Category: Business

Top Digital Marketing Strategies For Electricians

Most of the Electrical Contractors out there built their business who’s been around for 10,20, and 30+ years have built their business based on high-quality services, word-of-mouth and referrals.

In this blog post, we are sharing some of the best ways to market your Electrical Contractor Company online.

Over the last 5-10 years, the competition has grown fierce, and the shift on how consumers interact with business has also changed dramatically. In today’s digital age, 97% of consumers go online to find the local business.

Electrical contractors who embraced the digital age have grown significantly. At the same time, the ones who are still stuck with the old ways of doing business just plateaued or worst they had to close the company due to the market saturation and fierce competition.

If you want your Electrical contracting business to grow in 2020, you need to start marketing yourself online and start implementing strategies on how you can dominate your competition.

Using digital marketing can help establish your business as the go-to electrical contractor in your area as well as generate more sales and leads predictably.

 

1. You Need a Great Website

Your website is your central hub of all your digital marketing efforts, so it just makes sense that having a great looking and highly-optimised website is a must.

In 2020, just having a website is not going to cut it anymore. You need to have a great looking website with a user-friendly interface.

According to a recent study, 75% of people have judged a company’s credibility based on its website design and 48% say it’s the top factor in assessing a company’s credibility.

 

Here’s an example of one of our website design. A great looking website with the primary goal of getting as many leads as possible while giving consumers and browsers an excellent user experience.

 

2. Optimise Your Google My Business Listing

Google My Business is one of the most important aspects of online marketing, especially for Electrical Contractors who want to serve their local area.

A recent survey says that 70% of consumers who are searching for an Electrician in the local area ends up calling/booking the business in the local snack pack.

Here’s what a local snack pack look’s like for the search term Mandurah Electrician.

 

If your business is not showing up in the local snack pack, then you are losing a lot of calls and potential customers.

Here are some Google My Business optimisation tips that you can implement today.

 

Tip 1: Establish a consistent NAP ( Name, Address & Phone number )

    • You need to establish a consistent NAP across the internet, on your website, as well as on the major business listing websites like YellowpagesYelpTruelocal and Whitepages.
    • Consistent Name – Pick the format for your business name & stick with it. We recommend using your trading name instead of the legal business name. For example XYZ Electrical instead of XYZ Electrical Pty Ltd
    • Consistent Address – if your business address comes with Suite’s and Units, make sure it matches everywhere.
    • Consistent Phone Number – You want to use the same number on each of these sites.

Tip 2: Get Reviews

Reviews are a key ranking factor within the map listings.

  • As a practice, you need to request reviews from your customers to get them. A strategy that we use takes a three-step approach:
  • Send an initial email to your clients asking them for a review
  • Keep an open ear for happy customers and ask if they are willing to write a review
  • Have a review us card printed and give it to your customers after every completed service

Tip 3: Build Out Your My Business Page

    • Fill your My Business page with quality content. Add all ten photos of your office, staff, company logo, fleet and equipment
    • Upload a video. This video doesn’t necessarily need to be high quality or professionally produced. Break out your mobile phone and take a few video shots. Record yourself ( Owner or Manager ) explaining who the company is, what you do, and what your unique selling proposition is.

Tip 4: Select The Right Categories

You have the option to choose up to 5 categories. It is essential to select the appropriate categories and add new custom categories, as needed.

 

Tip 5: Increase Your Citations

All the things being equal, citations are a critical determining factor of ranking. Just like in SEO where in-bound links determine the ranking with local listings, citations determine the ranking. Whoever got the most quality citation wins.

  • Citations are listings across the web that contain your NAP with or without a link.
  • Add your business to business directories. 

Click here to find the most relevant local listing for your type of business.

 

3. Invest On A Good Quality SEO ( Search Engine Optimisation )

 

Now that you’ve decided to get a great looking website. You need to start optimising your on-page ( website ) and off-page ( other websites ), so search engines like Google & Bing will look at your site as the authority for certain topics or search terms.

Majority of Electricians out there haven’t invested anything to optimise their website, or worst they tried a $399 per month SEO service hoping that’s enough to start ranking on the first page fo Google.

Here are some of the primary key points that you need to take care of your on-page SEO.

    • Unique Title on Each Page
    • H1 Tag of your Main Keyword
    • Image Alt-tag with Main Keyword
    • URL Should contain page keyword
    • Anchor Text on each page and built into the footer
    • XML Sitemap should be created and submitted to Google Search Console

You also need to start creating more relevant pages for your website.

A typical home service business website has only 5 – 6 pages ( HomeAbout UsOur ServicesReviews and Contact Us ) That does not create a lot of indexation or place holders on significant search engines. Most contractors provide a wide variety of services.

By building out a website and creating separate pages for each of those services ( Combined with city modifiers ), Your business can get listed on search engines for each of those different keyword combinations.

Here’s an example of how we would typically build a website for an Electrical company in Mandurah:

Home – About Us – Customer Reviews – Contact Us

Sub Pages for Each Service – Emergency Electrician, Residential Electrician, Commercial Electrician, and so on.

Most Electricians provide services in multiple suburbs or cities outside their primary suburb. To be found on the search engines for each of those suburbs, additional pages need to be created.

Sub Pages for Each Suburb They Service – Rockingham Electrician, Baldivis Electrician, Bunbury Electrician, Port Kennedy Electrician etc.

Remember:

Google Ranks Pages Not Websites

 

So the more relevant pages you create, the higher your chances of showing up on the Google search results.

If you decided to hire a reputable SEO Agency, make sure the SEO company is only practicing white-hat strategies.

Black-hat strategies can give you a quick boost but eventually once Google finds out that Black-hat strategies are used on your website they can potentially wipe your online visibility.

White-hat strategies can take longer but a good SEO strategy takes time but it’s all worth it once you are on the top spot.

Don’t forget about your inbound links or backlinks.

Once the pages are built out and the On-page SEO is complete, the next step is getting inbound links.

Everything you have done to this point is laying the foundation or groundwork – you have the pages in order to even be in the running but it is the number of QUALITY inbound links to those pages that is going to determine your ranking in the Google search results.

So once the pages are built we are really just getting started. The only way to get your site to rank above your competition is by having more quality links to your site than your competitors.

There are number of things you can do to increase the number of inbound links to your site.

  • Association Links – Be sure that you have a link to your site from any industry associations that you belong to.
  • Directory Listings – Get your site listed on as many quality directory type listing as possible.
  • Create Interesting Content / Articles about your industry – This is probably the number 1 source of inbound links because you can write an article about your industry and push it to thousands of article directory sites, each containing a link back to a specific page on your site.

Here are some of the most important directories where you need to list your business.

You can add your company to most of these directory free of charge and that will service its purposes from a citation development perspective.

Visit click here to find the most important listing you need to be in for every industry.

When you are adding your company listing on the directories listed above make sure you enter a consistent NAP ( Name, Address, Phone Number)

If you build out your site for your services and sub-services , optimise the pages using SEO best practices and then systematically obtain inbound links to those pages and sub-pages, you will start to DOMINATE the search engines.

 

4.Don’t Forget About Your Social Media

There is a lot of Buzz around Social Media ( Facebook, Twitter, Youtube ) but how can social media be leveraged by an Electrical Contractor Company? How can you actually use social media to grow your business?

It starts with understand that social media is the new word of mouth. The best way to use Social Media is to enhance the engagement / loyalty of your existing customers and by extension of that and social media platforms, you will grow your repeat business and word of mouth business.

Setup your social media profile

  • Facebook
  • Twitter
  • Youtube
  • Linkedin

Send an email blast to your existing email list letting them know that you want to connect with them on social media and that you now have social profiles. Offer them some incentive to follow you.

  • Discount off next purchase
  • Discount for their family and friends
  • Something of value for free

Add social media to your day-to-day business practices and systematically invite your customers to engage with you online.

  • Add links to your business cards, brochure, marketing materials and website
  • Be sure to invite all your customers to engage after service via follow up email

Post Valuable Content 

This may be the most important component of your Social media strategy. If you have thousands of fans and followers, but you don’t add value. you will have accomplished nothing.

You need to post relevant up-to-date tips and ideas, techniques, news and special promotions on a daily basis. Try to keep your 90% if your posts informational and 10% promotional.

Engage with Your Customers

You need to stay on top of your social media profiles and engage with your fans/ followers when they post or reply to your profiles.

If you want to start using Facebook ads to drive additional source of traffic but you don’t want to drop thousands of dollars on a Facebook ad campaign.

Here are some of the tips to get the most out of your Facebook advertising dollars.

 

Post with Intent

these days simply posting things on your facebook page and hoping someone sees them no longer works. You need to have a goal and decide what you are looking to accomplish with that post.

Best way to do this is to look at your Facebook insights to understand what posts are getting more interaction with your audience.

Here’s a detailed infographic to guide you on how to use the Facebook Insights tool.

 

Use a content calendar

We’re all busy. And when we’re busy without a plan in place for the tasks we have to get done, things inevitably slip through the cracks. Social media content is no exception.

Just like with blogging, a successful social media strategy requires regular publishing and engaging with followers to see positive results — whether that be in terms of SEO, brand recognition, lead generation, or all three.

Here are some of the most popular Content Calendar tools that you can check out.

 

Trello

Trello is another organisational tool that’s highly effective for team collaboration. More specifically, social media managers can use Trello’s flexible assignment “cards” and customizable “boards” and “lists” to map out to-do lists, manage a content calendar, plan a campaign, and house ideas from a brainstorm.

Social media calendar created on Trello

 

Excel Spreadsheet or Google Sheets

Marketers might already use Excel for different types of reports and data analysis in their roles, but it’s a highly useful tool for social media content calendar organisation, too. Excel can be customised according to whatever priorities or metrics a team is focused on, so it’s an excellent tool for planning.

Social media calendar ideas organized on an Excel spreadsheet

Evernote

Evernote is a note-taking app that marketers can use to keep track of all the moving parts that comprise a social media campaign.

The tool also features yearly, monthly, weekly, and hourly logs, which make it easy to keep track of when you’re publishing content on social media when you’re producing blog content, and other team-wide priorities. (Evernote offers customizable templates for each of these that can be downloaded into the app.)

 

Optimise your Facebook Business Page

When creating your Business Facebook page, think of it as your own website. You can set up different tabs that work as a navigational menu of your page. Hence, it’s essential that you organise them so your customers can find the information they need quickly.

Very simple things like adding review tabs are often overlooked but can make or break the user’s experience.

