upload at least 5 photos of your business.

Get Reviews to Boost Ranking

When people write natural reviews for your business, they would ‘naturally’ use a lot of LSI keywords which would help you scale from the singular Golden Goose to multiple keywords associated with your domain.

You can scale this to multiple keywords as you get more business reviews over time by happy customers.

Here are some ways to get reviews for your business: (Most people don’t ask. Just ask people to review your business on Google)

  • Tell your advocates and clients you’ve listed your business on Google
  • Include a ‘Review my business’ link in your email marketing material
  • Make it easy for customers to write Reviews by making a step-by-step guide
  • Print this guide if you’re a local store use stickers to encourage people to review

So just ask your customers. And be shameless about it.

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Tips To Optimize Your Google My Business Listing 2019

If you want to get more customers visiting your store or business then you need to claim and start optimizing your Google My Business Listing.

 

Over the last few years, Google has made a few changes on the Google My Business features, so much so that you may well find you’ve missed one or two, and as such are no longer using your Google My Business profile as effectively as you might think.

 

There are many ways how you can improve your Google My Business listing and today we are sharing a few tips to get the most out of it and drive traffic to your local store.

 

Why Google My Business is crucial for any business

 

Every business with a storefront or a physical location needs to have a Google My Business listing. It provides a lot of information to consumers and offers your business a local search presence.

 

Setting up your Google My Business listing is free, it’s quick and easy to setup. Once you have completed your listing you can then start the optimization process to boost your local presence.

 

Your Google My Business profile needs to be updated and optimized to tell Google everything it needs to know about your business details, address and phone number.

 

As per a recent study 50% of searchers who make a local search end up visiting the store on the same day. This is why small business owners must be optimizing their Google My Business listing

 

Accurate Name, Address and Phone number

 

The first step in optimizing your Google My Business page for local search is to ensure that your foundations are done well. This means that your business name, address, and phone number or (NAP) is correct, up-to-date and consistent across local business citations.

 

Citation help with business discovery, they can help consumers to find your business, and they feed Google the information it needs to help rank your business. If your NAP is inaccurate on other business directories it makes it harder for costumers to find your listing.

 

For example, you might enter XYZ company as your Google My Business listing but on your Yellowpages, it’s XYZ Pty Ltd.

 

Here are all relevant Australian directories to list your business and to make sure the NAP is accurate across different directories.

 

Detailed Business Description

 

Your business description should describe your business in an engaging and authentic manner and it shouldn’t reference sales terms and promotions. You can add up to 750 character description to your profile.

 

The description tells searchers about your unique selling proposition, your story, and why they should do business with you.

 

We recommend picking one or two keywords to build your description around and ensure that search phrase appears early in the text. To get the most out of your description make sure you are also adding your business location in the description.

 

Make sure you choose the right category and sub-category

 

The category plays a major role in your local search ranking as it tells Google which searches your business could be relevant for.

 

as per google,

“Categories are used to describe your business and connect you to customers searching for the services you offer. For example, if your primary category is “Pizza restaurant”, Google may show your business in local search results to people who search for “Restaurants”, “Italian restaurants” or “Pizza” in their area.”

 

If you are a Pizza shop choosing the correct category is fairly simple, but that’s not usually the case for other businesses.

 

In some instances, there isn’t a choice that suits your business on the category selection. For example, a law firm can practice many areas of law, from corporate to environmental to family matters. If you are unsure of what category to select, the primary category should be the category that is most important to your business.

 

Google also mentioned that the category that you are selecting needs to be specific. For example, if you own a nail salon, your primary category should be ‘nail salon’ rather than just a salon. Having an accurate category is better for optimizing your Google My Business profile and it tells Google what exactly do you offer.

 

As for the secondary category, it outlines additional services that you might offer. Here are some examples from Google – If you run a grocery store with a pharmacy and a deli on-premises, ‘supermarket’ should be your primary category and ‘pharmacy’ and ‘deli’ then added as secondary categories.

 

A picture says a thousand words

 

A recent report shows that 60% of consumers said that local search results with great looking images captured their attention.

 

Other reports also found that images give posts 3 times more chance of being shared on social media. So for example, if you are a builder make sure you are adding professionally captured photos of your work to showcase on your Google My Business listing.

 

Google gives you a lot of options when it comes to images so you must add photos that will capture your potential customer’s attention. If you have a great looking office or store you can add interior and exterior photos. You can even add videos on your listing to give searchers a quick tour of your office or store.

 

Asks, monitor, and respond to your Google My Business reviews

 

If you are looking at generating more reviews for your Google My Business listing then check out our Reputation Management tool only available for existing clients.

 

The reason why you should be asking every single customer for review is that they influence the buying decision of a searcher. For example, if someone searches for a ‘Pool cleaning service’ one company on the result got 100+ 5 star reviews while the other company got 20 5+ star reviews most likely the searcher will call the business with 100+ reviews first before the other business with fewer reviews. generating positive reviews for your business can have a direct impact on sales.

 

A recent survey did also found that more than half of consumers will only use a business if it has four or more stars- increasingly, this means that you need reviews to generate new customers. Typically, 50% of consumers will visit a local business website after reading a positive review, 15% will visit the business location, and 13% will contact the business directly.

 

You are more likely to rank 1-3 if you have Google Reviews attached to your Google My Business profile.

 

Make sure that you create a consistent process for requesting online reviews or you can use an automation tool like our reputation management to automatically ask your customers for review.
You also need someone to monitor and respond to every review Good or Bad.

 

Use Google Posts to showcase your business

 

Posts are crucial to your Google My Business listing optimization process. Posts are blogs to your Google My Business page which can be used to update, share an offer or any upcoming event.

 

Google posts are a fantastic way to increase your local search visibility as well as optimize your Google My Business profile.

 

Here are some steps to create a post on your Google My Business listing:

  • Log in to Google My Business
  • Click on ‘Post’
  • Select post type (update, event, offer or product)
  • Upload a relevant image or video
  • Write your content (you’re allowed up to 1,500 characters)
  • Select button type to display below your Post and add your link

Add Q&A on your listing

 

Q&A allows searchers to ask questions about your business. The purpose of the Q&A is to give searchers and local consumers additional information about your business- which is a great way to gain local exposure and further build your profile as part of your optimization efforts.

 

This is essentially your FAQ’s page. the good thing about this section is you can also add questions and answer them. We suggest listing the most common questions you get from customers and adding them all on the Q&A section.

 

Be Social

 

Part and parcel of optimizing a GMB profile are ensuring it is as complete and up-to-date as possible. As we have seen throughout, there are some serious search visibility benefits to be had if you complete your profile information, update often and make the most of the myriad GMB features.

 

In some knowledge panel search results, social media profiles will appear alongside local business information. Google explains,

 

“When people search for your business on Google, they may see links to your business’s social profiles included with your other business information in the knowledge panel in Search. Google gathers business information from a variety of sources and may include it to give customers a more detailed overview of your business. Social profile information is automatically added to listings for eligible businesses.”

 

make sure that you complete your social media verification. This tells Google that your social media profiles are real and connected to your business. To get the most out of this part make sure that your social media profiles are updated often.

 

Final Words

 

Knowing how to get the most out of your Google My Business profile can give your business a significant boost in traffic, sales and leads.

While other parts of your profile can only be done once, others, such as posts and images need to be updated on a regular basis to get the most out of your business profile.

If you want to take your local search presence to the next level and get more sales, leads and traffic to your local store then contact one of our Local SEO specialists to discuss your business goals and how we can achieve it using the power of Local search results.

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