They opened their practice with one simple goal: Providing the best care possible, with the most advanced technology available. The competition was more traditional on their solution, and they were sure they would make a dent in the local market.
Their patients were happy, and good thing, loyalty was high. But they needed more, faster, and wanted to focus only on what they are excellent at: dermatology. That’s where we intervened, leveraging local traffic to bring a new influx of patients.
Their natural network was referring a steady influx of patients. But with all the investments done, they needed to take their practice to the next level. They knew they had the skills and competencies to become the go-to dermatologist in town. In the days where 77% of patients are searching for their doctor online, being on the top spot of Google was the way to go.
In the first month, we started by researching and creating a keyword strategy focused on local keywords and booking intent. For example, they currently rank top spot for “dermatologist + location”.
Ranking for keywords that are based on geolocation is important for searches via mobile: 56% of searches are now made from mobile and tablets. Up to half of all local searches resulted in inquiries and bookings via phone call.
We then focused on setting up the practice on popular business review sites and data aggregators. Specifically, Google My Business, Bing Local, Yellowpages.com and Yelp plus up to 30 more sites that were healthcare related.
Critical to the review site and local citation strategy was ensuring that the name, address and phone number (NAP) were accurate and consistent across review sites, Their Facebook profile and their website.
Consistent NAP data is a ranking factor for Google’s local search results. 93% of search results with local intent see Google’s local results.
In the second month of the campaign, we continued building local citations which help give Google a clearer picture of our clients practice and their location.
There are no secrets to success. It is the result of preparation,
hard work, and learning from failure.
– Paul Tournier
After 6 months of our SEO Service, this dermatology clinic has become the new player locally. 12 months after, they are the preferred dermatology practice in the local area.
Dominating Local Search Results
With an online presence reflecting their talent and skills, our clients have expanded their operations. They hired 2 more doctors, and are planning to create a satellite clinic on the other side of the town to be able to treat the amount of patients who are inquiring on a daily basis.