 

Create your own group/community

By creating your own community inside your Facebook page, you can get more organic reach than your regular business page.

You can easily communicate with your audience without spending anything to boost your posts.

Here’s how to add a group to your Facebook page.

how to add group facebook page

Posts On Your Facebook Story

Facebook story tend to have a casual feel and users tend to engage more on content and posts like this. Some of the most successful facebook stories we’ve seen are Behind the scenes and business updates.

We have also seen an increase in the popularity of live feeds where you can interact with your audience and fans directly.

 

Boosts Your Posts

There’s no denying that Facebook business page organic reach has dropped significantly. So if you are having a big sale or a promotion, it’s worth it too boosts your facebook posts so all of your Facebook fans can see the offer.

Try using different types of content, messaging, images and posting times to see what can help you get the most out of your marketing budget.

One of the most powerful aspects of using facebook posts is you can custom tailor the audience by location, age, and so on.

Here’s a step by step guide how to boosts your posts on facebook.

how to boost posts on facebook

Boosts Posts and Facebook Ads Combo

By creating multiple ads and boosting the ads with a budget of roughly $30 to $50 to drive engagement to your ad. This will also tell you which ads are getting more engagements such as likes, comments and shares.

Once you have generated significant engagement, you can use that exact same boosted posts as your primary conversion ads.

Ads with likes, comments and shares generally convert better than an ad without any engagement.

 

Create Your Custom Audience

One of the most effective ways to get the most out of your marketing budget is to retarget users who already engaged with your brand or business.

You can create hundreds of different custom audiences and run various tests.

Our tip is to run video ads to an audience who never heard about your business. For example, if you are an electrician, you can create a video talking about “10 electricity safety at home”.

After a few days, you can then send another ad to people who watched your video ad offering a discount on home electrical health check,

By using the method, you are only sending your offers to people who are interested in your service or product getting the most out of your marketing budget.

 

Use different bidding strategies

One of the most important ways to create a successful facebook marketing campaign is to test different bidding strategies.

For example, you can create multiple ad sets with an exact same copy but with different bidding strategies, let it run for a couple of weeks and then turn off the underperforming ad sets.

Facebook uses data to find the best customers accurately and if you only started advertising, recently, Facebook won’t have enough data on your business account. Facebook typically need 15 to 25 conversions per week to find the best audience so if you don’ have 25 purchases then it’s best to set the conversion event that’s closer to the top of your sales funnel.

 

Capitalise on link retargeting.

If you’re using Facebook retargeting ads to boost conversions and attract visitors to your website, you should use link retargeting. This allows you to build your retargeting lists and reach the audience who haven’t visited your website before.

“Basically link retargeting allows you to add Facebook retargeting pixels to your short link when sharing curated content. Anyone who clicks on this content can be retargeted with relevant ads, So you can retarget people who’ve clicked on media coverage, reviews or industry news related to your business, even if the link led to a third-party website.”

To read our full Facebook Ads Guide On Budget for 2020 click here

 

5. Generate More Reviews

Word-of-mouth or referral are still considered some of the best leads that you will get. But you might have noticed over the last few years that the number of referral leads is going down.

One of the main reason for this is because of online referral platforms such as Google, Yelp, Trustpilot and other review platforms.

First Impressions matter, especially in the business world. With the internet at our fingertips, consumers can easily do a quick search about your business and find the information they need. Customer reviews are one of the first things they look for when they decided to do business with you.

With as much as 88% of consumers relying on customer reviews, you want to make sure that the first thing they see are positive, glowing recommendations. Otherwise, it can ruin your business.

Here are some of the reasons why you need a Review Strategy for 2020!

Online Reputation

 

With the Internet’s help, Word-of-mouth spreads like a wildfire. The good news about your business travels fast while bad news travels faster. If you receive a single negative review recent report says that review will cost you about 20% of your potential customers. With other statistics saying the numbers can jump to as high as 59%! Do not underestimate the power of a negative review. It can make or break your business.

 

Customers are more likely to write about negative experiences than positive ones online. They won’t hesitate telling everybody how unhappy they are with the service they received. Whether in Social Media, Telling their friends and Family, Online Review Sites such as Yelp, Trustadvisor and worst on your Website or Google My Business listing.

 

To gain the trust of potential customers, you need to prove to them that you’re a professional. One way to do this is to encourage all of your happy customers to leave a 5 Star review on your business listings. There is no one better to tell your success stories than your satisfied customers.

 

Boost your SEO rankings

 

One of the most effective ways to improve your online Local visibility is to list your business on online review sites like Yelp, Yellowpages, Trustadvisor, and Google My Business.

 

Google is the most used search engine on the Internet. Google’s goal is to provide the best possible result you a query. The reason behind this is the more accurate the information they provide, the more likely you will use Google again to find answers. Since they know how important online reviews are for the majority of the customers, they tend to pay attention to these online review websites. Online reviews are one of the key factors that influence local search rankings. The diversity of review sites, Your rankings, The speed at which reviews are generated, and the total number of reviews your company has – all of these factors play a major role in whether your business appears on the local search results.

 

There are plenty of review websites online and because of this, it can be quite difficult to choose where to have your business listed. But one of the most important ones is Google My Business. since the most turn to Google for online research, that means a larger audience will see your Business profile.

 

Google My Business focuses on Local search results to help local businesses reach their target audience. 90% of consumers today will Google your business before doing any business with you. They want to know more about your business, and Google My Business can provide some quick answers.  It provides information such as contact number, address, and opening hours.

 

Influence buying decision

 

Buying something online is one of the most popular ways to make purchases today. Consumers flock the internet to buy items and inquire about a service.

 

Most people start their buyers’ journey buying looking up the product online. Buyer’s today are smart. They don’t just buy anything from anybody. They’d go from one site to another to compare prices and reviews. They take time to read online reviews before making a purchase.

 

Online reviews play such a crucial role and are relied upon by a lot of people. According to a survey that was conducted by Brightlocal 90% of consumers read online reviews. 88% of them trust online reviews as much as a recommendation from a family member or a friend. Reports also mentioned that typical consumers read around 6 reviews before they form an opinion about a business. Do not hesitate to show off your best reviews on Twitter, Facebook, Instagram, Blog or even your website.

 

Get found Online

 

The majority of consumers tend to start their buyer’s journey online since it’s easier and more convenient. They go online not just to find who’s the cheapest or who’s offering the best deals, but to research about the products or services they need. They already know what they want. Right now, they are in the process of selecting a business that can cater to their needs. This is where online reviews come in.

 

Reviews are usually the first thing they look for when they want to buy something online. As a potential customer, they want to know the opinion of previous customers. What do they think of the product? or the service? Is it worth their money? These are the things they want to find before buying or using your service.

 

Reviews are an absolute essential for businesses. Consumers may not be familiar with your company, but they are likely to come across your business during the shopping process if you have some customer reviews. The more reviews you have, the more reliable and trustworthy you’ll be in the eyes of potential clients. not only will it make the decision process easier, but it also helps you generate more leads.

 

Drive Sales to your Business

 

If you’ve ever bought anything online, you have probably read online reviews. You are not alone. As mentioned above, a huge majority of consumers read online reviews. Why? It’s because people want an assurance that the product they are planning on buying is of good quality.

 

When considering buying a camera or a smartphone, they often consult the reviews to check if previous customers are satisfied with the purchase. Another reason is to determine the quality of a local business.

 

A huge percentage of buyers take time to read product reviews before making any online purchase. They are more likely to get that camera if they find ratings with an average score of 4 on the particular model they are eyeing on. 5-star reviews may provide the extra push they need. They just need reassurance and confirmation that they are getting the right product.

 

Having no reviews is as good as having negative reviews. Since many of them rely on product reviews, some people may see the lack of reviews as a red flag. It leaves your reputation in a vulnerable state. People may not even consider buying your products without them. Think about how many potential customers end up buying from your competitors because they can’t seem to find any reviews.

 

6. Hire A Digital Marketing Agency

You might think that we are biased here, but truly believe the right digital agency can make a huge improvement when measuring the return on marketing investment made in digital.

You’re able to tap into the skills, experience, and perspectives of a collection of digital professionals all passionate in delivering on your marketing objectives.

You will have access to all the skills that you need

Building an in-house team to take care of the entirety of your digital marketing efforts is a practical impossibility for many businesses.  The skills your company needs are either hard to come by or too expensive. What’s more, it won’t be financially feasible to hire someone for a full or even part-time placement if you don’t need their skills constantly and consistently.

The campaigns that you run will change at different times of the year – for example, branding and SEO at the start of the year, and focus more on social media and paid advertising towards the end of the year to gain that quick boost of leads and sales.

A digital marketing agency will retain employees in a range of different roles and can apply the right mix of skills to meet your campaign objectives. This happens seamlessly for you, with the knowledge they have built up about your brand objectives shared throughout your campaign team.

Manage your budget more effectively

Outsourced digital agencies are typically responsible for the marketing spend that your company places with Google, Facebook, Instagram, and Twitter.

Tracking this spends across multiple platforms and campaigns is difficult and time-consuming. Add to that the requirement to track conversions, carry out optimization and direct budget to the most effective campaigns, and you have a complex set of reporting and management requirements.

Digital agencies are experts in effectively managing your digital marketing budget, having developed tools and processes over 100s of clients to make the process more efficient. By working with an agency, you benefit from their internal controls and procedures. You set the budget and expectations, they handle the rest.

Give your business space to grow

Scalability is a key advantage of outsourcing.  As your business grows (whether that is through more physical locations, more electricians , more vans or just to help you handle the influx of leads or sales), your operations need to change to react. 

A digital agency can respond to the changing needs of your business and likely has experience dealing with the issues that you are trying to resolve. Once again, they can apply the expertise, insights and software solutions developed with other customers to help you through the growth stage of your business.

Need Help Leveling Up Your Electrician Marketing Strategy in 2020? We Got You.

At Shoutout Digital, we have been helping home service business like yourself generate more leads and sales by implementing a solid digital marketing strategy. Whether you are a new business or someone who’s been in the Electrical Industry for the 50 years, we’re here to help.

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Internet Marketing Guide: The Complete Guide To Marketing Your Home Service Business Online 2020

In today’s digital world more and more people are searching online for home services like Electrician, Plumber or Cleaner.

In this we are sharing a comprehensive guide on How To Market Your Home Service Business Online for 2020

In this blog we will walk you through the process of claiming your map listing, optimsing your website from an SEO perspective and explain:

How search engines work and what you need to do to handle each
for maximum return.

