Our clients moved to our area after perfecting their culinary skills in their native Sicily. Not intending to open a restaurant, they quickly realized that there was something missing from the local dining scene – authentic Italian pizza.
Luckily for pizza lovers, they didn’t waste any time building their restaurant and their website. What they needed was local traffic to convert into customers.
Their grand opening generated enough buzz to keep them busy during the first two months. But the restaurant needed to build local interest quickly and sustain that interest at a level that was profitable.
For local restaurants, this means a strategy that puts the restaurant in the top results of local searches and on commonly used sites like Google and Yelp. In the days of mobile devices when people are online almost 24/7, being discoverable via Google is critical to a business’ success.
In the first month, we started by researching and creating a keyword strategy focused on local keywords and booking intent. For example, they currently rank top spot for “pizza + location”.
Ranking for keywords that are based on geolocation is important for searches via mobile: 56% of searches are now made from mobile and tablets. Up to half of all local searches resulted in the searcher visiting the restaurant or store within the day.
We then focused on setting up the practice on popular business review sites and data aggregators. Specifically, Google My Business, Bing Local, Yellowpages.com and Yelp plus up to 30 more sites that were healthcare related.
Critical to the review site and local citation strategy was ensuring that the name, address and phone number (NAP) were accurate and consistent across review sites, Their Facebook profile and their website.
Consistent NAP data is a ranking factor for Google’s local search results. 93% of search results with local intent see Google’s local results.
In the second month of the campaign, we continued building local citations which help give Google a clearer picture of their restaurant and location.
Local citations and review sites also provide an avenue for the restaurant to engage with their customer which can really help to drive new customers to the establishment.
There are no secrets to success. It is the result of preparation,
hard work, and learning from failure.
– Paul Tournier
After 6 months of our SEO Service, a restaurant with zero online presence is now thriving online and consistently meet all of its revenue goals since the campaign began.
Dominating Local Search Results in 6 Months
With an online presence deserving of their beautiful restaurant, they can invest in the future of their business and grow their customer base. It took just 6 months for us to reach their current status as one of the most visible local restaurants online.
In the first 6 months, we helped drive traffic to their establishment at a constantly increasing rate that we can continue to build upon.