  • How the map listings work & how to get your home service business
    listed on the map.
  • Our search engine optimisation strategy for home service business
  • How to find your most profitable keywords
  • The most important online directories that you must be listed on
  • Our social media strategy specially for the Home Service Industry

Why SEO or Search Engine Optimisation is so Important For Home Service Businesses?

 

Most home service business already understand that the internet & search engines are EXTREMELY important to the long term growth and sustainability of their business but occasionally we get the question.

Why SEO is so important for home service businesses?

 

Yellow Pages and Traditional Marketing Are No LongerEffective.

 

It used to be that the #1 place consumers looked when they need a service was the Yellow Pages. In today’s market, very few people still reference the printed Yellow Pages. In fact the new generation has not even been exposed to the Yellow Pages and only know the Internet as a way to search for local businesses.

Where do they go now?

They look on the search engines like Google & Bing and social media sites like Facebook, Instagram and Twitter asking for referrals from their friends and family.

Here’s an example of a search query “Electrician Near Me”

electrician near me

 

If your business is not showing on the first page results then you are potentially losing customers.

  • A new survey of 2,000 consumers found that 86% of those surveyed used Google or Bing to find a local business.
  • 74% of the respondent said they use a search engine when they are looking for a local retail or service business.

If you are not showing up on the page one of major search engine like Google & Bing for the home service related keywords in your area. Then you are missing a major opportunity.

This guide will show you how you can ensure that you put your best foot forward and show up in as many local search terms in your area as possible.

 

Understanding how search engine work

 

Over the past ten years the way the search engines work has changed significantly; especially with Google focusing on local results. A majority of home service businesses we talk with are confused about how the search engines work and the differences between the map listings, organic listings & the paid / Pay-per-click listings.

In this section we wanted to take a few minutes to demystify the search engines and break down the anatomy of the search engine result page. By understanding how each component works, you can formulate a strategy to maximize the results of each.

There are 3 core components of the search engine result page

  • Paid listings or PPC
  • Map listings
  • Organic listings

Paid Listing or PPC Listings

In the paid section of the search engines you are able to select the keywords that are relevant to you and then pay to be listed in this area.

The reason it is referred to as PPC or PAY-PER-CLICK advertising is because rather than paying a flat monthly or daily fee for placement, you simply pay each time someone clicks on the link. The PPC platform is based on a bidding system and the company that bids the highest gets the best placement.

PPC is still a good way to market your business online, but should be thought of as a short term marketing solution.

Here’s an example of a PPC Listing use the search term “Mandurah Electrician”

 

mandurah electrician PPC Listing

 

Map Listing or Local Listing

The map listing have become very important because it is the first thing that comes up in the search results for most locally based searches. If someone searches “Electrician + Your City” chances are the map listings will be the first thing they look at.

Unlike the paid section of the search engine, you can’t buy your way into the map listings you have to earn it, and once you do, there is no per click cost associated with being in this section of the search results.

We will share our Google My Business optimisation strategy with you later in this guide and show you exactly what needs to be done to obtain page one placement in the map section.

Here’s an example of the map listing using the same search query ” Mandurah Electrician”

mandurah electrician Map listing

 

 

Organic Listings

The organic listing of the search engine results page appears directly beneath the map listings in many local searches. Similar to the map listing, you can’t pay your way into this section of the search engines and there is no per click cost. We will share our SEO strategy guide.

Now that you understand the 3 major components of the search results and the differences between paid, map and organic listings you might wonder

What section is the most important?

 

This is a question that we receive from businesses every day.

The fact is that all three components are important and each should have a place in your online marketing program because you want to show up as often as possible when someone is searching for your Home Service business in your area.

With that said, assuming you are operating on a limited budget and need to make each marketing dollar count; you need to focus on investment on the sections that are going to drive the strongest return on investment.

 

Where People Click on The Google Search Results

 

Research indicates that a vast majority of the population look directly at the organic and map listing when searching and their eyes simply glance over the paid listings.

According to the research 72% of the clicks on the search results are going to the Map and the organic listing.

While 28% of the clicks are going to the paid results.

Here’s an image of eye tracking heat map where most searchers are looking.

Google search result eye tracking heat map

 

 

Getting Listed On The Google Map Results

 

Step 1: Visit the Google My Business website and follow the sign up process 

You should see this page. Simply follow the sign up process.

google my business sign up

 

A listing on Google My business is a must for any local home service business, it’s the very first listing Internet searchers see; even above the organic results.

 

Google My Business Listing Optimisation Tips

 

Now that you have successfully claimed your Google My Business Listing on Google you need to take additional steps to improve your placement on the maps in your area.

 

Tip 1: Establish a consistent NAP ( Name, address & Phone number )

  • You need to establish a consistent NAP across the internet, on your website, as well as on the major business listing websites like Yellowpages, Yelp, Truelocal and Whitepages.
  • Consistent Name – Pick the format for your business name & stick with it. we recommend using your trading name instead of legal business name. For example XYZ Electrical instead of XYZ Electrical Pty Ltd
  • Consistent Address – if your business address comes with Suite’s and Units make sure it matches everywhere.
  • Consistent Phone Number – You want to use the same number on each of these sites.

Tip 2: Get Reviews

Reviews are a key ranking factor within the map listings.

  • As a practice, you need to request reviews from your customers in order to get them. A strategy that we use takes a three-step approach:
  • Send an initial email to your clients asking them for a review
  • Keep an open ear for happy customers and ask if they are willing to write a review
  • Have a review us card printed and give it to your customers after every completed service

Tip 3: Build Out Your My Business Page

  • Fill your My Business page with quality content. Add all 10 photos of your office, staff, company logo, fleet and equipment
  • Upload a video. These video don’t necessarily need to be high quality or professionally produced. Break out your mobile phone and take a few video shots. Record yourself ( Owner or Manager ) explaining who the company is, what you do, and what your unique selling proposition is.

Tip 4: Select The Right Categories

You have the option to choose up to 5 categories. It is very important to select the appropriate scategories and/or add new custom categories, as needed.

 

Tip 5: Increase Your Citations

All the things being equal, citations are a key determining factor of ranking. Just like in SEO where in-bound links determine the ranking with local listings, citations determine the ranking. Whoever got the most quality citation wins.

  • Citations are listings across the web that contain your NAP with or without a link.
  • Add your business to business directories Click here to find the most relevant local listing for your type of business.

Seo Strategy for Home Service Businesses

 

SEO, or Search Engine Optimisation, is the process of getting your website to show up in the Organic section of the search engines.

There are specific things that you can do both on and off your website to ensure that you show up when someone types “Your Service + Your City” into Search Engines like Google or Bing. In all of our years working with businesses in some of the most competitive markets, we have developed a proven strategy that consistently gets our clients to the top of the search results and we are sharing it with you for free.

 

Step 1 – Build Out Your Website & Obtain More Place Holders On The Major Search Engines

 

A typical home service business website has only 5 – 6 pages ( Home, About Us , Our Services, Reviews and Contact Us ) That does not create a lot of indexation or place holders on major search engines. Most contractors provide a wide variety of services.

By building out a website and creating seperate pages for each of those services ( Combined with city modifiers ), Your business can get listed on search engines for each of those different keyword combinations.

Here’s an example on how we would normally build a website for a plumbing company in Mandurah:

Home – About Us – Customer Reviews – Contact Us

Sub Pages for Each Service – Mandurah Emergency Plumber, Mandurah Leak Detection, Mandurah Toilet Repair, Mandurah Water Heater Installation etc.

Most home service contractors like a plumbing company provide services in multiple suburbs or cities outside their primary suburb. In order to be found on the search engines for each of those suburbs, additional pages needs to be created.

Sub Pages for Each Suburb They Service – Rockingham Plumber, Baldivis Plumber, Bunbury Plumber, Port Kennedy Plumber etc.

 

Step 2 – Optimise for Search Engines:

Once the pages are built for each of your core services and sub-pages, each of the pages need to be optimised from an SEO perspective so that the search engines understand what the page is about and list you for those words.

Here are some of the most important items that need to be taken care of for on-page SEO.

  • Unique Title on Each Page
  • H1 Tag of your Main Keyword
  • Image Alt-tag with Main Keyword
  • URL Should contain page keyword
  • Anchor Text on each page and built into footer
  • XML Sitemap should be created and submitted to Google Search Console

 

Step 3 – Inbound Links or Backlinks

 

Once the pages are built out and the On-page SEO is complete, the next step is getting inbound links.

Everything you have done to this point is laying the foundation or groundwork – you have the pages in order to even be in the running but it is the number of QUALITY inbound links to those pages that is going to determine your ranking in the Google search results.

30% of SEO is On-Page Work the other 70% is Link Building

 

So once the pages are built we are really just getting started. The only way to get your site to rank above your competition is by having more quality links to your site than your competitors.

There are number of things you can do to increase the number of inbound links to your site.

  • Association Links – Be sure that you have a link to your site from any industry associations that you belong to.
  • Directory Listings – Get your site listed on as many quality directory type listing as possible.
  • Create Interesting Content / Articles about your industry – This is probably the number 1 source of inbound links because you can write an article about your industry and push it to thousands of article directory sites, each containing a link back to a specific page on your site.

If you build out your site for your services and sub-services , optimise the pages using SEO best practices and then systematically obtain inbound links to those pages and sub-pages, you will start to DOMINATE the search engines for your Home Service Industry related keywords in your area.

In order to help you determine what pages should be built out for your site. we are going to guide you on how to find the most searched keywords in your industry. By knowing these keywords and implementing them to your new website, you can ensure that you don’t miss out on valuable traffic to your site.

 

Keyword Research To Find Your Most Profitable Keywords

Step 1. Sign in to Google Ads  ( You need a gmail account to login ) if you don’t have one you can just create a dummy gmail account for testing purposes.

 

Step 2.Once you have completed the sign or sign up process. Click on the wrench icon in the toolbar at the top of the page.

 

Step 3. Choose Keyword Planner.

keyword planner

 

Step 4. You’ll see two different tools within Keyword Planner ” Find new keywords” and “Get metrics and forecasts for your keywords”

 

When it comes to SEO-focused keyword research, these two tools are enough to generate thousands of potential keywords.

To be Clear:This tool is designed with PPC advertisers in mind. So there are a lot of features in the tool (like keyword bidding features) that won’t be useful if you’re using this tool to find keywords for SEO.

With that, it’s time for us to show you how to find SEO keywords using each of the tools built into the Google Keyword Planner.

Find new keywords Tool : Like the name suggests, this tool is ideal for finding new keywords.

So to help you get the most out of this tool, I’ll break down each of the 3 options.

“Enter Words”: These are single words that describe your business (for example, “plumber” or “electrician”). This allows you to access Google’s internal database of keywords for different industries.

“Phrases”: This is where you enter “seed keywords” and get a list of closely-related terms. I recommend entering AT LEAST 2 keywords. For example, if you run an Plumbing business, you’d want to enter terms like “Plumbers in Mandurah” and “Emergency Plumber” here.

“A URL related to your business”: This is designed for Adwords users. But you can sometimes find a few solid keywords here using your site’s homepage… or an article from your site.

Get metrics and forecasts for your keywords: This is feature is only really useful if you already have a long list of keywords… and just want to check their search volume. In other words, this tool won’t help you generate new keyword ideas.

Step 5: Filter and Sort Results:

Now it’s time to filter the list of keywords down to a smaller list of terms that are best for you.Both the tools I just described will take you to the “Keywords Results Page”, which looks like this:

 

You can sort by Search volume or competition ( Be aware that the competition section on the Keyword planner is designed for Google Ads and not for SEO)

 

Step 6: Choose a Keyword

Now that you know how to use all of the tools, features and options within the Google Keyword Planner, it’s time for the last step: finding awesome keywords that you can optimize your site’s content around.

This is tricky.Why? There are LOTS of factors that go into choosing a keyword. And it’s more art than science.

There are dozens of different factors to look at. But, in general, We like to choose keywords based on 3 main criteria:

Search Volume: Very straightforward. The higher the average search volume, the more traffic that keyword can send you.

Commercial Intent: In general, the higher the competition and suggested bid, the easier it will be to convert that traffic into paying customers when they land on your website.

Organic SEO Competition: Like commercial intent, evaluating a keyword’s competition in Google’s organic search results takes some more digging. You need to look at the websites that are ranking on the first page… and figure out how hard it’ll be to outrank them. 

 

Directory Marketing For Home Service Businesses

 

10-15 Years ago, you could place a Big ad in the Yellow Pages and connect with a large percentage of your local customers when they were in need of your services. Today, people go to a numbers of places including Google & Bing , they also go to online directories.

Below are the most important and search directories that you want to make sure you are listed in:

You can add your company to most of these directory free of charge and that will service its purposes from a citation development perspective.

Visit click here to find the most important listing you need to be in for every industry.

When you are adding your company listing on the directories listed above make sure you enter a consistent NAP ( Name, Address, Phone Number)

We recommend using the exact same details as what you entered on your Google My Business Profile since citations can boost your Google My Business listing and rank you higher on Google Map results.

 

Social Media Marketing for Home Service Businesses

 

There is a lot of Buzz around Social Media ( Facebook, Twitter, Youtube ) but how can social media be leveraged by a home service business? How can you actually use social media to grow your business?

 

It starts with understand that social media is the new word of mouth. The best way to use Social Media is to enhance the engagement / loyalty of your existing customers and by extension of that and social media platforms, you will grow your repeat business and word of mouth business.

Setup your social media profile

  • Facebook
  • Twitter
  • Youtube
  • Linkedin

Send an email blast to your existing email list letting them know that you want to connect with them on social media and that you now have social profiles. Offer them some incentive to follow you.

  • Discount off next purchase
  • Discount for their family and friends
  • Something of value for free

Add social media to your day-to-day business practices and systematically invite your customers to engage with you online.

  • Add links to your business cards, brochure, marketing materials and website
  • Be sure to invite all your customers to engage after service via follow up email

Post Valuable Content 

This may be the most important component of your Social media strategy. If you have thousands of fans and followers, but you don’t add value. you will have accomplished nothing.

You need to post relevant up-to-date tips and ideas, techniques, news and special promotions on a daily basis. Try to keep your 90% if your posts informational and 10% promotional.

Engage with Your Customers

You need to stay on top of your social media profiles and engage with your fans/ followers when they post or reply to your profiles.

 

Times have changed

 

Has your business changed with it?

Gone are the Yellowpages, Directmail and Signage. Those forms of media are still very expensive and give little return on your investment.

The top forms of media are now internet, sms and audio/video podcasting. By reading this detailed guide you are well on your way in the right direction.

 

Website and Internet Marketing Checklist

 

Domain Name & URL

Why this is important: the domain name is part of the identity of your business. The URL chosen can have significant impact on brand identity and in a lesser extent, keyword ranking performance. However, how your site domain name and page URL’s function can have a significant impact on your website.

    • Short and memorable
    • Uses your main keyword
    • Used in email address
    • Use favicon
    • Alternate Domain redirects
    • No underscores in filenames
    • Keywords in directory names
    • Multiple pages per directory
    • Hyphenations
    • Misspellings
    • Product Names
    • Brand Names
    • Type-in Keywords URL

 

Site Logo:

Why this is important: the logo lends directly to brand identity and site identification. It also creates a certain element of appeal and professionalism in the mind of the visitor. It holds and important role in visitor assurance and navigation.

    • Display company name clearly
    • Isn’t hidden among clutter
    • links to home page
    • Unique and original
    • Use tagline consistently across site
    • Crisp, clean image quality
    • Minimal distractions
    • Font-size adequate

Architectural Issues:

Why this is important: Website architecture can make or break the performance of your website in the search engines.

Poor architectural implementation can create numerous stumbling blocks, if not outright roadblocks to the search engines as they attempt to crawl your website. On the other hand, a well-implemented foundation can assist both visitors and search engines as they navigate through your website, therefore increasing your site’s overall performance.

    • Correct Robot.txt file
    • No iframes
    • Alt-tag on images
    • Custom 404 page
    • Underlined links
    • Differing link text color
    • Breadcrumb usage
    • Robot.txt non-user pages
    • Check Broken Links
    • Page size less than 50k
    • Unique title on all pages
    • Unique description on all pages
    • Branded titles
    • Minimal uses of tables
    • Good Anchor text

Top 9 Internet Marketing Scams You Need To Avoid

 

1.We’ll submit your website to hundreds of Search Engines

Bad idea. This is one of the worst internet marketing scams. First of all, there are 4 primary search engine that handle about 95% of all internet searches, so submitting to anything other than the primary 4 is pretty much useless. Second, search engines don’t like submissions.

They prefer to find websites on their own through incoming links to the site. In fact they gotten so good at it, that it doesn’t take weeks or months for a site to get indexed anymore.

The last issue has to do with the fact that many of these services mention as a selling point that they will re-submit your site weekly or monthly to the search engines. This is definitely a no no, and is actually pointless.

2. Get #1 Ranking In Google Guaranteed!

Of course this isn’t a bad thing. but make sure you are reading the fine print. Do you get to choose the keyword? I doubt it. No competent SEO agency is going to guarantee #1 ranking for a set price for any keyword you choose.

All keywords are not created equal. The likely scam of companies that advertise top ranking on search engines is ranking you for uncompetitive keywords.

These are keywords that might look good, but in reality don’t get traffic, and are easy to rank very well in based on a lack of competition. Beware of unreasonable guarantees… It it sounds to good to be true. It usually is.

3. Get 2,000 Inbound Links for only $39.95!

This is a scary offer. Too many unknowns. The sad thing is that this will probably hurt your search engine ranking, and not help it.

The only way someone could offer this many backlinks through spammy link sites and/or crappy directories. Or , they may happen to own a few large sites that can offer the links. Either way, I guarantee you that

#1 . The links won’t be relevant

#2. The pages will be extremely low quality

#3 Your rankings will not improve.

4. “We Will Submit Your Website to Over 1,000 Directories!”

That’s amazing! How do you do that? The answer is simple… There really are thousands of free directories out there, but the question is, do you want your site to be included on all of them? The answer is a very resounding: NO.

Yes, of courset here are plenty of free and paid directories out there that are worth getting listed on like DMOZ and BOTW, and there are even services that you can pay to manually submit your website to legitimate directories like:Best Web Directories Submission Service but, you have to be very careful

Many of these scams will submit your site to automated link farms that can really hurt your ranking. Make sure you have a full list of directories in your hand before submission.

5. Link Exchange Programs (reciprocal linking)

Link exchange programs can be considered a scam because the companies that push them are either lying, or are ignorant about what they are selling. Why would you pay for something that doesn’t work?

6. Banner Exchange Programs

These are all but dead, but they are worth nothing because there are many newb’s that still waste their time with these.

Bottom line: they pull visitors away from your site, you never know what types of sites will be linking to you (this could be potentially dangerous), the conversion rates are horrible, most banner exchange sites have been proven to cheat customers out of links, and finally I submit that banner ads themselves are dead. I mean, who wants to look at a website with banner ads everywhere?

7. Send An Email Ad to 10,000 Opt-In Subscribers

Can you say illegal? Most of the scams already mentioned probably won’t get you or the company advertising them prison time.

Since the Can-Spam Act most people have wised up to this scam. It’s obvious that spamming people is a dangerous endeavor. Although it is still a huge industry, and there are many that simply beat the system, most would agree that it isn’t in line with “best business” practices. The above offer has problems written all over it. Are the emails really opt-in? What if they aren’t, are you willing to take full liability?

8. We Guarantee Top Search Engine Results Through Professional Meta Tag Optimisation

Admittedly, this is an older sales technique that isn’t used as much anymore, but it is still pretty common.

This sales tactic plays on people’s ignorance about search engine optimization. Some poor schmo may have heard the term “meta tag” in some old poorly written marketing article, and thinks that it is the key to success. Sometimes the cost is outrageous. I’ve seen offers like this that range from $200-$3,000.

It’s just ridiculous how much someone would charge for 20 minutes of work, and sad that many people have been duped by this scam.

9.Boosting Website’s Rankings Through Black Hat Techniques

This is a touchy issue. But the bottom line is that “Black Hat SEO” uses techniques that try to trick search engines into better ranking.

There are hundreds of techniques involved, but some of the more well known are doorway, gateway and mirror pages, redirects, cloaking, invisible pages… the list goes on and on. I obviously don’t suggest any of the above, or any other “secret” way to trick a search engine into better ranking.

And believe it or not, there are actually SEO firms that will perform services like this for you. Just watch out, you could easily get banned. Find out for sure if your SEO company is dedicated to White Hat techniques.

 

So What’s Next?

 

Through the course of this guide, we have covered a lot of information and taken you step-by-step through How to Claim & Optimise Google My Business Listing, How To Optimise Your Website and how to leverage social media to get more repeat and referral business.

If you have taken action and followed our instructions , you should be well on your way to dominating the search results for the Home Service Industry related keyword in your area.

 

Need more help?

If you’ve gotten to this point and feel like you need some extra help to implement some of these ideas, we are here to support you. As experts in helping home service businesses, we have had tremendous success implementing these strategies.

 

You can call us directly at 1300 879 983 with any questions you might have or visit our website at Shoutoutdigital.com.au to request for a FREE online marketing evaluation of your business.

Our team will review your entire online marketing effort and come back to you with a complete assessment of where you can improve and what you can do to take your online marketing efforts to the next level.

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Facebook Ads Guide 2020: Marketing on a Budget

Did you know that 1 out of 50 people who liked your page will see your post on their news feed?

Long gone are the days of posting on your facebook and all of your Facebook fans will see the post. Organic reach of business pages is almost none existant that’s why more and more businesses are transitioning to a paid post to compensate.

But as we all know, small businesses don’t have the same marketing budget as a billion-dollar company.

In this post, we are sharing some of the essential tips to get the most of your Facebook marketing budget.

 

Post with Intent

these days simply posting things on your facebook page and hoping someone sees them no longer works. You need to have a goal and decide what you are looking to accomplish with that post.

Best way to do this is to look at your Facebook insights to understand what posts are getting more interaction with your audience.

Here’s a detailed infographic to guide you on how to use the Facebook Insights tool.

 

Use a content calendar

We’re all busy. And when we’re busy without a plan in place for the tasks we have to get done, things inevitably slip through the cracks. Social media content is no exception.

Just like with blogging, a successful social media strategy requires regular publishing and engaging with followers to see positive results — whether that be in terms of SEO, brand recognition, lead generation, or all three.

Here are some of the most popular Content Calendar tools that you can check out.

 

Trello

Trello is another organisational tool that’s highly effective for team collaboration. More specifically, social media managers can use Trello’s flexible assignment “cards” and customizable “boards” and “lists” to map out to-do lists, manage a content calendar, plan a campaign, and house ideas from a brainstorm.

Social media calendar created on Trello

 

Excel Spreadsheet or Google Sheets

Marketers might already use Excel for different types of reports and data analysis in their roles, but it’s a highly useful tool for social media content calendar organisation, too. Excel can be customised according to whatever priorities or metrics a team is focused on, so it’s an excellent tool for planning.

Social media calendar ideas organized on an Excel spreadsheet

Evernote

Evernote is a note-taking app that marketers can use to keep track of all the moving parts that comprise a social media campaign.

The tool also features yearly, monthly, weekly, and hourly logs, which make it easy to keep track of when you’re publishing content on social media when you’re producing blog content, and other team-wide priorities. (Evernote offers customizable templates for each of these that can be downloaded into the app.)

 

Optimise your Facebook Business Page

When creating your Business Facebook page, think of it as your own website. You can set up different tabs that work as a navigational menu of your page. Hence, it’s essential that you organise them so your customers can find the information they need quickly.

Very simple things like adding review tabs are often overlooked but can make or break the user’s experience.

 

Create your own group/community

By creating your own community inside your Facebook page, you can get more organic reach than your regular business page.

You can easily communicate with your audience without spending anything to boost your posts.

Here’s how to add a group to your Facebook page.

how to add group facebook page

Posts On Your Facebook Story

Facebook story tend to have a casual feel and users tend to engage more on content and posts like this. Some of the most successful facebook stories we’ve seen are Behind the scenes and business updates.

We have also seen an increase in the popularity of live feeds where you can interact with your audience and fans directly.

 

Boosts Your Posts

There’s no denying that Facebook business page organic reach has dropped significantly. So if you are having a big sale or a promotion, it’s worth it too boosts your facebook posts so all of your Facebook fans can see the offer.

Try using different types of content, messaging, images and posting times to see what can help you get the most out of your marketing budget.

One of the most powerful aspects of using facebook posts is you can custom tailor the audience by location, age, and so on.

Here’s a step by step guide how to boosts your posts on facebook.

how to boost posts on facebook

Boosts Posts and Facebook Ads Combo

By creating multiple ads and boosting the ads with a budget of roughly $30 to $50 to drive engagement to your ad. This will also tell you which ads are getting more engagements such as likes, comments and shares.

Once you have generated significant engagement, you can use that exact same boosted posts as your primary conversion ads.

Ads with likes, comments and shares generally convert better than an ad without any engagement.

 

Create Your Custom Audience

One of the most effective ways to get the most out of your marketing budget is to retarget users who already engaged with your brand or business.

You can create hundreds of different custom audiences and run various tests.

Our tip is to run video ads to an audience who never heard about your business. For example, if you are an electrician, you can create a video talking about “10 electricity safety at home”.

After a few days, you can then send another ad to people who watched your video ad offering a discount on home electrical health check,

By using the method, you are only sending your offers to people who are interested in your service or product getting the most out of your marketing budget.

 

Use different bidding strategies

One of the most important ways to create a successful facebook marketing campaign is to test different bidding strategies.

For example, you can create multiple ad sets with an exact same copy but with different bidding strategies, let it run for a couple of weeks and then turn off the underperforming ad sets.

Facebook uses data to find the best customers accurately and if you only started advertising, recently, Facebook won’t have enough data on your business account. Facebook typically need 15 to 25 conversions per week to find the best audience so if you don’ have 25 purchases then it’s best to set the conversion event that’s closer to the top of your sales funnel.

 

Capitalise on link retargeting.

If you’re using Facebook retargeting ads to boost conversions and attract visitors to your website, you should use link retargeting. This allows you to build your retargeting lists and reach the audience who haven’t visited your website before.

“Basically link retargeting allows you to add Facebook retargeting pixels to your short link when sharing curated content. Anyone who clicks on this content can be retargeted with relevant ads, So you can retarget people who’ve clicked on media coverage, reviews or industry news related to your business, even if the link led to a third-party website.”

 

Final Tip

Don’t be scared to run multiple tests on your Facebook account. We understand it can be quite scary watching facebook eat all your marketing budget without conversion. But know that this budget is not wasted since you are feeding your account relevant data and information.

Once facebook understands who’s your target audience conversion and sales will start coming in. Understand that it’s in Facebook’s best interest for your ads to be successful because the more successful you are on their platform, the more money they make out of you.

If you want a tip or advise how to run a facebook campaign properly, we are happy to help you out with our 30-minute no-obligation strategy call.

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Tips for a Successful Business Marketing Strategy for 2020

With 2020 and a new decade just around the corner, it’s critical for a business to start preparing your new marketing strategy for the new year.

In this post, we are sharing essential tips to make sure you will hit your business goals this new year.

 

Tips for a Successful Business Marketing Strategy for 2020

 

Allocate Budget For Your Marketing

If you want to see growth this new year, then it’s essential that you invest in a proper marketing strategy. If you are not sure how much budget you should allocate for your marketing strategy here’s a recommended guide for every industry. Do note if your goal this 2020 is to increase growth we suggest allocating a bit more than the guide below.

Marketing budget by Industry 2020 

Here are some examples of top SAAS companies marketing and sales spend and their growth year-over-year.

marketing budget by companiesAs you can see that the companies who have allocated the most budget for sales & marketing have seen exponential growth.

Now you need to ask yourself. How much growth do I want to see this coming year?

 

Use S.M.A.R.T Goals ( Specific, Measurable, Attainable, Relevant and Time-bound )

By adequately setting SMART Goals, you can determine what kind of marketing efforts you need to achieve those goals. A great example of a SMART goal is:

Goal: I want to Increase My Sales

Specific: I want to increase my sales by increasing my customer acquisition efforts and creating a backend strategy for my business which can increase my sales by an additional 20%

Measurable: I will increase sales over the next six months by taking in 10 more clients.

Attainable: I will set up a backend upsell system to improve current customer relationships and promote new products without spending more on marketing. This will help me increase my marketing budgets for customer acquisition, such as running Paid ads and SEO campaigns.

Relevant: Setting up a backend upsell system will help me generate sales in the background from existing customers while we increase our marketing efforts.

Time-bound: Using the strategies above will have increased our profit by the end of 6 months.

Here’s a quick video explaining what is SMART Goals

 

 

Replace Your Boring Website

 

Your website is your online storefront and your online store catalogue. Your website’s job is to persuade potential customers by giving them information on how to solve their problems.

If your website still looks like this. Then you need to allocate a budget to give your customers a better user-experience when going to your site.

If your website doesn’t lead to more business, it’s not that digital marketing doesn’t work. It’s your site.

 

bad website examples 

If you are not sure how much you should spend on a website design. We created this blog post to guide you on how much should you budget for a new website.

Click here to view the article.

A great website should be visually engaging and easy to use for your customers.

Visit your website and ask these questions:

Is it mobile friendly? A recently published report that 70% of all online traffic happens on a mobile device and a survey also reported that 70% of phone searchers said that they are most likely to buy/use the service if the website looks great.

If your website looks like this when you view it on your mobile phone, then it’s time for a website refresh.

mobile optimized website

How fast does it load? In today’s digital world, consumers have a very short attention span. So if you can’t catch their attention within the next 2 seconds, then you’ve lost them. Blue corona reveals that 39% of consumers leave the website if the images won’t load or if the website is taking too long to load.

 

How does it look?  Put yourself in your customer’s shoe. If you were to visit your website, would you buy or use your service? 48% of visitors determine how credible a company is based on how their website looks and 38% will immediately leave a website if it looks like it was built on dial-up days.

Now imagine losing almost half of your potential customers not even reading how long you have been on business and how many customers you’ve helped just because how your website looks.

Is it Google-friendly? You may have the best-looking website in the world, but if you are nowhere to be found when they search for a specific service on Google, then it’s pointless. Make sure that if you are going for a website redesign that it follows the SEO best practices.

If you want to discuss how Shoutout Digital can help you with a Web site design, contact us. We help business in the Mandurah, Bunbury, Rockingham and Perth Area.

 

Invest On a Good Content Marketing Strategy

 

If you want to increase your website traffic, then you need to invest in good content marketing by creating highly engaging blog or article posts to help you reach more audience.

Did you know that just by posting a quality blog at least once a month ( We highlighted quality because it’s better to post one highly engaging a detailed blog every month than post five 500-words blog post) can potentially increase your search engine ranking by over 400%

If you don’t have the time to write good content you can outsource the work to a website such as Iwriter.com

Here are some benefits of having a great content marketing strategy

benefits of a great content strategy 

Send Emails Regularly

 

Customers on your email list are your biggest fans since they already engaged with your company, so you need to talk to them regularly by sending newsletters.

You can either send updates, new product launch, new promotions or just a blog post that you want to share.

Here are some quick facts about email marketing and why you should implement a good email marketing strategy:

  • Email marketing’s average return on investment is 3,800%! Yup, you read that right, 3,800! If that alone is not enough to convince you to start an email marketing campaign, then here are other facts.
  • 81% of online shoppers who receives emails or newsletter consider another purchase
  • 72% of consumers still prefer email promotions than social media.

An email marketing campaign is one of the most cost-efficient ways to generate additional revenue for your business.

Here’ an excellent newsletter example from one of our favourite brand Ben&Jerry’s ( I mean who doesn’t love Ben&Jerry’s right)

Rather than providing boring information, Ben&Jerry’s takes a fun approach to educating its audience. It includes milkshake recipes, brand reputation and other social topics.

 

Increase Your Social Media Presence

 

With literally almost everyone on at least one social media today. Having a great social media presence lets you engage and educate your audience.

Understand your audience and pick where they would spend their time. If your products are trendy clothes, then you should be focusing on Instagram, Snapchat and Facebook.

If you are primarily servicing business, then you need to focus the majority of your social media efforts on platforms such as Linkedin and Twitter.

 

Don’t Forget About Paid Advertising. 

 

With Social media platform reducing the organic reach of popular pages ( We are looking at you Facebook ) it’s essential for your success to invest on Paid Marketing Ads on Social Media platforms such as Facebook, Linkedin and Instagram.

Fun fact: Did you know that the organic reach of a Facebook page post is around 6% of the Page’s total likes with some rumours saying that it’s closer to 2%. So if your Facebook page has total likes of 5000 only 300 people will see your posts on their newsfeed.

Paid ads can be costly if not done and optimised correctly, so we recommend speaking to a marketing agency to help you get the most out of your Paid Marketing budget.

 

Final Note

Using the tips above can help you achieve great success for the new years and help your company grow. 

If you want to discuss how you can achieve your goals in the new years, talk to one of our marketing specialists and we will create a detailed plan to explode your sales in the new years.

 

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Preparing for the 2019 Christmas: Tips You Need To Implement To Have A Succesful Holiday Season

With just around 60 days left, If you’re a retailer, you know this only means one thing: You need to start planning your holiday specials and marketing

Christmas season is one of the biggest shopping events of the year, and for many merchants, holiday sales can account up to 30% of their annual revenue.

Most retailers will try to maximize the holiday season by ramping up their marketing efforts, so you need to work twice as hard to compete.
To succeed during the holiday season you need to have a plan to prepare for the upcoming seasonal rush.

We’ve put together several tips you should do before the Christmas season.

Pair Charity Donations with a Sale

The holiday season is all about doing the right thing and giving donations to those in need. Take advantage of this as a small business owner. When people are in the holiday spirit, add a charitable element to your promotions. For example, you could donate a small portion of holiday proceeds to a charity close to your business or community.

This way, you’ll get customers while helping less fortunate people during the holiday season.

Reach out to local influencers for holiday gift guides

It’s relatively easy to get listed on holiday gift guides from influencers, even if you’re a small business. Most big companies would go after influencers with millions of followers but as a small business owner what you should be doing is contacting the so-called micro-influencers in your industry.

A recent study shows that micro-influencers produces better conversion compared to influencers with millions of followers.

You can either give them a free sample of your product. Or, if you’re in the service industry, offer free admission to a training or a free consultation! the goal is to test out your product so they might add it to a round-up of their favourite products for 2019.

Here’s a quick example of a YouTuber creating a 2018 gift guide with almost 200k views. now imagine if your product is in one of those videos and 200 thousand people will see your product.

The Good Ol’ Giveaway

Social Media giveaways and contents can generate a ton of traffic and engagement for your business, especially during the scramble to find the perfect gift. There’s a reason why big companies like amazon is doing it every single year. simply because it works.

Use your social media and email channels to launch giveaway content and invite people to participate.

Make sure you carefully explain the terms and conditions of the contest or the giveaway for legal purposes.

Crowdsource content from your community

User-generated content (UGC) is a powerful way to attract a buzz around your business. So, use it to your advantage. Create a challenge or contest and solicit submissions from your network of your social media followers. Keep it fun, lighthearted, and creative; and make sure to come up with a plan before launching the campaign to ensure it goes off without a hitch.

for example:

A great campaign that relied on user-generated content is Starbucks’ #redcupchallenge. With this contest, they invited followers to post holiday-inspired photos that incorporated that year’s “red cup” design. This is one of the best Christmas campaigns of all time because it engaged the community, promoted social sharing, and produced some unique coffee cup designs!

Dress up your website and social media channels

“Even if you only do business online, you can still show off your holiday spirit,” says Small Biz Trends contributor Annie Pilon. Dress up your social media properties and website with some holiday-inspired elements and colours. Why? Most people love to get in the holiday spirit, plus it shows a little brand personality, which consumers like.

Don’t forget holiday email marketing

If you collect email addresses from your customers (as you should), leverage your email list to send out a holiday gift guide highlighting the best products or services you have to offer.

To extend the life of the content, you can break the guides into different categories like “Gifts for [INSERT PERSON],” “Stocking Stuffers Under $[DOLLAR AMOUNT],” or “Last-Minute Gift Ideas for the Procrastinating Gift Giver.”

Your email list is already primed to your brand, so give them an extra nudge by offering some gift ideas for them!

Example:

Offer incentives to buy

During the holiday shopping season, customers are accustomed to deals like free shipping and gift wrap, guaranteed delivery dates, and other discounts. While a seemingly easy tactic on the expansive list of holiday campaign ideas, incentives are a great way to draw customers in.

Story tell like Santa

“Storytelling still works,” says American Marketing Association contributor Christine Birkner. Some small businesses during the holidays should focus on public relations as much as sales. Shine a spotlight on the inner workings of your business by showcasing employees on social media, sharing the behind-the-scenes of your business, or posting pictures of employees during their holiday time off.

Doing this makes your brand more relatable to consumers, and in turn, they will be more likely to buy from you.

Example:

Global consultancy PwC closes doors between Christmas and the New Year, and during this time promotes the effort as #PwCTakesABreak. By using this hashtag, employees can tell stories of how they use their downtime on social media. It also shows the public a powerful message: that the company cares about employees, which makes potential clients say, “This is a firm that I want to work with.” In the meantime, it promotes working for the company, too!

Create a seasonal lead magnet

Now is the time to create fresh and new content, wrap it in some seasonal branding, and launch a limited-time-only lead magnet. You can create a lead magnet to attract high-quality, build trust by helping your prospects navigate a problem, or offer a useful resource. Creating a holiday-inspired lead magnet can help grow an email list and nurture leads into sales, as well! Just make sure the lead magnet tackles the following:

  • It’s action-driven. To generate interested leads, it’s important to give away free goodies.
  • It offers a benefit. Lead magnets should provide useful information your audience can apply.
  • It’s relevant. It solves your target audience’s main problems.

Optimize for local search

If you are a small business who relies on local foot traffic, consider it time to optimize your local search presence. This means making sure that your business and all of its details (name, location, website, and business information) is listed on local search sites like Google My Business, Yelp, Better Business Bureau, Yellow Pages, and Company.com.

Local search optimization can help lure local shoppers who are looking for specific types of businesses, this holiday season is a great time to make sure your local search listings are up to date and filled out!

Final Thoughts

Marketing holidays can be tricky, but it’s for sure doable with the above tips. Pay attention to the deals and plan ahead, as the holiday season is just around the corner. In fact, don’t wait until the last minute… It takes time to create a well-executed holiday marketing campaign. Start your journey at least a month out so you have time to cross your T’s and dot your I’s!

And stay focused on a single key objective so you can connect a clever concept to real business results. The best approach is considering what your business needs in the final quarter of the year: a boost in awareness, a fresh batch of high-quality leads, an influx of revenue, or a dose of customer loyalty.

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Why SEO is Important

12 Reasons Why SEO Is One Of The Best Business Investment You Can Make Today.

Many businesses know ( or think they know ) that they need SEO to stay relevant online, and the benefits they will get from that SEO work being implemented.

It will most definitely improve your website’s online visibility but we would like to outline in this post why SEO can be one of the most important investment you can make on your business today.

These 12 reasons should offer some clarity, regardless of the industry or business size, as to why businesses need SEO to take their business to the next level.

1. Organic Search is most often the Primary source of Website Traffic

Organic search is a huge part of most business’s website performance, as well as a critical component of the buyer journet and ultimately getting customers to either use your service or buy your products.

Everyone knows, Google owns a significantly larger portion of the search market than competitors like Yahoo, Bing, Baidu, Yandex, DuckDuckGo, and the many, many others.

That’s not to say that all search engines don’t contribute to a brand’s visibility — they do — it’s just that Google owns about 75 percent of the overall search market. It’s the clear-cut leader and thus its guidelines are important to follow.

But the remaining 25 percent of the market owned by other engines is obviously valuable to your business, too.

Google, being the most visited website in the world , also happens to be the most popular email provider in the world (with more than 1 billion users). Not to mention YouTube is the second biggest search engine.

We know that a clear majority of the world that has access to the internet is visiting Google at least once a day to get information.

Being highly visible as a trusted resource by Google and other search engines is always going to work in your business’ favor. Quality SEO and a high-quality website takes you there.

2. SEO Builds Credibility

Our Goal as your marketing partner is for your business is to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search results.

Many elements go into establishing authority regarding search engines like Google. In addition to the factors mentioned above, authority is accrued over time as a result of elements like:

  • Quality backlink profiles.
  • Positive user behavior.
  • Machine-learning signals.
  • Optimized on-page elements and content.

But establishing that authority will do more for your business than most, if not all, other digital optimizations. Problem is, it’s impossible to build trust and credibility overnight — just like real life. Authority is earned and built over time.

Establishing a brand as an authority takes patience, effort, and commitment, but also relies on offering a valuable, quality product or service that allows customers to trust your company or your brand.

3.Good SEO Also Means a Better User Experience

Everyone wants better organic rankings and maximum visibility. Few realize that optimal user experience is a big part of getting there.

Google has learned how to interpret a favorable or unfavorable user experience, and a positive user experience has become a pivotal element to a website’s success.

Customers know what they want. If they can’t find it, there’s going to be a problem. And performance will suffer.

A clear example of building a strong user experience is how Google has become more and more of an answer engine offering the sought-after data directly on the SERPs (search engine results pages) for users.

The intention of that is offering users the information they are looking for in fewer clicks, quickly and easily.

4. Local SEO Means Increased Engagement, Traffic & Conversions

With the rise and growing domination of mobile traffic, local search has become a fundamental part of small- and medium-sized businesses’ success.

Local SEO aims at optimizing your digital properties for a specific vicinity, so people can find you quickly and easily, putting them one step closer to a transaction.

Local optimizations focus on specific towns, cities, regions, and even states, to establish a viable medium for a brand’s messaging on a local level.

For example, Shoutout Digital team can do this by optimizing the brand’s website and its content, including local citations and backlinks, as well as local listings relevant to the location and business sector a brand belongs to.

There should also be a strong emphasis on user reviews on Google, as well as other reviews sites like Yelp, Trustpilot (among others), depending on the industry.

5. SEO Impacts the Buying Cycle

Customers do their research. That’s one of the biggest advantages of the internet from a buyer perspective.

Using SEO tactics to relay your messaging for good deals, groundbreaking products and/or services, and the importance and dependability of what you offer customers will be a game changer.

It will also undoubtedly impact the buying cycle in a positive way when done right.

Your Business must be visible in the places people need them for a worthy connection to be made. Local SEO enhances that visibility and lets potential customers find the answers, and the businesses providing those answer.

6. SEO Best Practices Are Always Being Updated

It’s great to have SEO tactics implemented on your  website and across its digital properties, but if it’s a short-term engagement (budget constraints, etc.) and the site isn’t re-evaluated consistently over time, it will reach a threshold where it can no longer improve because of other hinderances.The way the search world evolves, basically at the discretion of Google, requires constant monitoring for changes to stay ahead of the competition and, hopefully, on Page 1.

Being proactive and monitoring for major algorithm changes is always going to benefit the brands doing so.

We know Google makes thousands of algorithm changes a year. Fall too far behind, and it will be extremely difficult to come back. Our SEO specialist at Shoutout Digital help to ensure that is avoided.

7. Understanding SEO Helps You Understand the Environment of the Web

With the always-changing environment that is the World Wide Web, it can be a challenge to stay on top of the changes as they take place.But staying on top of SEO includes being in the loop for the major changes taking place for search.

Most business owners won’t have enough time to stay up-to-date with what’s happening with all the algorithm changes. That’s where we come in to take that pressure away from you so you can focus on other aspects of your business.

8. SEO Is Actually Very Cheap

Sure, it costs money. All the best things do, right?But SEO is relatively cheap in the grand scheme of things, and the payoff will most likely be considerable in terms of a brand’s benefit and bottom line.

This isn’t a marketing cost; this is a true business investment. Good SEO implementation will hold water for years to come. And, like most things in life, will only be better with the more attention (and investment) it gets.

9. It’s A Long-Term Strategy

SEO can (and hopefully does) have a noticeable impact within the first year of action being taken, and many of those actions will have an impact that lasts more than several years.As the market evolves, yes, it’s best to follow the trends and changes closely. But even a site that hasn’t had a boatload of intense SEO recommendations implemented will improve from basic SEO best practices being employed on an honest website with a decent user experience.

And the more SEO time, effort, and budget that is committed to it, the better and longer a website stands to being a worthy contender in its market.

10. It’s Measurable

While SEO doesn’t offer the easier-to-calculate ROI like that of paid search, you can measure almost anything with proper tracking and analytics.The big problem is trying to connect the dots on the back end since there is no definitive way to understand the correlation between all actions taken.

Still, it is worth understanding how certain actions are supposed to affect performance and growth, and hopefully they do.

Any good SEO is going to be aiming at those improvements, so connecting the dots should not be a challenge.

Brands also want to know and understand where they were, where they are, and where they’re going in terms of digital performance, especially for SEO when they have a person/company that is being paid to execute on its behalf.

There’s no better way to show the success of SEO, either. We all know the data never lies.

11. SEO Brings New Opportunities to Light

High-quality SEO will always find a means of discovering and leveraging new opportunities for your business to, not just be discovered, but to shine.Offering a great SEO strategy and plans to businesses means submersing our SEO experts in everything that is your business. It’s the only way to truly market your business with the passion and understanding that business owners have for it: becoming a a business owner.

The better a brand is understood, the more opportunities will arise to help it thrive. The same can be said about SEO.

12. If You’re Not on Page 1, You’re Not Winning the Click

It’s no secret in the world of SEO that if you’re not on Page 1, you’re likely not killing the organic search game.A recent study shows that the first three organic search ranking positions result in nearly 40 percent of all click-throughs, while up to 30 percent of all results on Page 1 and 2 don’t get clicked at all.

What’s this mean? Two things:

  • If you’re not on Page 1, you need to be.
  • There are still too many instances when a user types a search query and can’t find exactly what it’s looking for.

Final Words

Implementing strong, quality SEO on a brand’s website and digital properties is always going to be beneficial to that brand and its marketing efforts.It’s considered a “new age” marketing technique, but it’s critical to a brand’s web presence in this day and age, especially as available data and rivaling competition continue to increase and grow.

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Social Media for b2b

Marketing Ideas and Tips for SMB Business Owners

B2B businesses are proof that any business can be successful on social media. Why? Because they’ve turned a niche industry that — admittedly — isn’t the most exciting into a playground for social content.

When I think about B2B companies with a great social media presence, a lot of examples come to mind: IBM, Google, and so many more. These companies do an amazing job of sharing content that interests and builds their audience — so much so that they don’t seem too concerned with broadcasting their products or services constantly.​For a B2B company to be successful on social media, their content needs to find the middle ground between being engaging and not disrupting their audiences’ experience on the platform.

Ultimately, these companies need to figure out what their audience wants to see to truly reap the benefits of social media.​B2B companies have transformed the landscape of what it means to be a brand on social media. In order to engage and attract your own audience, then, consider the following strategies used in the B2B space that might lead your own social accounts to success.

Set SMART goals.

Like any other marketing channel, a social media strategy needs to be based on goals in order to be successful. Defining specific, measurable KPIs for your company’s social media — whether they’re based on brand awareness or acquisition — will be the key to measuring success down the line.​To determine KPIs, you have to decide what success means to your brand. Are you trying to use social media as an acquisition channel? Do you want to increase your reach, or gain more traffic on your company blog? This will decide what metrics to track.​For instance, if your business is looking for leads, metrics like clicks and conversions are important.

For brand awareness, it’s more vital to consider engagement, reach, and impressions.​Here is an effective example of a SMART goal for a company that is just starting to gain traction on social media:​

Goal: To build brand awareness on social media.​

Specific: I want to boost our company’s brand awareness by posting regularly and frequently on Twitter, Instagram, LinkedIn, and Facebook. I will increase our posts on Twitter from once to four times a day, post daily on Instagram, and increase weekly publishing frequency on LinkedIn and Facebook from four to seven times per week. Our content creators will increase their workload from creating two posts a week to three posts a week, and our designer will increase her workload from one asset a week to two assets a week.​

Measurable: A 4% increase in engagement rate across the board is our goal.​

Attainable: Our engagement rate increased by an average of 2% last month when we increased our weekly publishing frequency and spent more time on a thoughtful, engaging copy.​

Relevant: By increasing the engagement rate, we’ll boost brand awareness and generate more leads, giving sales more opportunities to close.​

Time-Bound: End of this month.​

SMART Goal: At the end of this month, our average engagement rate across our social media channels will see a 4% lift by increasing our post frequency and concentrating on a thoughtful, engaging copy.​

Keep an eye on competitors.

Social media opens the door to your competitor’s marketing strategy, or at the very least, their social media marketing strategy. For larger companies, keeping tabs on your competitors is part of the territory.

You want to know what campaigns they’re running to see if they’re successful. And if that company’s target audience is similar to your own, you can take inspiration from that campaign.​But keeping tabs on your competitors on social media isn’t at all about copying their strategies. Being involved in the same industry will lead to crossover with your audiences and their interests.

If you see that your competitor isn’t responding to trending news, then maybe it makes sense for your brand to do so. Looking for these opportunities will differentiate you from your competition.

Share original content.

This may seem like a no-brainer to some, but many businesses establish their social media presence on curating content from other sources. The truth is, your audience can tell the difference between content that is original and creative versus something you posted just to say you were active on the platform that day.

​If you’re having trouble coming up with original content every day, it’s okay to scale back your operation. If you don’t have the bandwidth to post on every platform, spend your time on the channels where your audience is the most developed.

Use multimedia.

There’s a reason why our Shoutout Digital Team get excited when a social platform launches a new feature — it’s because it adds a new medium to play with and test with your audience.​Instagram Stories, Twitter polls, and LinkedIn documents are all perfect examples of utilizing the multimedia formats that are unique to each channel.​Creating and publishing multimedia content on your social media channels adds an interest factor that will help you earn your audiences’ attention.​

Think of it this way — if you scrolled through Twitter and only saw text-based posts, you’d get bored pretty quickly. The reason Twitter is addicting is that every Tweet is different. In a 10-second scroll, you might come across a meme, a poll, a video, a photo collage, and a gif. The same should be true for your brand’s feed.​

Highlight your employees.

Many B2B companies do a great job of spotlighting their employees, which allows the audience to put faces to the company and personalize the brand. This is important for small and large companies alike, because whether you’re selling computers to businesses or opening a neighbourhood restaurant — people are the heart of your business.​Additionally, highlighting your employees is a good opportunity for employer branding. Employer branding increases your employees’ advocacy by giving them the ability to spread word-of-mouth about their place of work.​
Showcasing your staff may also increase your reach and engagement. For instance, instead of posting a product photo, you might post a photo of the 20 people who created the product, which would likely be shared with those 20 peoples’ networks.

Have a distinguished brand voice.

Whenever your company posts a blog, edits a pillar page, or posts on social media, it gives you a chance to demonstrate your brand voice. Just like a customer would recognize your logo, you should strive for them to be able to recognize your brand voice, too.​Like any other marketing asset, your social content should always be aligned with your company’s perspective. Does your company like to poke fun at challenges, or offer advice?
Some of the most popular examples of consistent brand voice on social are fast-food companies like Burger King or Wendy’s.​If you’re having a hard time identifying your brand voice, try looking back at past blog posts or landing page copy. Take note of the emotion and tone in the copy, and try to convey that in your social messaging.​Having a unique brand voice also gives you the opportunity to stand out in an already crowded marketplace.

Offer support.

Nothing is more frustrating than tweeting at a brand with a customer support issue and hearing radio silence. Even if you don’t have the bandwidth to create a separate Twitter account dedicated to supporting, keeping an eye out for these issues and replying to them right away is a good chance to rectify your customer relationship — and shows future customers that you’re there for them if a future problem arises. 

Maintain consistency.

One of the hardest parts about posting on social media is maintaining consistency. Posting to every single channel every day takes a lot of time, content creation, and planning. If you’re just starting out, try spending time creating smart content that adds to your audience’s feeds instead of posting every day. It’s better to push out a well thought out tweet that adds to the conversation and encourages engagement than five quick blog links with just an article title as the copy. 

Experiment with content and posting times.

This is a step to take after you’ve proven that you can maintain a regular posting schedule and want to dive a little deeper into audience insights. There are always best practices for when and what you’re posting on social media, but the truth is that every audience is different, so you’ll want to run experiments to figure out what works best for your brand.​There are endless experiments you can conduct on your channels. Here are some ideas to inspire you:​
  • Alternate between using questions and statistics in your copy to see which one pulls your audience in more.
  • Test different link positions to find out if it makes users more likely to click.
  • Add emojis to see if it increases interactions.
  • Post more frequently.
  • Postless frequently.
  • Put paid behind a video post and a still image to see which performs better.
  • Segment a different part of your audience to test how they react to an ad.
  • Test different amounts of hashtags to see if it affects impressions.
  • Spend more time replying to posts to find out if it increases your follower count.

​Experimenting with your content is how you figure out your own best practices, which will always be more personalized than industry standards.

Engage in conversation

Social media was created to help people make connections with other people. Even though brands have entered and occupied the space for a while now, that sentiment hasn’t changed.​It’s disruptive, and nobody wants to interact with a post that pulls them away from what they want their social feed to look like. The key to staying relevant on social is to engage in the conversations your target audience is interested in having — even if doesn’t have much to do with your product.

Final Word

B2B companies aren’t the only ones who can use these strategies for social media, and they’ve already proven that these strategies can work for a variety of target audiences — so why not try employing some of these strategies on your own audience?

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Hire a marketing agency

5 Advantages of hiring a Digital Marketing Agency

 

You might think that we are biased here, but truly believe the right digital agency can make a huge improvement when measuring the return on marketing investment made in digital. For many businesses, outsourcing has become an important part of their digital marketing strategy. You might think that we are biased here, but truly believe the right digital agency can make a huge improvement when measuring the return on marketing investment made in digital. You’re able to tap into the skills, experience, and perspectives of a collection of digital professionals all passionate in delivering on your marketing objectives.


You will have access to all the skills that you need

 

Building an in-house team to take care of the entirety of your digital marketing efforts is a practical impossibility for many businesses.  The skills your company needs are either hard to come by or too expensive. What’s more, it won’t be financially feasible to hire someone for a full or even part-time placement if you don’t need their skills constantly and consistently.

The campaigns that you run will change at different times of the year – for example, branding and SEO at the start of the year, more focus on social media and paid advertising towards Christmas and sales periods. A digital marketing agency will retain employees in a range of different roles and can apply the right mix of skills to meet your campaign objectives. This happens seamlessly for you, with the knowledge they have built up about your brand objectives shared throughout your campaign team.

 

Manage your budget more effectively

 

Outsourced digital agencies are typically responsible for the marketing spend that your company places with Google, Facebook, Instagram, and Twitter. Tracking this spends across multiple platforms and campaigns is difficult and time-consuming. Add to that the requirement to track conversions, carry out optimization and direct budget to the most effective campaigns, and you have a complex set of reporting and management requirements.

Digital agencies are experts in effectively managing your digital marketing budget, having developed tools and processes over 100s of clients to make the process more efficient. By working with an agency, you benefit from their internal controls and procedures. You set the budget and expectations, they handle the rest.

 

You gain a fresh perspective of your business

 

An all in-house team is inherently limited in the experiences that they have. They are in somewhat of an echo chamber, exposed to the industry and products that you are trying to promote and the techniques used to promote them. Digital agencies like us work with a wide variety of industries, business types, and marketing professionals. They get to learn about and develop innovative, successful marketing techniques and apply them to different sectors of the business community.

You are able to tap into this insight and expertise in an extremely effective and targeted way when you partner with an agency.

 

Meet Deadlines, On Time!

 

With a solid marketing strategy in place, your business cannot afford to have a single point of failure, one which might occur with an in-house team.  A typical agency will have multiple redundancies in place. Whether that is multi-person teams working on your campaigns, software and automation solutions or versatile employees that can support each other, they are able to give more certainty that campaigns and objectives are delivered on time.

A digital agency can also help you in your planning and development stages so that you can get the media, copy and campaign briefs ready early enough that campaigns can be executed smoothly.

 

Give your business space to grow

 

Scalability is a key advantage of outsourcing.  As your business grows (whether that is through more physical locations, more orders, more traffic to your site or more social engagement), your operations need to change to react.  A digital agency can respond to the changing needs of your business and likely has experience dealing with the issues that you are trying to resolve. Once again, they can apply the expertise, insights and software solutions developed with other customers to help you through the growth stage of your business.

Your internal marketing, sales, and operations resources are then free to focus their efforts elsewhere – more store openings, employee engagement and training, operational efficiencies, etc.

 

Final Words

 

For most businesses today, outsourcing digital marketing makes sense on many levels, not least because of the flexibility and affordability it presents.  It might still take some time to find the most suitable agency for your particular needs, but the minimal financial commitment (compared to hiring a full-time marketing employee or department) undoubtedly makes it worth investigating as an option.

 

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Ecommerce Tips and tricks

8 of the Best Digital Marketing Tools You Need to Start Using!

Establishing trust with your online customer’s fuels their first purchases and keeps them coming back for more. Online advertising, digital marketing, and search engine optimization help create your business’s credibility, but you need more features on your e-commerce site to continue building trust with your customers. In addition to an easy-to-use interface, seamless website operation, and top-notch customer care, the following features can help you do just that.

Professional Look, Organized site

Your site should look legitimate and professional at first glance. Make sure your web designer organizes the site navigation, menu options, product categories and tags with a consistent color scheme and imagery, ensuring users know exactly where they’re going when they click on a link. When visitors get confused, they’re more likely to get frustrated and bounce from the page. In short, make it as easy as possible for your visitors to find what they’re looking for.

Site Security

 

A lock icon next to a URL indicates a secure sockets layer (SSL), a form of advanced security that handles sensitive information such as customer names, phone numbers, emails, and credit card numbers.

 

This means the connection is secure and any information shared on the site is encrypted. It’s essential for online retailers to keep all online data private and secure.​Customers who visit your site will automatically know you have security in place by checking that you have migrated to an HTTPS precursor, or hypertext transfer protocol secure, in your URL. Savvy online shoppers know to look for that – and the lock icon – before making an online purchase.​Check with your hosting provider to get an SSL/HTTPS. It may offer one as part of your hosting package

Trust Signals

 

Trust signals are images displayed on e-commerce websites and at physical points of sale that help customers feel secure in their purchasing decisions.

Like a BBB rating, these logos offer proof of a business’s trustworthiness. Trust signals come from various companies and bodies, and they make prospective customers feel better about doing business with you.​According to a survey by Baymard, respondents prefer seeing these trust signals online:Norton Secured (40.9%)Google Trusted Score (22.5%)BBB (14.4%)

Client testimonials and reviews

BrightLocal reports that 91% of 18- to 34-year-old customers treat online reviews like personal recommendations.

 

These reviews include everything from online customer testimonials, like Yelp posts, to word-of-mouth accounts from satisfied customers.

 

Client testimonials and reviews give your site more credibility and help customers trust you because people just like them took the time to talk about their experiences with your business.​Don’t be shy about asking for and sharing customers’ experiences about your products or services.

Guarantees

 

Many businesses offer some sort of guarantee, from a 30-day return policy to a one-year part and labor warranty. Keep your promise front and center to assure visitors of your trustworthiness.

Let them know there’s a certain time frame to get their money back if they’re dissatisfied with your products. Even a service-based business can offer a guarantee on services such as product repairs.

Promotional content

 

Everyone loves a good deal, so those on the fence about a purchase could be nudged into action by callouts, pop-ups, or emails that offer coupon codes, specials, and flash sales. These promotions also show that you are taking the time to give your customers what they want and update your site regularly. 
However, be careful not to interrupt the natural buying process. Include an easy-to-find reject link on pop-ups and banners (a simple “no, thank you” will suffice), and craft any exit-intent pop-ups with caution so as not to shame readers into staying on your site.  


Chat Support

 

Your user may have a question that isn’t clearly answered on your site. A chat feature can do wonders for your sales.
With just a few clicks, your customers can ask questions, get answers, and start buying without ever having to leave your site.​Forrester Research reports that online shoppers prefer self-service interactions to help them save time as they buy.
And with e-commerce sales expected to bring in $5.04 trillion in 2019, a chat feature is vital for enhancing customers’ online experiences and helping that revenue come in.​Some consumers are hesitant to use chat options, especially ones that ask for email addresses. Whenever you ask for emails, reassure customers why you’re collecting them, and assure them they won’t be spammed. Also, include an unsubscribe option so they can opt-out of messages anytime.​
List your contact information, including your email, phone number, and address (if you have one) on your site or in an email signature for those who need to contact you but don’t want to use the chat feature.

Search Feature and Filters

 

Make your site visually appealing so your visitors can easily find what they’re looking for. You can further enhance their experience by including a search feature and one or more of the following filters on your home page:​
  • Popular products
  • Featured products
  • Products on sale
  • Best-reviewed products
  • Price low to high
  • Color

​You can even narrow categories for specific customers by creating filters like “Best for Men.” Listing your hottest deals on the home page and allowing customers to narrow their choices greatly enhances their buying experience.

 

No Hidden Cost

 

Be up-front with your shipping, handling, and delivery costs to keep prospective buyers in the know and make them less likely to abandon their carts during the checkout process.
If applicable, mention that you waive shipping costs with a minimum purchase amount. Make links to your shipping and return policies easy to find for full disclosure.
 

Share buttons

 

Online shoppers may want opinions about potential purchases from their spouses, friends, or other family members before making a decision. Adding customized share buttons to your site makes it easy for users to send links, images, or wishlists to their network through social media apps, emails, and texts.

 

This feature is especially useful for buyers visiting your site from mobile devices because they want to be able to share as easily and quickly as possible on the go.

 

Final Word

 

No one wants to do business with a person or company that they don’t inherently trust. Use the ten techniques listed above to boost credibility on your e-commerce site and build buyer trust that will bring you results.

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